Indian Premier League (IPL)

Lahori Zeera’s bold marketing move: Why they chose family TV over IPL

NewsMay 20, 2024

In a bold and unconventional move, Lahori Zeera, the popular Indian beverage brand, chose to associate with a family comedy show on Sony Television instead of the Indian Premier League (IPL) for its marketing campaign. Nikhil...

As IPL playoffs heat up, bars and pubs become hotspots amid sweltering heatwave

NewsMay 18, 2024

As the Indian Premier League (IPL) reaches its playoff (elimination) stage, bars, pubs, and cafes are seizing the opportunity to attract fans. With a heatwave sweeping across the region, many cricket enthusiasts are opting for the...

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