Viral video, music, and dance. Yes, that's becoming the new blueprint for ad campaigns in India. This time, Bingo! Tedhe Medhe just showed everyone how to do it right. So, the story starts some time ago...
ITC’s Bingo! Tedhe Medhe is going to launch its new experiential brand campaign Bhaukaal Lok at the Mahakumbh 2025. “Bhaukaal” (translating to swagger) and ‘Lok’ (translating to realm) together stand from a realm where one gets...
ITC Foods snacking brand Bingo has entered into a collaboration with All India PickleballAssociation for a tenure of five years. This partnership has the...
Over the past three years, the FMCG segment of the diversified conglomerate ITC has seen substantial growth, with a compounded annual growth rate of...
According to ITC's latest annual report, the FMCG business of the diversified conglomerate has experienced a notable 21 percent increase in annual consumer spending,...
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