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Domino effect: India’s rice export ban raises concerns of copycat curbs, sending global market on edge

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The global market is on edge as India’s prohibition on rice exports raises the possibility of competing suppliers taking comparable measures to prevent potential shortages within their own countries. This move comes as sellers scramble to bridge the significant 10 million metric ton void created by New Delhi’s decision. These developments have amplified worries about the existing elevated levels of worldwide food inflation.

Read More: India prohibits non-basmati white rice exports amidst supply concerns

Analysts note that India’s most recent limitations closely resemble the ones enforced in 2007 and 2008. During that period, these measures set off a chain reaction, compelling numerous other nations to also restrict exports in order to protect their domestic consumers.

In this iteration, the potential repercussions on availability and costs could be considerably broader. Presently, India holds over 40% of the global rice trade, a substantial increase from its approximately 22% share fifteen years ago. This heightened proportion places added strain on rice-exporting countries like Thailand and Vietnam, intensifying the pressure for them to take similar actions.

“India is now much more important for rice trade than it was in 2007 and 2008. The Indian ban back then forced other exporters to implement similar restrictions in a domino effect. Even this time, they have few options but to react to market forces,” a New-Delhi based grains dealer with a global trade house said on condition of anonymity.

The effect on the prices of the most widely consumed essential food item globally has been rapid, reaching levels not seen in fifteen years. This followed India’s unexpected move last month to enforce a prohibition on the sale of commonly consumed non-basmati white rice, aiming to mitigate the escalation of prices. It’s worth noting that in 2022, New Delhi had already limited the supply of lower-quality broken rice.

Restricted availability increases the potential for a surge in rice prices, exacerbating global food inflation, particularly affecting underprivileged consumers in Asia and Africa, as per observations from analysts and traders. The situation is compounded by existing challenges faced by food importers, who are contending with constrained supplies due to unpredictable weather conditions and disruptions in shipments from the Black Sea region.

“Thailand, Vietnam, and other exporting countries are poised to step up their game, all in a bid to bridge the gap stemming from India’s shortfall,” said Nitin Gupta, senior vice president of Olam Agri India, one of the world’s top rice exporters.

“However, there exists a constraint in their surplus capacity for exports. This constraint could set the stage for a surge in prices at other origins, reminiscent of the notable price rally we witnessed in 2007/08.”

Back in 2008, the cost of rice skyrocketed to an all-time peak exceeding $1,000 per ton. This surge followed export restrictions imposed by India, Vietnam, Bangladesh, Egypt, Brazil, and several other smaller producers.

On this occasion, rice exporting nations will face a constraint in their ability to raise exports by more than 3 million metric tonnes annually. This limitation stems from their efforts to meet domestic demands within the confines of a restricted surplus. This information was shared by three sources within global trade houses in conversation with Reuters.

Thailand, Vietnam, and Pakistan, ranked as the second, third, and fourth largest global exporters of rice, have expressed their eagerness to enhance sales. This decision comes in response to the escalating demand for their produce, a trend that has emerged following India’s export ban.

Both Thailand and Vietnam have underscored their commitment to safeguarding their domestic consumers against the adverse effects of increased exports.

“It’s unacceptable for a rice-exporting country to face tight supplies and high domestic prices,” Vietnam Minister of Industry and Trade Nguyen Hong Dien said last week.

Recovering from the devastating floods of the previous year, Pakistan has the potential to export between 4.5 million and 5.0 million tons, a notable increase from the current year’s 3.6 million tons. This projection comes from an official associated with the Rice Exporters Association of Pakistan (REAP).

But the country is unlikely to allow unrestricted exports amid double-digit inflation, the official said.

Among the prominent purchasers of non-basmati rice are the Philippines, China, Senegal, Nigeria, South Africa, Malaysia, Cote d’Ivoire, and Bangladesh.

Following India’s export prohibition, there has been an approximately 20% surge in global prices. Traders from international trading companies suggest that if prices were to rise by an additional 15%, it could prompt Thailand and Vietnam to implement their own restrictions.

Read More: India’s ban on rice exports expected to worsen global food price volatility, warns IMF Chief Economist

“The question is not whether they will limit exports, but rather how much they will restrict and when they will take such measures,” said a New Delhi-based trader.

In the current week, rice prices in Thailand and Vietnam have surged to levels not witnessed in the past 15 years. This escalation can be attributed to buyers hurrying to secure shipments in response to the reduction in India’s export volumes.

Rice serves as a fundamental dietary component for over 3 billion individuals, with nearly 90% of this water-intensive crop originating from Asia. However, the prevalence of dry El Nino weather patterns poses a significant threat to crops in pivotal producing nations within the region.

