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Building a Strong Content Foundation: The Essential Elements of a Content Marketing Strategy

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SnackTeam
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Content Marketing

In today’s digital age, content marketing has become a cornerstone of successful marketing strategies for businesses of all sizes and industries. It’s not just about creating content for the sake of it; it’s about building a strong content foundation that aligns with your business goals and engages your target audience. To achieve this, it’s essential to understand and implement the essential elements of a content marketing strategy. In this article, we’ll explore these key components and discuss how they can help you create a robust content marketing plan.

1. Clear Objectives and Goals:

A successful content marketing strategy begins with a clear understanding of what you aim to achieve. Your objectives should align with your overall business goals. Whether it’s increasing brand awareness, generating leads, boosting sales, or improving customer retention, defining your goals provides direction and purpose to your content efforts.

2. Audience Research and Persona Development:

Your audience is at the heart of your content strategy. To create content that resonates, you must understand your target audience inside out. Conduct thorough audience research to uncover their needs, pain points, preferences, and behaviors. Develop detailed audience personas to humanize your target demographic and guide content creation.

3. Content Planning and Strategy:

Once you have a clear understanding of your goals and audience, it’s time to plan your content strategy. This involves:

  • Content Calendar: Create a content calendar outlining what content will be produced and when. A well-structured calendar ensures consistency and helps you stay organized.
  • Content Types: Determine the types of content that will best serve your audience, such as blog posts, videos, infographics, podcasts, or eBooks.
  • Content Themes: Identify key themes and topics that align with your brand and resonate with your audience’s interests and pain points.

4. High-Quality Content Creation

Quality is paramount in content marketing. Your content should be informative, engaging, and well-crafted. Prioritize quality over quantity. Consistently delivering valuable content builds trust and authority with your audience.

  • Keyword Research: Incorporate keyword research to optimize your content for search engines and improve discoverability.
  • Storytelling: Craft compelling narratives that connect with your audience on a personal level. Stories are powerful tools for conveying your brand’s values and messages.
  • Visual Elements: Enhance your content with visually appealing elements, such as images, graphics, and videos. Visual content often garners higher engagement.

5. Content Distribution and Promotion

Creating great content is just the beginning; you must also ensure it reaches your target audience. Develop a distribution strategy that includes:

  • Social Media Promotion: Share your content across relevant social media platforms to maximize its reach.
  • Email Marketing: Utilize email campaigns to share content with your subscribers and nurture leads.
  • Search Engine Optimization (SEO): Optimize your content for search engines to improve its visibility in search results.
  • Paid Advertising: Consider using paid advertising to boost the reach of your content, especially when launching new campaigns or products.

6. Performance Tracking and Analytics

To gauge the effectiveness of your content marketing efforts, you need to measure and analyze performance metrics. Key performance indicators (KPIs) may include:

  • Website Traffic: Monitor the number of visitors to your website and specific content pages.
  • Conversion Rates: Track how many visitors take desired actions, such as signing up for a newsletter or making a purchase.
  • Engagement Metrics: Analyze user engagement with your content, including likes, shares, comments, and time spent on-page.
  • Return on Investment (ROI): Calculate the ROI of your content marketing efforts by comparing the costs of content creation and promotion to the revenue generated.

7. Iterate and Improve

A strong content marketing strategy is a dynamic one. Continuously evaluate your performance data to identify what’s working and what needs improvement. Adjust your strategy accordingly, and be open to experimenting with new content formats and distribution channels.

Building a strong content foundation is essential for success in the digital age. A well-thought-out content marketing strategy that aligns with your business goals, resonates with your audience, and provides high-quality content can be a powerful asset in achieving sustainable growth and building a strong brand presence. Remember that consistency, adaptability, and a commitment to delivering value to your audience are the keys to a successful content marketing strategy that stands the test of time.

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Content Marketing ROI: Measuring the Impact of Your Content Strategy

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SnackTeam
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Content Marketing ROI

In the era of digital marketing, where various techniques compete for attention, content marketing stands tall as a powerful competitor. What genuinely distinguishes it is its potential for demonstrable returns on investment (ROI). In this post, we’ll go into the intriguing realm of content marketing ROI, diving into its relevance, important indicators to monitor, and tactics for maximizing the effect of your content strategy.

