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Viral Video: Customers dance as Bengaluru ice cream outlet comes up with free scoop offer!

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dance outlet
Screengrab from video

Brands frequently unveil captivating deals to entice customers and cultivate loyalty. Recently, Bangaluru’s Corner House Ice Creams launched an offer that has not only captivated customers but also garnered widespread attention from netizens.

Earlier this month, in celebration of ‘Ice Cream Day,’ an annual event observed on the third Sunday of July, the renowned ice cream company, Corner House Ice Creams, decided to offer complimentary scoops of ice cream to customers who danced their way from the storefront to the shop’s counter. This delightful promotion took place at the Indiranagar branch in Bengaluru.

Those customers who enthusiastically embraced the offer and danced their way for the free ice cream were caught on the establishment’s CCTV camera. On Wednesday, the ice cream brand delightedly shared a playful compilation of these dancing customers on their official Instagram account.

So far, this video has amassed over one lakh likes.

Commenting on it, an Instagram user wrote, “Irrespective of the free ice cream which is one of the best undoubtedly. The amount of happiness, positivity and smile this video brings is priceless. Lots of love team @cornerhouseicecreams”.

In the comments, people also shared their pleasant memories associated with the local brand, which has been around since 1982.

“I rem dropping my ice cream by mistake right after buying it and the person gave me a new one for free! Dint expect it but def made me happy like a child! Right from my college days to my 11yr old relishing ice creams, corner house has made so many memories memorable! Way to go @cornerhouseicecreams,” an Instagram user wrote.

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Renowned rapper Snoop Dogg teams up with Happi Co to launch delicious line of ice cream pints

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Snoop Dogg
Snoop Dogg

Snoop Dogg, the renowned American rapper, has teamed up with Happi Co, a consumer packaged goods company, to introduce a delightful range of ice cream pints.

Dr. Bombay ice cream offers a delectable assortment of seven flavors: Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Rollin’ In the Dough, S’more Vibes, Syrupy Waffle Sundaze, and Tropical Sherbet Swizzle.

Under the parent company Bosslady Foods, the newly introduced ice cream brand is proudly recognized as their inaugural product line.

Happi Co’s CEO, Sam Rockwell, said, “As a company, we’re always looking to develop products and partner with personalities and brands that embody authenticity. When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership.”

“As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop & Happi Co share core values and brand vision, and the products we’re creating fit perfectly within our expertise – it’s a recipe for success,” he added.

Dr. Bombay ice cream is available at Walmart stores nationwide.

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Nestle India posts impressive 37% YoY increase in net profit for Q2 2023, records robust sales growth across product groups

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Nestle India, a leading fast-moving consumer goods (FMCG) company, announced its financial results for the quarter ended June 2023. The company’s net profit for this quarter reached INR 698.34 crore, marking an impressive 37% increase compared to the INR 510.24 crore reported in the same quarter of the previous fiscal year.

During the mentioned quarter, total sales experienced a significant 15% year-on-year (YoY) increase, reaching INR 4,619.5 crore. Moreover, domestic sales for the period between April and June exhibited a strong growth rate of 14.6%.

According to the company’s filing with the exchanges, the profit from operations accounted for 20.7% of sales in the quarter that ended in June.

As per Nestle’s filing, the company, which operates on a January-December financial year, disclosed that its e-commerce vertical contributed 6.5% to its quarterly sales. This growth was sustained, driven by the momentum of quick commerce.

According to the company filing, the organized trade channel maintained its robust and broad-based growth across various categories. This growth was attributed to store expansion and increased footfalls. Additionally, the Out-of-Home (OOH) segment experienced strong growth by focusing on premiumization and implementing portfolio transformation initiatives.

The company reported that its Q2 exports demonstrated double-digit growth across all categories, driven by the increasing popularity of products like NESCAFÉ Sunrise and Polo.

“Strong performance is an outcome of kiosk expansion and prioritisation of emerging channels,” the company filing said.

Commenting on the earnings, the company’s Chairman and Managing Suresh Narayanan said that this was the fifth quarter in a row of double-digit growth across all product groups. “I am pleased to share that we have, yet again, delivered robust performance, with all product groups registering double-digit growth. Domestic sales growth is broad-based and grew by 14.6%, on the back of prudent pricing and supported by mix and volume with targeted brand support,” Narayanan said.

