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From Bite to Brilliance: How Another Foods Transformed Vegan Dining in India

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Another foods

Are you one of those dedicated vegans or passionate plant-based food enthusiasts who refuse to compromise on taste even when dining out? If you’ve embarked on the quest to find delectable vegan options, you’re familiar with the roller coaster ride it can be. But fear not, for your pursuit of palate-pleasing, cruelty-free cuisine has just been made easier by a culinary game-changer – Another Foods. 

Yes, that mouthwatering vegan burger you savored last week? It might surprise you to know that the patty wasn’t derived from its own kind. Delicious, right? We understand your unyielding enthusiasm to explore diverse options, even when the menu seems limited. Thanks to Another Foods, the landscape of vegan dining is expanding, ensuring that your favorite vegan restaurant can now whip up those delightful dishes without breaking a sweat.

A Vegan Revelation in India:

‘Another Foods’ isn’t just a brand; it’s a revolution in the Indian food industry. A revolution that caters to the ever-growing tribe of vegans who want to relish dining out without compromise. With an extensive range of vegan products spanning patties, minced alternatives, and tantalizing chunks, Another Foods has bridged the gap between restaurants and compassionate diners. It’s a bridge that connects passionate chefs with pre-prepared, high-quality vegan components, making the journey from plate to palate smoother than ever before.

The core focus of ‘Another Foods’ is clear: quality. Their products are designed to be easy to store, accommodating various cuisines, rich in protein, astonishingly absorbent, and flaunting an impressive shelf life. The brand has reimagined vegan food preparation, turning it into an art form that embraces convenience without compromising on excellence.

A Seed of Inspiration Blossoms into Innovation:

Every great story has a beginning that, in hindsight, seems almost serendipitous. For Sharvil Desai, the visionary behind Another Foods, that moment of genesis revolved around an unassuming burger escapade. Set the stage in London, where Sharvil and his vegan friend, Kunal Gupta embarked on a gastronomic journey, savoring their respective burger choices. On one side, a classic beef burger; on the other, its vegan counterpart. Little did Sharvil realize, this ordinary dining moment was destined to set the wheels of fate in motion.

Sharvil Desai, Founder of Another Foods

With a spirit akin to a daring explorer, Sharvil took that vegan burger bite – a bite that would redefine his culinary journey. “It tasted exactly like my burger, and on top of that, it was so much lighter,” Sharvil reminisces in an interview with SnackFax. This seemingly simple moment held deeper significance, shaped by a family history punctuated by concerns for heart health and a medical directive to steer clear of excessive red meat consumption. From a bite of happenstance, a whisper of inspiration emerged, urging Sharvil to venture down a new path.

But that’s not where the tale ends – rather, it ascends to its zenith of delight. Amidst the fervor of the vegan culinary movement, Sharvil’s eureka moment metamorphosed into the catalyst for a brilliant revelation. Fueled by the fervor of the vegan food movement, Sharvil decided to transplant his inspiration to Indian soil, a land where vegetarianism reigns supreme. Armed with his academic prowess and a heart brimming with innovation, he bid adieu to London’s overcast skies and journeyed to Bombay, ready to transform that single bite into a symphony of flavors for all to savor.

From Setback to Culinary Triumph:

Like all groundbreaking endeavors, the journey of Another Foods wasn’t devoid of challenges. Initial attempts to create mock meat products that mimicked the taste and texture of meat didn’t strike the right chord with the discerning Indian market. After all, vegetarianism isn’t a novelty on the Indian palate – it’s deeply ingrained in the cultural fabric. Sharvil, recognizing the dynamics at play, pivoted his approach. He envisioned a product that stood as “one ingredient that absorbs flavors.” He eloquently describes it as providing a “blank canvas to the chef” – a culinary canvas that effortlessly absorbs spices and flavors, akin to a sponge. This ingenious creation liberates chefs from the arduous task of crafting patties from scratch, infusing each dish with a burst of creativity and taste.

In the grand tapestry of gastronomy, Another Foods has woven a thread that connects culinary passion with convenience. It’s a story of innovation born from a single bite, a tale of audacity that transcended continents, and a testament to the power of a product that lets flavors speak loud and clear.

So, the next time you savor that sumptuous vegan delicacy at your favorite eatery, remember that behind the scenes, Another Foods has played a pivotal role in turning your culinary dreams into a reality. From plate to palate, it’s a journey that celebrates innovation, taste, and the spirit of exploring without compromise.

