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Content Marketing Trends to Watch in 2023

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Content Marketing Trends 2023

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to maintain their competitive edge. Content marketing, a field that has witnessed tremendous growth in recent years, is no exception. To succeed in this dynamic space, it’s essential for marketers to keep a keen eye on emerging trends and adapt their strategies accordingly. 

As we navigate through this year, several content marketing trends are poised to shape the industry. Let’s look at some of the top content marketing trends to watch this year to help business professionals navigate the ever-changing environment.

1. Video Dominance Continues:

Videos are taking center stage in content marketing. Short-form videos on platforms like TikTok and Instagram Reels are skyrocketing in popularity, making them prime real estate for reaching younger audiences. Additionally, long-form video content, such as webinars, live streams, and video series, is proving invaluable for engaging and educating audiences in a more in-depth manner.

2. Interactive Content Takes the Spotlight:

Interactive content, such as quizzes, polls, and interactive infographics, is gaining traction. It offers audiences a more immersive experience and encourages active participation, increasing engagement and data collection for businesses. Expect to see more brands experimenting with interactive elements to captivate their audiences.

3. AI-Powered Personalization:

Artificial intelligence is revolutionizing content personalization. Businesses are harnessing AI algorithms to analyze user behavior and preferences, delivering tailored content recommendations and experiences. This level of personalization not only boosts engagement but also enhances user satisfaction.

4. Voice Search Optimization:

With the increasing adoption of voice-activated devices like smart speakers and voice assistants, optimizing content for voice search is becoming vital. Businesses should focus on creating conversational, long-tail keyword-rich content to ensure they’re discoverable through voice search queries.

5. Sustainability and Social Responsibility:

Consumers are increasingly conscious of brands’ environmental and social impact. Content marketing is aligning with this trend, with businesses showcasing their commitment to sustainability and social responsibility through purpose-driven content. Authenticity and transparency will be paramount.

6. Niche Communities and Micro-Influencers:

Building strong connections with niche communities is gaining prominence. Businesses are recognizing the value of collaborating with micro-influencers who have dedicated followings in specific niches. These partnerships can deliver highly targeted and authentic content to engaged audiences.

7. Content Experience Platforms (CEPs):

Content Experience Platforms are emerging as powerful tools for content distribution and management. They provide a centralized hub for creating, optimizing, and delivering content across various channels, improving content governance and ensuring a seamless user experience.

8. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies are creating immersive storytelling opportunities. Brands are exploring these technologies to provide virtual product experiences, interactive tours, and engaging content that blurs the line between the digital and physical worlds.

9. Content Measurement and ROI:

Businesses are increasingly focusing on measuring the impact of their content marketing efforts. Tools and analytics platforms that offer deeper insights into content performance, customer journey mapping, and ROI calculation will play a pivotal role in shaping content strategies.

The content marketing landscape in 2023 promises to be dynamic and full of opportunity for organizations ready to adapt and develop. To stay ahead in this ever-changing world, you must keep an eye out for emerging trends and make a commitment to offering value and relevance to your audience. Businesses may establish stronger relationships with their target audience, boost engagement, and achieve sustainable growth in the digital world by embracing these content marketing trends.

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Repurposing Content: How to Extend the Lifespan of Your Valuable Marketing Assets

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Content Repurposing

In the ever-evolving world of digital marketing, creating high-quality content is a significant investment. Whether it’s blog posts, videos, infographics, or podcasts, your content represents valuable assets that can deliver substantial returns. But what if we told you that you can squeeze even more value out of these assets? Welcome to the world of content repurposing – a strategy that extends the lifespan of your marketing investments and amplifies their impact on your business.

Understanding Content Repurposing

Content repurposing is like recycling – it takes existing content and transforms it into new formats or versions. The goal is to reach a broader audience, reinforce key messages, and extract maximum value from your initial effort. Here’s why it’s crucial for business professionals:

1. Efficiency: Repurposing content saves time and resources. You don’t have to start from scratch every time you want to create something new.

2. Reach: Different people prefer different content formats. By repurposing, you can cater to diverse audience preferences.

3. Consistency: Repetition is key to reinforcing your message. Repurposing allows you to consistently share your core ideas across multiple channels.

Repurposing Strategies for Business Professionals

Now that you understand the whys, let’s delve into the hows:

1. Identify Evergreen Content: Start by identifying your evergreen content – pieces that remain relevant over time. These could be comprehensive guides, in-depth research, or educational videos.

