CYK Hospitalities, a Gurugram-based end-to-end F&B consultancy, played a crucial role in helping Twisting Scoops, India’s first Turkish ice cream brand, expand its global reach. By offering leasing and expansion services, CYK Hospitalities assisted Twisting Scoops in establishing a significant presence in international markets. In Sri Lanka, their collaborative efforts resulted in the transformation of Twisting Scoops into a fully-fledged Turkish café concept.
Recognizing the untapped potential of Turkish cuisine in the Sri Lankan market and aiming to introduce a unique and exceptional culinary experience to the local residents, CYK Hospitalities’ specialists proposed a strategic shift for the brand. Instead of exclusively concentrating on Turkish ice creams, they suggested adopting a café model. Although it’s in its initial stages, the transition appears to be yielding positive results, as the brand has reported a notable increase in profits.
On the success of Twisting Scoops newest outlet, Simranjeet Singh, Director, CYK Hospitalities said, “As an entrepreneur, our mission is to empower business owners with services they need to unlock global growth opportunities.” Borrowing from the great Steve Jobs, Singh said, “I want to put a ding in the universe.”
Having reached this latest achievement, CYK Hospitalities is actively exploring opportunities in international markets for expansion. Simultaneously, they are diversifying their client portfolio across various service sectors on a global scale, harnessing their comprehensive problem-solving approach.
Sharing his excitement on this recent development, Pulkit Arora, Director, CYK Hospitalities said, “We’re thrilled to have been able to pitch in our efforts towards the international expansion plans of a fellow entrepreneur. In the future, we’ll continue to focus our efforts on achieving scale in the global markets.”
SALT, a high-end oral care and hygiene company specializing in premium luxury products, recently secured an undisclosed amount in its pre-seed funding round, with support from angel investor Dr. Viraj Doshi and additional backers. The company’s current valuation stands at approximately INR 18 crore.
The funds will be allocated for the purposes of enhancing product development, exploring innovative marketing strategies, and conducting comprehensive market analysis.
Viraj Kapur, Co-Founder, SALT, said “Our pre-Seed funds are guiding us towards a future where innovation and sustainability merge seamlessly. We’re allocating resources strategically, not only for manufacturing excellence but also for the dynamic world of marketing automation.”
Salt Oral Care, a premium dental care company, is dedicated to transforming dental care into an act of self-love. The company is excited to continue its journey as a “care partner” for individuals seeking to enhance their oral hygiene experience with the help of this support.
“We are futuristic craftsmen, committed to leaving an impeccable legacy for our planet and people. When you choose our brand, you’re joining a movement dedicated to making the world a brighter, healthier, and a more sustainable place. Together, we’re crafting a future where every brush, every smile, and every choice makes a meaningful impact,” said Karanraj Kohli, Co-Founder, SALT.
Karanraj Kohli and Viraj Kapur, Co-Founders of the Bollywood and television production company SALT, emphasize that their range of products is crafted using meticulously chosen, all-natural ingredients to nurture and elevate smiles.
“As a seasoned orthodontist, what captivated me about investing in this oral health care brand beyond its innovation, is its unwavering commitment to purity and sustainability. With a fusion of advanced science, innovative technology, and the brands’ dedication to being SLS, paraben, toxic, triclosan and peroxide free, this brand is at the forefront of redefining the standards of oral care. It’s a testament to a healthier and more conscious future for oral care.” said Dr Viraj Doshi, Lead Investor.
In a world where fast food and unhealthy eating habits dominate, finding the perfect balance between deliciousness and healthiness in your diet can feel like an insurmountable challenge. But, as the saying goes, “Tasty food doesn’t mean it has to be unhealthy,” and Amit Gupta, the Founder of Native Roots, took this idea to heart. His journey from a fitness enthusiast dissatisfied with the options available to him to building a thriving brand that provides both nutrition and taste is a testament to dedication, innovation, and the art of curating from scratch.