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NCCF’s two-day mega sale: 71,500 kg of tomatoes sold at subsidized rates in Delhi

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Tomatoes
Tomatoes (Representative Image)

On Sunday, the National Cooperative Consumers’ Federation of India (NCCF) reported the successful sale of 71,500 kg of tomatoes at subsidized prices within the national capital. This two-day mega sale, strategically timed before the Independence Day festivities, aimed to alleviate the burden of soaring prices on consumers. The NCCF carried out this extensive sale across 70 diverse locations, including areas such as Seelampur and R K Puram in Delhi, as highlighted in an official cooperative statement.

Of the total 71,500 kg of tomatoes, 36,500 kg were successfully sold on August 12, with an additional 35,000 kg being sold on August 13, as indicated by the statement. These tomatoes were made available to consumers at a subsidized price of INR 70 per kg.

Since July 11, NCCF has been selling tomatoes at a discounted rate on behalf of the Consumer Affairs Ministry to boost domestic availability and contain prices. The mega sale was conducted on account of the Independence Day celebration.

Due to the sustained intervention, the ministry said the prices are “coming down” in almost all locations in the country.

Read More: Tomato prices soar in Delhi-NCR, expected to cross INR 200 per kilo mark, no relief until September

Also Read: Central government takes action to address soaring tomato prices, plans procurement from key states

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9 Effective Strategies to Secure Repeat Orders for Your Food Brand

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food order

Acquiring new customers is an important aspect of growing your food brand, but the real value lies in turning those first-time buyers into loyal, repeat customers. Repeat orders not only contribute to your revenue but also serve as a testament to the quality of your food and the satisfaction of your customers.

Customer loyalty is the lifeblood of business growth. It is the foundation upon which successful brands are built. By cultivating strong relationships with your customers and earning their loyalty, you not only ensure their continued support but also gain a competitive edge in the market.

Securing repeat orders from new customers is vital for the long-term success of any food brand. While acquiring new customers is important, it is equally important to retain them and turn them into loyal, repeat customers. 

Here are some key reasons why securing repeat orders from customers is crucial:

1. Revenue Growth: Repeat customers contribute significantly to a food brand’s revenue. They make multiple purchases over time, leading to increased sales and a stable revenue stream. By focusing on customer retention and securing repeat orders, you can drive continuous growth and profitability for your food brand.

2. Cost Efficiency: Acquiring new customers can be expensive, as it involves marketing, advertising, and promotional efforts. On the other hand, retaining existing customers and securing repeat orders is more cost-effective. By nurturing relationships with your customers and providing a positive experience, you can reduce marketing costs and maximize your return on investment.

3. Brand Loyalty: Securing repeat orders from new customers helps build brand loyalty. When customers have a positive experience with your food brand and consistently receive high-quality products and services, they develop trust and loyalty towards your brand. Loyal customers are more likely to choose your brand over competitors and recommend it to others, leading to increased brand visibility and customer acquisition.

4. Customer Lifetime Value: The value of a customer extends beyond their initial purchase. By securing repeat orders, you increase the customer lifetime value (CLV) of each customer. CLV represents the total revenue generated by a customer throughout their relationship with your brand. By nurturing customer relationships and encouraging repeat orders, you can maximize the CLV and create long-term value for your food brand.

5. Market Differentiation: In a competitive food industry, securing repeat orders can help differentiate your brand from others. When customers consistently choose your brand and become loyal advocates, it sets you apart from competitors. The positive word-of-mouth and reputation built through repeat orders can attract new customers and establish your brand as a trusted and preferred choice in the market.

6. Feedback and Improvement: Repeat orders provide valuable feedback that can help you improve your products, services, and overall customer experience. By paying attention to customer preferences, complaints, and suggestions, you can make necessary adjustments and enhancements to meet their expectations. This continuous improvement strengthens customer satisfaction and loyalty, further increasing the likelihood of repeat orders.

These Repeat orders can cultivate loyalty, drive revenue growth, and differentiate your brand in the competitive market.

Strategies to secure repeat orders for your Food Brand

1. Offer Exceptional Customer Service

Delivering outstanding customer service is crucial for gaining repeat orders. Respond promptly to customer inquiries, resolve issues efficiently, and go above and beyond to exceed their expectations. By providing a positive and memorable experience, you increase the likelihood of customers coming back for more.

