beverage

Fast&Up, India’s leading sports and health nutrition brand, has unveiled its latest innovation – Fast&Up Reload Ready-to-Drink. Tailored for athletes, fitness enthusiasts, and individuals...

Freshleaf, a premium tea brand, has secured INR 1 crore in a seed round led by Inflection Point Ventures.The newly acquired funds will be...

In a bold and unconventional move, Lahori Zeera, the popular Indian beverage brand, chose to associate with a family comedy show on Sony Television...

Parle Agro, renowned for its inventive strides in the Indian beverage sector, has introduced Dhishoom, a nationwide launch of a jeera masala-infused carbonated beverage....

SR Hospitality recently expanded its Te Amo operations to Gurugram, introducing a larger and more opulent outlet with an enhanced array of offerings. In...

Driven by a trend towards healthier options and convenience, ready-to-drink punch and mocktail brands, boasting 'natural' ingredients ranging from fruits and roots to herbs...

Simpli Namdhari's, an omnichannel retailer, has launched "WhatAir" mineral water, heralding a significant breakthrough in the beverage industry. This innovative product utilizes state-of-the-art technology...

The substantial rise in the disposable incomes of Indians has spurred significant growth in the alcobev sector within the country. According to the International...

The Kerala government is considering putting an end to the 'dry days' tradition observed in the state on the first day of each month,...

PepsiCo reported robust performance in India, with the snacks segment experiencing double-digit volume growth in the first quarter of CY24. The company's global quarterly...

Tropicana has broadened its product range by introducing the new Tropicana Special Start line and adding two fresh flavors to its Tropicana Multivit Boost...

Heritage Foods, the second-largest private dairy in India, has joined forces with SIG to utilize aseptic carton packs for its beverages. Equipped with cutting-edge...