fairness creams

Shift in Indian beauty market: Fairness creams witness first decline as demand swells for radiance and hydration products

IndustryFebruary 26, 2024

Fairness creams saw a 3% decrease in volume sales in 2023 compared to the previous year, marking the first decline in their popularity, according to data from researcher NielsenIQ. "As consumer demands continue to evolve, purpose-driven formats...

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