2. Personalize the Experience

Make customers feel valued and appreciated by personalizing their experience. Use their names in communications, send personalized offers or recommendations based on their preferences, and remember their past orders. Tailoring your interactions creates a connection and fosters loyalty.

3. Implement a Loyalty Program

Reward customers for their repeat business with a loyalty program. Offer incentives such as discounts, freebies, or exclusive access to new menu items. Encourage customers to sign up for the program and earn points or rewards with each purchase, motivating them to return and accumulate benefits.

4. Follow Up with Thank-You Emails 

Send thank-you emails to express your gratitude for customers’ orders. Use this opportunity to gather feedback, ask for reviews, and provide special offers for their next purchase. Showing appreciation and maintaining communication keep your brand top of mind and encourage repeat orders.

5. Provide Consistent Quality

Consistency is key in the food industry. Ensure that the quality, taste, and presentation of your food remain consistent with each order. Customers value reliability, and when they know they can count on your brand for exceptional quality every time, they are more likely to become repeat customers.

6. Offer a Variety of Menu Options

Keep your menu fresh and exciting by offering a variety of options to cater to different tastes and preferences. Regularly introduce new dishes or seasonal specials to entice customers to explore your menu further. By providing a diverse selection, you increase the chances of customers finding something they love and coming back for more.

7. Utilize Email Marketing

Leverage the power of email marketing to stay connected with your customers. Send regular newsletters or promotional emails to inform them about new menu items, upcoming events, or exclusive offers. Use compelling visuals and enticing descriptions to tempt them into placing another order.

8. Engage on Social Media

Maintain an active presence on social media platforms and engage with your customers regularly. Respond to comments and messages promptly, share behind-the-scenes glimpses, and encourage user-generated content. By fostering a sense of community and interaction, you build brand loyalty and keep your food brand top of mind.

9. Implement Referral Programs

Encourage your satisfied customers to refer your food brand to their friends and family by implementing a referral program. Offer incentives or discounts to both the referrer and the referred customer. Word-of-mouth recommendations hold significant weight, and referrals from trusted sources are more likely to result in repeat orders.

Securing repeat orders from new customers is essential for the growth and success of your food brand. As you strive to get repeat orders from new customers, make customer retention a top priority and invest in building long-term relationships. Building a strong base of repeat customers not only boosts your revenue but also strengthens your brand.

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Tesco responds to UK cost-of-living crisis: Shifts focus to affordable store-brand products amidst grocery inflation surge

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Tesco
Tesco (Representative Image)

On Friday, Tesco, the supermarket conglomerate, announced its intention to decrease the presence of branded products in crucial product categories within its convenience stores. This move comes in response to financially strained individuals in Britain showing a growing preference for more affordable store-brand options.

As the cost-of-living crisis enters its second year, Britons are actively searching for ways to save money and navigate the challenging financial situation.

Industry data reveals that UK consumers encountered a persistent grocery inflation rate of 14.9% in July. Additionally, they have been contending with a series of 14 consecutive interest rate hikes since December 2021.

Tesco, the largest food retailer in the UK, has announced a comprehensive revamp in its network of over 2,000 Express convenience stores. This initiative involves substituting more than 50 essential everyday products with more affordable alternatives, a significant portion of which will be from the store’s own-brand range. Some of these replacements will be priced at less than one-third of the cost of the products they are replacing.

“The move comes in response to the supermarket’s internal shopping data, which shows that price-conscious customers are increasingly turning to own-brand products,” Tesco said.

Data released by market researchers NIQ in May 2023 revealed that sales of store-brand products in British supermarkets have surged at a rate twice as fast as that of branded goods.

As part of the new range of store-brand products, Tesco will introduce its penne pasta priced at 85 pence ($1.08) and smooth peanut butter priced at 1.85 pounds. These items will be available at half the cost of the previous branded alternatives previously stocked.

Likewise, bags of Tesco frozen garden peas will be priced at 1.65 pounds, offering an almost 40% reduction in cost compared to the branded product they are replacing.

Tesco said the new products will be delivered to stores in the next two weeks, with the change-over complete by the end of August.