Following insufficient rainfall during June and July, Thailand has recommended that farmers reduce the cultivation area for the second rice crop.

In India, the irregular distribution of monsoon rainfall resulted in flooding across certain rice-growing northern states, while simultaneously, certain eastern states faced insufficient precipitation for initiating planting.

Read More: Erratic rainfall causes 20% surge in rice prices within 10 days

Good monsoon rainfall is needed for normal production, which would allow New Delhi to reverse the ban on exports, said B.V. Krishna Rao, president of the Rice Exporters Association of India.

Rao said only Indian supplies can restore equilibrium in the global rice market.

“We will have to see for how long India’s restrictions remain in place. The longer the ban is in place the harder it will be for other exporters to compensate for the shortfall,” said Peter Clubb, an analyst at the International Grains Council (IGC) in London.

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From unity thalis to patriotic cocktails: Culinary celebrations mark Independence Day in Delhi-NCR

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independence day food

Independence Day, celebrated on the 15th of August every year, holds a special place in the hearts of every Indian. It’s a day of remembrance, patriotism, and unity. Beyond the traditional flag-hosting ceremonies and parades, modern celebrations have taken on a new flavor – quite literally! As we commemorate the spirit of freedom, several restaurants are joining in the festivities by offering unique culinary experiences that capture the essence of India’s diversity and culture. Here’s a sneak peek into some of the exciting gastronomic celebrations happening around Delhi and NCR.

1) Ardor:

Ardor, located in Connaught Place, New Delhi, is all set to make this Independence Day an unforgettable one. Beyond the conventional celebrations, Ardor offers a dining experience that reflects the unity in diversity that India proudly stands for. The “United India Thali,” priced at INR 2999++, takes the shape of India’s map and features a delightful assortment of dishes from various states. From the aromatic Veg Biryani to the hearty Himachali Chole and the flavorful Sarson ka Saag, this thali is a true representation of India’s rich culinary heritage. Join Ardor in celebrating not just freedom, but also the flavors that bind our nation together.

Price: United India Thali – INR 2999++

Date: 15 August

Address: N 55-56 & 88, 89, Connaught Cir, Connaught Place, New Delhi, Delhi 110001

2. Verandah:

Verandah presents an opportunity to elevate your Independence Day celebrations. Located in Delhi, this restaurant offers a 30% discount on the total bill and treats guests to two complimentary mocktails. The enchanting ambiance and delectable cuisine promise an experience that resonates with freedom and flavor. By blending the joys of dining with the essence of patriotism, Verandah offers a unique way to celebrate this significant day.

Date: 15 August

3. The Drunken Botanist:

The Drunken Botanist, situated in Gurugram, welcomes you to a celebration that combines the spirit of independence with the art of mixology. This Independence Day, the restaurant invites patrons to experience flavors that pay homage to India’s diverse culture and heritage. The unique drinks, like “The Drunken Twist” that harmonizes Indian spices with modern beverages, and the “Tri-Color Love Potion Ticker” symbolizing unity in diversity, bring a touch of innovation to the festivities. With dishes like the Quinoa Garlic Chicken representing growth and power, and the Spritzler Parade capturing the happiness of the day, The Drunken Botanist ensures a culinary journey that resonates with the essence of freedom.

Date: 15 August

Address: Building No 10, Tower C, Ground Floor, Unit 1B 1C, DLF Cyber City, DLF Phase 2, Sector 24, Gurugram, Haryana 122001

4. Float:

Float, located in Noida, offers a fantastic way to celebrate Independence Day with both delectable cuisine and savings. Patrons can enjoy a generous 25% discount on their total food bill, making this a perfect opportunity to indulge in great food while commemorating the occasion. This limited-time offer is available only on Independence Day, so book your table to ensure you don’t miss out on this delightful culinary experience.

Date: 15 August

Address: 4th Floor, Spectrum@Metro Mall, Gardenia Gateway, Sector 75, Noida, Uttar Pradesh 201301

5. Dearie:

Dearie Restaurant in Noida invites you to embrace the patriotic spirit with a culinary twist. With an enticing up to 20% discount on your total food bill, Dearie promises an explosion of flavors that captures the essence of freedom. As you savor each bite, let the flavors of their dishes remind you of the diversity and unity that define our nation.

Date: 15 August

Address: First Floor, Gardens Galleria Mall, Sector 38, Noida, Uttar Pradesh 201301

This Independence Day, beyond the traditional flag-waving and ceremonies, step into a world of flavors that embody the essence of India’s diversity and freedom. These restaurants not only offer a delicious culinary journey but also pay tribute to the nation’s heritage and cultural richness. So, whether you’re a food enthusiast, a patriot, or both, these dining experiences provide the perfect way to celebrate India’s Independence Day in style.

