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Tomato prices drop: Government to offer tomatoes at INR 40 per kg starting August 20th

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tomato
Tomatoes (Representative Image)

In an effort to further alleviate pricing concerns, the government will be making tomatoes available at a cost of INR 40 per kilogram starting from August 20.

Due to the ongoing decrease in tomato prices in both wholesale and retail markets, the consumer affairs department has instructed NAFED and NCCF to commence selling tomatoes at a rate of INR 40 per kilogram starting from August 20th.

The Consumer Affairs Ministry on Friday announced the decision, saying that till date more than 15 lakh kg of tomatoes have been procured by NAFED and NCCF since July 14.

Over the past month, the two agencies have provided tomatoes at subsidized prices across various regions in the country, including Delhi-NCR, Rajasthan, Uttar Pradesh, and Bihar.

Initially set at INR 90 per kilogram, the retail cost of tomatoes acquired by NAFED and NCCF has witnessed a reduction over the past month, reaching INR 50 per kilogram as of August 15. The government now intends to offer them for sale at INR 40 per kilogram starting August 20th.

In response to a significant escalation in tomato prices over the past two months, the government initiated the procurement of tomatoes from Andhra Pradesh, Karnataka, and Maharashtra to mitigate the price surge.

Retail inflation experienced an upswing in July, reaching 7.44 percent, primarily attributed to elevated food prices. This surge led to food inflation reaching 11.51 percent during the same period.

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Shaking up the beverage scene: How Lahori Zeera is redefining India’s drink culture

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Lahori Zeera

In the sprawling landscape of business, where the quest for profit often seems like the sole driving force, there emerges a refreshing perspective – one that champions values over mere monetary gains. Meet the creators of Lahori Zeera, the beloved Indian beverage brand that has woven a tale of community, commitment, and culinary artistry into every bottle.

“Business can never be conducted just for profit! The real worth lies in the value that is created and transferred down the chain. The local community and the larger outreach are all links in this value chain that have to be nurtured, upgraded & maintained with dedication, love, and expertise. It is our earnest endeavor and commitment to ensure that all stakeholders benefit and blossom by virtue of our actions and ideas.” – A sentiment that could easily be found on some millionaire’s Tumblr account, but these aren’t just words; they encapsulate the ethos of the founders of Lahori Zeera.

Creating for the Masses: A Journey of Culinary Exploration

“When we started, the idea was pretty clear – we wanted to create something for the masses,” reveals Nikhil Doda, the COO of Lahori Zeera, in an exclusive interview with Snackfax. What began as an aspiration to carve their entrepreneurial path soon transformed into the birth of an ethnic Indian beverage brand, thanks to the creativity and dedication of three cousins: Nikhil Doda, Saurabh Mujal, and Saurabh Bhutna.

Lahori Co-founders( L:R) Nikhil Doda(COO), Saurabh Munjal (CEO), Saurabh Bhutna(COO)

Intriguingly, their journey commenced without a precise product in mind. The cousins were resolute about crafting something accessible to the masses. As they delved into research, a revelation struck them – various nations like Korea, Japan, China, and Africa had established their own native drinks with global acclaim, akin to beverage giants like Pepsi. A sense of astonishment arose; India, with its rich tapestry of local and flavorful beverages, lacked such representation on the world stage. This realization birthed their brainchild: Lahori Zeera.

Setback to Soaring Success: A Resilient Climb

Back in 2015, Lahori Zeera embarked on its journey with a modest production capacity of 50,000 bottles per day – a small-scale operation by industry standards. Nikhil reflects on those initial days, “Beverage is a very difficult product to establish, but for us, the product itself solved the whole purpose.” Despite the uphill struggle, their creation captivated consumers, fueling rapid market growth from day one. The turning point arrived with backing from a Belgium-based private equity fund, a moment that shifted their gears and propelled them toward their audacious vision – making Lahori Zeera the quintessential pan-Indian brand and the nation’s premier non-alcoholic beverage company.