In June, Tesco said Britain’s food inflation had peaked. ($1 = 0.7865 pounds)

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Doodhvale appoints Aman J Jain as CEO and Co-Founder, paving the way for remarkable growth and innovation in D2C breakfast essentials

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Aman J Jain
Aman J Jain

A prominent direct-to-consumer (D2C) company specializing in daily breakfast and morning essentials, Doodhvale, is thrilled to announce the appointment of Aman J Jain as the CEO and Co-Founder, marking a significant stride towards a new era of growth. With his extensive expertise in business leadership, innovation, and technological advancement, Aman is poised to steer Doodhvale with unwavering agility, foster innovation, and deliver exceptional customer service.

This strategic decision to bring in new leadership is a testament to Doodhvale’s unwavering commitment to ongoing progress and development. The infusion of fresh perspectives, insights, and knowledge is in perfect alignment with Doodhvale’s mission to consistently surpass customer expectations and revolutionize the accessibility and experience of essential products.

Taking the helm as CEO and Co-Founder at Doodhvale, Aman J Jain arrives armed with a rich reservoir of expertise and a visionary outlook, fortified by an MBA from IIM Bangalore and a B. Tech. from IIIT Hyderabad.

His multifaceted professional journey spans pioneering responsibilities in a range of domains, including P&L Management, revenue management, operations, product and technology, HR, and M&A. Aman has been a driving force behind the triumphant initiation of ventures like OYO Townhouse, the inception of OYO’s acclaimed loyalty program – OYO Wizard, and the execution of multi-million dollar acquisitions. His strategic consultancy tenure with Accenture Strategy and BCG serves to further enhance his aptitude in steering Doodhvale toward its future endeavors.

Sanjay Jain, Co-Founder and CTO of Doodhvale, said, “We’re thrilled to welcome Aman J Jain as Co-Founder and CEO. His robust leadership and market acumen, coupled with his track record of nurturing startups in India’s evolving landscape, will drive Doodhvale’s growth. Aman’s commitment to innovation and customer-centricity align seamlessly with our D2C dairy and essential product focus. Under his astute leadership, Doodhvale is poised for substantial expansion, targeting threefold growth this year. His leadership promises innovation, increased visibility, and elevated customer experiences.”

Aman J Jain, CEO of Doodhvale, said, “I am honored to be a part of both the esteemed leadership team and the dedicated community of hardworking, committed team members at Doodhvale. Together, we are charting a course of innovation and growth. Doodhvale signifies more than just dairy – we prioritize quality and values. We are catalysts of change, seamlessly blending technology and tradition to create innovative, pure products. With our exceptional team, I am eagerly looking forward to propelling Doodhvale forward and realizing our visionary goals.”

Extending its reach across the Delhi-NCR region, Doodhvale, led by Aman, is positioned to propel exponential expansion and establish itself as a pioneering force in the domain of direct-to-consumer dairy and indispensable products.

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A Quick Guide to Mould Your Recipes for Tier-2 & Tier-3 Markets

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chef

As the food industry continues to evolve, businesses are increasingly recognizing the immense potential and opportunities presented by Tier-2 and Tier-3 markets. These smaller cities and towns have their distinct culinary traditions, preferences, and market dynamics. To tap into these markets and cater to the unique tastes and demands of the local audience, food businesses must mould their recipes accordingly.

Tier-2 and Tier-3 offer immense growth opportunities for businesses. However, to tap into the potential of these markets, it is essential to adapt recipes to cater to the tastes and preferences of the local audience.Tier-2 and Tier-3 markets play a significant role in the food industry for several reasons. 

These markets have a substantial population base, often comprising smaller cities and towns, which translates into a large consumer market. This presents an opportunity for food businesses to tap into a broader customer base and increase their market reach.

Tier-2 and Tier-3 markets often have distinct culinary traditions and preferences, which differ from metropolitan areas. These markets value their local cuisines and have a strong affinity towards traditional flavours and ingredients. Adapting recipes to cater to these regional tastes allows food businesses to connect with the local audience and build a loyal customer base.

Moreover, Tier-2 and Tier-3 markets are witnessing economic growth and rising disposable incomes, resulting in an increased propensity to spend on dining out and food experiences. This presents an opportunity for food businesses to capture this growing consumer demand and establish themselves as go-to destinations for dining and culinary experiences.

Expanding into Tier-2 and Tier-3 markets allows food businesses to diversify their customer base and reduce reliance on a single market segment. This diversification strategy helps mitigate risks associated with market fluctuations and enhances the overall stability and sustainability of the business.

