Brand
Can you guess the chocolate giant that has become the official chocolate bar of Formula 1? It'severyone’s favorite break-time chocolate - Kitkat!Formula 1 (F1) and Nestlé have announced a multi-year partnership which is the biggest globalbrand...
Lifestyle brand Police has on-boarded an Indian cricketer as the brand ambassador for India and the Middle East for a tenure of two years. But who is that Indian cricketer? It's none other than the right-handed...
Breaking News
KFC launches new campaign ‘Taste the Epic’ targeting the GenZs
KFC has unveiled its latest campaign, 'Taste the Epic' targeted at the Gen Zs’, portraying howthe search for greatness or epicness and fun in...
NoBroker unveils latest campaign bringing out the Hero in every home buyer
Proptech company, NoBroker has unveiled its new campaign ‘The Heroes at Home’. The ad filmportrays how NoBroker is the one-stop destination for homebuyers. It...
Bingo forges partnership with All India Pickleball Association
ITC Foods snacking brand Bingo has entered into a collaboration with All India PickleballAssociation for a tenure of five years. This partnership has the...
Pluckk partners with Spencer’s Retail as Exclusive Fresh Produce Supplier
Pluckk, a unique digital fresh food brand for fruits and vegetables, has partnered with Spencer’s Retail. Spencer’s will now exclusively sell Pluckk's premium produce...
Asics to launch 50 new stores in India, first mono-brand store in 2026
Asics, the Japanese sports performance brand, revealed its intentions to expand in India by introducing 50 new stores by 2025, as stated in a...
Ferns N Petals expands into F&B industry with the launch of The U Kitchen
Ferns N Petals has diversified its business ventures by stepping into the food and beverage industry with the introduction of The U Kitchen (Luxury...
Bubble tea giant Gong Cha set to expand across America with two new franchise agreements
Gong cha, the tea drink franchise, has recently entered into agreements with two new master franchisees, granting them territorial rights for the Great Pacific...
Proactive Adaptation: The Power of Market Trends in Brand Resilience and Growth
The ability to not only react but also proactively adapt to market trends emerges as the keystone for brand resilience and sustainable success in...
Strategic Augmentation: Developing a Roadmap to Leverage AR for Long-Term Brand Growth
Beyond the flashy gimmicks and fleeting trends, strategic augmentation is becoming a cornerstone for long-term brand growth. This article aims to unravel the layers...
Visibility and Value: Using Effective Communication to Grow Your Emerging Brand
Beyond the quality of products or services, the ability to convey value and connect with the audience is paramount. In this exploration, we unravel...
The Timeless Touch: Ensuring Longevity in Your Brand Image Strategy
While chasing the latest fads may bring momentary attention, the key to sustained success lies in crafting a brand image that possesses a timeless...
Metrics that Matter: Measuring ROI and Impact of Video Marketing on Brand Growth
Video marketing has become the main character in the age of digital storytelling, drawing viewers in and promoting brand expansion. However, it might be...