Boat, one of India’s largest audio wearables companies, has announced hip-hop artist KR$NA as its newest brand ambassador, strengthening its push to align with the country’s youth-driven music and cultural movements.The homegrown consumer electronics brand, which...
Where most companies in a feature-oriented and technical specifications heavy market wentin one direction (trying to be the cheapest product out there), boAt took the opposite directionby making audio gear feel aspirational, edgy, and something you...
Diversifying its offerings, Blinkit, Zomato's quick commerce platform, has introduced a fresh category featuring sports and fitness essentials. This includes premium brands like Adidas,...
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