The Significance of Measuring Content Marketing ROI:

Why is measuring content marketing ROI so crucial in today’s digital landscape? Simply put, it’s about ensuring that your efforts yield meaningful results. Content marketing, although widely celebrated for its ability to engage, educate, and entertain, should also be accountable for its contributions to your bottom line.

Understanding the ROI of your content marketing efforts allows you to:

  1. Allocate Resources Wisely: By knowing which content initiatives provide the best returns, you can allocate your resources more effectively. This means investing in strategies that work and optimizing or discontinuing those that don’t.
  1. Demonstrate Value: Demonstrating the impact of your content strategy enables you to convey its value to stakeholders, clients, or your own team. It solidifies content marketing as a measurable and results-oriented practice.
  1. Improve Strategy: Armed with data-driven insights, you can refine your content strategy continuously. Identifying what resonates with your audience helps you create more engaging and conversion-focused content.
Key Metrics for Measuring Content Marketing ROI:

To gauge the ROI of your content marketing efforts, you need to identify and track key performance indicators (KPIs) that align with your goals. Here are some essential metrics to consider:

  • Conversion Rate: This metric tracks the percentage of visitors who take a desired action, such as signing up for a newsletter, making a purchase, or filling out a contact form after engaging with your content.
  • Customer Acquisition Cost (CAC): CAC measures how much it costs to acquire a new customer through your content marketing efforts. Divide your content marketing spend by the number of new customers acquired within a specific timeframe.
  • Customer Lifetime Value (CLV): CLV quantifies the long-term value a customer brings to your business. Calculate it by estimating how much revenue a customer will generate over their entire relationship with your brand.
  • Lead Generation Metrics: Track metrics like the number of leads generated, lead quality, and lead-to-customer conversion rates. This helps you assess the effectiveness of your content in the sales funnel.
  • Traffic Sources: Analyze where your website traffic is coming from. Are your content marketing efforts driving organic search traffic, social media referrals, or direct visits?
  • Content Engagement Metrics: Monitor metrics like time on page, bounce rate, and social shares. These indicators offer insights into how engaging and relevant your content is to your audience.
  • Return on Investment (ROI): Calculate the ROI by subtracting your content marketing costs from the revenue generated from content-related activities. Divide this result by your content marketing costs.
  • Customer Retention Rate: Assess the ability of your content to retain existing customers. High-quality, valuable content can enhance customer loyalty.
Strategies for Maximizing Content Marketing ROI:
  • Set Clear Goals: Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for your content marketing campaigns. Having clear objectives from the outset helps in accurate measurement.
  • Content Mapping: Map your content to different stages of the buyer’s journey. Create content that caters to each stage, from awareness and consideration to decision-making.
  • A/B Testing: Continuously test different elements of your content, such as headlines, images, and calls to action, to identify what resonates best with your audience.
  • Personalization: Use data-driven insights to tailor content to individual preferences and behaviors. Personalized content often leads to higher engagement and conversion rates.
  • Content Repurposing: Maximize the value of your content by repurposing it into different formats (e.g., blog posts into videos or infographics). This extends the content’s reach and ROI potential.
  • Data Analysis Tools: Invest in analytics tools to track and analyze your content performance. Tools like Google Analytics, social media insights, and marketing automation platforms provide valuable data.
  • Continuous Improvement: Regularly review your content marketing strategy based on ROI data. Adjust your approach, allocate resources efficiently, and optimize content accordingly.

Measuring content marketing ROI is both an accountability exercise and a road to development and success. It gives you the ability to make data-driven decisions, improve your strategy, and guarantee that your content initiatives contribute significantly to your business goals.

Remember that measuring and optimising content marketing ROI is a dynamic process as you begin on it. To realise the full potential of your content marketing strategy, stay nimble, adapt to shifting trends, and experiment. Finally, you can take your business to new heights in the digital realm by understanding and exploiting the ROI of your content.

