Consumer Decision-Making

Behavioral economics shines a spotlight on decision biases, those subconscious tendencies that lead us astray from purely rational choices. From the anchoring effect, where the first piece of information influences subsequent decisions, to the availability heuristic,...

What leads people to choose one product over another in the huge array of options available to them? The complex dance of emotions influencing our decision-making process holds the key to the solution. This post explores...