health drinks
Taking heed of the government's advisory against marketing beverage mixes and drinks like Bournvita, Horlicks, and Boost as "health drinks," a category not officially recognized in food regulations, e-commerce platforms have initiated the classification of these...
In response to recent regulatory shifts in the health drinks sector, Hindustan Unilever (HUL) executed a notable rebranding strategy. The company has opted to relabel its 'health food drinks' category as 'functional nutritional drinks' (FND) and...
Breaking News
Ministry directs e-commerce platforms to remove Bournvita and similar beverages from ‘health drinks’ category
The Ministry of Commerce and Industry has issued an advisory to e-commerce entities, instructing them to exclude all beverages, including Bournvita, from the classification...
FSSAI directs e-commerce companies to stop labeling dairy and cereal-based beverages as ‘health’ or ‘energy’ drinks
The Food Safety and Standards Authority of India (FSSAI) has instructed all e-commerce companies not to label dairy-based beverages, cereal-based beverages, or malt-based beverages...
FMCG giants raise prices by up to 10% to bolster profits amid slow demand recovery
Fast-moving consumer goods (FMCG) companies have increased prices by as much as 10% in efforts to stimulate top-line growth, which has been hampered by...
NuNectar launches Super Vita: A healthy, junk-free drink for kids!
NuNectar, a rising star in India's health and wellness retail sector, is excited to introduce Super Vita, an innovative and nutritious health beverage specially...