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The Art of Storytelling: How to Craft Compelling Narratives in Content Marketing

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SnackTeam
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Storytelling

In the ever-evolving landscape of content marketing, one timeless element stands out as an irreplaceable tool in the marketer’s toolkit: storytelling. The art of storytelling transcends mere words on a page; it weaves emotions, experiences, and authenticity into the fabric of your brand but before we embark on our journey into the world of storytelling, it’s essential to recognize the inherent power it possesses. Human beings are, at their core, natural storytellers and listeners. From ancient cave paintings to contemporary films and novels, stories have been the vessels through which we communicate, empathize, and connect.

In the realm of content marketing, stories serve as the bridge that connects your brand with your audience. They humanize your products or services, making them relatable and relevant. Storytelling adds depth and resonance to your content, transforming it from a mere sales pitch into a memorable experience.

Understanding Your Audience:

The foundation of every compelling narrative in content marketing is a deep understanding of your audience. Who are they? What are their pain points, aspirations, and values? The more intimately you know your audience, the more effectively you can tailor your stories to resonate with them.

Consider conducting thorough audience research, including surveys, interviews, and social media analysis. Listen to their feedback and pay attention to their conversations. What stories resonate with them? What emotions do they connect with? Armed with this knowledge, you can create narratives that strike a chord with your target audience.

Crafting the Narrative Arc:

A compelling narrative often follows the classic storytelling arc, which includes exposition, rising action, climax, falling action, and resolution. Apply this structure to your content marketing strategy to create a captivating journey for your audience.

  • Exposition: Begin by setting the stage. Introduce your audience to the characters, the setting, and the problem or opportunity at hand. Create relatable scenarios to draw your audience into the story.
  • Rising Action: This is where you build tension and anticipation. Highlight the challenges and obstacles your audience might face, creating a sense of empathy and engagement.
  • Climax: The climax is the emotional apex of your narrative. It’s where the turning point occurs, and your brand’s solution or value proposition comes into focus. Make it impactful and memorable.
  • Falling Action: After the climax, provide a clear path forward. Show how your product or service can resolve the challenges introduced earlier.
  • Resolution: End your narrative with a satisfying conclusion. Illustrate the transformation or benefits your audience can expect after engaging with your brand.

One of the most crucial elements of compelling storytelling in content marketing is authenticity. Your audience can smell inauthenticity from a mile away. Be transparent about your brand’s values, mission, and challenges. Share real stories about your team, your customers, and your journey. Authenticity fosters trust and credibility, two cornerstones of effective marketing.

Visual Storytelling: A Multisensory Experience

Words are powerful, but visual elements can take your storytelling to new heights. Incorporate compelling visuals, such as images, videos, infographics, and interactive content, to enhance your narratives. Visual storytelling creates a multisensory experience that resonates with your audience on a deeper level.

The art of storytelling is not static; it’s a dynamic process that evolves over time. Consistency is essential in maintaining a strong brand narrative, but it’s also important to adapt and refine your stories based on audience feedback and changing market conditions. Keep experimenting, testing, and optimizing your content to ensure it remains relevant and engaging.

The art of storytelling is a potent force in content marketing, capable of transforming your brand from a faceless entity into a relatable and unforgettable presence in the lives of your audience. Craft your narratives with a deep understanding of your audience, a compelling narrative structure, authenticity, and an eye for visual storytelling. Embrace the power of storytelling, and you’ll find that your content marketing efforts are not just about selling products or services but about forging meaningful connections and leaving a lasting impact. As you embark on your storytelling journey, remember that every word you write is an opportunity to create a story worth sharing.

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United Breweries announces Vivek Gupta as new Managing Director and CEO

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SnackTeam
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United Breweries Ltd

In a stock exchange filing on Thursday, the board of directors at United Breweries, under the control of Heineken, gave their approval for the appointment of Vivek Gupta as the company’s Managing Director and Chief Executive Officer, effective from September 25th.

Gupta will serve as the Managing Director and Chief Executive Officer of UBL for a duration of five years.

Rishi Pardal resigned from the position of CEO earlier this year in February and had been in his six-month notice period. Since its acquisition of UBL in July 2021, the Dutch multinational brewing company Heineken NV has been actively integrating UBL into its operations.

