FMCG

Kylie Jenner Expands Sprinter into Wellness with k2o Skin Hydration Line

Kylie Jenner is extending her beverage brand Sprinter beyond alcohol with the launch of k2o, a new functional hydration line positioned at the intersection...

Amul Becomes India’s First FMCG Brand to Cross ₹1 Lakh Crore Turnover

Amul has achieved a historic milestone by becoming the first fast-moving consumer goods brand in India to surpass ₹1 lakh crore in annual turnover,...

UBS Flags Intensifying Quick Commerce Battle, Cuts Targets but Sees Upside

Brokerage firm UBS has lowered target prices for Eternal and Swiggy, citing rising competitive pressures in India’s quick commerce space. However, it has retained...

Proda Launches Protein Soda, Blends Functionality with Everyday Consumption

Proda has officially entered the functional beverage market with a differentiated proposition: a protein-infused soda designed for everyday lifestyle consumption rather than gym-focused use...

The New Athlete-Founder Playbook: From Endorsements to Equity Ecosystems

The wellness industry has clearly moved beyond the era of celebrity endorsements, with brands like IM8 and NOBULL redefining how athletes participate in brand...

Emami Acquires Full Stake in Axiom Ayurveda, Enters Functional Beverage Segment with ₹200 Crore Deal

Emami Ltd has moved to acquire 100 percent ownership of Axiom Ayurveda, marking a strategic expansion into the fast-growing functional beverages space. The company...

Tendercuts Eyes Expansion After Turnaround, Targets 12 New Stores with Fresh Funding

Tendercuts is preparing for a new phase of expansion after stabilising its business and achieving profitability, marking a turnaround from the operational challenges it...

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