In a bold and unconventional move, Lahori Zeera, the popular Indian beverage brand, chose to associate with a family comedy show on Sony Television instead of the Indian Premier League (IPL) for its marketing campaign. Nikhil...
As the Indian Premier League (IPL) reaches its playoff (elimination) stage, bars, pubs, and cafes are seizing the opportunity to attract fans. With a heatwave sweeping across the region, many cricket enthusiasts are opting for the...
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