Understanding the unique traits of Tier-2 and Tier-3 markets is crucial for food businesses looking to expand their reach and cater to a wider consumer base. Here are some key characteristics of these markets:

1. Population and Consumer Base: Tier-2 and Tier-3 markets are typically characterized by a substantial population base, although smaller in comparison to metropolitan areas. These markets may consist of several towns, semi-urban areas, or growing suburbs. The population in these areas may have specific demographics, cultural backgrounds, and spending patterns that influence their food preferences.

2. Culinary Traditions and Local Tastes: Tier-2 and Tier-3 markets often have strong culinary traditions and a deep-rooted connection to their local flavours. Consumers in these markets have a preference for traditional and regional dishes, which hold cultural significance. Adapting recipes to incorporate these local tastes is essential to resonate with the target audience and build a loyal customer base.

3. Economic Factors: Economic factors in Tier-2 and Tier-3 markets vary based on the region and local industries. While some areas may experience rapid economic growth and rising disposable incomes, others may have a slower pace of development. Understanding the economic landscape of each market helps businesses tailor their pricing strategies and offerings accordingly.

4. Limited Competition: Compared to major cities, Tier-2 and Tier-3 markets often have a lower number of food establishments and limited options for consumers. This provides an opportunity for businesses to stand out and establish themselves as preferred choices among the limited competition. Strategic positioning and differentiation become key factors in gaining a competitive advantage.

5. Growing Urbanization: Many Tier-2 and Tier-3 markets are experiencing urbanization and infrastructure development, which can lead to changing consumer behaviours and preferences. As these areas progress, there is an increased inclination towards modern dining experiences, convenience, and exploring new culinary trends. Adapting recipes to meet these changing expectations can attract a growing customer base.

6. Value for Money: Tier-2 and Tier-3 markets often prioritize value for money and affordability. Consumers in these areas may be more price-sensitive and seek quality products at reasonable prices. Offering cost-effective yet flavorful menu options can resonate well with the target audience and drive customer loyalty.

Understanding these characteristics of Tier-2 and Tier-3 markets lays the foundation for effectively adapting recipes and developing strategies to cater to the specific needs and preferences of these markets.

Here is a quick comprehensive guide on “How to mould your recipes to resonate with Tier-2 and Tier-3 markets”, enabling you to succeed and thrive in these dynamic environments.

1.  Understanding Tier-2 and Tier-3 Markets

Tier-2 and Tier-3 markets refer to smaller cities and towns with distinct cultural and culinary identities. These markets boast a rich diversity of tastes and preferences, driven by regional traditions and local ingredients. Recognizing the unique characteristics and opportunities in these markets is crucial for effectively moulding your recipes.

2. Researching Local Tastes and Preferences

To create recipes that resonate with Tier-2 and Tier-3 markets, it is essential to conduct thorough market research. Explore the culinary traditions, popular ingredients, and preferred flavours of the specific region you are targeting. This will help you identify the gaps in the market and provide insights into the tastes and preferences of the local audience.

3. Adapting Recipes

Adapting recipes involves simplifying them and using ingredients that are readily available in Tier-2 and Tier-3 markets. Adjusting flavours, spices, and cooking methods to align with local tastes is crucial. Incorporating regional ingredients and techniques will add authenticity and help create a connection with the target audience.

4. Balancing Tradition and Innovation

Finding a balance between tradition and innovation is vital when moulding your recipes. While respecting local culinary traditions, introduce innovative elements to provide a unique and memorable dining experience. Experiment with fusion recipes that blend local and global influences, offering something new and exciting while maintaining a sense of familiarity.

5. Pricing and Affordability

Considering the economic conditions and purchasing power of Tier-2 and Tier-3 markets is key when pricing your offerings. Optimize ingredient costs without compromising on quality, ensuring your prices are competitive and affordable for the local market. Offering value-for-money options and affordable meal choices will attract a wider customer base.

6. Marketing and Promotion 

Crafting an effective marketing strategy is essential to create awareness and generate interest in your adapted recipes. Use local channels such as regional media, influencers, and community events to promote your offerings. Embrace digital platforms and social media to engage with the target audience and build a strong online presence.

7. Continuous Evaluation and Adaptation

Success in Tier-2 and Tier-3 markets requires constant evaluation and adaptation. Monitor customer feedback and preferences to gauge the success of your adapted recipes. Regularly review and update your menu to stay relevant and meet the evolving demands of the market. Stay connected with the local community to understand emerging tastes and trends.

