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Celebrate the joyous spirit of Raksha Bandhan with an exquisite culinary affair at The Westin Mumbai Garden City!

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Raksha Bandhan

Westin Garden City is delighted to extend a warm invitation to a special Raksha Bandhan celebration that artfully combines the world of gastronomy with the cherished spirit of family bonds. Set against the lavish backdrop of Westin Garden City, this event assures an unforgettable experience, dedicated to honoring the joy of sibling relationships.

Get ready to be captivated by an intricately crafted culinary voyage that seamlessly melds timeless tastes with modern interpretations, catering to a wide spectrum of preferences. Mark your calendars for the 30th of August, as this event provides families and friends with the perfect occasion to come together and rejoice in unison.

Nestled within the inviting embrace of Westin Garden City, this occasion is meticulously crafted to foster a heartfelt ambiance that mirrors the core of Raksha Bandhan’s spirit. The event will showcase live stations, introducing an engaging facet to the dining affair, affording attendees the chance to observe the crafting of delightful dishes firsthand.

As a special tribute to the significance of Raksha Bandhan, an array of delectable sweet treats and desserts will be served, embodying the sweetness of the relationships being commemorated on this auspicious day.

Event Details:

Location: The Westin Mumbai Garden City, Oberoi Garden City, International Business Park, Yashodham, Goregaon, Mumbai, Maharashtra 400063

Date: 30th August 2023

Time: 12.30 PM to 4.00 PM

Cost: INR 2499++

Reservation: 9004661082

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Blending Tradition with Innovation: The Birth and Rise of Auric in the Wellness Industry

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Auric

When Ayurveda is mentioned, it tends to conjure up thoughts of India’s rich heritage, spirituality, and a sense of age-old wisdom. In a world where familiar names like Patanjali and Dabur have etched the image of Ayurveda as a realm belonging to ancient times, associated mostly with ascetic practitioners, the appeal to today’s millennials may not be immediate. This perspective, while not without merit, might not resonate with the modern generation, leading them to overlook the beauty and relevance of Ayurvedic practices. Enter Deepak Agarwal, the driving force behind Auric, who himself was once skeptical about the ancient sciences until he experienced their transformative power firsthand. Auric’s journey encapsulates this shift—from a skeptic to a believer—and highlights the pathway to their thriving enterprise, firmly rooted in the wisdom of Ayurveda.

From Skeptic to Seeker: How a Skeptic of Ancient Science Became a Full-Blown Business Tycoon

In the fast-paced world of technology and scientific advancements, embracing ancient practices might seem counterintuitive to many. Deepak Agarwal, a former chemical engineer at Unilever, was no exception. As a logical thinker and an IIT graduate, he was steeped in the rationality of modern science. However, life had a way of leading him down an unexpected path. A debilitating backbone fracture shattered his assumptions, pushing him to explore alternatives beyond conventional medicine.

Initially pursuing physiotherapy and medications, Deepak’s search for healing took a surprising turn when he delved into the world of yoga. Despite his skepticism, yoga worked its magic, gradually dismantling his doubts about ancient sciences. “And that’s how my twist with Ayurveda started,” he reflects in an interview with SnackFax. Deepak’s journey from doubter to believer ignited a newfound curiosity about Ayurveda and its potential.

He recalls, “I also started asking myself, how come a person who did not believe in ancient wisdom got on the bandwagon of yoga?” This question became the catalyst for his personal transformation and sowed the seeds for what would later become Auric.

Birth of ‘Auric’: Blending Tradition with Innovation

Enthralled by the wonders of ancient wisdom, Deepak Agarwal embarked on a mission to bridge the gap between centuries-old Ayurveda and the demands of contemporary lifestyles. He pondered why Ayurveda, with its magical potential, had not gained traction in modern times. The answer, he realized, lay in representation and product quality.

Modern lives are fast-paced, leaving little room for time-consuming Ayurvedic practices. Additionally, subpar product quality and outdated marketing hindered Ayurveda’s popularity, particularly among millennials. Deepak’s analytical mind delved deeper, uncovering a shift in consumer preferences toward natural living and holistic wellness.

“The time is right for people to start believing that food is also a source of wellness,” he asserts. “Earlier, beauty was gold and wellness was silver, but slowly but surely, beauty and wellness are both becoming gold.”