2. Choose the Right Formats: Decide which formats will best serve your audience. For example, you can turn a blog post into a podcast episode, create a series of social media posts from a video, or compile a presentation from a collection of articles.

3. Update and Optimize: Don’t just copy and paste. Update and optimize your repurposed content to fit the new format. Adapt visuals, structure, and messaging as needed.

4. Extend the Life of Webinars and Events: Record webinars or live events and repurpose them into video clips, blog posts, infographics, or social media content. This maximizes the impact of your knowledge sharing.

5. Ebooks and Guides to Blog Posts: Break down longer guides and ebooks into a series of blog posts or articles. This keeps your audience engaged and encourages them to explore more content.

6. Leverage User-Generated Content: Encourage user-generated content, such as customer reviews or testimonials, and repurpose them in marketing materials. It adds authenticity to your brand.

7. Visualize Data: Transform data and statistics into compelling infographics or charts. Visual content is highly shareable and easy to digest.

8. Create Slide Decks: Turn presentations or speeches into shareable slide decks on platforms like SlideShare. This can boost your thought leadership presence.

9. Social Media Content: Extract short snippets, quotes, or key takeaways from longer content to share on social media. This keeps your audience engaged and informed.

10. Go Live: Use live streaming platforms to repurpose content. Host live Q&A sessions, discussions, or product demonstrations based on existing material.

Benefits of Content Repurposing
  • Cost-Effective: It maximizes the value of your initial content investment.
  • Extended Reach: Different content formats reach different segments of your audience.
  • Improved SEO: Fresh content signals to search engines that your website is active and relevant.
  • Enhanced Brand Authority: Consistency and repetition reinforce your expertise in your niche.
  • Time Savings: Repurposing content is often quicker than creating entirely new material.

Content repurposing is a savvy strategy for business professionals looking to make the most of their marketing assets. By identifying evergreen content, choosing the right formats, and optimizing for each channel, you can extend the lifespan of your valuable content and amplify its impact on your audience. In a world where attention spans are short and competition is fierce, repurposing is the secret sauce that keeps your message fresh, engaging, and evergreen.

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G20 Summit: President’s grand dinner promises specially-curated menu and a sweet affair for delegates

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g20
The ceremonial dinner will be served in bespoke silverware made especially for the occasion.

A “specially-curated menu” tailored to sync with the delicacies consumed during the Indian monsoon awaits the heads of state and other delegates at President Droupadi Murmu’s grand dinner at the G20 Summit venue on Saturday. Preparations are underway and senior managers and staff members of a luxury hotel group are busy setting up the dinner tables at Bharat Mandapam, which will host the two-day summit.

Sources said the ceremonial dinner will be served in bespoke silverware made especially for the occasion.

Read More: G20 Summit in New Delhi to dazzle with bespoke silverware and gold-plated utensils

“We have prepared a specially-curated menu, keeping in mind the culinary delicacies consumed during this (monsoon) season in India. Millet-based dishes will be on the menu too,” a source in the luxury hospitality group told PTI.

Authorities remain discreet about the precise menu, but it is anticipated to showcase the rich tapestry of Indian cuisine.

Murmu will host the grand dinner at Bharat Mandapam after the end of the summit’s first day. While the details of the menu are being kept “tightly guarded”, the heads of state are in for an “Indian delight” that will leave a “pleasant and unforgettable taste” in their mouths, another source said.

“Sweets of varied kinds such as gulab jamun, rasmalai and jalebi, etc are planned to be served,” the source said, adding that the serving staff will wear a special uniform.

The Indian government has not issued an official statement regarding the menu thus far. However, when questioned about whether the delegates will be provided with custom-made silverware, a source from the luxury hospitality group confirmed in the affirmative.

On Tuesday, a metalware company located in Jaipur disclosed that numerous upscale hotels had placed orders for tailor-made tableware and silverware. These bespoke items are intended for use by foreign delegates staying at these hotels and during the special dinner event.

Laksh Pabuwal, speaking to PTI, mentioned that the majority of the tableware comprises a steel or brass foundation, or a combination of both, complemented by a silver coating. Additionally, he noted that some of the plates designated for serving welcome drinks feature a gold plating.