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Indian cricketer T. Natarajan joins hands with Sharief Bhai as brand ambassador

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Sharief Bhai

Sharief Bhai, a renowned label under the Curefoods umbrella, has proudly welcomed the esteemed Indian cricketer T. Natarajan to serve as its esteemed brand ambassador.

T. Natarajan, a prominent figure in the realm of cricket, brings his exceptional accomplishments and unwavering determination to elevate the essence of Sharief Bhai’s culinary heritage through this significant revelation.

Gokul Kandhi, Chief Business Officer of Curefoods, said, “T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.”

Famously recognized as T. Natarajan, or Thangarasu Natarajan, the cricket sensation was born on April 4, 1991, in Chinnappampatti, a quaint village near Salem in the state of Tamil Nadu. His initiation into the realm of cricket took place in December 2020 when he was selected as one of the four additional bowlers to accompany the Indian cricket team on their tour to Australia.

Presently a part of Sunrisers Hyderabad in the Indian Premier League (IPL), he etched his name in history during India’s 2020-21 tour of Australia by becoming the pioneer Indian cricketer to make his debut in all three formats during a single tour. The partnership between T. Natarajan and Sharief Bhai embodies a fusion of principles – excellence, genuineness, and a profound link to one’s cultural origins. As the chosen brand ambassador, T. Natarajan will enhance the core of Sharief Bhai’s timeless tastes and authentic hospitality.

“I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture. Just as cricket brings diverse people together, food unites us Indians too,” shared Natarajan.

The cricket star also added his presence to the inauguration of Sharief Bhai’s traditional restaurant in Coimbatore. During the event, he played an active role by officiating the opening and ceremoniously cutting the ribbon. Furthermore, he interacted with the attendees during a meet-and-greet session, enhancing the overall experience of the occasion.

Curefoods stands as a prominent hub for Food & Beverage brands within India. Established in 2020 by Ankit Nagori, this enterprise shelters renowned brands such as EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani, and Frozen Bottle, among others. Its extensive network comprises more than 200 cloud kitchens and physical stores, servicing a diverse range of over 10 cuisines. Operating across 15 cities within India, Curefoods has firmly established its culinary presence.

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El Niño drought threatens Indonesia’s coffee production, amplifying global price surge

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Coffee
Coffee (Representative Image)

The dry spell caused by El Niño poses an additional risk to coffee production in Indonesia, which holds the position of the world’s fourth-largest coffee producer. This threat comes on the heels of a significant decline in output due to excessive rainfall, resulting in the lowest production levels in over ten years. Consequently, this has led to unprecedented global price increases within the coffee market.

The decreased coffee yield in Indonesia, where the predominant production is of robusta beans known for their stronger and more pronounced bitter taste compared to the arabica variety, has the potential to stimulate further price increases. These price hikes have already surged by over 40% in the year 2023 and reached an all-time peak in June.

“There are forecasts of El Nino weather leading to dryness towards the end of the year and early next year in Indonesia,” said Carlos Mera, head of agri commodities markets research at Rabobank.

“If there is dryness, Indonesia’s coffee production could fall further in 2024/25.”

The Indonesian meteorological agency (BMKG) has reported that the El Niño weather phenomenon, known for bringing extended periods of hot and dry conditions to the tropical nation, is currently impacting over two-thirds of the country. This includes Java and specific regions of Sumatra, both of which are vital coffee-producing zones.

The arid circumstances stand in stark contrast to the abundant rainfall experienced by the Southeast Asian nation from 2020 to 2022, attributed to the La Niña phenomenon. Additionally, substantial precipitation has also been observed during the initial five months of the current year.

According to data from the U.S. Department of Agriculture, Indonesia’s coffee production for the 2023/24 period is projected to reach 9.7 million 60-kg bags. This represents a decline from the previous year’s output of 11.85 million bags and marks the lowest production level since the 2011/12 season.

The plantations located in Sumatra and Java are anticipated to experience the greatest impact of any potential drought. Meteorologists are predicting that the El Niño phenomenon will likely become more intense towards the latter part of 2023 and the beginning of the following year. This period is crucial for flowering and the development of fruits in the coffee plants.

The majority of coffee plantations in Indonesia rely on rainfall for irrigation. The risk of dry conditions comes after a period of increased rainfall in recent months across Sumatra and Java, which led to a decrease in coffee production.

“This year my harvest is only 30% compared to last year due to too much rain, causing coffee flowers to drop off early,” said Peratin Buchori, a 55-year-old farmer in Lampung, on the southern tip of Sumatra island, known for its robusta beans.

Excessive rainfall during the flowering phase can result in the premature shedding of blossoms prior to the formation of berries, ultimately causing a reduction in overall yields.

