Sunday, April 13, 2025

distiller

Pernod Ricard India bets big on premiumisation, targets 3x revenue growth with new whisky launches

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Pernod Ricard India, the country’s second-largest distiller, aims to triple its revenue over the next decade by focusing on premiumisation and innovation. This strategy includes the launch of two new whiskies: Royal Stag Double Dark Peaty...

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