brands
Major FMCG companies predict that rising palm oil prices, higher input costs, and increased advertising and promotion expenses will affect their margins and profits for the September quarter. In recent updates, companies like Godrej Consumer Products Ltd...
India's apparel retail industry has reported a compounded annual growth rate (CAGR) of 10.2% over the past decade.͏M͏a͏r͏ket ͏͏͏D͏r͏iver͏s͏͏:Thi͏s ͏g͏row͏t͏͏h h͏as͏͏͏ ͏been ͏͏dr͏i͏v͏en ͏by ͏i͏n͏cre͏a͏sing ͏d͏is͏͏͏pos͏a͏͏ble͏ i͏n͏com͏͏es͏͏ and͏͏͏ r͏͏͏api͏d͏ u͏rba͏ni͏͏͏sat͏ion͏͏, which͏ have con͏t͏ri͏͏buted t͏͏o͏ a͏ ͏tr͏ans͏͏͏͏ition...
Breaking News
Retailers, brands see 5-10% sales growth during Independence Day sales
Retailers and brands reported a 5-10% sales growth during this year's Independence Day sales compared to last year, driven by improved sentiment, premiumisation, and...
Leading global brands Marks & Spencer, Walmart, and Pepco to increase sourcing from India following import duty cuts
Global brands ͏s͏͏uch as͏͏ Marks & Spencer, Next, Decathlon, Primark, GAP, Walmart, Pepco, and Tesco ͏are s͏et to i͏nc͏re͏ase th͏͏ei͏r͏͏͏͏ sour͏c͏i͏ng ͏fr͏o͏m ͏I͏͏ndi͏a͏, ͏͏a͏͏s͏͏...
New-age brands from tier II cities & beyond bet big on omnichannel strategy: Fireside Ventures’ Vinay Singh
Eme͏rging brands from t͏i͏er II cities and beyond are͏ incorporating ͏an͏ omnichannel strategy at an ͏ea͏rly stage ͏of their busine͏sses, even͏ whi͏le͏ cloc͏king INR...
Britannia’s Q3 FY24 net profit slides 40% to INR 932.40 Crore
Britannia Industries, a renowned bakery food company, reported a 40.40% decrease in consolidated net profit to INR 555.66 crore for the third quarter ended...
Ajio set to hit profitability this month, marking first online venture within Reliance Retail to attain financial success
Ajio, the online fashion arm of Reliance Retail, is set to become profitable this month, marking it as the first online venture within the...
Connecting with Consumers: Why Market Trends Drive Engagement for Growing Brands
When a brand not only identifies trends but authentically incorporates them into its ethos, it signals a commitment beyond mere marketing tactics. Authenticity becomes...
Personalized Palates: Using Niche Marketing to Connect on a Deeper Level
Niche marketing, particularly in the realm of personalized palates, is the key to forging authentic connections that resonate beyond mere transactions. Let's delve into...
Cultivating Curiosity: Effective Communication Techniques for Emerging Brands
Competition today is like a crowded marketplace where new brands emerge like shooting stars. The ability to communicate effectively is the secret sauce that...
A Journey with Purpose: Utilizing Customer Maps for Targeted Marketing Strategies
Embarking on a journey with purpose is a mantra that resonates not just in life but also in the dynamic realm of marketing. As...
Behavioral Economics: Exploring Irrational Factors in Consumer Decision-Making
Behavioral economics shines a spotlight on decision biases, those subconscious tendencies that lead us astray from purely rational choices. From the anchoring effect, where...
Unleashing Potential: Tech Tools that Catapult Brands to New Levels of Growth
In the ever-evolving landscape of business, staying ahead of the competition requires a strategic blend of innovation and adaptability. In this digital age, where...
AR Commerce: How Brands Can Drive Sales and Growth through Augmented Reality
The e-commerce industry continues to evolve quickly, and companies are always coming up with new and creative ways to draw in and interact with...