“Coffee supply is very thin. I personally say it is down around 25% compared to last year,” one Lampung-based coffee trader told Reuters, adding that the decreased supply has created panic buying in the past months.

In Indonesia, coffee production typically varies between 0.7 and 1.0 metric tons per hectare, whereas Vietnam, the largest global provider of robusta beans, achieves an output of 2.7 tons per hectare.

Nearly the entirety of Indonesia’s approximately 1.25 million hectares of coffee plantations are managed by smallholder farmers. These farmers employ traditional cultivation techniques and utilize restricted amounts of fertilizers. A significant portion of the coffee trees is aged, with certain trees having been planted over twenty years ago.

The authorities have been actively encouraging farmers to engage in tree replanting efforts. This includes initiatives such as distributing coffee seedlings, offering subsidized fertilizers, and extending affordable loan opportunities.

Nonetheless, official data indicates that a mere 2% of the complete coffee plantation area has undergone replanting since 2018.

“Our farmers often lack focus; they plant various commodities on their land, not just coffee,” Muhammad Rizal, director of annual and perennial crops at the agriculture ministry told Reuters.

“They are also lacking in the knowledge of good agricultural practices.”

The ministry is contemplating a fresh program that aims to involve corporate buyers in the process of training growers in optimal practices. These buyers would also serve as off-takers, as mentioned by Rizal. He drew a comparison to the country’s emerging plasma farmer scheme, which has been implemented for Indonesia’s primary commodity, palm oil.

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From Bite to Brilliance: How Another Foods Transformed Vegan Dining in India

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Another foods

Are you one of those dedicated vegans or passionate plant-based food enthusiasts who refuse to compromise on taste even when dining out? If you’ve embarked on the quest to find delectable vegan options, you’re familiar with the roller coaster ride it can be. But fear not, for your pursuit of palate-pleasing, cruelty-free cuisine has just been made easier by a culinary game-changer – Another Foods. 

Yes, that mouthwatering vegan burger you savored last week? It might surprise you to know that the patty wasn’t derived from its own kind. Delicious, right? We understand your unyielding enthusiasm to explore diverse options, even when the menu seems limited. Thanks to Another Foods, the landscape of vegan dining is expanding, ensuring that your favorite vegan restaurant can now whip up those delightful dishes without breaking a sweat.

A Vegan Revelation in India:

‘Another Foods’ isn’t just a brand; it’s a revolution in the Indian food industry. A revolution that caters to the ever-growing tribe of vegans who want to relish dining out without compromise. With an extensive range of vegan products spanning patties, minced alternatives, and tantalizing chunks, Another Foods has bridged the gap between restaurants and compassionate diners. It’s a bridge that connects passionate chefs with pre-prepared, high-quality vegan components, making the journey from plate to palate smoother than ever before.

The core focus of ‘Another Foods’ is clear: quality. Their products are designed to be easy to store, accommodating various cuisines, rich in protein, astonishingly absorbent, and flaunting an impressive shelf life. The brand has reimagined vegan food preparation, turning it into an art form that embraces convenience without compromising on excellence.

A Seed of Inspiration Blossoms into Innovation:

Every great story has a beginning that, in hindsight, seems almost serendipitous. For Sharvil Desai, the visionary behind Another Foods, that moment of genesis revolved around an unassuming burger escapade. Set the stage in London, where Sharvil and his vegan friend, Kunal Gupta embarked on a gastronomic journey, savoring their respective burger choices. On one side, a classic beef burger; on the other, its vegan counterpart. Little did Sharvil realize, this ordinary dining moment was destined to set the wheels of fate in motion.

Sharvil Desai, Founder of Another Foods

With a spirit akin to a daring explorer, Sharvil took that vegan burger bite – a bite that would redefine his culinary journey. “It tasted exactly like my burger, and on top of that, it was so much lighter,” Sharvil reminisces in an interview with SnackFax. This seemingly simple moment held deeper significance, shaped by a family history punctuated by concerns for heart health and a medical directive to steer clear of excessive red meat consumption. From a bite of happenstance, a whisper of inspiration emerged, urging Sharvil to venture down a new path.

But that’s not where the tale ends – rather, it ascends to its zenith of delight. Amidst the fervor of the vegan culinary movement, Sharvil’s eureka moment metamorphosed into the catalyst for a brilliant revelation. Fueled by the fervor of the vegan food movement, Sharvil decided to transplant his inspiration to Indian soil, a land where vegetarianism reigns supreme. Armed with his academic prowess and a heart brimming with innovation, he bid adieu to London’s overcast skies and journeyed to Bombay, ready to transform that single bite into a symphony of flavors for all to savor.