The company hosted a media preview on Tuesday, showcasing a selection of the silverware. They had previously announced the production of approximately 15,000 pieces of silverware, meticulously crafted by a team of 200 skilled artisans for the summit. According to Rajeev Pabuwal of Iris Jaipur, the designs of these tableware items pay homage to India’s rich cultural heritage and its significant global standing.

“The tableware depict the glorious cultural heritage of India, motifs of flowers, the peacock — our national animal — graces the plates, and other items. The silverware will dazzle the heads of state with their cultural sparkle,” he told PTI.

Some of the tableware will be sent to the luxury hotel group responsible for arranging Saturday’s grand dinner. The group will cater the lunch and the dinner menus at the G20 Summit venue, the sources said.

The G20 Leaders’ Summit will be held at the newly-built international convention and exhibition centre — Bharat Mandapam — at Pragati Maidan on Saturday and Sunday.

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Borosil boosts Indian athletes with exclusive Hydra Bottles for Asian Games 2022

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borosil
The specially designed Hydra Bottles were presented to the athletes during the official unveiling of the Indian team kit.

Borosil, India’s foremost brand in glassware and kitchenware, and a proud sponsor of the Indian Olympic Association, is delighted to provide exclusive edition Hydra Bottles to support Indian athletes and fans during the Asian Games 2022. These specially designed Hydra Bottles were presented to the athletes during the official unveiling of the Indian team kit at the send-off ceremony for the contingent held in New Delhi on Tuesday.

Scheduled to occur from September 23, 2023, to October 8, 2023, in Hangzhou, Zhejiang Province, China, the Asian Games represents a prestigious multi-sport event where India’s most accomplished athletes will vie for supremacy against top competitors from across the Asian continent. Borosil’s partnership with the national contingent serves as a testament to its unwavering dedication to bolstering India’s elite athletes in their pursuit of sporting excellence, emphasizing its steadfast commitment to delivering high-quality nutritional solutions.

Speaking on the occasion Barnali Shankar, AVP (Marketing) at Borosil Ltd. said, “Borosil is proud to support the Indian contingent for the Asian Games, Hangzhou, 2022 through the Indian Olympic Association. As a brand, we believe that health and hydration is much needed for the players to perform at their optimal performance towards the path to success. We will support our athletes in any way we can to help them produce their optimal performance. All the very best to Team India and hope that we can win as many medals as possible.”

Borosil’s engagement with the Indian team at the Asian Games highlights the brand’s steadfast commitment to nurturing sports excellence and advocating a culture of health and wellness in India.

Since its inception in 1962, Borosil has earned the distinction of being India’s most trusted glassware brand, renowned for its rich legacy and innovative prowess. As a leading glassware manufacturer in India, Borosil has solidified its prominent presence in the B2B market, catering to sectors such as laboratory products, pharmaceutical packaging, and solar glass. Notably, Borosil has also embraced a Direct-to-Customer approach, establishing direct connections with consumers and offering them a wide array of high-quality products spanning from kitchenware to home appliances and tableware. Evolving from a single-product, single-brand entity, Borosil has transformed into a multi-product, multi-brand organization, reaching a diverse clientele through various channels, and employing a dedicated workforce of over 4000 professionals.

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Mumbai-based Neighbourhood Hospitality gears up to launch 80+ new outlets in major Indian cities

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Neighbourhood Hospitality
Neighbourhood Hospitality (Representative Image)

Neighbourhood Hospitality Pvt. Ltd., a Mumbai-based restaurant company with a rich 15-year history, is unveiling an ambitious expansion plan alongside an upcoming funding round. Since its establishment in 2006, Neighbourhood Hospitality has been a trailblazer in the hospitality industry, unwavering in its commitment to delivering excellence and fostering innovation. Home to acclaimed brands such as Woodside Inn, Woodside Burger Shop, and The Pantry, the company is set to embark on a journey to grow its esteemed Woodside Inn brand to more than 18 locations throughout India.

Additionally, Neighbourhood Hospitality plans to introduce no less than 34 outlets each for Woodside Burger Shop and The Pantry. Currently, Woodside Inn boasts three thriving establishments in Mumbai, complemented by a network of cloud kitchens serving Woodside Burger Shop and The Pantry.

Led by Pankil Shah, Sumit Gambhir, and Abhishek Honawar, the expansion strategy comprises a fusion of traditional dine-in establishments and cutting-edge cloud kitchens, catering to a wide range of consumer tastes. This comprehensive expansion initiative is set to unfold across prominent cities, including Mumbai, Pune, NCR, Chandigarh, Bangalore, Hyderabad, Chennai, Kolkata, and Goa, with a projected timeline spanning from 2023 to 2028.

