Balaji Wafers, one of India’s largest homegrown snack companies, is set to bring in global private equity major General Atlantic as a strategic investor, marking a defining moment in the Gujarat-based firm’s four-decade journey. The company...
US-based private equity firm General Atlantic is close to finalizing a ₹2,500 crore investment for a 7% stake in Balaji Wafers, valuing the Gujarat-headquartered snack maker at around ₹35,000 crore. The transaction, once complete, will mark...
Regional FMCG companies are shaking up India’s consumer goods market, forcing legacy giants to rethink strategy. One of the biggest names at the center...
Balaji Wafers, the regional snacking company that attracted attention from multinationals like PepsiCo for a potential acquisition, has successfully surpassed the INR 5,000-crore annual...
Local FMCG (Fast-Moving Consumer Goods) brands are swiftly expanding, intensifying their competition with national brands. They have surpassed national brands by achieving double-digit sales...
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