Key brands continued to perform well, led by Kitkat, Nescafe and Maggi, the MD highlighted.

Company’s expenses grew by 11% YoY to INR 3,743.15 crore in the June quarter from INR 3,369.81 crore with cost of material reported at INR 1,977.46 crore verus INR 1,847.42 crore in the year-ago period. However, benign commodity price in the reported quarter resulted in a 9% sequential drop in the cost of material consumed by the company.

Commodities such as edible oils, wheat and packaging materials have been in the lower price range. A reversal of price trend is noted in fuels with prices softening in second quarter after reaching higher level towards the end of quarter one. In fresh milk, there has been price stability. Robusta prices are elevated and are expected to remain volatile.

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Parle retains top spot as India’s leading FMCG brand, Britannia dominates out-of-home consumption: Brand Footprint 2023 Report

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Parle-G biscuit
Parle-G biscuit (Representative Image)

Parle, the beloved biscuit brand owned by Parle Products, has once again reaffirmed its status as India’s top FMCG brand. According to the latest edition of Brand Footprint, an annual ranking by Kantar Worldpanel, Parle continues to be the most favored choice among Indian consumers. Even more noteworthy is the trend of homegrown companies taking the lead, with an impressive seven out of the top 10 brands proudly representing India’s entrepreneurial prowess.

The Brand Footprint study employs a comprehensive ranking system based on consumer reach points (CRPs), a metric that considers both a brand’s penetration (number of households buying the brand) and frequency of purchase. Among the nearly 400 brands evaluated, Parle has consistently dominated the charts since the inception of the brand footprint eleven years ago, amassing an impressive 7449 million CRPs. Following closely behind is Britannia, a renowned dairy brand, with a substantial CRP of 6691 million. Both Parle and Britannia experienced remarkable growth, with a 9% and 16% increase, respectively.

Intriguingly, breaking the food-dominated top five brands is Hindustan Unilever’s shampoo brand Clinic Plus, the sole non-food exception. These brands’ consistent performance underscores their strong resonance with Indian consumers and their ability to secure significant market presence in terms of both household reach and purchase frequency.

“Consumer choice is the ultimate strength test for a brand. Over the years, consumers are making increasing trips for purchase and that adds their options and in turn their choice. This is reflected in the constant increase in CRPS we observe,” said K Ramakrishnan, Managing Director- South Asia, Worldpanel Division at Kantar.

In the fiscal year 2022, Parle Products, known for its popular brands like Parle G, Monaco, and Melody, achieved a significant milestone by surpassing $2 billion in annual revenues. This remarkable accomplishment not only solidifies its position as a leading packaged food company in India but also marks the first time any such company in the country has achieved this impressive feat.

Additionally, the report examined out-of-home consumption patterns, revealing that all of the top five brands in this category belong to snacking products. Leading the rankings is Britannia, boasting 498 million CRPs (consumer reach points), closely trailed by Haldiram’s, Cadbury, Balaji, and Parle, showcasing their widespread popularity among consumers on the go.

“As purchases for out of home consumption are on the rise and seem to have different choice triggers, we found it necessary to introduce a ranking specifically for these categories, where there is a significant out of home component,” added Ramakrishnan.

During the last fiscal year, Indian consumers made approximately 152 shopping trips to grocery stores, marking a record high. However, despite the increased store visits, the amount of their purchases has decreased. Particularly, consumers with lower incomes are now making purchases once every 52 hours, or nearly once every two days, as the impact of rising inflation prompts them to tighten their expenses.

In response to these economic challenges, most companies have opted to implement an alternative strategy instead of direct price hikes. They have reduced the sizes of their product packs, with the average pack now being 20% smaller compared to two years ago. This approach allows companies to mitigate the effects of inflation while still offering their products at accessible price points for consumers.

Over the last two quarters, the majority of companies have taken measures to address inflationary pressures. They have implemented price reductions, increased product grammages, and intensified their advertising expenditures. These efforts have been undertaken as inflationary pressures have started to ease. As a result of these strategies, companies are optimistic about a rebound in volume growth in the coming periods.

“Where required, we did lean in with price reduction, with more amount of grammage to be filled back, and we will see the impact of these changes in consumer behavior and volumes in times to come,” Ritesh Tiwari, Chief Financial Officer at Hindustan Unilever told investors.