Gupta, 47, holds an engineering degree and a Master’s in business management from IIM, Ahmedabad. Before joining UBL, he served as the Chief Business Officer at Udaan.com. Additionally, Gupta has had the experience of working as the Managing Director for P&G’s Australia and New Zealand business.

In a statement, the company highlighted that Gupta’s extensive background encompasses a wealth of experience in commercial and leadership positions within multinational corporations and emerging startups. He has worked across international markets and in India, cultivating a profound understanding of go-to-market channels and successfully managing intricate businesses in both traditional and digital landscapes.

He will assume the lead in driving the premiumization of UBL’s portfolio, with a specific emphasis on fortifying the iconic stature of Kingfisher, according to the statement.

“We are thrilled to have Vivek lead UBL at such a critical time. We recognize his resilience in building businesses and brands at a fast pace and in a complex environment,” Jacco van der Linden, Regional President APAC of Heineken, and Member of the UBL Board, said.

In the first quarter ending June 2023, the beer maker witnessed a decrease of 16.09 percent in its consolidated profit, which amounted to INR 136.34 crore. This decline was attributed to supply constraints, reduced inter-state sales, and the ongoing inflationary pressures. In comparison, during the same April-June quarter the previous year, the company had recorded a net profit of INR 162.50 crore.

During the quarter under review, UBL’s revenue from operations remained nearly unchanged at INR 5,243.01 crore, a marginal increase from INR 5,196.08 crore in the corresponding period of FY22.

As of 13:00, UBL’s shares were experiencing an uptick of more than 4 percent, in contrast to the relatively stable performance of the benchmark indices.

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G20 Summit in New Delhi to dazzle with bespoke silverware and gold-plated utensils

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SnackTeam
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silverware g20
The silverware will showcase exquisite designs inspired by India's rich cultural heritage.

India is all set to host a grand G20 Summit in New Delhi on September 9 and 10 at the Bharat Mandapam in Pragati Maidan. The national capital will see world leaders and heads of international organizations taking part in the global event. Adding to the allure of this momentous gathering, it has now been unveiled that delegates attending the G20 Summit will enjoy their meals using intricately carved bespoke silverware and gold-plated utensils.

The silverware will showcase exquisite designs inspired by India’s rich cultural heritage. The majority of these utensils will incorporate a base of either steel or brass, sometimes even a combination of both, enhanced with a delicate silver coating. Notably, certain pieces designated for serving welcome drinks will be luxuriously adorned with gold plating.

The news agency ANI has shared a video displaying the utensils intended for use by the summit delegates. This footage provides a glimpse of the various types of silverware set to grace the official luncheons and dinners during the summit.

Iris Jaipur, a renowned metalware company, informed PTI that it had secured orders from numerous upscale hotels. These orders were for crafting tailor-made silverware and tableware exclusively intended for foreign guests residing at these prestigious establishments.

Laksh Pabuwal, the owner of the metalware company located in Jaipur, disclosed that a team of 200 skilled artisans meticulously handcrafted a staggering 15,000 pieces of silverware exclusively for the G20 Summit. The collective effort consumed a grand total of 50,000 working hours to bring these exceptional products to fruition.

“The tableware and silverware depict the glorious cultural heritage of India, motifs of flowers, peacocks, and our national animal grace the plates, and other items. And, the silverware will dazzle the Heads of State with their cultural sparkle, and they will see it and exclaim wow,” Pabuwal told PTI.

Rajesh Pabuwal, the proprietor’s father, emphasized that the silverware was both produced and artistically designed within India. Highly skilled craftsmen hailing from diverse regions such as West Bengal, Uttar Pradesh, Karnataka, and beyond contributed their expertise to this remarkable project. These exquisite items symbolize a dedicated commitment to advancing the ‘Make In India’ initiative initiated by the government under the leadership of Narendra Modi.

During the G20 Summit scheduled from September 8 to 10, Delhi will undergo a series of restrictions. Within the New Delhi region, all commercial establishments, educational institutions, banks, and private offices will remain closed, except for essential services.

