Wednesday, January 14, 2026

FMCG

FMCG sector embraces digital advertising: 47% ad spend directed towards digital platforms in 2023

Following the pandemic-induced surge in e-commerce, the momentum of business digitalization continues to grow. Companies are increasingly utilizing digital tools to streamline operations, understand...

FMCG companies in India revamp marketing strategies, prioritize digital outreach

Fast-moving consumer goods (FMCG) companies in India are progressively relying on digital advertising to connect with customers, particularly as many individuals now prefer consuming...

FMCG manufacturers revamp packaging for e-commerce as online sales surge

Consumer goods manufacturers are redesigning their product packaging to be more e-commerce friendly due to the continued growth of this sales channel in their...

Unfazed by the return to normalcy: Online commerce continues to surge post-Covid era

Contrary to expectations, the lifting of Covid-era mobility restrictions and the return to regular business hours for brick-and-mortar stores haven't put a damper on...

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