Adapting your recipes for Tier-2 and Tier-3 markets is a strategic approach to tap into the vast potential of these markets. With continuous evaluation and adaptation, your food business can thrive and succeed in Tier-2 and Tier-3 markets, paving the way for long-term growth and success.

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India to release buffer stock of onions to counter price surge and ensure supply stability

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Onions
Onions (Representative Image)

The Indian government on Friday announced its decision to release onions from its buffer stock in targeted regions with immediate effect. This move is aimed at ensuring price control until the arrival of the new onion crop in October. Exploring multiple avenues for distribution, the government is considering options such as e-auctions, e-commerce platforms, and discounted rates through state channels, utilizing retail outlets owned by consumer cooperatives and corporations.

At present, the government has stored 300,000 tonnes of onions within the Price Stabilisation Fund (PSF). This reserve has been established to address potential emergencies in case prices experience a notable surge during periods of low supply.

According to government statistics, there has been a gradual increase in onion prices. As of August 10, the nationwide retail price of this essential kitchen ingredient stood at INR 27.90 per kilogram, reflecting a modest rise of just over INR 2 per kilogram compared to the same period last year.

Read More: Quality onion prices poised to double by September amidst supply concerns

“We will release onion from the buffer stock immediately,” said Consumer Affairs Secretary Rohit Kumar Singh.

The details regarding the onion’s distribution have been settled following deliberations with officials from cooperative organizations like NAFED and the National Cooperative Consumers’ Federation of India Limited (NCCF) on August 10, as mentioned by him.

In an official statement, the ministry announced its intention to release onion reserves specifically to strategic markets within states or regions where retail prices are surpassing the national average. This measure will also be implemented in areas where the price escalation compared to the previous month and year exceeds the established threshold.

The government is also considering the possibility of utilizing e-auctions and retail transactions on e-commerce platforms for distribution. The volume and rate of distribution will be adjusted in accordance with price fluctuations and supply conditions, all aimed at ensuring onions remain accessible to consumers at reasonable costs, as stated.

In addition to market distribution, the government has opted to provide state governments the opportunity to procure onions at reduced rates for retail sale through their respective consumer cooperatives and corporations.

During the current year, a cumulative quantity of three hundred thousand metric tonnes of onions has been acquired for the buffer stock. If circumstances necessitate, this amount may be augmented in the future, as mentioned.

In June and July, both NAFED and NCCF procured 150,000 tonnes each of rabi onions from Maharashtra and Madhya Pradesh. As an experimental initiative this year, onion irradiation was carried out in collaboration with the Bhabha Atomic Research Centre (BARC) to reduce storage losses. Approximately 1,000 tonnes were subjected to irradiation and subsequently stored in controlled atmosphere storage facilities.

By sourcing onions from the rabi harvest, the yearly reserves have been established to be distributed in key consumption hubs during periods of low supply. Over the last four years, there has been a threefold expansion in the size of the onion buffer, increasing from one hundred thousand tonnes in 2020-21 to three hundred thousand metric tonnes in 2023-24.

“The onion buffer has played a key role in ensuring availability of onion to the consumers at affordable prices and in maintaining price stability,” the ministry added.

The rabi onion, cultivated from April to June, contributes to 65 percent of India’s total onion production. This variety caters to consumer demand until the kharif crop is harvested between October and November.

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Tim Hortons elevates home coffee experience with new cold brew concentrates

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Tim Hortons Cold Brew
Tim Hortons Cold Brew

Tim Hortons, the Canadian coffee chain, has revealed its introduction of a line of concentrated cold brew offerings within US retail outlets. These products come in four distinct flavors for customers to choose from.

Customers can now savor the Cold Brew Concentrate in a variety of flavors including Medium Blend Black, Birthday Cake, Cinnamon Swirl, and Mocha Cereal. These options allow consumers to indulge in the comfort of their own homes.

Enclosed within a 32 oz multi-serve container, every concentrate grants the convenience of eight separate portions when following the provided instructions. Whether enjoyed as a straightforward black cold brew or enhanced with the addition of water, ice, milk, or cream, the possibilities for customization are entirely at one’s discretion.

Markus Sturm, head of consumer packaged goods at Tim Hortons, said, “Consumers will love every delicious sip of our Tim Hortons Cold Brew Concentrate. The smooth taste is crafted with 100% Arabica Beans for a flavour experience inspired by the Cold Brew we have in Tim Hortons restaurants.”