This realization set the stage for Auric’s inception. Despite lacking a business background, Deepak’s visionary mind orchestrated a seamless fusion of ancient Ayurveda with the convenience of modern life.

Auric: A Legacy Reimagined

Today, Auric stands tall as a beacon of wellness innovation, offering an array of products spanning food, condiments, health supplements, and more. Deepak Agarwal’s brainchild not only manifests his belief in the power of Ayurveda but also caters to the evolving needs of a health-conscious generation. Auric seamlessly marries tradition and modernity, serving as a bridge between the timeless wisdom of ancient sciences and the demands of contemporary living.

Auric’s success story resonates far beyond business triumph. It symbolizes a paradigm shift, a reawakening of trust in age-old practices, and a testament to the transformative journey of a skeptic turned visionary. Deepak Agarwal’s venture is not merely a commercial venture; it’s a revolution, a reminder that treasures of the past can illuminate the path to a healthier and more fulfilling future.

Founded on January 8, 2018, Auric, operating under the name Zenith Drinks Private Limited, boasts an impressive roster of investors, with notable names like Venture Catalysts and Air Asia among them. Since its inception, Auric has successfully secured a total funding of $2.1 million across two funding rounds. The most recent injection of capital occurred on June 28, 2021, during a Seed round that further solidified Auric’s position in the market.

Watch our exclusive conversation with Deepak Agarwal here:

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Wellbeing Nutrition and Nourish Organics unite to redefine wellness with the innovative ‘Nourish Your Wellbeing Combo’

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Nourish Your Wellbeing Combo
Nourish Your Wellbeing Combo

Wellbeing Nutrition, the leading nutraceutical brand in India, and Nourish Organics, a brand committed to advocating a holistic lifestyle, have jointly unveiled the groundbreaking “Nourish Your Wellbeing Combo.” This dynamic duo stands ready to elevate your health and well-being to new heights!

The harmonious collaboration between Wellbeing Nutrition and Nourish Organics represents a seamless integration, guided by their shared objective to promote holistic well-being through nourishing, organic nourishment. Central to this partnership is an unyielding dedication to using top-quality ingredients and maintaining transparency. Both brands take great pride in offering a comprehensive breakdown of each product element, fostering a sense of trust among their clientele. This resolute commitment guarantees customers’ assurance in the legitimacy and efficacy of their wellness products, especially during the wellness week.

Saurabh Kapoor, Co-Founder of Wellbeing Nutrition, said, “We are thrilled to join with Nourish Organics. This collaboration embodies our shared vision to empower individuals in their journey toward holistic health. Our dedication to providing products with zero artificial ingredients aligns seamlessly with Nourish Organics’ commitment to natural and organic offerings.”

Seema Jindal, Founder of Nourish Organics said, “Rooted in our unwavering commitment to providing fad-free, well-researched nutrition, this extraordinary combo celebrates the power of whole foods and balanced meals.”

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Sahyadri Farmers Producer Company establishes Maharashtra’s largest cashew processing plant, driving economic transformation

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cashew processing plant
With a capacity to process 100 tonnes of cashew daily, the facility not only handles cashew processing but also generates cashew shell oil.

India’s leading grape exporter, Sahyadri Farmers Producer Company, situated in Nashik, has taken a significant step by establishing Maharashtra’s largest cashew processing plant. This endeavor is part of their commitment to create a robust value chain for cashew, a crucial crop in both the Konkan region and the tribal belt of the State. The processing plant has been strategically set up on Sahyadri’s Mohadi campus in Nashik, showcasing their dedication to enhancing the cashew industry.

With a capacity to process 100 tonnes of cashew daily, the facility not only handles cashew processing but also generates cashew shell oil. This dual-purpose operation is poised to uplift the economic well-being of farmers, contributing to an enhanced financial standing for them.

Vilas Shinde, President and Managing Director of Sahyadri, pointed out that despite holding the position of the world’s foremost cashew producer, India falls short of fulfilling its own domestic demand.

“There is immense opportunity in cashew farming and business as cashew has the potential to revolutionise the economy of Konkan and areas in the Sahyadri mountain range,” he said.

Shinde emphasized the importance of enhancing average cashew productivity and underscored the need to prioritize the establishment of substantial initiatives for both cashew pulp and cashew nut products.

“This will not only increase the income of the cashew farmers but also create job opportunities in the villages and curb migration to cities,” he said.

