Friday, November 8, 2024

consumers

Consumers stay indoors as scorching heat drives surge in demand for essentials on e-commerce platforms

News
E-commerce platforms are experiencing a surge in the demand for essentials like groceries, as consumers choose the convenience of shopping from home to steer clear of stepping out during intense heatwave conditions. This rise in deliveries...

Healthy beverage trend surges in Europe as consumers seek alternatives to alcohol

News
European consumers are increasingly favoring a variety of healthier beverage choices over traditional alcoholic drinks, marking a significant shift in preferences across the region. This insight comes from a study conducted by Prinova, a supplier of ingredients...

New rules in effect: All packaged items must now display ‘date of manufacturing’ and ‘unit sale price’

News
Printing the ‘date of manufacturing’ and ‘unit sale price’ has become mandatory on all packaged commodities effective from Monday, according to Consumer Affairs Secretary...

India’s appetite for second-hand luxury goods skyrockets, tier II, III markets thrive

News
The demand for second-hand luxury goods is on the rise in India, showcasing the increasing ambitions of young buyers and consumers in tier-II and...

China’s e-commerce giant JD.com faces internal criticism, founder Richard Liu promises revamp

News
The founder of JD.com addressed the concerns raised by the staff, acknowledging that the e-commerce giant had become excessively large and inefficient. In response...

Relief for consumers: Onion prices to fall below INR 40 per kg by January

News
On Monday, Consumer Affairs Secretary Rohit Kumar Singh announced that the government anticipates a drop in onion prices to go below INR 40 per...

The Timeless Touch: Ensuring Longevity in Your Brand Image Strategy

Business
While chasing the latest fads may bring momentary attention, the key to sustained success lies in crafting a brand image that possesses a timeless...

Augmented Experiences, Real Results: Leveraging AR to Drive Brand Loyalty and Growth

Business
Brands are always looking for fresh approaches to enthral consumers and cultivate steadfast loyalty in the ever-changing field of marketing. Augmented Reality (AR) is...

India set to outpace Spain & UK as Pepe Jeans’ largest market, says CEO Marcella Wartenbergh

News
Marcella Wartenbergh, the global CEO of Pepe Jeans, said India is poised to become its largest market in the next two years, outpacing its...

Eco-Conscious Engagement: Strategies for Converting Consumers through Education

Business
In a world driven by consumerism, the pursuit of sustainable practices has become a beacon of hope for a planet in peril. As environmental...

Beyond the Honeymoon Phase: Nurturing Post-Purchase Relationships with Consumers

Business
As the less glamorous sibling of the initial transaction, the post-purchase phase is frequently disregarded in the dynamic dance between businesses and consumers. But...

Consumers as Connoisseurs: Cultivating Informed Choices Through Product Education

Business
In the vast marketplace of today, consumers are evolving from mere buyers to informed connoisseurs, seeking not just products but experiences that resonate with...

Ordering Innovation: How to Deliver Exceptional Mobile Experiences in Food Brands

Business
Innovation and mobile experiences come together to create a winning combination in the fast-paced world of food brands. Mobile provides food brands with a...

The Content Connection: Strategies to Motivate Users to Contribute to Your Brand

Business
Brands are beginning to understand the significant influence that user-generated content has on their performance in the constantly changing world of digital connection. Incorporating...
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