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Sensory Marketing: Tapping into Senses to Influence Consumer Behavior
It takes more than just catchy slogans and visually striking imagery to succeed in the ever changing field of marketing. Sophisticated marketers of today...
Beyond Virality: Sustaining Brand Growth with Consistent Video Marketing
In today's digital landscape, where attention spans are shrinking and competition for consumer engagement is fiercer than ever, video marketing has emerged as a...
From Unknown to Unforgettable: Effective Communication for Emerging Brands
In a world inundated with brands vying for consumers' attention, emerging brands face a formidable challenge. To rise above the noise and carve a...
Crisis-Ready Brands: Adapting to the Speed of Social Media in Times of Trouble​​
Social media, with its instant messaging and viral trends, has completely changed how we communicate, interact, and—inevitably—react to emergencies in this day and age....
Building Trust from Scratch: Navigating Effective Communication for New Brands
Starting a new brand is like setting sail on an uncharted sea. You may have a fantastic product or service, but without trust, your...
Digital Transformation for Growth: Technologies That Propel Brands Forward
Staying ahead of the curve in today's fast changing business world necessitates adopting digital transformation. It's more than just a buzzword; it's a strategic...
Conscious Consumerism: Strategies for Converting Advocates of Sustainable Brands
Concerned consumerism has taken the stage in a world that is increasingly concerned of its environmental impact. Consumers are not only looking for brands...
From Screens to Savoring: Mastering Mobile-First Strategies for Culinary Brands
The process from food discovery to savoring a delectable dish in the modern culinary scene frequently begins with a tap or swipe on a...
Appetizing Appraoch: Creating the Ideal Mobile-First Strategy for Food Brands
Mobile devices have become a portal to gourmet adventure in today's digital era, where the world is increasingly at our fingertips. Food firms who...
Bringing Brands to Life: Enhancing Growth with Augmented Reality Experiences
Staying relevant and grabbing the attention of customers is a constant struggle in today's fast-paced corporate world. Adopting new technology such as Augmented Reality...
Conscious Consumerism: Strategies for Converting Advocates of Sustainable Brands
The rise of conscious consumerism has ushered in a new era of brand loyalty—one that transcends mere product quality and price. Today's consumers are...
Hospitality giant Accor to launch 30 new properties in India over next 5 years
Accor, a leading player in the French hospitality industry, has ambitious plans to expand its presence in India over the next three to five...