The initial focal points will be Mumbai, Pune, and Bangalore, where Neighbourhood Hospitality intends to inaugurate three establishments showcasing Woodside Inn, Woodside Burger Shop, and The Pantry.

To strengthen these expansion initiatives, Neighbourhood Hospitality aims to secure INR 12-14 crore in equity funding. This capital injection will facilitate the launch of new outlets, the formation of a specialized strategic growth team, and the improvement of current operations.

This expansion initiative marks a momentous milestone, ushering in a fresh era of redefining culinary excellence within the Indian hospitality sphere. Neighbourhood Hospitality’s steadfast commitment to maintaining high standards, fostering innovation, and embracing local culture wholeheartedly is poised to transcend conventions and reshape the culinary landscape. The company’s aim is to offer a transformative dining experience tailored to the discerning tastes of its patrons. As the company embarks on this thrilling phase of expansion, it is not only poised to broaden its presence but also establish itself as a pioneer in delivering unmatched gastronomic adventures.

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Tata Sampann expands portfolio with nourishing Vermicelli range in South India

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Tata Sampann Vermicelli
Tata Sampann Vermicelli

Tata Sampann, the brand committed to providing top-notch products, has broadened its selection of essential food items by launching a line of Vermicelli in the southern Indian market. This fresh product range consists of three unique variations: ‘Sorghum Millet Vermicelli,’ ‘Protein Rich Roasted Vermicelli,’ and ‘Protein Rich Seviyan Vermicelli.’ The latter pair is crafted using 100% semolina (suji), guaranteeing a harmonious blend of protein and dietary fiber.

Tata Sampann Vermicelli is rich in fiber and doesn’t contain any maida, making it an excellent source of protein. The Roasted Vermicelli offers a non-sticky, lump-free texture, while the Seviyan variant is packed with dietary fiber. On the other hand, the Sorghum Millet Vermicelli combines suji and jowar for a nutritious blend. These quick-cooking options can be transformed into a delicious meal in just 10 minutes when roasted, offering both convenience and nutrition. Beyond satisfying your taste buds, Vermicelli plays a vital role in a well-balanced diet. It serves as a foundation for various culinary creations, making it the ideal choice for food enthusiasts who want to enjoy authentic flavors without compromising their health.

Commenting on the launch Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said, “We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavor. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market’s potential. Vermicelli’s versatility makes it a food option beyond breakfast, making it a wholesome option for meals throughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome choice.”

The introduction of Tata Sampann Vermicelli in the southern Indian market underscores the company’s dedication to delivering high-quality products that consumers can rely on. The 200g pack of roasted vermicelli is priced at INR 30 (MRP inclusive of all taxes), and the unroasted variant of 200g is available for INR 22 (MRP inclusive of all taxes), while the Millet vermicelli, weighing 180g, is priced at INR 30 (MRP inclusive of all taxes). These products will be accessible at exclusive premium retail outlets and prominent e-commerce platforms.

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Alibaba delays Freshippo grocery unit IPO due to disappointing valuation: Report

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Freshippo
Freshippo

According to sources cited by Bloomberg News on Friday, Alibaba Group Holding Ltd from China has decided to delay the potential initial public offering (IPO) of its Freshippo grocery chain in Hong Kong due to the current lackluster sentiment surrounding consumer stocks.

The Chinese tech conglomerate has determined that it is probable to attain a valuation of approximately $4 billion for Freshippo. This valuation is below the $6 billion to $10 billion range it had initially aimed for when contemplating a private funding round last year, as per the report.

In May, Alibaba announced its plan to complete Freshippo’s IPO within a timeframe of six to twelve months. Additionally, the company was contemplating the possibility of listing its logistics unit, Cainiao.

The capital management committee at Alibaba, responsible for overseeing the company’s restructuring, has opted to postpone the Freshippo IPO until more favorable market conditions emerge. The report further mentioned that their current priority is the listing of other business units.

Alibaba did not provide a comment in response to a request for comment from Reuters.

In a significant restructuring unveiled in March, Alibaba announced its intent to divide into six separate units and explore fundraising and public listings for the majority of them. This decision coincided with China’s easing of regulatory pressures on domestic technology firms.