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Emami Agrotech brings relief to consumers – Slashes MRP of popular edible oils amidst global price drop

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Emami Agrotech
Emami (Representative Image)

In a recent media release on Thursday, Emami Agrotech, the edible oil and food-manufacturing division of the Emami Group, announced that it has consistently lowered the Maximum Retail Price (MRP) of its popular edible oil brands, Emami Healthy & Tasty and Himani Best Choice, by 35-40% over a span of 12 months since July 2022. This move comes as a result of the drop in global oil prices, and the company is delighted to pass on these benefits to its valued consumers.

The company diligently tracks the fluctuations in Maximum Retail Price (MRP) for its popular 1-litre pouch consumer packs, which includes the variants of mustard, soybean, rice bran, and sunflower under the Emami Healthy & Tasty brand, as well as the soybean and palmolein variants under the Himani Best Choice brand.

Commenting on this, Mr. Sudhakar Desai, CEO, Emami Agrotech said, “India imports about 56% of its annual edible oil consumption of 24-25 Million Tonne (MT). Over the last 12 months, there has been a significant drop in global prices. In view of this correction in commodity prices, as a responsible corporate, we have been cutting our prices consistently for all our oils like soyabean, palm oil, and sunflower. Over the last year, the drop in MRP has been in the range of 35-40% which brought the much-needed relief to the consumers.”

“In the domestic front, the Indian mustard crop output has increased by about 10% which again helped to stabilise the prices of the popular Mustard oil which was selling at a peak price-to-consumer of INR 200 per litre and is currently down to about INR 130 – 140 / litre. With the international prices of imported edible oils continuing to show a downward trend, consumption is likely to go up further in the next few months, especially during the upcoming festivals in the months of September and October.” Desai added.

Throughout 2021-22, the prices of edible oil experienced a continuous rise, influenced by various geopolitical factors such as the Indonesian ban on oil exports and supply chain disruptions due to the Ukraine war. Additionally, higher input and logistic costs contributed to this upward trend. However, starting from mid-June 2022, the international market has witnessed a decline in edible oil prices.

Responding to this situation, the Central government has consistently implemented measures to regulate the consumer prices of edible oil. One significant step taken was the reduction of import duties from over 40% to the current duty rate of 5.5%. Alongside this, the government has also implemented other measures, including stock controls, aimed at stabilizing the edible oil market and ensuring affordability for consumers.

Read More: Price relief for consumers as Indian government lowers import duty on refined edible oils

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Tata Group’s IHCL records phenomenal 30.5% increase in Q1 2023 consolidated net profit

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ihcl
(Representative Image)

On Thursday, the Indian Hotels Company Ltd, a hospitality firm under the Tata group, announced a notable 30.5 per cent increase in their consolidated net profit for the first quarter, which ended on June 30, 2023. This impressive growth was primarily fueled by robust revenue performance. The company’s net profit amounted to INR 236.01 crore during this period.

The company had posted a consolidated net profit of INR 180.84 crore in the same quarter last fiscal, Indian Hotels Company Ltd (IHCL) said in a regulatory filing.

Consolidated revenue from operations were at INR 1,466.37 crore during the quarter under review as compared to INR 1,266.07 crore in the year-ago period, it added.

Total expenses were higher at INR 1,221.76 crore as compared to INR 1,053.12 crore a year ago, the company said.

IHCL Managing Director & CEO Puneet Chhatwal said the company ended the first quarter with a strong performance led by a double-digit revenue growth.

“Maintaining our industry leading portfolio, IHCL signed 11 (hotels) and opened 5 new hotels across all its brands. With our vast footprint across over 125 locations, we will leverage the buoyancy in India’s travel and tourism sector,” he added.

The outlook for the upcoming quarters remains strong with the pace of demand driven by domestic consumption momentum, global events, and revival of international arrivals, Chhatwal said.

Giving an update on its new businesses, IHCL said Ginger hotels revenue clocked INR 100 crore milestone during the quarter, while the air catering business TajSATS clocked a 55 per cent growth in revenue at INR 205 crore.

Qmin has grown to 40 outlets and am Stays & Trails portfolio crossed over 125 bungalows across more than 50 holiday destinations, the company said.