The Delhi Police has clarified that vital services such as hospitals, pharmacies, as well as dairy and vegetable vendors, will continue to operate during this period.

The 18th G20 Summit will witness the participation of prominent leaders, including US President Joe Biden, Canadian Prime Minister Justin Trudeau, British Prime Minister Rishi Sunak, Japanese Prime Minister Fumio Kishida, and Australian Prime Minister Anthony Albanese.

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Swiggy’s Senior VP of Revenue and Growth, Anuj Rathi, steps down after seven years

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SnackTeam
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Anuj Rathi
Anuj Rathi

Anuj Rathi, who served as the Senior Vice President (SVP) of Revenue and Growth at Swiggy, has tendered his resignation following a tenure of over seven years with the food-delivery startup.

“After a career-defining journey of seven years with Swiggy, I’ve decided to hang up my boots here,” Rathi said in a LinkedIn post on September 7.

This resignation represents the most recent in a series of high-level departures from the Bengaluru-based company. As previously reported in May, Ashish Lingamneni, the Vice President (VP) responsible for Brand and Product Marketing, and Nishad Kenkre, the VP overseeing Revenue and Growth at Instamart, also decided to part ways with the organization.

Read More: Swiggy braces for another top-level departure as SVP Anuj Rathi likely to leave

Aparna Giridhar assumed Lingamneni’s role, and Sreeram Suresh stepped into Kenkre’s position.

Read More: Swiggy strengthens marketing team with Aparna Giridhar as new Vice President

Back in April, Chief Technology Officer Dale Vaz had similarly resigned with the intention of launching his own wealth technology company. According to a report by Moneycontrol, Vaz has secured funding in the range of $7-10 million from Accel and Elevation Capital for his new venture.

“I’ve been privileged to lead some of the best individuals across a variety of teams – product management, growth marketing, pricing, discounting…meat and alcohol delivery. I’m glad to have played a small role in your professional journeys. It’s the most precious gift that I take away,” Rathi’s post said.

Prior to his role as Vice President at Swiggy in 2016, Rathi held positions at Snapdeal, Walmart, and Flipkart. Altogether, he possesses over 18 years of professional experience.

His future plans and next career move were not immediately disclosed. “… A few days before I finalise my next steps,” Rathi said.

His exit coincides with Swiggy’s announcement that its food delivery division achieved profitability in March, considering all corporate expenses except for employee stock option (ESOP) costs.

Read More: Swiggy’s strategic initiatives pay off as food delivery business turns profitable

To pave the way toward profitability, the company has implemented a “platform fee” for all food deliveries, including members of its loyalty program.

Read More: Swiggy implements ‘platform fee’ on all orders, users to bear the cost

It initiated the imposition of a platform fee of INR 2 in April and is currently raising it to INR 5 in specific instances.

Zomato, Swiggy’s competitor, followed a similar strategy by introducing a Rs 2 platform fee in August, and it is currently conducting tests with higher amounts in specific situations.

Read More: Zomato follows Swiggy’s lead, tests INR 2 platform fee to enhance profitability

Established in 2014, Swiggy has garnered more than $3.5 billion in investments from various investors, including Prosus, SoftBank, GIC, QIA, and numerous others.

Its most recent valuation stood at $10.7 billion, although it has experienced fluctuations with investors initially lowering and subsequently raising its valuation amid the global turmoil in tech stocks.

The fluctuations in valuation coincide with Swiggy’s preparations for an upcoming market debut, anticipated to occur sometime next year. The company has selected ICICI Securities and JP Morgan as its advisors and aims to raise approximately $1 billion.

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Mainland China unveils its newly revamped outlet in Powai, blending authentic Chinese flavors with creative cocktails and exciting DJ nights

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SnackTeam
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Mainland China Powai branch
Mainland China Powai branch

Mainland China is thrilled to unveil its recently refurbished Powai, Mumbai branch, which has been serving its loyal clientele in the vicinity for over two decades.

The menu presents a fusion of flavors hailing from China’s Sichuan, Cantonese, and Hunan regions. In homage to its heritage, the menu reintroduces dishes from its inaugural offering, seamlessly blending customer favorites with inventive new creations.