The plant boasts several noteworthy features that set it apart. With a remarkable daily capacity to process 100 metric tonnes of cashew, it stands as the largest of its kind in the State and ranks among the top 10 facilities nationwide. The plant’s approach to processing is centralized, streamlining operations for efficiency. An additional highlight is the inclusion of a specialized 20-tonne unit dedicated to extracting oil from cashew shells, further enhancing its utility. The plant’s management adheres to standards equivalent to those of the British Retail Consortium (BRC), ensuring top-tier quality and practices. Beyond its industrial significance, the plant plays a pivotal role in the community by providing permanent employment for over 300 local women, contributing to their economic empowerment.

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99 Pancakes teams up with Pogo to celebrate Little Singham’s blockbuster birthday with a delectable new menu

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99 pancakes
The distinctive menu can be savored at various outlets situated in Mumbai, Pune, Nasik, and Hyderabad.

99 Pancakes, India’s first QSR in the pancake segment, is marking a special moment by presenting an inventive menu dedicated to India’s favorite animated supercop, Little Singham. In celebration of his birthday, the delightful menu, named “Little Singham’s Blockbuster Birthday Bonanza,” has been thoughtfully curated. From August 15 to August 25, this QSR brand is paying homage to the birthday festivities of the much-adored cartoon character, Little Singham.

Get ready to join the festivities as Little Singham’s birthday is celebrated with a range of one-of-a-kind treats and pleasures. Indulge in Panja Attack Pancakes, Atta Majhi Satakli Waffles, and Sher Ka Dum Hot Chocolate, all crafted to honor this special occasion. Enjoy a 30% discount on the exclusive pancakes and a 15% discount on both the waffles and Hot Chocolate, making this celebration even more delightful.

The distinctive menu can be savored at various outlets situated in Mumbai, Pune, Nasik, and Hyderabad. Additionally, the pancake QSR has introduced the hashtags #LittleSinghamBirthdayAt99Pancakes and #LittleSinghamKaBlockbusterBirthday to partake in the celebration of Little Singham’s special day.

As Little Singham steps into its sixth year, it maintains its status as a nationwide symbol of courage and unwavering resolve for children, setting an inspiring example.

Azmat Jagmag, Head of Marketing, Warner Bros. Discovery, South Asia, said, “We are excited to collaborate with 99 Pancakes in creating an extraordinary birthday celebration for Little Singham. Our partnership with 99 Pancakes not only amplifies the excitement but also provides a platform to connect with an even wider range of Little Singham fans across India.”

Commenting on the collaboration with Warner Bros Discovery, Renuka Chalekar, Head Of Marketing, 99 Pancakes, said, “We’re super excited to have teamed up with Pogo’s beloved cartoon character Little Singham to create a magical fusion of flavors and fun. This collaboration is mainly targeted towards our junior audience and promises to transport them to a world where delectable desserts meet animated adventures, where every bite is as delightful as every scene. We believe that the synergy between these two iconic brands will not only satisfy your little one’s cravings but also ignite their imagination.”

99 Pancakes stands as one of India’s prominent QSR chains, specializing in offering a diverse array of pancakes. Commencing its inaugural outlet in Kala Ghoda, Mumbai, in 2017, the brand has rapidly expanded over a mere span of 6 years, establishing a presence across 13 cities within India, boasting more than 40 outlets.

The company is vigorously pursuing its expansion ambitions and intends to establish its presence in Northern India through a combination of franchising and company-owned establishments. Furthermore, 99 Pancakes has diversified into the FMCG sector with products falling under the snacking category.

In the previous year, specifically in May, the company secured a funding round of INR 65 million from a consortium of angel investors. Currently, the company is actively seeking to secure additional funding as part of its ongoing growth strategy.

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Nirula’s expands culinary legacy with the launch of Pan Asian: A fusion of Oriental and Indian flavors

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Pan Asian
Pan Asian dining establishment is located on Golf Course Road in Gurugram

Nirula’s has recently unveiled its latest culinary endeavor, Pan Asian, further enriching its already varied collection of dining establishments. Boasting a legacy that spans numerous decades, Nirula’s has consistently pioneered the introduction of iconic culinary offerings to the people of Delhi.

Having initially delved into the realm of cloud kitchens to gauge market responses, the triumph of their sibling brands has propelled Nirula’s to inaugurate independent establishments for both Big Boy Burger and, most recently, their Pan Asian dining establishment located on Golf Course Road in Gurugram.