In a report last year, Reuters disclosed that Freshippo was aiming to secure funding at a valuation of approximately $6 billion, significantly less than the earlier, more ambitious target of up to $10 billion.

Freshippo is a Chinese supermarket chain that provides additional services such as dining options and 30-minute home delivery. Established in 2016, the company had a total of 273 stores as of March 2022, as indicated on its website.

The US-listed shares of Alibaba showed no significant movement in early trading.

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Bankruptcy Court approves Goli Vada Pav for insolvency resolution process

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Goli Vada Pav outlet
Goli Vada Pav outlet (Representative Image)

The Mumbai-based quick-service restaurant (QSR) chain, Goli Vada Pav Pvt. Ltd., has been accepted into the corporate insolvency resolution process (CIRP) by a bankruptcy court. Vinod Radhakrishnan Nair has been designated as the appointed resolution professional for the company.

Vista Processed Foods Pvt. Ltd., an operational creditor of Goli Vada Pav, brought the case before the Mumbai bench of the National Company Law Tribunal (NCLT) due to the company’s default on payments totaling approximately INR 3.56 crore.

“We are of the considered view that the operational creditor (Vista Processed) has been able to establish the existence of the operational debt due on account of the supply of goods to the corporate debtor (Goli Vada Pav) in respect of which default has been committed by the latter,” said a division bench of judicial member Kuldip Kumar Kareer and technical member Anil Raj Chellan.

“It has also been established that the instant application has been filed within the limitation. Therefore, we find the application to be a fit one to be admitted,” observed the tribunal in its order of September 5.

Prior to the issuance of the order by the NCLAT, Vista Processed Foods’ legal representative contended that, following multiple instances of non-payment of the outstanding dues, they had served a demand notice to Goli Vada Pav on November 15, 2022, and subsequently, a revised demand notice on November 29, 2022, in accordance with the provisions of the Insolvency & Bankruptcy Code (IBC).

“Despite the debt being an admitted debt, the corporate debtor has failed to pay the same,” argued the operational creditor in its application.

In response, Goli Vada Pav, represented by its legal counsel, raised the argument that the demand notice had become time-barred due to the statute of limitations. The company further contested that the operational creditor, Vista Processed Foods, had incorrectly asserted interest claims, as neither the invoices nor the purchase orders contained any mention of an interest clause.

“Suspended management (of Goli Vada Pav) has the option to challenge the order before the appellate tribunal (NCLAT) or alternatively, it can settle the dispute with the operational creditor before the formation of the Committee of Creditors (CoC),” said Nipun Singhvi, managing partner of law firm NSA Legal.

Vista Processed Foods is affiliated with the OSI Group, a US-based corporation known for supplying frozen vegetable and chicken patties to numerous quick-service restaurant (QSR) brands in India. Goli Vada Pav, established in 2004 by Venkatesh Iyer and Shiv Menon, boasts a presence with approximately 300 stores in 100 cities, as indicated on the company’s website.

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From MyWay to MVP: Subway unveils new loyalty program with bigger and better rewards

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subway
The program introduces fresh status tiers, including Pro, Captain, and All-Star, each granting greater earning capabilities.

Subway is discontinuing its MyWay loyalty program and introducing a new program called MVP Rewards in its place.

The MVP Rewards program will debut on September 9th in the United States, Canada, and Puerto Rico, providing enhanced benefits such as increased points, expanded avenues for earning rewards, and a wider selection of subs.

According to a press release, the program introduces fresh status tiers, including Pro, Captain, and All-Star, each granting greater earning capabilities. All 30 million MyWay members throughout North America will be automatically enrolled in MVP, with any unused tokens being converted into points. Additionally, new members will receive a 250-point bonus upon joining.

“Subway fans are the best in QSR and to thank them for their loyalty, we’re giving them the star treatment as MVP Rewards members,” Mike Kappitt, chief operating and insights officer at Subway, said in the release. “Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favorite subs.”

Members in the Captain and All-Star tiers will soon gain privileges like exclusive Subway merchandise and access to members-only VIP offers. Below is a breakdown of the tiers and their associated loyalty rewards.

Pro – introductory tier, spending less than $200 per year

  • 250 point signing bonus for new members.
  • 10 points per $1 spent on qualifying purchases.
  • 5% bonus points on mobile orders.
  • Members-only deals, bonus point days and earning challenges.
  • Birthday and anniversary rewards.