The menu will encompass a diverse range, spanning from dumplings to sushi, seamlessly incorporating the finest selections from its sister brand, Asia Kitchen by Mainland China.

This fusion of flavors not only enhances the fresh menu but also facilitates a collaborative effort to authentically promote and deliver an exploration of Chinese cuisine.

A meticulously crafted cocktail menu complements the culinary offerings, with each cocktail serving as a testament to creativity and artisanal skill.

Avik Chatterjee, the Executive Director at Speciality Restaurants, expresses, “Mainland China’s transformation is a tribute to the trust and devotion of our customers throughout the years. We are enthusiastic about unveiling a renewed atmosphere, a creative bar, and a menu that pays homage to the past while embracing the future.”

He further adds, “Our latest establishment in Powai is more than just a restaurant; it’s an encounter that seamlessly blends tradition with a modern twist.”

As part of its recent relaunch, Mainland China Powai will introduce exciting DJ nights every Friday and Saturday, transforming the venue into a vibrant hub for weekend enthusiasts.

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SkinnyDipped successfully raises $12 Million in Series A funding round

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SnackTeam
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SkinnyDipped
SkinnyDipped

SkinnyDipped, the snack manufacturer, secured $12 million in a Series A funding round, with backing from several prominent figures in the world of sports and entertainment.

Established by the mother-daughter team of Val and Breezy Griffith, SkinnyDipped specializes in a range of lightly coated cashews, almonds, peanuts, and low-sugar chocolate treats available in over 25,000 stores across the United States, including major retailers like Target, Walmart, and Kroger. The secured funding will be allocated towards ongoing retail expansion efforts, including upcoming launches in stores like Costco and Publix, as well as advancing new product development initiatives.

“Our journey to this milestone has been challenging, energizing and full of passion from all involved,” said Breezy Griffith, chief executive officer. “But the real gift has been my discovery of just how much consumer, industry and investor sentiment exists for SkinnyDipped, for which I’m so grateful and proud. Our eclectic and diverse portfolio of investors blows my mind — from A-list artists to uber-athletes — there’s just this crazy love for the brand across the board.”

The Series A funding round was spearheaded by David Grutman, a hospitality entrepreneur based in Miami. It saw substantial participation from numerous individual investors, including notable figures such as Amy Schumer, Mark Wahlberg, Becky G, Post Malone, Tan France, Odell Beckham Jr., Frances Tiafoe, Alesso, Kevin Durant, Kaskade, Steve Aoki, Marshmello, Sebastian Ingrosso, Shep Gordon, Mack Maine, Bruno Soares, Rebeca León, Two Friends, Isabela Grutman, Ryan Tedder, Loren Ridinger, Sal XO, Joel McHale, Gary Brecka, Charissa Davidovici, Guy Oseary, Rich Kleinman, Mo Shalizi, Zepito, and many others.

“I am really impressed by what Breezy and Val and the SkinnyDipped team have achieved,” said Mr. Grutman, an owner and partner in several restaurants and nightclubs. “What they’ve created is amazing. They make the best snacks ever, first of all, and they continue to impress me with all sides of the business. I’m excited to lead this round, and I’m even more excited for what these investors and I are about to do together.”

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Tata Consumer Products shares fall 3% following denial of Haldiram’s acquisition

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SnackTeam
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Tata Consumer Products
Tata Consumer Products (Representative Image)

Tata Consumer Products (TCPL) witnessed a 3 percent decline in its share price, dropping to INR 853.85 on the BSE during Thursday’s intra-day trading session. This decline followed the company’s official denial of news reports suggesting discussions regarding the acquisition of a stake in the Indian food snack chain Haldiram’s. Interestingly, in the previous session, TCPL’s stock had surged by over 4 percent in response to the initial reports indicating its interest in Haldiram’s.

Read More: Tata Consumer Products and Haldiram’s deny reports of potential stake acquisition

On September 6, Reuters disclosed that Tata Consumer Products was in discussions to purchase a minimum of 51 percent ownership in Haldiram’s. Nevertheless, it was revealed that Tata Consumer Products had reservations regarding the $10 billion valuation that was being sought during the negotiations.