According to an official statement from the company, the menu at Pan Asian presents a harmonious blend of Oriental flavors artfully intertwined with a delightful Indian essence.

Sumedha Singhal, Director Marketing for Nirula’s, said, “We are thrilled to present Pan Asian to the residents and visitors of Golf Course Road. Our commitment to delivering exceptional dining experiences, combined with the love and support we have received over the years, has driven us to continuously innovate and expand our offerings. Pan Asian embodies the perfect combinations of multiple beloved cuisines and is sure to delight everyone who walks through our doors.”

While upholding its premium status rooted in the utilization of top-tier ingredients and the creation of a captivating amalgamation of Oriental and Indian tastes, Pan Asian maintains a steadfast dedication to ensuring its cuisine remains accessible in terms of cost, as stated in the press release.

The establishment holds the belief that everyone should have the chance to indulge in delightful culinary journeys without straining their finances. Through skillfully harmonizing premium selections with sensible pricing, Pan Asian seeks to extend its hospitality to a broad spectrum of food aficionados, fostering an all-embracing and inviting atmosphere that welcomes all, the statement further emphasized.

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Ratnadeep celebrates landmark achievement: Inaugurates 150th outlet nationwide with simultaneous launch of four new stores

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Ratnadeep
Ratnadeep

Ratnadeep, a prominent retail chain in South India, has achieved a significant milestone with the inauguration of its 150th outlet across the nation. This remarkable feat was accomplished as the company successfully launched four new stores on a single day.

The latest additions to Ratnadeep’s portfolio can be found in various prime locations: Panathur (Bengaluru), Secunderabad Club (Hyderabad), Marina Skies (Hyderabad), and TNGOS Colony (Hyderabad).

Sandeep Agarwal, Managing Director, Ratnadeep, said, “Since 1987, the journey has been remarkable, filled with challenges that we faced head-on and opportunities that we seized and reached here. It was not possible without the hard work, passion of our employees, and the trust our customers have in us.”

Founded in 1987, the supermarket franchise inaugurated its inaugural outlet in Hyderabad. The significant milestone of 100 stores was reached in December 2020. Presently, the brand has established a strong presence across Telangana, Andhra Pradesh, and Karnataka, serving a customer base of over 30 lakh individuals each month.

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Palak Notes rebrands as Miduty: Pioneering the fusion of Ayurveda and science in the global wellness landscape

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miduty
The updated logo features a minimalist design: a central M encircled by the brand's newest tagline, "Healing with Science."

Palak Notes, a frontrunner in the world of health and wellness, is undergoing a significant transformation. With a steadfast commitment to bridging the gap between Ayurveda and Western Sciences, the brand is proud to introduce its new identity: Miduty. This rebranding is a reflection of the brand’s aspiration to embody the fusion of scientific healing and growth, as well as its dedication to guiding individuals on their journey towards optimal health and wellness.

Additionally, Miduty’s rebranding aims to expand its identity beyond being perceived solely as a personal brand. The previous name of the brand, Palak Notes, was chosen to align with the journey of Palak Midha, the founder of Miduty, as she established the company and developed its product offerings.

Nonetheless, in light of its aspirations to enter the global market and diversify its product line by introducing new categories like skincare and cosmetics, Miduty’s identity has undergone a substantial transformation. This evolution is mirrored in the brand’s fresh name and logo design.

The updated logo features a minimalist design: a central M encircled by the brand’s newest tagline, “Healing with Science.” This design aptly echoes Miduty’s core principle of harmonizing traditional and contemporary sciences. Through its rebranding, Miduty consistently underscores its commitment to wellness, innovation, excellence, and ethical practices.

While announcing the rebranding, Palak Midha – Co-Founder, Miduty said, “As we embark on this incredible journey from Palak Notes to Miduty, our hearts are brimming with excitement. This rebranding isn’t just a name change – it’s a profound reflection of our deepest values. Throughout our journey, transparency has been our guiding light, and that guiding principle will continue to shine brightly. Miduty is more than a mere word; it symbolises our unwavering belief that well-being is the cornerstone of genuine growth. With our new tagline, “Healing with Science,” we are embracing the merging of cutting-edge scientific wisdom with the transformative powers of health and wellness. This tagline resonates with our commitment to making a difference in people’s lives – a promise that each step will touch hearts and heal souls.”