From Setback to Culinary Triumph:

Like all groundbreaking endeavors, the journey of Another Foods wasn’t devoid of challenges. Initial attempts to create mock meat products that mimicked the taste and texture of meat didn’t strike the right chord with the discerning Indian market. After all, vegetarianism isn’t a novelty on the Indian palate – it’s deeply ingrained in the cultural fabric. Sharvil, recognizing the dynamics at play, pivoted his approach. He envisioned a product that stood as “one ingredient that absorbs flavors.” He eloquently describes it as providing a “blank canvas to the chef” – a culinary canvas that effortlessly absorbs spices and flavors, akin to a sponge. This ingenious creation liberates chefs from the arduous task of crafting patties from scratch, infusing each dish with a burst of creativity and taste.

In the grand tapestry of gastronomy, Another Foods has woven a thread that connects culinary passion with convenience. It’s a story of innovation born from a single bite, a tale of audacity that transcended continents, and a testament to the power of a product that lets flavors speak loud and clear.

So, the next time you savor that sumptuous vegan delicacy at your favorite eatery, remember that behind the scenes, Another Foods has played a pivotal role in turning your culinary dreams into a reality. From plate to palate, it’s a journey that celebrates innovation, taste, and the spirit of exploring without compromise.

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NCCF’s two-day mega sale: 71,500 kg of tomatoes sold at subsidized rates in Delhi

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Tomatoes
Tomatoes (Representative Image)

On Sunday, the National Cooperative Consumers’ Federation of India (NCCF) reported the successful sale of 71,500 kg of tomatoes at subsidized prices within the national capital. This two-day mega sale, strategically timed before the Independence Day festivities, aimed to alleviate the burden of soaring prices on consumers. The NCCF carried out this extensive sale across 70 diverse locations, including areas such as Seelampur and R K Puram in Delhi, as highlighted in an official cooperative statement.

Of the total 71,500 kg of tomatoes, 36,500 kg were successfully sold on August 12, with an additional 35,000 kg being sold on August 13, as indicated by the statement. These tomatoes were made available to consumers at a subsidized price of INR 70 per kg.

Since July 11, NCCF has been selling tomatoes at a discounted rate on behalf of the Consumer Affairs Ministry to boost domestic availability and contain prices. The mega sale was conducted on account of the Independence Day celebration.

Due to the sustained intervention, the ministry said the prices are “coming down” in almost all locations in the country.

Read More: Tomato prices soar in Delhi-NCR, expected to cross INR 200 per kilo mark, no relief until September

Also Read: Central government takes action to address soaring tomato prices, plans procurement from key states

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9 Effective Strategies to Secure Repeat Orders for Your Food Brand

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food order

Acquiring new customers is an important aspect of growing your food brand, but the real value lies in turning those first-time buyers into loyal, repeat customers. Repeat orders not only contribute to your revenue but also serve as a testament to the quality of your food and the satisfaction of your customers.

Customer loyalty is the lifeblood of business growth. It is the foundation upon which successful brands are built. By cultivating strong relationships with your customers and earning their loyalty, you not only ensure their continued support but also gain a competitive edge in the market.

Securing repeat orders from new customers is vital for the long-term success of any food brand. While acquiring new customers is important, it is equally important to retain them and turn them into loyal, repeat customers. 

Here are some key reasons why securing repeat orders from customers is crucial:

1. Revenue Growth: Repeat customers contribute significantly to a food brand’s revenue. They make multiple purchases over time, leading to increased sales and a stable revenue stream. By focusing on customer retention and securing repeat orders, you can drive continuous growth and profitability for your food brand.

2. Cost Efficiency: Acquiring new customers can be expensive, as it involves marketing, advertising, and promotional efforts. On the other hand, retaining existing customers and securing repeat orders is more cost-effective. By nurturing relationships with your customers and providing a positive experience, you can reduce marketing costs and maximize your return on investment.

3. Brand Loyalty: Securing repeat orders from new customers helps build brand loyalty. When customers have a positive experience with your food brand and consistently receive high-quality products and services, they develop trust and loyalty towards your brand. Loyal customers are more likely to choose your brand over competitors and recommend it to others, leading to increased brand visibility and customer acquisition.

4. Customer Lifetime Value: The value of a customer extends beyond their initial purchase. By securing repeat orders, you increase the customer lifetime value (CLV) of each customer. CLV represents the total revenue generated by a customer throughout their relationship with your brand. By nurturing customer relationships and encouraging repeat orders, you can maximize the CLV and create long-term value for your food brand.

5. Market Differentiation: In a competitive food industry, securing repeat orders can help differentiate your brand from others. When customers consistently choose your brand and become loyal advocates, it sets you apart from competitors. The positive word-of-mouth and reputation built through repeat orders can attract new customers and establish your brand as a trusted and preferred choice in the market.

