Saturday, November 9, 2024

Bacardi

Coca-Cola and Bacardi to launch co-branded ready-to-drink cocktail in 2025

International
Coca-Cola and Bacardi are planning to introduce a co-branded ready-to-drink cocktail next year,͏͏ building͏͏ on͏͏ Coca-Cola's͏͏ recent͏͏ collaboration͏͏ with͏͏ Brown-Forman͏͏ for͏͏ Jack͏͏ Daniel's. Market͏͏ Focus: The͏͏ Bacardi͏͏ Mixed͏͏ with͏͏ Coca-Cola͏͏ cocktail͏͏ will͏͏ first͏͏ be͏͏ launched͏͏ in͏͏ Mexico͏͏ and͏͏...

Indian whisky market booms as consumers shift towards premiumisation

Industry
The Indian scotch whisky market has experienced remarkable growth over the past decade. In 2021-22, the market surged by 60%, marking one of the most significant annual increases. Vijay Dev, Bacardi India’s category lead for whiskies,...

Bacardi India appoints Sameeksha Uniyal as regional brand head for AMEA

News
In a bid to amplify business growth in the region, Bacardi India Private Limited has elevated Sameeksha Uniyal to the position of regional head...

Bacardi India intensifies focus on premiumization as demand for high-end spirits surges

News
One in two Indians are favoring premium spirits, as per Bacardi India managing director Vinay Golikeri, citing the Bacardi Cocktail Trends Report 2024. Golikeri...

Bacardi unveils ‘world’s first’ hydrogen-fueled glass spirits bottle

News
Bacardi has successfully completed the "world's first" commercial production of a glass spirits bottle filled with hydrogen. Earlier this month, Bacardi collaborated with premium glass...

ISWAI predicts surge in India’s alcoholic beverage industry, expects $64 Billion value by 2027

News
The Indian alcoholic beverage sector is projected to achieve a market value of $64 billion in the coming five years. This growth is attributed...

Spirits giant Bacardi acquires mezcal brand Ilegal, eyes rapid growth

News
Bacardi has completed its acquisition of the mezcal brand Ilegal, marking the culmination of a six-year journey since the spirits giant initially invested in...

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