Wednesday, April 2, 2025

A/B Testing

ONDC raises incentives for food and beverage orders on Asia Cup 2023 final day

News
The Open Network for Digital Commerce (ONDC) announced a significant incentive boost for buyer-side apps on September 17th. This development coincided with the final day of the Asia Cup 2023, during which India defeated Sri Lanka,...

From Cart to Conversion: Boosting Sales with Personalized Abandoned Cart Strategies

Business
Pov: A potential customer has browsed your online store, added a few items to their cart, and then, for some reason, abandoned it without completing the purchase. It's a common scenario in the world of e-commerce,...

Content Personalization: Tailoring Your Messaging to Drive Audience Engagement

Business
At its core, content personalization is about treating each interaction with your audience as a unique conversation.  It is the art of conveying the...

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