Winning Hearts: A Flavorful Symphony of Tradition and Innovation

In the rapidly expanding non-alcoholic beverage industry of India, Lahori Zeera’s journey stands out as more than just a tale of overcoming business challenges. It symbolizes a dedicated mission to redefine perceptions and spread the rich tapestry of local flavors across the nation. This endeavor has been underpinned by a focus on quality and affordability, two paramount factors that have solidified their position in the competitive Indian market. 

Lahori Zeera

Lahori Zeera’s allure, deeply rooted in its choice of ingredients, is a result of their commitment to sourcing all-natural elements, even down to the water used, to create a bottled elixir that authentically captures the essence of India. This meticulous approach has resonated strongly, particularly as the non-alcoholic beverage sector in India is on a trajectory of phenomenal growth, projected to surpass US$ 18+ billion by 2026.

Navigating the diverse landscape of India, Lahori Zeera recognized the critical importance of price points, especially in Tier II and III cities where a majority of the population resides. This strategic understanding has been pivotal in penetrating markets and cultivating a brand that thrives on customer loyalty. Despite the vast population, the per capita consumption of non-alcoholic beverages in India remains relatively low at approximately 5.5 liters per annum, highlighting the immense growth potential in contrast to the significantly higher per capita consumption observed in the United States.

The success story of Lahori Zeera, which has firmly established its stronghold across northern India, including states like Delhi, Punjab, and Haryana, extends beyond regional boundaries. Crafted by Indians, for Indians, with an emphasis on authentic Indian flavors, Lahori Zeera’s journey is far from over. Their ambitious vision transcends the confines of geography as they aspire to captivate palates all across the country. Fuelled by their journey of passion, unwavering values, and relentless dedication, it’s undeniably evident that the enchantment held within each bottle will continue to weave its magic, sip by sip.

Watch our exclusive conversation with Nikhil Doda here:
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Yulu and Zepto partner up: 20,000 electric vehicles to boost sustainable delivery

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Yulu-zepto
Yulu will furnish Zepto's delivery associates with 20,000 cutting-edge shared DeX electric vehicles (EVs).

Yulu, a leading provider of shared electric two-wheeler mobility, and Zepto, an e-grocery service provider, have revealed a significant partnership. In this collaborative effort, Yulu will furnish Zepto’s delivery associates with 20,000 cutting-edge shared DeX electric vehicles (EVs).

This partnership will empower the organization to extend its hyperlocal delivery services in pivotal urban centers including Bengaluru, Mumbai, Navi Mumbai, Delhi, and Gurugram. This strategic step is in harmony with Zepto’s transition to a completely electric vehicle fleet, fostering environmentally conscious deliveries.

Moreover, the company expressed its intention to establish sustainable livelihoods for these collaborators, particularly those who lack a driver’s license or personal vehicle.

Pradeep Puranam, Head of Revenue and Operations at Yulu, said, “Our full-stack micro-mobility solution improves operational efficiencies for hyperlocal logistics companies and lowers their delivery costs, while simultaneously unlocking better livelihoods and earnings for their delivery partners. We look forward to jointly working with Zepto to make hyperlocal deliveries greener, smarter, and more inclusive.”

Furthermore, as outlined in the collaborative agreement, both enterprises will mutually endorse each other’s offerings through both physical and digital channels, as stated in an official announcement. This partnership is also anticipated to inspire greater participation of women in the delivery sector as a career choice.

“A majority of Zepto deliveries are now powered by environmentally friendly vehicles. Partnerships like these not only help us further this effort but also help bring in a workforce by providing them with vehicles, thereby increasing employability. We are excited to unlock the next milestone in sustainable deliveries with Yulu,” said Vikas Sharma, COO of Zepto.

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WickedGud aims for INR 700 Crore net revenue and INR 100 Crore EBITDA in 7-year plan amid rising demand for health-conscious D2C snacks

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Wickedgud
Wickedgud

WickedGud, a direct-to-consumer (D2C) startup specializing in food and snacks, has announced its ambitious goal of achieving a net revenue of INR 700 crore, along with an EBITDA of INR 100 crore, over the course of the next seven years.