A Quest for the Ideal Fuel:
Amit Gupta’s quest for the perfect nutritional balance began with his frustration over the lack of truly healthy options in the market. As a fitness enthusiast, he sought food that not only tasted great but also provided the necessary nutrients for peak performance. Disappointed by products that claimed to be “healthy” but were laden with chemicals, sugars, and unhealthy fats, Amit decided to take matters into his own hands.
Amit Gupta, Founder, Native Roots
Creating products that catered to his specific needs, Amit soon found that his training group members were also eager to get their hands on these wholesome alternatives. It became apparent that the struggle he faced was a common one among active individuals.
As health-consciousness grows among the Indian population, people are actively seeking nutrition that can fuel their workouts and sustain them throughout the day. Amit’s discovery of millet, a nutritious and versatile ingredient, would prove to be a game-changer.
In a candid conversation with SnackFax, Amit revealed that the core philosophy of Native Roots was always centered around natural ingredients, void of refined sugars, oils, and preservatives. This philosophy is evident in all their products. Furthermore, they strive to create products with balanced macronutrient profiles, featuring complex carbs, healthy fats, and an adequate protein profile.
Overcoming Challenges:
Amit reveals that building trust with customers stands as the foremost challenge in the food sector’s early stages. To overcome this hurdle, Native Roots employed a strategic approach, focusing on getting people to experience their products firsthand. Once customers savored the delectable, natural, and healthy offerings, loyalty followed suit.
Another hurdle lay in finding innovative, cost-effective methods of customer engagement. As a bootstrapped startup, Native Roots couldn’t allocate hefty budgets for marketing and sampling. Instead, they engaged with their target audience at fitness and running events, forging meaningful connections.
Building the right team proved equally vital. Instead of emphasizing skillset alone, Amit advises seeking trustworthy, committed, honest individuals who take ownership of their work. Hiring the wrong personnel can drain precious time better invested in business growth.
The brand’s journey, predominantly organic, has thrived on word of mouth and fitness event pop-ups. While the majority of customers hail from Delhi/NCR, Native Roots also serves a growing international clientele. With positive customer feedback and robust repeat purchases, the brand now aims to expand its distribution through online channels and e-commerce platforms.
Why Native Roots Stands Out?
Native Roots’ unique selling proposition (USP) is crystal clear: it’s a brand created by fitness enthusiasts for health-conscious individuals. Each product is developed in consultation with customers, a fusion of passion for food and dedication to health. Their product range offers healthier alternatives to everyday snacks like namkeen, cookies, and laddoos, responding directly to customer demand.
The brand strives to remain attuned to evolving consumer preferences, understanding that health-consciousness is a steadfast trait. With founders deeply entrenched in the fitness community, Native Roots maintains an intimate connection with customers’ needs and preferences. Customers are actively involved throughout the product development process, ensuring that every offering aligns perfectly with their desires.
A Final Word of Wisdom:
When asked about advice for aspiring entrepreneurs, Amit shares his wisdom: “Find a problem you genuinely care about solving. People trust those who genuinely want to solve their problems, especially in the realm of health and wellness. Additionally, never compromise on product quality in the pursuit of scaling your business, as it can impact people’s health.”
The success of Native Roots is a testament to its quality, as delighted consumers continue to endorse the brand. Native Roots began with the noble mission of serving the fitness community, and it has been rewarded with the community’s unwavering love and support. In an industry fraught with challenges, Native Roots stands as a shining example of how a dedication to health and flavor can change the game for the better.
Personalized content marketing is the practice of tailoring your content to meet the specific needs, preferences, and behaviors of your target audience. It’s about creating a one-to-one connection in a digital world crowded with noise. Why is this approach so essential? Here are some compelling reasons:
1. Enhanced Engagement
When customers encounter content that speaks directly to their interests and needs, they are more likely to engage with it. This leads to higher click-through rates, longer time spent on your website, and increased social media interactions.
