consumers
Breaking News
Planet-Friendly Persuasion: Strategies for Converting Consumers to Sustainable Choices
In an era where climate change and environmental degradation are at the forefront of global concerns, the responsibility to make sustainable choices has shifted...
High prices remain a hurdle for adoption of plant-based foods in Hong Kong
Despite the increasing focus on health among Hong Kong consumers when it comes to food choices, the elevated prices of plant-based foods are dissuading...
Unlocking Insights: How to Provide Valuable Product Knowledge to Consumers
In an era of information overload, consumers are no longer satisfied with just purchasing a product; they want to understand it, connect with it,...
47% of British consumers love adding extra pizza toppings at home: Cooks&Co study
According to a survey by Cooks&Co, personalizing pizzas is a favorite among consumers, with nearly 47% expressing a preference for adding extra toppings to...
Haldiram’s aims for 20-25% surge in festive season sales, eyes expansion into tier 2 and 3 cities with focus on online growth
Haldiram's, the renowned Indian snacks brand, is setting its sights on a 20-25% surge in sales during the festive season, as stated by a...
From Awareness to Advocacy: How Sustainable Marketing Creates Loyal Converts
In a world where consumers are increasingly mindful of their environmental footprint, businesses are recognizing the need to align their values with those of...
Authenticity Matters: Building an Honest and Trustworthy Brand Image
In an era dominated by digital interactions and an overwhelming amount of information, consumers are becoming increasingly discerning about the brands they choose to...
80% of Indian consumers influenced by Facebook and Instagram reels for beauty purchases, reveals study
A recent study conducted by consumer research platform GWI reveals that over 80% of surveyed consumers in India made beauty product purchases, citing influence...
Rising Above the Noise: Effective Communication for Emerging Brands to Shine
In an era inundated with information and competition, emerging brands face a unique challenge: how to cut through the noise and establish a meaningful...
The Power of Choice: Why Brands Need Omni-Channel Strategies to Thrive
In the connected, fast-paced world of today, consumers have an abundance of options. They can engage with brands in a variety of ways, such...
Barbeque-Nation struggles with a second quarter of losses as expenses rise
On Monday, Barbeque-Nation Hospitality announced its second consecutive quarterly loss, primarily attributed to declining demand and increasing expenses.The restaurant chain recorded a consolidated net...
From Unknown to Unforgettable: Effective Communication for Emerging Brands
In a world inundated with brands vying for consumers' attention, emerging brands face a formidable challenge. To rise above the noise and carve a...