The company noted that Indian consumers are now displaying heightened awareness regarding health, hygiene, sustainability, and ingredient scrutiny. This is coupled with a significant increase in the demand for naturally sourced, organic, and environmentally friendly fast-moving consumer goods (FMCG) products.

Bhuman Dani, Founder and CEO of WickedGud, said, “We have grown three times in revenues over the past four months and with a clear roadmap to achieve EBITDA positivity. Currently selling across all major e-commerce and quick-commerce platforms and in 400 retail stores, we plan to target 3000 retail outlets in the next 18 months, resulting in a six times revenue growth.”

The producer of noodles and pasta has expressed its intention not to focus solely on achieving substantial market share within a single category. Instead, the company aims to diversify its product portfolio across three to four prominent fast-moving consumer goods (FMCG) segments, aiming for a 2-3% share in each segment.

“We have created pasta and noodles out of dal, chawal, chana, atta, oats and jowar, so it’s significantly better in macronutrient profile when compared to incumbents,” added Dani.

The firm aims to secure INR 15 crore in funding, propelling them towards an annual recurring revenue of INR 60 crore, and ensuring a two-year operational runway. Notably, it has recently secured INR 2.25 crore from renowned actor, entrepreneur, and serial investor Shilpa Shetty, as well as an additional INR 2 crore from the financing platform GetVantage. As of now, the food company’s cumulative funding stands at approximately INR 15.6 crore.

Read More: WickedGud secures significant funding as Shilpa Shetty invests INR 2.25 Crore, reinforcing brand presence

Also Read: WickedGud secures $250,000 in growth funding led by GetVantage, accelerating expansion plans

“WickedGud has strong business fundamentals to scale aggressively. The plant-based food space is growing rapidly and with WickedGud’s 100% plant-based pasta, they have smartly created a niche in a fast-growing market,” said Bhavik Vasa, Founder and CEO, GetVantage adding that a report indicates the Asia-Pacific region to register the highest CAGR in the plant-based segment, at 6.3% between 2017 and 2025.

Over the past three years, there has been a notable surge in the proliferation of online-only brands within various new-age categories. These brands have been proactive in introducing innovative products that cater to specialized market gaps, strategically harnessing consumer data and insights. However, in response to this trend, traditional companies are taking steps to enter these emerging spaces or are opting to acquire smaller brands to secure their presence and relevance.

Nearly two years ago, Tata Consumer made a significant move by acquiring a complete 100% stake in Kottaram Agro Foods. This company is known for producing the Soulfull brand, which includes breakfast cereals and millet-based snacks. Interestingly, even competitors like Marico, ITC, and HUL have joined the trend of investing in direct-to-consumer (D2C) brands.

For instance, Marico took a considerable step by acquiring a 54% stake in HW Wellness Solutions. This particular company owns True Elements, a brand specializing in healthy breakfast options and snacks. Likewise, ITC directed its investment towards Sproutlife Foods (SFPL), the parent company of Yoga Bar. In a similar vein, Hindustan Unilever Limited (HUL) made strategic investments in Zywie Ventures, the company behind the plant-based supplement brand Oziva, and Nutritionalab, the entity responsible for the Wellbeing line of nutritional products.

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Savor the flavors: Taki Taki unveils the ultimate Unlimited Dimsum & Sushi Festival in Bangalore!

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Taki Taki
Taki Taki

Taki Taki, the renowned rooftop dining establishment situated in Bangalore, is thrilled to unveil its much-anticipated Unlimited Dimsum & Sushi Festival. This exciting event spans from August 12 to 31 and showcases an extensive array of delectable dim sum and sushi creations, all of which are yours to savor in limitless portions.

The festival’s culinary selection presents a blend of timeless favorites and inventive renditions within the realm of dim sum and sushi. Notable offerings include lobster har gow, ginger mint prawn dumpling, Japanese shumai, truffle edamame silkening dumpling, mushroom gyoza, charsui bao, dragon roll, warm n tender, tofu panda, and yasai tempura maki.