2. Improved Conversions
Personalized content is more persuasive. When your audience feels like you understand their unique challenges and can offer solutions, they are more likely to take the desired action, whether it’s making a purchase, signing up for a newsletter, or requesting more information.
3. Customer Loyalty
Personalization fosters a sense of loyalty. Customers appreciate when brands go the extra mile to cater to their individual preferences. This can lead to repeat business and brand advocacy.
Crafting Customer-Centric Content: Best Practices
Now that we understand the importance of personalized content, let’s explore some best practices for crafting customer-centric content:
1. Know Your Audience Inside Out
Effective personalization starts with a deep understanding of your target audience. Conduct thorough market research, create buyer personas, and gather data on your customers’ demographics, behaviors, and pain points. The more you know, the better you can tailor your content.
2. Segment Your Audience
Not all of your customers are the same. Segment your audience into smaller groups based on common characteristics. For example, you might create segments based on age, location, interests, or purchasing history. Each segment should receive content that speaks directly to their needs.
3. Create Relevant, Valuable Content
Personalization means delivering content that’s relevant and valuable to each segment. This might involve creating different blog posts, emails, or social media campaigns for each group. Always ask yourself, “What’s in it for them?”
4. Dynamic Content Generation
Dynamic content allows you to customize the content a user sees based on their behavior or profile. For example, an e-commerce site might display product recommendations based on a user’s browsing history. Dynamic content keeps users engaged and encourages them to explore further.
5. Personalized Email Campaigns
Email marketing remains a potent tool for personalized content. Segment your email list and craft personalized messages that address each group’s unique interests and pain points. Personalized subject lines and recommendations can significantly improve open and click-through rates.
6. Recommendation Engines
If you sell products online, consider implementing recommendation engines that suggest related or complementary items based on a customer’s purchase history. This can boost cross-selling and upselling opportunities.
7. Content Distribution
Tailor your content distribution strategy to each audience segment. Use social media targeting, paid advertising, and content promotion channels that align with the preferences of each group.
8. Feedback and Iteration
Encourage feedback from your audience and use it to refine your personalization efforts. Listen to customer suggestions and make iterative improvements to your content and strategies.
9. Respect Privacy and Data Security
As you collect and use customer data for personalization, it’s crucial to respect privacy and data security regulations. Clearly communicate your data usage policies and provide customers with options to control their data.
To measure the effectiveness of your personalized content marketing efforts, track key metrics such as engagement rates, conversion rates, and customer retention. Continuously analyze the data to fine-tune your content and strategies for better personalization and performance.
Crafting customer-centric content is no longer an option but a necessity in the world of content marketing. By understanding your audience, segmenting effectively, creating valuable content, using dynamic content generation, personalizing email campaigns, implementing recommendation engines, refining content distribution, encouraging feedback, and respecting privacy and data security, businesses can create content that truly resonates with their customers and drives success. So, dive deep into the world of personalized content marketing and watch your audience engagement and conversions soar.
Local appeal is about connecting with customers on a personal and geographic level. It acknowledges the importance of catering to the unique tastes, needs, and preferences of a specific region or locality. However, it doesn’t stop there. Successful businesses understand that by engaging customers at a local level, they can also extend their reach to a global audience.
Here are some location-based personalization strategies that work:
1. Geo Targeted Content
Use geotargeting to deliver content that is specific to a user’s location. For instance, if you have a global e-commerce platform, showcase products that are popular or relevant to customers in a particular region. Highlight local currencies, language options, and shipping information to create a more personalized experience.
2. Location-Based Promotions
Tailor promotions and offers based on a user’s location. For example, you can run location-specific discounts, special events, or promotions that are particularly appealing to customers in a specific area. This not only boosts engagement but also fosters a sense of community.
3. Localized Social Media Campaigns
Leverage social media to create location-specific campaigns. Use hashtags and keywords relevant to a particular region or city. Share user-generated content from local customers and engage with local influencers to expand your reach within those communities.
