advertising
India's leading D2C sleep and home solutions brand, has launched a new campaign, #Gaddagiri, to highlight the impact of sleep deprivation on decision-making and behavior.The campaign asks a simple question: why do good people make bad...
A Delhi man's humorous request for extra onions with his food order on Swiggy went viral, prompting a surprise response from the company.The user's request, which was shared on Reddit, read, "Onions bhot costly hai, main...
Breaking News
Bingo forges partnership with All India Pickleball Association
ITC Foods snacking brand Bingo has entered into a collaboration with All India PickleballAssociation for a tenure of five years. This partnership has the...
FMCG giants boost advertising spend, surpass pre-Covid levels amid economic boom
In the December quarter, advertising expenses as a proportion of sales at leading fast-moving consumer goods (FMCG) companies exceeded pre-Covid levels for the first...
From Shares to Showcases: Encouraging User-Generated Content that Resonates
In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage with their audience. One strategy that has gained significant...
Innovate to Elevate: Using Video to Showcase Your Brand’s Unique Value Proposition
Video has the ability to weave narratives that engage and captivate viewers. Rather than relying on static images and text, brands can leverage the...
Stepping into the Future: Integrating Augmented Reality to Enhance Business Growth
At its core, AR merges the physical and digital realms, creating an immersive experience that goes beyond what traditional technologies can achieve. For businesses,...
Digital Dining: Online Lead Generation Tactics for Your Food Brand
Making a name for yourself online in the fast-paced world of food brands is an exciting challenge. Your online presence is the first thing...
How FreeWater is leveraging advertising for good and quenching the world’s thirst for free
In a world where everything seems to come at a cost, FreeWater, a Texas-based beverage company, is challenging the status quo by offering something...
Canada to impose restrictions on advertising of ‘unhealthy’ food and beverages
Canada has formulated a strategy to limit the broadcast and digital content that encourages the consumption of unhealthy food and beverages.The administration plans to...