6. Feedback and Improvement: Repeat orders provide valuable feedback that can help you improve your products, services, and overall customer experience. By paying attention to customer preferences, complaints, and suggestions, you can make necessary adjustments and enhancements to meet their expectations. This continuous improvement strengthens customer satisfaction and loyalty, further increasing the likelihood of repeat orders.

These Repeat orders can cultivate loyalty, drive revenue growth, and differentiate your brand in the competitive market.

Strategies to secure repeat orders for your Food Brand

1. Offer Exceptional Customer Service

Delivering outstanding customer service is crucial for gaining repeat orders. Respond promptly to customer inquiries, resolve issues efficiently, and go above and beyond to exceed their expectations. By providing a positive and memorable experience, you increase the likelihood of customers coming back for more.

2. Personalize the Experience

Make customers feel valued and appreciated by personalizing their experience. Use their names in communications, send personalized offers or recommendations based on their preferences, and remember their past orders. Tailoring your interactions creates a connection and fosters loyalty.

3. Implement a Loyalty Program

Reward customers for their repeat business with a loyalty program. Offer incentives such as discounts, freebies, or exclusive access to new menu items. Encourage customers to sign up for the program and earn points or rewards with each purchase, motivating them to return and accumulate benefits.

4. Follow Up with Thank-You Emails 

Send thank-you emails to express your gratitude for customers’ orders. Use this opportunity to gather feedback, ask for reviews, and provide special offers for their next purchase. Showing appreciation and maintaining communication keep your brand top of mind and encourage repeat orders.

5. Provide Consistent Quality

Consistency is key in the food industry. Ensure that the quality, taste, and presentation of your food remain consistent with each order. Customers value reliability, and when they know they can count on your brand for exceptional quality every time, they are more likely to become repeat customers.

6. Offer a Variety of Menu Options

Keep your menu fresh and exciting by offering a variety of options to cater to different tastes and preferences. Regularly introduce new dishes or seasonal specials to entice customers to explore your menu further. By providing a diverse selection, you increase the chances of customers finding something they love and coming back for more.

7. Utilize Email Marketing

Leverage the power of email marketing to stay connected with your customers. Send regular newsletters or promotional emails to inform them about new menu items, upcoming events, or exclusive offers. Use compelling visuals and enticing descriptions to tempt them into placing another order.

8. Engage on Social Media

Maintain an active presence on social media platforms and engage with your customers regularly. Respond to comments and messages promptly, share behind-the-scenes glimpses, and encourage user-generated content. By fostering a sense of community and interaction, you build brand loyalty and keep your food brand top of mind.

9. Implement Referral Programs

Encourage your satisfied customers to refer your food brand to their friends and family by implementing a referral program. Offer incentives or discounts to both the referrer and the referred customer. Word-of-mouth recommendations hold significant weight, and referrals from trusted sources are more likely to result in repeat orders.

Securing repeat orders from new customers is essential for the growth and success of your food brand. As you strive to get repeat orders from new customers, make customer retention a top priority and invest in building long-term relationships. Building a strong base of repeat customers not only boosts your revenue but also strengthens your brand.

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Tesco responds to UK cost-of-living crisis: Shifts focus to affordable store-brand products amidst grocery inflation surge

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Tesco
Tesco (Representative Image)

On Friday, Tesco, the supermarket conglomerate, announced its intention to decrease the presence of branded products in crucial product categories within its convenience stores. This move comes in response to financially strained individuals in Britain showing a growing preference for more affordable store-brand options.

As the cost-of-living crisis enters its second year, Britons are actively searching for ways to save money and navigate the challenging financial situation.

Industry data reveals that UK consumers encountered a persistent grocery inflation rate of 14.9% in July. Additionally, they have been contending with a series of 14 consecutive interest rate hikes since December 2021.

Tesco, the largest food retailer in the UK, has announced a comprehensive revamp in its network of over 2,000 Express convenience stores. This initiative involves substituting more than 50 essential everyday products with more affordable alternatives, a significant portion of which will be from the store’s own-brand range. Some of these replacements will be priced at less than one-third of the cost of the products they are replacing.

“The move comes in response to the supermarket’s internal shopping data, which shows that price-conscious customers are increasingly turning to own-brand products,” Tesco said.

Data released by market researchers NIQ in May 2023 revealed that sales of store-brand products in British supermarkets have surged at a rate twice as fast as that of branded goods.

As part of the new range of store-brand products, Tesco will introduce its penne pasta priced at 85 pence ($1.08) and smooth peanut butter priced at 1.85 pounds. These items will be available at half the cost of the previous branded alternatives previously stocked.

Likewise, bags of Tesco frozen garden peas will be priced at 1.65 pounds, offering an almost 40% reduction in cost compared to the branded product they are replacing.