4. Personalized Local Recommendations
If your business offers products or services that vary by location, use personalization algorithms to suggest relevant options. For instance, a travel website can recommend local attractions, restaurants, or tours based on a user’s destination.
5. Localized Landing Pages
Create landing pages tailored to different locations. These pages can highlight region-specific offerings, contact information for local branches, and testimonials from customers in that area. This approach not only improves the user experience but also boosts SEO by targeting specific keywords related to each location.
6. Mobile Location Services
Utilize mobile location services to send push notifications or alerts when users are in proximity to your physical store or a relevant local event. These real-time notifications can encourage users to visit your store or take advantage of location-specific deals.
7. Customer Location Data Collection
Ask customers for their location information with their consent. This can be done during account registration or through mobile apps. With this data, you can offer a more personalized experience, including location-specific content and recommendations.
8. Monitoring and Analytics
Implement robust monitoring and analytics tools to track the performance of your location-based personalization efforts. Monitor metrics such as user engagement, conversion rates, and revenue generated by region. Use these insights to refine your strategies over time.
9. Respect Privacy and Data Security
While personalization is powerful, it’s essential to respect user privacy and data security. Clearly communicate your data usage policies, obtain consent for location data, and ensure that customer information is stored and used securely.
Location-based personalization is a dynamic strategy that bridges the gap between catering to local audiences and reaching a global market. By employing geotargeted content, location-based promotions, localized social media campaigns, personalized recommendations, landing pages, mobile location services, data collection, and robust monitoring and analytics, businesses can create a personalized experience that resonates with customers on a local and global scale. So, embrace the power of location-based personalization to enhance your brand’s appeal and expand your reach effectively.
Pov: A potential customer has browsed your online store, added a few items to their cart, and then, for some reason, abandoned it without completing the purchase. It’s a common scenario in the world of e-commerce, but it’s also a tremendous opportunity to recover potentially lost sales. In this article, we’ll delve into the art of personalized abandoned cart strategies and how they can help businesses convert those abandoned carts into actual sales.
The Abandoned Cart Challenge
Abandoned carts represent a significant challenge for e-commerce businesses. According to statistics, the average cart abandonment rate hovers around 70%, which means that for every ten customers who start the checkout process, seven leave without making a purchase. It’s a sizable chunk of potential revenue slipping through the cracks.
However, it’s important to remember that not all is lost when a cart is abandoned. Many of these customers might still be interested in completing their purchase, and personalized strategies can help you bring them back to your virtual checkout counter.
1. Abandoned Cart Recovery Emails
One of the most effective tools in your arsenal is the abandoned cart recovery email. When a customer abandons their cart, send them an automated email reminder. But don’t stop at a generic reminder; personalize it. Address the customer by their name and include images and descriptions of the items left behind. Consider offering an incentive, such as a discount or free shipping, to sweeten the deal.
2. Timing is Everything
The timing of your abandoned cart recovery email matters. Send it promptly, ideally within a few hours of abandonment. Use automation tools to trigger these emails and ensure they reach the customer’s inbox while their interest is still fresh.
3. Dynamic Product Recommendations
Personalization doesn’t end with the reminder email. Include dynamic product recommendations in your emails based on the items the customer left in their cart. Suggest related or complementary products to pique their interest further.
4. Retargeting Ads
Extend your personalized approach beyond email by using retargeting ads. When a customer abandons their cart, they can be tracked with a cookie, allowing you to display ads featuring the products they left behind as they browse other websites or social media platforms.
5. Abandoned Cart Surveys
Sometimes, customers abandon their carts due to concerns or questions. Send an email with a brief survey asking about their reasons for abandonment. This not only helps you gather valuable feedback but also gives you an opportunity to address their concerns and provide personalized solutions.
6. Personalized Discounts
Consider offering personalized discounts or promotions tailored to the specific items in the abandoned cart. For example, if a customer abandoned a high-ticket item, you might offer a discount on that specific product. Personalized discounts can be compelling incentives for customers to return and complete their purchase.
