Friday, November 8, 2024

health drinks

E-commerce platforms align with regulations, rebrand ‘health drinks’ as ‘nutrition drinks’

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Taking heed of the government's advisory against marketing beverage mixes and drinks like Bournvita, Horlicks, and Boost as "health drinks," a category not officially recognized in food regulations, e-commerce platforms have initiated the classification of these...

Hindustan Unilever rebrands Horlicks as ‘functional nutritional drink,’ drops ‘health’ label amid regulatory changes

News
In response to recent regulatory shifts in the health drinks sector, Hindustan Unilever (HUL) executed a notable rebranding strategy. The company has opted to relabel its 'health food drinks' category as 'functional nutritional drinks' (FND) and...

Ministry directs e-commerce platforms to remove Bournvita and similar beverages from ‘health drinks’ category

News
The Ministry of Commerce and Industry has issued an advisory to e-commerce entities, instructing them to exclude all beverages, including Bournvita, from the classification...

FSSAI directs e-commerce companies to stop labeling dairy and cereal-based beverages as ‘health’ or ‘energy’ drinks

News
The Food Safety and Standards Authority of India (FSSAI) has instructed all e-commerce companies not to label dairy-based beverages, cereal-based beverages, or malt-based beverages...

FMCG giants raise prices by up to 10% to bolster profits amid slow demand recovery

News
Fast-moving consumer goods (FMCG) companies have increased prices by as much as 10% in efforts to stimulate top-line growth, which has been hampered by...

NuNectar launches Super Vita: A healthy, junk-free drink for kids!

News
NuNectar, a rising star in India's health and wellness retail sector, is excited to introduce Super Vita, an innovative and nutritious health beverage specially...

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