The festival is tiered in pricing: INR 899++ for the vegetarian dim sum/sushi option, INR 999++ for the non-vegetarian dim sum/sushi selection, and INR 1499 for a choice between mixed sushi (vegetarian and non-vegetarian) or exclusively vegetarian/non-vegetarian dim sum. This delightful offer is applicable during lunch hours from Monday to Friday, specifically from 12 pm to 4 pm.

The Unlimited Dimsum & Sushi Festival provides an ideal opportunity to savor the finest culinary delights that Taki Taki has to offer.

Speaking about the launch, Dawn Thomas, CEO & Co-Founder, VRO Hospitality, said, “We are excited to launch our Unlimited Dimsum & Sushi Festival. This festival is the perfect way to enjoy a delicious and satisfying lunch with friends or family. We have curated a menu that features a variety of Dim Sum and Sushi dishes, so there is something for everyone to enjoy.”

Emerging from Bengaluru, VRO Hospitality stands as a rapidly expanding player in the hospitality sector. With a stronghold in Bengaluru and Mumbai, the company possesses a collection of upscale bars and restaurants. In a remarkable journey that commenced during their college years, two enterprising friends, Dawn Thomas and Safdhar Adoor, kickstarted an event management agency known as Rices Obliquity, setting ablaze the party scene in Bengaluru. Later, with the addition of seasoned restaurateur Sharath Rice, the trio co-founded VRO Hospitality in May 2018.

From its inception, VRO Hospitality has introduced a lineup of widely acclaimed brands including Badmaash Lounge, Hangover, Mirage, Nevermind, One Night in Bangkok, and Tycoons. These establishments provide patrons with a multifaceted culinary journey. Beyond the realm of traditional eateries, VRO Hospitality has also ventured into popular cloud kitchens — Burgers and Beyond, Holy Doh Pizzas, and Smashed and Whacky Chang.

Adding to their portfolio, the founders embarked on another endeavor, SteppinOut, an online platform curating events and experiences. This venture garnered attention and was eventually acquired by Times Internet Limited in the early months of 2021.

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Zomato investors on edge as volatility looms amidst talk of pre-IPO shareholder exits

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According to a report from JM Financial Institutional Securities, Zomato’s stock is expected to experience volatility in the short term due to market speculation regarding potential divestments by certain pre-IPO shareholders (including venture capitalists, private equity firms, and Chinese investors) of the company. This speculation also extends to former shareholders of Blinkit who had obtained their shares through a share swap arrangement.

“While we cannot accurately predict when (if at all) these shareholders would want to exit, we note that several of them are already sitting on sizeable gains, albeit a large chunk of it is unrealised. A few cues from past actions of these investors suggest that at least some of them would be eager to book profits post the recent run-up in the stock”, the report said.

Consequently, a significant portion of Zomato’s shares might become accessible for trading in the coming period. To provide context, the collective value of Zomato’s stock held by these investors, based on the current market price, amounts to INR 180 billion. Even if we were to consider that only half of the stake held by venture capitalists, private equity firms, and Chinese investors would be eligible for trading, the potential near-term capital outflows could approach the size of Zomato’s entire initial public offering (IPO), which was INR 93.75 billion, as indicated in the report.

“We strongly suggest that long-term investors use these liquidity events to build a sizable position in Zomato as it not only offers a strong play on India’s online food services market but is also, post the Blinkit acquisition, shaping up into a formidable diversified play on online retail”, it said.

Starting from August 28, shares held by former Blinkit investors will become eligible for trading. In the previous year, as part of the merger and acquisition, Zomato had issued new equity shares to the selling shareholders of Blinkit, valuing each share at approximately INR 70.76. Following this transaction, Zomato had successfully negotiated a 12-month lock-in period for these shares, surpassing the mandatory statutory lock-in period of 6 months. According to information sourced from BSE filings and the company’s official disclosures, these shares are anticipated to gain trading eligibility on August 28, as highlighted in the report.

