Accenture

Mondelez International plans to collaborate with Accenture and Publicis to enhance its use of generative AI in marketing.New͏͏ Platform͏͏ for͏͏ Personalisation:The͏͏ US-based͏͏ snacks͏͏ giant͏͏ announced͏͏ it͏͏ will͏͏ establish͏͏ a͏͏ new͏͏ “platform”͏͏ to͏͏ generate͏͏ “personalised”͏͏ text,͏͏ images,͏͏...

McDonald's has announced a strategic expansion in partnership with Accenture to incorporate generative AI technology across its restaurants worldwide.The effort will concentrate on enhancing operational efficiency, customer service, and the digital skills of employees.The partnership aims...