Tesco said the new products will be delivered to stores in the next two weeks, with the change-over complete by the end of August.

In June, Tesco said Britain’s food inflation had peaked. ($1 = 0.7865 pounds)

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Doodhvale appoints Aman J Jain as CEO and Co-Founder, paving the way for remarkable growth and innovation in D2C breakfast essentials

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Aman J Jain
Aman J Jain

A prominent direct-to-consumer (D2C) company specializing in daily breakfast and morning essentials, Doodhvale, is thrilled to announce the appointment of Aman J Jain as the CEO and Co-Founder, marking a significant stride towards a new era of growth. With his extensive expertise in business leadership, innovation, and technological advancement, Aman is poised to steer Doodhvale with unwavering agility, foster innovation, and deliver exceptional customer service.

This strategic decision to bring in new leadership is a testament to Doodhvale’s unwavering commitment to ongoing progress and development. The infusion of fresh perspectives, insights, and knowledge is in perfect alignment with Doodhvale’s mission to consistently surpass customer expectations and revolutionize the accessibility and experience of essential products.

Taking the helm as CEO and Co-Founder at Doodhvale, Aman J Jain arrives armed with a rich reservoir of expertise and a visionary outlook, fortified by an MBA from IIM Bangalore and a B. Tech. from IIIT Hyderabad.

His multifaceted professional journey spans pioneering responsibilities in a range of domains, including P&L Management, revenue management, operations, product and technology, HR, and M&A. Aman has been a driving force behind the triumphant initiation of ventures like OYO Townhouse, the inception of OYO’s acclaimed loyalty program – OYO Wizard, and the execution of multi-million dollar acquisitions. His strategic consultancy tenure with Accenture Strategy and BCG serves to further enhance his aptitude in steering Doodhvale toward its future endeavors.

Sanjay Jain, Co-Founder and CTO of Doodhvale, said, “We’re thrilled to welcome Aman J Jain as Co-Founder and CEO. His robust leadership and market acumen, coupled with his track record of nurturing startups in India’s evolving landscape, will drive Doodhvale’s growth. Aman’s commitment to innovation and customer-centricity align seamlessly with our D2C dairy and essential product focus. Under his astute leadership, Doodhvale is poised for substantial expansion, targeting threefold growth this year. His leadership promises innovation, increased visibility, and elevated customer experiences.”

Aman J Jain, CEO of Doodhvale, said, “I am honored to be a part of both the esteemed leadership team and the dedicated community of hardworking, committed team members at Doodhvale. Together, we are charting a course of innovation and growth. Doodhvale signifies more than just dairy – we prioritize quality and values. We are catalysts of change, seamlessly blending technology and tradition to create innovative, pure products. With our exceptional team, I am eagerly looking forward to propelling Doodhvale forward and realizing our visionary goals.”

Extending its reach across the Delhi-NCR region, Doodhvale, led by Aman, is positioned to propel exponential expansion and establish itself as a pioneering force in the domain of direct-to-consumer dairy and indispensable products.

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A Quick Guide to Mould Your Recipes for Tier-2 & Tier-3 Markets

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chef

As the food industry continues to evolve, businesses are increasingly recognizing the immense potential and opportunities presented by Tier-2 and Tier-3 markets. These smaller cities and towns have their distinct culinary traditions, preferences, and market dynamics. To tap into these markets and cater to the unique tastes and demands of the local audience, food businesses must mould their recipes accordingly.

Tier-2 and Tier-3 offer immense growth opportunities for businesses. However, to tap into the potential of these markets, it is essential to adapt recipes to cater to the tastes and preferences of the local audience.Tier-2 and Tier-3 markets play a significant role in the food industry for several reasons. 

These markets have a substantial population base, often comprising smaller cities and towns, which translates into a large consumer market. This presents an opportunity for food businesses to tap into a broader customer base and increase their market reach.

Tier-2 and Tier-3 markets often have distinct culinary traditions and preferences, which differ from metropolitan areas. These markets value their local cuisines and have a strong affinity towards traditional flavours and ingredients. Adapting recipes to cater to these regional tastes allows food businesses to connect with the local audience and build a loyal customer base.

Moreover, Tier-2 and Tier-3 markets are witnessing economic growth and rising disposable incomes, resulting in an increased propensity to spend on dining out and food experiences. This presents an opportunity for food businesses to capture this growing consumer demand and establish themselves as go-to destinations for dining and culinary experiences.

Expanding into Tier-2 and Tier-3 markets allows food businesses to diversify their customer base and reduce reliance on a single market segment. This diversification strategy helps mitigate risks associated with market fluctuations and enhances the overall stability and sustainability of the business.

