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The Psychology of Brand Perception: Shaping the Right Image for Success
In the world of business and marketing, perception is everything. How consumers perceive a brand can make or break its success. Understanding the psychology...
Unveiling Authenticity: Building Trust and Credibility with Video Marketing
In today's digital age, building trust and credibility with your audience is paramount for the success of any business or brand. Consumers are more...
Experience speaks volumes! A quick guide to effectively communicate your brand story through food
Food has always had the power to tell a story and could speak a lot loud. Every dish has a history, a culture, and...
How does having a brand ambassador in modern times become a superpower to boost your food brand?
In the highly competitive food industry, having a strong brand identity and increasing brand awareness is critical for success. One effective way to achieve...
Pepsi launches first logo redesign in 14 years to re-energize the brand
Pepsi, the global soft drink giant, has recently announced a fresh visual identity that includes a redesign of its iconic logo. This marks the...
QSR Chain Biggies Burger announces Bigguy’s Wingery, A chicken wings brand
Biggies Burger is a popular QSR brand known for its delicious and innovative burger offerings. With over 130 outlets in 14 states across India,...
Liquor brand Pernod Ricard India launches an innovation center in Nashik to promote Make in India
Pernod Ricard India is a well-known French spirits maker that has recently established its first innovation center in Nashik, India. This initiative is in...