The majority of these shares are under the ownership of three prominent venture capital investors: SoftBank, Tiger Global, and Sequoia. It’s important to highlight that only half of the shares linked to the Blinkit founder’s holdings will be open for trading within the upcoming days. The remaining 50 percent will remain subject to a lock-in period for an additional 12 months, as detailed in the report.

Numerous pre-IPO and former Blinkit investors are currently holding significant unrealized profits. Evaluating the acquisition costs of shares held by these Zomato pre-IPO and ex-Blinkit shareholders reveals that they are currently in possession of considerable gains from their investments. Nonetheless, a substantial portion of these gains remains unrealized at this point in time.

Considering the magnitude of these profits and drawing from the historical behaviors of these venture capital, private equity, and Chinese shareholders in relation to recently listed internet companies, it is reasonable to suggest that a considerable portion of Zomato’s stock might become accessible for trading in substantial quantities in the foreseeable future, as highlighted in the report.

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Dunzo navigates series G funding talks amid controversy, eyes $100 Million investment

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Dunzo
Dunzo (Representative Image)

Dunzo, the homegrown quick-grocery delivery provider, currently embroiled in a controversy for its failure to compensate employees for several months, is reportedly in the advanced stages of negotiations to secure an investment between $80 million to $100 million for its series G funding round.

Read More: Cash-strapped Dunzo delays salary disbursements to employees again, extending payment deferrals by over a month

Also Read: Dunzo’s dark store operations grind to a halt as off-roll employees demand July salaries

Reports from the prominent startup coverage platform, Inc42, indicate that Dunzo, the hyperlocal delivery startup headquartered in Bengaluru, is currently engaged in discussions with its current investors, which include Lightbox and Lightrock, with regards to raising additional funds.

The funding round “mostly comprises equity funding and can have a small debt element”, the report mentioned.

Dunzo was yet to comment on the report.

If the fundraising materializes, it could provide the startup with the means to address both salary disbursements to its employees and the settlement of outstanding payments to its vendors.

Since March of this year, Dunzo has been served with legal notices from no fewer than seven companies.

It had reportedly received legal notices from Google India, Nilenso, Clover Ventures, Facebook India Online Services Private Limited, Cupshup, Koo and Glance.

Read More: Cash-strapped Dunzo faces legal notice from Facebook and Nilenso over unpaid dues

Also Read: Legal troubles mount for struggling Dunzo as companies seek payment resolution

In total, Dunzo’s outstanding debts to vendors amount to around INR 11.4 crore, which is nearly double the previously estimated figure of INR 5-6 crore.

The quick-grocery delivery provider Dunzo has reportedly promised employees to pay an interest of 12 per cent per annum on the salary component that it held back from June.

Read More: Dunzo commits to pay 12% annual interest on withheld salaries amid financial challenges

In addition, the startup assured them that it was on track to pay off all outstanding debts by September 4, according to earlier reports.

The company was supposed to clear all pending dues by July 20, but an email was sent out, pushing the deadline to September 4.

“Thank you for your patience and continued support. We understand the inconvenience this (delay in salaries) has caused and want to ensure that we provide the possible support for the delay,” Dunzo’s payroll team said in an email to employees.

“There will be interest paid of 12 per cent per annum,” it added.

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From chai to korma: Taste Atlas unveils India’s finest flavors on Independence Day

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Masala Chai & Korma
Masala Chai & Korma

Food is a universal bond that transcends borders, bridging gaps between people regardless of gender, caste, or religion. This connection is especially evident in India, a land marked by a history of struggles, battles, movements for independence, and diplomatic dialogues. Throughout these diverse experiences, food has consistently served as a unifying thread, fostering connections among individuals.

Furthermore, Indian cuisine has gained global recognition for its unparalleled flavors, distinctive cooking techniques, and the infusion of indigenous spices that tantalize the senses.