The collection is currently being introduced in select Walmart stores and regional grocery outlets throughout the United States. This marks the inaugural occasion when a Tim Hortons product has achieved nationwide availability across all 50 states.

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Counterfeit food products worth INR 4.82 Lakh seized in Maharashtra; 4 booked for fake FSSAI license

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Edible oil
Edible oil (Representative Image)

On Saturday, an official reported that law enforcement authorities confiscated a collection of food products, which comprised various types of edible oils, with an estimated value of INR 4.82 lakh. This seizure took place in a warehouse located in the Thane district of Maharashtra. The goods were discovered to have been produced and stored under suspicion of utilizing a counterfeit license.

The authorities conducted a raid at the godown located at Daighar on Thursday, and a case was registered against its four owners, he said. “A leading manufacturer of asafoetida approached the police with a complaint that the accused were manufacturing the products with a fake licence. After that, the Food and Drugs Administration (FDA) officials raided the godown,” the official of Shil-Daighar police station said.

The FDA and police authorities seized various products, including compounded asafoetida, edible gum, mustard oil, cotton seed refined oil, refined rice bran oil along with some brown liquid. They used a fake licence of the Food Safety and Standards Authority of India (FSSAI) to manufacture the products, he said.

The value of the seized goods is INR 4,82,500, he said.

A case was registered against the four owners of the godown under various sections of the Food Safety and Standards Act and also under Indian Penal Code (IPC) sections 420 (cheating), 34 (common intention), the police said.

The four accused are identified as Mahesh Sheth, Abhishek Tripathi, Anil Yadav and Mohaziddin Mohammad Iqbal Memon, they said.

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Hong’s Kitchen partners with renowned chefs for ‘Taste Tibet’ food festival: A fusion of Indo-Chinese delicacies and Tibetan flavors

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hongs kitchen
L to R : Sujit Bose - Head Chef Hong’s Kitchen, Avinash Kant Kumar - President Jubilant FoodWorks, Doma Wang and Sachiko Seth, Co-founder and Chef, Blue Poppy Thakali

Hong’s Kitchen, the Indo-Chinese quick-service restaurant brand under Jubilant FoodWorks Limited, is excited to introduce its first-ever partnership with renowned chefs Doma Wang and Sachiko Seth. This dynamic collaboration presents the Tibet Food Festival, a unique culinary experience that presents a thoughtfully crafted specialized menu catering to aficionados of Indo-Chinese cuisine.

Acknowledging the shifting tastes of contemporary consumers and their increasing fondness for delectable fare, this exceptional dining affair strikes a chord with numerous individuals. The brand acknowledges the populace’s affinity for dishes hailing from the elevated terrains of northern and northeastern India. Through this inventive festival, the objective is to provide a one-of-a-kind, flavorful expedition to patrons in Delhi and the National Capital Region (NCR).

The ‘Taste Tibet’ festival commemorates the opulent flavors that have flourished in the core of Tibet. Those who relish good food can anticipate a delectable opportunity to excite their palate with a meticulous array of Tibetan delicacies. These dishes are artfully prepared to evoke the captivating vistas of the Himalayas. The festival’s focal points encompass a thoughtfully curated assortment of 12 dishes, among them Shaphalay, Shapta, and Gyuma Poli, guaranteeing a truly enchanting dining affair for everyone to savor.

Avinash Kant Kumar, President of Jubilant FoodWorks Limited, commented on the occasion “We are delighted to introduce ‘Taste Tibet’ Food Festival to our guests at Hong’s Kitchen restaurants. This offers them a chance to explore the captivating flavors of Tibet. Our chefs have been diligent in ensuring each dish truly represents the essence of Tibet cuisine. This festival embodies the rich culinary diversity that Indo-Chinese cuisine has to offer, and we eagerly anticipate sharing this experience with our patrons.”

The festival’s offerings spotlight an assortment of six vegetarian and six non-vegetarian dishes. Painstakingly crafted in distinct kitchens for vegetarian and non-vegetarian preparations, these culinary creations bring forth Tibetan flavors that have been ingeniously adapted for the taste preferences of Delhi. The ‘Taste Tibet’ Festival commences on August 12th and will be showcased across 16 restaurants spanning Delhi, Gurugram, and Noida.

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