Great Indian Festival sale

Amazon India unveils AI chatbot Rufus ahead of Great Indian Festival sale

IndustrySeptember 21, 2024

Ahead of its annual Great Indian Festival sale, e-commerce giant Amazon India has unveiled Rufus,͏͏ a͏͏ generative͏͏ AI-powered͏͏ conversational͏͏ shopping͏͏ chatbot.The͏͏ company͏͏ aims͏͏ to͏͏ enhance͏͏ customer͏͏ experience͏͏ and͏͏ streamline͏͏ the͏͏ shopping͏͏ process͏͏ through͏͏ this͏͏ AI-driven͏͏ tool.Rufus...

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