Read More: Tata Group eyes majority control of Haldiram’s in $10 Billion valuation standoff

On clarification on the news report, TCPL said that the company is not in negotiations as reported. “However, the company evaluates various strategic opportunities for growth and expansion of the business of the company, on an ongoing basis. The company will make appropriate announcements, as and when any such requirement arises,” Tata Consumer said.

In an exchange filing, the Tata Group company denied the report. “The company is not in negotiations as reported in the above-referred news article,” said Tata Consumer Products in the filing, referring to the report.

Haldiram’s also refuted these claims on CNBC-TV18.

During the past six months, TCPL’s stock has demonstrated strong performance, outpacing the market with a remarkable 19 percent increase, compared to the modest 9 percent rise observed in the S&P BSE Sensex. However, over the past year, it has exhibited relative underperformance, with a gain of only 4 percent as opposed to the robust 11 percent rally witnessed in the benchmark index.

TCPL operates in the consumer product industry, with its core activities encompassing trading, manufacturing, and distribution. Its product portfolio primarily includes items such as tea, coffee, water, salt, pulses, spices, snacks, and ready-to-eat packaged foods, all of which fall under the umbrella of the branded business segment. The Group’s branded business operations are primarily focused in regions including India, Europe, the United States, Canada, and Australia.

On the other hand, TCPL’s non-branded plantation business is primarily located in India, while its tea and coffee extraction ventures are predominantly situated in India, Vietnam, and the United States.

According to Tata Consumer Products’ FY23 annual report, the organized Indian food and beverage market is projected to experience a growth rate ranging from 10 to 15 percent over the next five years. However, the past 6 to 12 months have witnessed significant inflation in input costs, driven by rising commodity prices, which have had an impact on overall demand trends. This impact has been particularly notable in rural markets.

ICICI Securities analysts are of the opinion that the market share decline of 110 basis points (bps) in India Tea and 30 bps in India Salt should be viewed as a temporary setback, mainly due to the impact on North India, a crucial market. They anticipate a rebound in market share in FY24-25, driven by various strategic measures, including distribution enhancements, an extended regionalization strategy in Jharkhand and Odisha, and significant investments in innovation, all of which the brokerage firm has factored into its models.

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From Chaat to Mughlai: Delegates at G20 Summit to savor India’s rich culinary heritage

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SnackTeam
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Distinguished leaders from across the globe, slated to participate in the upcoming G20 Summit in Delhi this weekend, are in for a sumptuous vegetarian feast that embodies the opulent culinary heritage of India.

As per a senior official cited by the news agency PTI, delegates will have the opportunity to savor the flavors of North Indian Mughlai cuisine, South Indian culinary traditions, and tantalizing chaat dishes from various regions across the country over a three-day period starting Friday.

The grand event is scheduled to take place at the recently constructed international convention and exhibition center called “Bharat Mandapam” within Pragati Maidan, from September 9 to 10.

Prior to the G20 Summit 2023, the Nigerian delegation arrived in New Delhi on Tuesday, with the rest of the leaders set to commence their arrivals from Thursday evening onwards.

According to the PTI report, attendees of the G20 Leaders’ Summit will have the opportunity to enjoy a diverse selection of street food and inventive dishes incorporating millets. In addition, the prominent leaders and delegates will have the chance to savor the gastronomic treasures of Chandni Chowk in Old Delhi, celebrated for its Indian street food offerings.

Millets have consistently featured on the G20 meeting menu since India assumed the presidency on December 1st of the preceding year.

The hotels accommodating world leaders and delegates will also offer creative dishes centered around millets.

US President Joe Biden, UK Prime Minister Rishi Sunak, French President Emmanuel Macron, Australian Prime Minister Anthony Albanese, German Chancellor Olaf Scholz, Japanese Prime Minister Fumio Kishida, and Brazilian President Luiz Inacio Lula da Silva are among the prominent leaders slated to attend this multinational event.

Although Russian President Vladimir Putin’s attendance remains unconfirmed, Chinese President Xi Jinping has decided not to participate. Instead, Premier Li Qiang will lead the Chinese delegation at the G20 Summit.

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