BrandsNext, a venture under WayCool, announced its entry into the specialty rice market through the KitchenJi flagship brand, as revealed in a press release on Wednesday.To align with changing consumer preferences, this move caters to the...
Freshey's, the ready-to-cook (RTC) label operating within the BrandsNext conglomerate, WayCool's flourishing FMCG division, has made an exciting debut in the Indian bread market by introducing Malabar Parota and Whole Wheat Chapati. BrandsNext's strategic maneuver is...
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