Taking heed of the government's advisory against marketing beverage mixes and drinks like Bournvita, Horlicks, and Boost as "health drinks," a category not officially recognized in food regulations, e-commerce platforms have initiated the classification of these...
In response to recent regulatory shifts in the health drinks sector, Hindustan Unilever (HUL) executed a notable rebranding strategy. The company has opted to relabel its 'health food drinks' category as 'functional nutritional drinks' (FND) and...
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