Friday, November 8, 2024

advertising

FMCG giants boost advertising spend, surpass pre-Covid levels amid economic boom

News
In the December quarter, advertising expenses as a proportion of sales at leading fast-moving consumer goods (FMCG) companies exceeded pre-Covid levels for the first time, reflecting a push to spur demand amid a booming economy. According to...

From Shares to Showcases: Encouraging User-Generated Content that Resonates

Business
In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage with their audience. One strategy that has gained significant traction in recent years is leveraging user-generated content (UGC) to create authentic...

Innovate to Elevate: Using Video to Showcase Your Brand’s Unique Value Proposition

Business
Video has the ability to weave narratives that engage and captivate viewers. Rather than relying on static images and text, brands can leverage the...

Stepping into the Future: Integrating Augmented Reality to Enhance Business Growth

Business
At its core, AR merges the physical and digital realms, creating an immersive experience that goes beyond what traditional technologies can achieve. For businesses,...

Digital Dining: Online Lead Generation Tactics for Your Food Brand

Business
Making a name for yourself online in the fast-paced world of food brands is an exciting challenge. Your online presence is the first thing...

How FreeWater is leveraging advertising for good and quenching the world’s thirst for free

Startups
In a world where everything seems to come at a cost, FreeWater, a Texas-based beverage company, is challenging the status quo by offering something...

Canada to impose restrictions on advertising of ‘unhealthy’ food and beverages

News
Canada has formulated a strategy to limit the broadcast and digital content that encourages the consumption of unhealthy food and beverages. The administration plans to...

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