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Organic dairy giant Akshayakalpa goes nationwide: UHT milk now available in 42 cities

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Akshayakalpa Organic cow milk

Akshayakalpa Organic has achieved a remarkable feat in the Indian dairy industry. Over the course of 13 years, the company has been dedicated to offering pure and nourishing dairy products. Now, they are embarking on a new chapter, extending their market presence to 42 cities across Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Maharashtra, and Kerala. The introduction of their latest product, the Ultra High Temperature (UHT) milk pack, marks a significant milestone in their expansion journey. With this innovation, Akshayakalpa aims to bring their high-quality dairy to even more households in the region.

The expansion demonstrates the evolving consumer trends, where more and more people are opting for organic dairy products and seeking healthier and nourishing food options. Responding to this rising demand, the introduction of the new UHT pack by Akshayakalpa is a testament to their dedication to meeting customer needs. This innovative product combines the advantages of organic goodness with a steadfast commitment to providing consumers with the finest quality milk available in the market.

From its establishment in 2010, Akshayakalpa has led the way in promoting sustainable farm practices. Their unwavering commitment ensures that all their milk and milk products remain completely free from antibiotics, synthetic additives, and chemical pesticide residues. A key aspect of their approach is sourcing all products from content and healthy cows that reside in organic farms and are nourished with organic diets. This dedication to providing pure and wholesome dairy exemplifies Akshayakalpa’s pioneering efforts in the industry.

Shashi Kumar, CEO, and Co-Founder of Akshayakalpa Organic said, “We are on a grassroots movement to provide consumers with the right and nutritious food choices. With this launch, we aim to reach a wider audience in 42 new cities and introduce them to the goodness of organic dairy. Our UHT pack is a milestone in making organic milk accessible to consumers across major cities while preserving its natural integrity. At Akshayakalpa, we believe in the power of organic farming for the well-being of consumers, farmers, and the planet.”

With the introduction of the UHT milk pack, consumers can now relish the incredible health advantages of organic milk without sacrificing convenience. This wholesome milk is sourced from content and healthy cows, residing in stress-free environments and feasting on nutritious fodder cultivated in chemical-free soil, thus yielding pure and organic milk. Akshayakalpa Organic milk is entirely free from antibiotics, induced hormones, and chemical residues, ensuring the preservation of the natural nutrition that organic milk offers. Emphasizing both health and convenience, Akshayakalpa continues to deliver excellence in their organic dairy offerings.

Driven by a dedication to innovation and a desire to strengthen its position in the organic dairy industry, Akshayakalpa is embarking on exciting new ventures in both markets and product categories. Now, residents of cities such as Kochi, Coimbatore, Mysore, Bangalore, Chennai, Hyderabad, and others can readily access Akshayakalpa’s UHT milk packs at their nearby retail outlets. This expansion brings the goodness of pure organic dairy to consumers in these regions, promising an unparalleled experience like never before. Akshayakalpa’s commitment to excellence continues to flourish as they explore new horizons in the organic dairy market.

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Westlife Foodworld Limited reports impressive Q1 2024 performance with 14% YoY sales surge and 22% YoY profit growth

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Westlife Foodworld Limited (WFL), the company responsible for operating McDonald’s restaurants in the regions of West and South India, has recently disclosed its financial performance for the quarter ending on June 30, 2023.

During this quarter, Westlife experienced a remarkable surge in sales, amounting to INR 6.14 billion, which reflects a notable 14 percent year-on-year (YoY) increase. This growth was largely driven by a significant 7 percent YoY increase in Same Store Sales Growth (SSSG). Additionally, the company’s Cash PAT (Profit After Tax) also witnessed a substantial rise, reaching INR 670 million, reflecting a strong 22 percent YoY increase.

The on-premise business segment demonstrated impressive performance, exhibiting an 18 percent YoY growth. Meanwhile, the off-premise business segment expanded by 9 percent YoY, even on a high base from the previous period.

One remarkable highlight was the soaring digital sales, constituting a significant 64 percent of the total sales. This achievement was attributed to the successful integration of Self-Ordering Kiosks and McDonald’s Apps, which offered customers a seamless and convenient digital ordering experience. The incorporation of these digital solutions played a crucial role in driving customer engagement and boosting sales during the quarter.