In celebration of India’s 77th Independence Day, the well-known gastronomic guide, Taste Atlas, paid homage to the abundant cultural heritage of Indian cuisine. To commemorate this special occasion, they shared a list showcasing the 50 finest foods and beverages found in the country. With the words, “Happy Independence Day, India! ?? What is your favourite Indian food or beverage?” adorning the caption.

Securing the topmost rank, and rightfully deserving it, is none other than the beloved chai masala. Depicting this fragrant elixir, the culinary compendium expounded on its origins, noting that various theories propose a connection between the inception of this drink and the historical British tea trade.

“Their quest brought them to India, where they started to set up tea plantations. It is believed that chai masala first appeared during that period.”

Nevertheless, its popularity surged notably in the 20th century, propelled by the concerted efforts of the Indian Tea Association, which advocated for tea breaks as a vital rejuvenating pause for laborers, coinciding with tea becoming more economically accessible.

Securing the second and third positions are “butter garlic naan” and “garam masala,” respectively. Describing “butter garlic naan” as a “traditional Indian flatbread,” it is served alongside a diverse array of Indian dishes, including “curries like butter chicken, dal makhani, malai kofta, or shahi paneer.” Meanwhile, “garam masala” is characterized as an “intensely aromatic blend of ground spices such as cinnamon, cumin, cardamom, cloves, and peppercorns,” according to the insights shared by Taste Atlas.

The compilation also showcased a plethora of beverages and delicacies cherished not only by Indians but also by individuals worldwide. Among these delights were mango lassi, naan, butter chicken, tandoori (the cooking method), tikka, thali, korma, and an assortment of other delectable offerings.

Furthermore, the list unveiled numerous desserts that hold a special place in the hearts of avid sweet enthusiasts. Delights such as kaju katli, kulfi, phirni, rasgulla, and ras malai were prominently featured. Moreover, the compilation also acknowledged the presence of beloved gins and tonics, catering to the preferences of those who appreciate these popular libations.

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Tomato prices set to plummet: Wholesale rates drop over 30%, retail costs expected to follow suit

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Tomatoes
Tomatoes (Representative Image)

The cost of tomatoes might soon dip below INR 100/kg at nearby produce shops, considering that wholesale prices of this essential kitchen ingredient have plummeted by over 30% at a prominent tomato market in Maharashtra. This market is a major source of tomato supplies from August to December.

Typically, the retail costs of vegetables at consumer hubs are twice, or even more, the wholesale prices. This is primarily attributed to additional expenses such as transportation, market handling charges, middlemen commissions, and retail markups.

According to officials, the influx of tomatoes at the Pimpalgaon Baswant market in Nashik, Maharashtra, has surged sixfold in the past week. Similarly, other significant markets like Bengaluru have also observed a rise in incoming tomato supplies.

Certain regions like Narayangaon, Nashik, Bengaluru, and the foothills of the Himalayas serve as crucial lifelines for tomato suppliers to the nation throughout the monsoon season.

During the period from August to December, the Nashik region supplies tomatoes to the country.

On Wednesday, the mean cost of tomatoes at the Pimpalgaon market stood at INR 37/kg, with the peak price reaching INR 45/kg. In contrast, just a week earlier on August 10, the mean price was INR 57/kg, and the highest price recorded was INR 67/kg.

Regarding onions, at the Pimpalgaon Baswant market, the mean price reached INR 23.50/kg on Wednesday, with the peak price hitting INR 28.64/kg. Comparatively, just a week prior, the average price for onions was INR 19.50/kg, and the highest recorded price ranged from INR 26 to INR 56/kg.

“Tomato prices will continue to decline in the coming days as arrivals are rising fast,” said Minaz Shaikh, a wholesale trader of tomatoes and onions in Maharashtra. “The arrival has increased not only in Nashik but also in Bengaluru.”

Traders have reported a decrease in tomato prices sourced from the Pimpalgaon Baswant market in Delhi. Prices have fallen from this year’s peak of INR 4,000 per crate (28-30 kg) to approximately INR 1,500 per crate.