Pranav Midha, Co-Founder and Managing Director, Miduty, said, “The rebranding of Palak Notes to Miduty is a strategic move towards aligning our identity with our expansive vision and global ambitions. Miduty now stands poised to enter international markets and diversify its product offerings, including skincare and cosmetics. Our new name reflects not only our commitment to the science of healing but also our dedication to catalysing growth for individuals and the organisation. Our renewed identity encapsulates the fusion of ancient wisdom and modern progress, a testament to our unwavering commitment to innovation and excellence. We look forward to further driving our growth momentum and expanding our business to new markets.”

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Gogoro and Swiggy join forces to electrify last-mile delivery in India with eco-friendly smartscooters

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swiggy
Swiggy (Representative Image)

On Thursday, Gogoro Inc, a leading provider of electric vehicle battery-swapping solutions, revealed a strategic collaboration with Swiggy. This partnership aims to introduce Gogoro’s electric Smartscooters to the last-mile delivery associates of Swiggy, the prominent on-demand convenience delivery platform operating throughout India.

According to Horace Luke, the CEO and Founder of Gogoro, the collaboration between Gogoro and Swiggy will offer riders a smooth transition to eco-friendly electric transportation, enhancing both their environmental impact and business effectiveness.

“Partnering with Swiggy, a leading player in the industry, to provide access to Gogoro Smartscooters and battery swapping is essential in successfully transforming India’s urban fleets to electric,” he added.

Swiggy Head of Operations Mihir Shah said, “This partnership with Gogoro is another key step in our commitment to creating greener and cost-effective solutions for our delivery fleet.”

Shah further said, “Gogoro’s battery swapping technology represents a new generation of electric refueling that has proven successful on a mass scale for last-mile delivery, and we look forward to working with them to transform hyperlocal deliveries to be more sustainable and efficient in India.”

In 2021, Swiggy declared its dedication to accomplish a daily coverage of 800,000 kilometers through electric vehicle deliveries.

Conversely, the Gogoro platform offers a battery swapping system for two-wheelers, allowing delivery operators to enhance the efficiency and sustainability of their fleet management and delivery services.

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Priyanka Chopra steps back from her NYC restaurant venture, Sona

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Priyanka Chopra & Sona restaurant
Priyanka Chopra & Sona restaurant

Priyanka Chopra, who, in collaboration with Maneesh Goyal, established the New York eatery called “Sona” in 2021, is taking a step back from the venture, as revealed by People magazine. Priyanka’s representatives shared a statement with the publication, stating, “Priyanka has stepped away from her partnership at Sona.” The restaurant, however, will continue to operate as usual.

The statement added, “Starting this business will always be a proud and significant moment in her career” and said, “Bringing Sona to life will invariably be a proud and significant moment in her career. Priyanka has always endeavored to bring Indian culture to the fore through storytelling, whether that’s via engaging content for film and TV, or a beautifully plated dish that embodies the haute cuisine of India.”

Goyal remarked, “Even though Priyanka has moved away from the business, her fingerprints are all over Sona.”

He added, “While she will no longer be involved as a creative partner moving forward, she remains in the Sona family and we are excited for our respective new chapters ahead.”

Sona made its debut in March 2021 amid the backdrop of ongoing Covid-19 restrictions, yet swiftly amassed a substantial social media following. Priyanka frequently shared snapshots from the eatery and even played host to several familial gatherings there. In addition, she unveiled the Sona Home collection in 2022, encompassing an array of products including dinnerware, table linens, bar accessories, decor, and thoughtful gifts.

In the year 2021, Maneesh took to his social media and attributed Priyanka as the “creative force” behind the venture. He stated, “First, my kind friend @priyankachopra, who has been the creative force behind SONA. There is no one who better—and more boldly—personifies ‘global Indian’ than Pri. SONA is so lucky to have her in our corner. From the design, to the menu, to the music, to even the name, Priyanka has her fingerprints all over SONA. Love you dear Pri! Our baby is finally ready for the world to see.”

Priyanka had then shared, “I’m thrilled to present to you SONA, a new restaurant in NYC that I poured my love for Indian food into. SONA is the very embodiment of timeless India and the flavours I grew up with. The kitchen is helmed by the incredible Chef @harinayak, a masterful talent, who has created the most delicious and innovative menu, taking you on a food journey through my amazing country.”

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