Westlife’s Restaurant Operating Margin achieved a robust YoY growth of 21 percent, amounting to INR 1,412 million, with the ROM (Return on Margin) reaching 23 percent, a notable increase from 21.6 percent recorded in Q1 FY23. Despite facing inflationary pressures, the company’s Operating EBIDTA (Earnings Before Interest, Taxes, Depreciation, and Amortization) showed a positive trend, rising to INR 1,053 million, reflecting a 14 percent YoY growth. Moreover, the average sales per store (TTM – trailing twelve months) also demonstrated an impressive climb, reaching INR. 66.9 million, a substantial increase from INR 57.4 million recorded in Q1 FY23.

The company’s board approved an interim dividend of INR 3.45 per share, amounting to approximately INR 538 mn, which is around 173 percent of its face value.

Amit Jatia, Chairperson of Westlife Foodworld Limited, said, “We are pleased with our first-quarter performance, which reflects the resilience of our business model and the strength of the McDonald’s brand in West & South India. Despite the challenging market conditions, we have been able to drive growth by focusing on core menu innovation, digital transformation, and enhancing customer convenience. Our commitment to serving good quality food and constantly improving the customer experience continues to be the cornerstone of our success. The first-quarter results reinforce our commitment to further strengthen our position as a leader in the QSR industry.”

As of June 2023, Westlife boasts a network of 361 restaurants spanning across 58 cities, and they have further expanded with the successful opening of four new stores in the first quarter. Looking ahead, the company has ambitious plans for growth, as they intend to introduce 40-45 additional stores in the fiscal year 2024. Moreover, they have set their sights on a remarkable goal, striving to achieve a total of 580-630 stores by the year 2027.

In the current quarter, Westlife made significant moves to enhance its offerings and consolidate its position in the burger segment. A notable addition to their menu is the Piri-Piri McSpicy range, which further expanded the McSpicy platform and brought exciting new flavors to their customers. Furthermore, the brand joined forces with Jr. NTR to introduce the delectable McSpicy Chicken Sharers exclusively in the South Market, tapping into regional preferences and preferences.

In a display of their commitment to inclusivity and diverse customer preferences, Westlife also unveiled its Jain-Friendly menu. As part of their Eatqual initiative, this menu caters to customers who prefer dishes without onions, garlic, and roots, ensuring that everyone can enjoy their McDonald’s experience to the fullest. These strategic moves demonstrate Westlife’s dedication to innovation, variety, and customer satisfaction.

Westlife remains steadfast in its dedication to store modernization, bolstering digital capabilities, and fostering menu innovation, with a particular emphasis on burger meals, chicken offerings, and the McCafe categories, all designed to cater to the diverse tastes of their valued consumers. The company’s exceptional performance in the first quarter of fiscal year 2024 serves as a resounding affirmation of its unwavering commitment to excellence and customer-centric strategies, further cementing its position as a prominent leader in the Indian retail Quick Service Restaurant (QSR) industry.

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Reliance Retail’s Milkbasket to witness departure of 130 employees amid ongoing restructuring

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Milkbasket
Milkbasket (Representative Image)

According to sources, at least 130 employees of Milkbasket are set to lose their jobs due to a restructuring exercise being undertaken at the startup owned by Reliance Retail.

The exercise is expected to impact employees from various teams, including tech, product, category, procurement, marketing, among others, as reported by the sources.

Over the past two months, the startup has been informing the affected employees about the development and has encouraged them to explore other opportunities, according to the sources.

According to sources, Milkbasket attributed the decision to role redundancy. As a result, the affected employees will receive remuneration in accordance with their notice periods.

In line with its ongoing efforts to integrate with JioMart and improve efficiency, Milkbasket is undergoing a restructuring exercise. Simultaneously, the startup is actively developing a new business model, which may also lead to a rebranding process.

In 2021, Reliance Retail Venture Ltd, the retail arm of Reliance Industries Ltd (RIL), acquired a significant 96.49% stake in Aaidea Solutions Private Limited, the parent company of Milkbasket.

According to sources, some of the employees affected by the restructuring exercise have the possibility of being absorbed into other verticals of Reliance Retail.

As of the time of publishing this story, no response has been received from RIL despite sending an email.

