Mondelez International plans to collaborate with Accenture and Publicis to enhance its use of generative AI in marketing.
New͏͏ Platform͏͏ for͏͏ Personalisation:
The͏͏ US-based͏͏ snacks͏͏ giant͏͏ announced͏͏ it͏͏ will͏͏ establish͏͏ a͏͏ new͏͏ “platform”͏͏ to͏͏ generate͏͏ “personalised”͏͏ text,͏͏ images,͏͏...
Nutrabolt, the owner of C4 Energy, has partnered with The Hershey Company to introduce a new line of products featuring beloved Hershey flavours.
New͏͏ Flavours͏͏ Launching͏͏ This͏͏ Autumn:
The͏͏ partnership͏͏ will͏͏ bring͏͏ Hershey's͏͏ confections͏͏ into͏͏ the͏͏ energy͏͏ drink,͏͏...
Ahead of its month-long festive season sale, Amazon India announced that it will showcase more than 9,500 new products from small and medium businesses...
E-commerce platform Amazon has announced a rise in its standard commission rates for over 50,000 content creators across more than 20 sub-categories. The͏͏ new͏͏...
A new wave of 'enabler' startups is reshaping India's fast-growing quick commerce (Qcomm) ecosystem. This transformation is driven by the rapid expansion of hyperlocal...
Nykaa, a leading player in beauty and e-commerce, has completed the acquisition of an additional 39% stake in Kolkata-based skincare brand Dot & Key...
Ahead of its annual Great Indian Festival sale, e-commerce giant Amazon India has unveiled Rufus,͏͏ a͏͏ generative͏͏ AI-powered͏͏ conversational͏͏ shopping͏͏ chatbot.
The͏͏ company͏͏ aims͏͏ to͏͏...
As part of its strategy to expand internationally, beauty and fashion e-commerce giant Nykaa has established a wholly-owned subsidiary in Saudi Arabia, named Nysaa...
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