Nonetheless, wholesale market officials and traders have noted a decrease in the arrival of onions, attributing it to farmers retaining their crop in anticipation of price escalation. The concern of delayed transplantation of red onions in Nashik district due to inadequate rainfall is also contributing to the support of onion prices.

Traders anticipate that high-quality onions will be traded within the range of INR 27-28/kg for a brief period, with the potential for prices to reach INR 35/kg by the Ganapati festival.

“We are not expecting a very big increase in prices as there is enough storage of onions with the farmers,” said Shaikh. “If they continue to hold the crop, prices can reach up to INR 35/kg.”

Meanwhile, the current phase of deficit rainfall is not likely to affect the tomato crop standing in the fields. “Unlike onions, tomato farmers use drip irrigation and mulching, which helps retain moisture,” said Sachin Patil, a tomato farmer from Nashik.

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QSR chains adapt to consumer trends: Menu localization and affordability initiatives intensify amidst competitive landscape

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QSR
(Representative Image)

Amidst a third consecutive quarter of reduced business due to growing consumer inclination towards affordable products and regional brands, major quick service restaurant (QSR) chains in the nation are intensifying their efforts in menu localization, product creativity, and the introduction of additional budget-friendly items.

While Taco Bell introduces a fusion of Indian flavors into their menu with three novel offerings, KFC India and Burger King are placing greater emphasis on affordability, with prices beginning at just INR 99.

“We are very cognizant that consumer discretionary spending in India, like many other countries, is facing some headwinds… We are experiencing this as well,” said Gaurav Burman, director of Burman Hospitality and master franchise partner of Yum! Brands-owned Mexican cuisine restaurant chain Taco Bell.

“We hope to ride through this, and we will,” he said. “But, yes, we are feeling it (slowdown in discretionary spending), like peers in the industry.”

Taco Bell is localising extensively to increase its appeal. “We’re in an environment of high interest rates (and) high inflation,” Burman said. “People are tightening their belts… Branded QSR is not an everyday purchase.”

This development arises in the midst of heightened competition.

Within the realm of mass-produced Western-style fast foods, numerous boutique brands specializing in lower-priced options, such as Leo’s, Tossin, GoPizza, and MojoPizza, are progressively gaining market share over the larger chain counterparts.

Furthermore, at the premium spectrum of the burger market, specialized brands like AvoBeet and Feta Burger, Nino Burgers, Louis Burger, and Speak Burgers are capturing a portion of the market share.

Major chains are introducing fresh products in an effort to rejuvenate their customer traffic.

Moksh Chopra, general manager at KFC India, said in a statement that the chain has “unlocked a new price point of ’99 with two recent launches” besides rolling out consumer promotional offers.

In its financial statements, Restaurant Brands Asia (RBA) India, the operator of Burger King, highlighted that its main objectives for FY24 will revolve around enhancing its competitive stance in the value-for-money meal category, commencing at ’99, in order to establish a leadership position in terms of pricing.

Taco Bell’s Burman, though, said he is “not losing sleep over regional brands”.

“We just have to manage our business to ride out headwinds,” he said. “Would I be happier if all our markets were growing and growing double digits? Of course. But the reality is, when you take a long-term view of managing a business, you’ll have good times and hard times.”

Burman said Taco Bell has reached “critical mass” in India with 130 stores and is aiming at 170 stores by the year end despite macro headwinds.

Sapphire Foods, responsible for managing nearly half of Yum! Restaurants’ KFC and Pizza Hut operations in India, noted in a management commentary that the pizza category is experiencing heightened competition from both nationwide and local competitors, resulting in a notable slowdown.

During the June quarter, Pizza Hut outlets operated by Sapphire witnessed a 9% reduction in same-store sales, while its KFC franchise recorded steady same-store sales growth without significant change.

“Given the headwinds, we continue to do what is in our control – delivering value and product innovation, and investing behind strong advertising,” Sanjay Purohit, chief executive office of Sapphire Foods, said in an earnings call.

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