Understanding the unique traits of Tier-2 and Tier-3 markets is crucial for food businesses looking to expand their reach and cater to a wider consumer base. Here are some key characteristics of these markets:

1. Population and Consumer Base: Tier-2 and Tier-3 markets are typically characterized by a substantial population base, although smaller in comparison to metropolitan areas. These markets may consist of several towns, semi-urban areas, or growing suburbs. The population in these areas may have specific demographics, cultural backgrounds, and spending patterns that influence their food preferences.

2. Culinary Traditions and Local Tastes: Tier-2 and Tier-3 markets often have strong culinary traditions and a deep-rooted connection to their local flavours. Consumers in these markets have a preference for traditional and regional dishes, which hold cultural significance. Adapting recipes to incorporate these local tastes is essential to resonate with the target audience and build a loyal customer base.

3. Economic Factors: Economic factors in Tier-2 and Tier-3 markets vary based on the region and local industries. While some areas may experience rapid economic growth and rising disposable incomes, others may have a slower pace of development. Understanding the economic landscape of each market helps businesses tailor their pricing strategies and offerings accordingly.

4. Limited Competition: Compared to major cities, Tier-2 and Tier-3 markets often have a lower number of food establishments and limited options for consumers. This provides an opportunity for businesses to stand out and establish themselves as preferred choices among the limited competition. Strategic positioning and differentiation become key factors in gaining a competitive advantage.

5. Growing Urbanization: Many Tier-2 and Tier-3 markets are experiencing urbanization and infrastructure development, which can lead to changing consumer behaviours and preferences. As these areas progress, there is an increased inclination towards modern dining experiences, convenience, and exploring new culinary trends. Adapting recipes to meet these changing expectations can attract a growing customer base.

6. Value for Money: Tier-2 and Tier-3 markets often prioritize value for money and affordability. Consumers in these areas may be more price-sensitive and seek quality products at reasonable prices. Offering cost-effective yet flavorful menu options can resonate well with the target audience and drive customer loyalty.

Understanding these characteristics of Tier-2 and Tier-3 markets lays the foundation for effectively adapting recipes and developing strategies to cater to the specific needs and preferences of these markets.

Here is a quick comprehensive guide on “How to mould your recipes to resonate with Tier-2 and Tier-3 markets”, enabling you to succeed and thrive in these dynamic environments.

1.  Understanding Tier-2 and Tier-3 Markets

Tier-2 and Tier-3 markets refer to smaller cities and towns with distinct cultural and culinary identities. These markets boast a rich diversity of tastes and preferences, driven by regional traditions and local ingredients. Recognizing the unique characteristics and opportunities in these markets is crucial for effectively moulding your recipes.

2. Researching Local Tastes and Preferences

To create recipes that resonate with Tier-2 and Tier-3 markets, it is essential to conduct thorough market research. Explore the culinary traditions, popular ingredients, and preferred flavours of the specific region you are targeting. This will help you identify the gaps in the market and provide insights into the tastes and preferences of the local audience.

3. Adapting Recipes

Adapting recipes involves simplifying them and using ingredients that are readily available in Tier-2 and Tier-3 markets. Adjusting flavours, spices, and cooking methods to align with local tastes is crucial. Incorporating regional ingredients and techniques will add authenticity and help create a connection with the target audience.

4. Balancing Tradition and Innovation

Finding a balance between tradition and innovation is vital when moulding your recipes. While respecting local culinary traditions, introduce innovative elements to provide a unique and memorable dining experience. Experiment with fusion recipes that blend local and global influences, offering something new and exciting while maintaining a sense of familiarity.

5. Pricing and Affordability

Considering the economic conditions and purchasing power of Tier-2 and Tier-3 markets is key when pricing your offerings. Optimize ingredient costs without compromising on quality, ensuring your prices are competitive and affordable for the local market. Offering value-for-money options and affordable meal choices will attract a wider customer base.

6. Marketing and Promotion 

Crafting an effective marketing strategy is essential to create awareness and generate interest in your adapted recipes. Use local channels such as regional media, influencers, and community events to promote your offerings. Embrace digital platforms and social media to engage with the target audience and build a strong online presence.

7. Continuous Evaluation and Adaptation

Success in Tier-2 and Tier-3 markets requires constant evaluation and adaptation. Monitor customer feedback and preferences to gauge the success of your adapted recipes. Regularly review and update your menu to stay relevant and meet the evolving demands of the market. Stay connected with the local community to understand emerging tastes and trends.

Adapting your recipes for Tier-2 and Tier-3 markets is a strategic approach to tap into the vast potential of these markets. With continuous evaluation and adaptation, your food business can thrive and succeed in Tier-2 and Tier-3 markets, paving the way for long-term growth and success.

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