Horlicks, one of India’s most recognisable nutrition brands, has embarked on a significant repositioning exercise as it looks to align with changing consumer expectations around health, wellness and preventive nutrition. Long associated with childhood growth and...
Taking heed of the government's advisory against marketing beverage mixes and drinks like Bournvita, Horlicks, and Boost as "health drinks," a category not officially recognized in food regulations, e-commerce platforms have initiated the classification of these...
In response to recent regulatory shifts in the health drinks sector, Hindustan Unilever (HUL) executed a notable rebranding strategy. The company has opted to...
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