Captain – $200 annual spend

  • All Pro tier benefits.
  • Better birthday and anniversary rewards.
  • 10% more points per $1 spent on qualifying purchases.
  • Exclusive bonus point days.
  • Access to members-only Subway Swag Shop.

All-Star – $400 annual spend

  • All Captain tier benefits.
  • Even better birthday and anniversary rewards.
  • 20% more points per $1 spent on qualifying purchases.
  • Free Chip Fridays with purchase.
  • More bonus points days.
  • Access to members-only VIP exclusives coming soon.

Subway has a presence in over 100 countries and territories, boasting a network of nearly 37,000 restaurants worldwide.

The announcement follows Subway’s unique opportunity to dine on a blimp, with the brand introducing “Subway in the Sky” taking flight this month, as detailed in a press release.

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Italy’s FMCG associations unite to tackle food inflation with price reduction initiatives

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grocery shopping
(Representative Image)

FMCG organizations in Italy have formally communicated their intention to the government, urging their food manufacturer members to implement significant price reductions.

In a collaborative announcement by Centromarca, Federalimentare, IBC, and the Italian Food Union, these associations disclosed that they convened with the Ministry of Business and Made in Italy on September 8th to “explore strategies aimed at mitigating the adverse impact of inflation on consumers and households.”

Following the meeting, a collective letter of intent was prepared and presented to Minister Adolfo Urso, who leads the Ministry of Enterprises and Made in Italy (Mimit), with the objective of devising strategies to address the issue of inflation.

First on the list is an agreement by the four groups to provide information to their members “on every initiative developed by the Ministry regarding the fight against inflation”.

They will ask members to voluntarily develop – “in compliance with free competition” – measures “aimed at counteracting” inflation for the October-to-December period. And, the statement added, “where it is considered practicable by the individual company from the point of view of its economic sustainability”.

Any forthcoming initiatives should then be proposed by the food producers to “large-scale retail trade companies, in strict compliance with the legislation on unfair commercial practices in the agri-food supply chain”.

The statement added: “In compliance with the freedom of strategy mentioned above, each company will evaluate the impact, positively or negatively, on its economic accounts caused by the trend in production costs, influenced by the price of raw materials, energy, logistics and packaging.”

The four groups have proposed a meeting to be convened by Minister Urso, which aims to engage the entire supply chain. This gathering will encompass processors and raw materials suppliers, energy and logistics firms, as well as packaging and distribution representatives.

Francesco Mutti, president of Centromarca, and Flavio Ferretti, president of IBC, said in the joint statement, “The fight against inflation and the protection of the purchasing power of families, in a particularly delicate phase of the economic situation, is a priority for the industrial fabric of the country.

“Minister Urso’s desire to involve all the components of the supply chain in a common effort was decisive in catalysing the broad discussion. We hope that Mimit will convene the working table as soon as possible, so as to be able to focus on and address the countless critical issues that generate inefficiencies and therefore costs within the consumer goods supply chain.”

The letter of intent, as mentioned in the statement, addresses the economic challenges that “consumer goods companies” currently confront. These challenges include pervasive supply chain inflation, rising energy expenses, the ramifications of the Ukraine conflict on raw material supplies, and weather conditions in Italy.

In August, inflation in Italy decelerated to 5.5% on an annualized basis, marking the lowest rate since January 2022. The inflation rate for processed food also moderated, declining from 10.5% to 10.1%. Meanwhile, unprocessed food saw a rate of 9.2%, down from 10.4%.

The industry associations also pointed out that not all of the input cost inflation has been transferred to consumers by manufacturers in Italy. This reflects their efforts to strike a balance between safeguarding their businesses and employment while also catering to consumer demand.

According to a recent United Nations report on food commodity prices, sugar and rice stood out by not following the downward trend seen in other categories like meat and dairy during August. However, the average price of these five commodities has decreased from its peak in March 2022.

Meanwhile, Portugal has decided to extend the zero VAT (Value Added Tax) exemption on essential food items until the end of the year to assist consumers with their cost of living.

Another European nation, France, has also implemented steps to address the issue of elevated food prices. Last month, they reached an agreement with producers to either maintain or reduce prices on various products, including food.

Nevertheless, France’s Finance Minister, Bruno Le Maire, has expressed his concern that certain manufacturers are not adequately contributing to the battle against inflation. He specifically mentioned Nestlé, PepsiCo, and Unilever as companies that, in his view, are not aligning with the necessary measures.

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