home and personal care categories (HPC)

Rural markets outpace urban consumption in FMCG growth for the first time in five quarters: NielsenIQ Report

NewsMay 7, 2024

In the January-March ’24 quarter, rural markets surpassed urban consumption in the growth of packaged consumer goods for the first time in five quarters, as reported by consumer intelligence firm NielsenIQ (NIQ) in its latest sector...

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