The most recent update follows closely after the departure of Milkbasket’s key executives, including the CEO, CFO, and COO. As reported by Entrackr, last year, three of Milkbasket’s co-founders had already left the company. However, in a more recent development, the fourth founder, Yatish Talvadia, along with COO Abhinav Imandi and CFO Gaurav Srivastava, have also made their exit from the company.

Milkbasket, established in 2015 by Anant Goel, Ashish Goel, Anurag Jain, and Talvadia, is a service that fulfills household grocery requirements, including fruits, vegetables, dairy, bakery items, and more, by delivering them directly to customers’ homes. Prior to being acquired by Reliance Retail, Milkbasket successfully secured a total of $38.5 million in funding from various investment rounds, with notable contributors like Kalaari Capital, Innoven Capital, Unilever Ventures, and others.

During its acquisition in 2021, the startup was operating in Delhi NCR, Hyderabad, and Bengaluru. However, since then, it has undergone significant expansion, extending its operations to encompass more than 30 cities, such as Navi Mumbai, Ahmedabad, Jaipur, and others.

In FY22, Milkbasket experienced a 19% decline in revenue from operations, with the figure falling to INR 421.18 Crores from INR 522.62 Crores in FY21. Conversely, the net loss surged by over 99%, reaching INR 65.9 Crores compared to INR 33.17 Crores in FY21.

During the first quarter of FY24, Reliance Retail experienced a substantial increase in net profit, rising by 18.8% to reach INR 2,448 Crores, compared to INR 2,061 Crores in the corresponding quarter of the previous year. Curiously, in Reliance Industries Limited’s (RIL) Q1 presentation and post-earnings call with analysts, there was no mention of Milkbasket.

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Bollywood actor Kriti Sanon joins forces with mCaffeine to launch D2C skincare brand ‘Hyphen’

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Vaishali Gupta & Kriti Sanon
Vaishali Gupta & Kriti Sanon

Kriti Sanon, the renowned Bollywood actor, has partnered with PEP Technologies, the parent company of mCaffeine, to introduce an exclusive skincare brand called “Hyphen.”

According to a statement, PEP Technologies is set to invest INR 30 Cr in Hyphen and will become the majority shareholder of the brand.

Sanon is accompanied by Vaishali Gupta, the senior growth manager at mCaffeine, as well as the founding members of PEP Technologies – Tarun Sharma, Saurabh Singhal, Mohit Jain, and Vikas Lachhwani.

The brand has introduced three daily skincare products. Hyphen will utilize mCaffeine’s existing logistics network to reach 18,000 pin codes right from the first day of launch.

Hyphen asserts that its products are vegan, PETA-certified, and cruelty-free. Additionally, the brand upholds a commitment to maintaining a zero-plastic footprint throughout all its operations.

According to the statement, the D2C brand is targeting a revenue of INR 100 Crores in the initial 12 months of its operations.

Kriti Sanon, Co-Founder and Chief Customer Officer of Hyphen, said, “We are very excited to unveil our extraordinary brand, Hyphen, to the world. Our journey starts with rigorous research and comprehensive market studies, and the experience that the PEP Technologies team has, enabled us to truly understand the industry and pave the way for Hyphen’s creation.”

“With PEP technologies firmly established in the industry, their profound knowledge and extensive experience position them as one of the industry’s pioneers. Their proven track record and expertise make them an ideal partner for us as we launch Hyphen and venture into the skincare market,” added Sanon.

Gupta, Co-Founder and Chief Growth Officer of Hyphen, said, “At PEP Technologies, as we gear up to launch a new brand, Kriti’s idea seamlessly merges with our concept, creating the perfect synergy. This collaboration opens up boundless possibilities, allowing us to cater to a diverse audience and tackle numerous skin challenges head-on.”

Hyphen will enter the competition against popular brands such as Mamaearth, Nykaa, Plum, Purplle, and various others.

The debut of Hyphen occurs amidst a rising trend of celebrities investing in startups. Notable figures ranging from sports stars like Sachin Tendulkar and MS Dhoni to Bollywood celebrities like Amitabh Bachchan and Suniel Shetty, are recognizing startups as a valuable asset class and actively engaging in investments within this sector.

In India’s current startup ecosystem, celebrity participation is evident with recent instances such as Suniel Shetty’s investments in WAAYU and Klassroom Edutech, Parineeti Chopra’s investment in Clensta, and Samantha Prabhu’s investment in Nourish You.

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