In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced superlative health claims and hydration stats, Paper Boat presented the stories of...
In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are concerned with catalog sizes, price drops or festive deals. Blinkit's strongest selling...
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