7. A/B Testing and Optimization
Don’t settle for a one-size-fits-all approach. Continuously A/B test different elements of your abandoned cart strategies, including email subject lines, content, timing, and incentives. Use data to optimize your approach for maximum effectiveness.
8. Analyze and Iterate
Regularly analyze the performance of your abandoned cart strategies. Pay attention to open rates, click-through rates, conversion rates, and revenue generated. Use these insights to refine your strategies and keep them aligned with customer behavior and preferences.
The key to converting abandoned carts into sales lies in personalized strategies that engage customers effectively. By sending timely, personalized abandoned cart recovery emails, using dynamic product recommendations, implementing retargeting ads, conducting surveys, offering tailored discounts, A/B testing, and ongoing analysis, businesses can recover potentially lost revenue and build stronger relationships with their customers. So, start implementing these personalized abandoned cart strategies today, and watch your conversion rates soar.
Finding the right balance between offering personalized experiences and controlling the volume of your campaigns may be difficult in the fast-paced world of digital marketing. However, automation has developed as an effective answer to this problem.
The Challenge of Personalization at Scale
Personalization is the cornerstone of effective marketing. Customers today expect tailored experiences that cater to their individual preferences and needs. However, as your customer base grows, providing such personalization manually becomes increasingly impractical. This is where automation steps in, offering a more efficient and scalable way to deliver personalized marketing campaigns.
Here are some ways to harness the power of automation for personalized marketing:
1. Data Collection and Analysis
Automation tools can help you collect and analyze vast amounts of customer data efficiently. From website behavior and purchase history to demographic information and email interactions, these tools provide insights that are crucial for personalization.
2. Segmentation and Targeting
Segmentation is the foundation of personalized marketing. Automation allows you to categorize your audience into various segments based on common characteristics. These segments can be as broad or as specific as you need. For example, you can segment customers by age, location, purchase history, or even by their browsing behavior on your website.
3. Personalized Content Creation
Automation can assist in creating personalized content at scale. Dynamic content generators enable you to tailor product recommendations, email subject lines, and even the body of your marketing messages based on the recipient’s segment or behavior.
4. Email Marketing Automation
Email marketing is a prime area for automation. Set up automated email sequences triggered by user actions, such as abandoned carts or sign-ups. These emails can deliver highly personalized content and recommendations to drive conversions.
5. Social Media Automation
Automated social media tools can schedule posts at optimal times, respond to user comments, and even curate content based on user preferences. This ensures that your social media presence remains engaging and relevant to your audience.
6. A/B Testing and Optimization
Automation enables you to conduct A/B tests on a large scale. Test different variations of your marketing materials, such as subject lines, ad copy, and images, and use automation to analyze the results. This data-driven approach helps you continually optimize your campaigns for better personalization and performance.
7. Chatbots and Customer Service Automation
Chatbots are a prime example of automation in customer service. They can provide instant responses to customer inquiries, guiding them to relevant information or products. Chatbots can also collect valuable data that can inform future marketing efforts.
8. Personalization at Every Touchpoint
Automation ensures that personalization extends to every customer touchpoint, from your website’s homepage to product recommendations in your e-commerce store. This consistent and seamless experience builds trust and engagement with your brand.
Delivering value at scale through automation is not only possible but essential in today’s competitive marketing landscape. By harnessing automation tools for data collection, segmentation, content creation, email marketing, social media management, A/B testing, chatbots, and personalization across all touchpoints, businesses can meet the demands of their growing customer base while delivering tailored experiences that drive conversions and brand loyalty. So, embrace automation to enhance your personalized marketing campaigns and watch your business thrive.
Agritech startup Ninjacart has expanded its presence into the Brazilian market by collaborating with Arado, an agribusiness marketplace based in Brazil.
The collaboration aims to create smooth linkages among farmers, retailers, and consumers, bringing about a transformative shift in Brazil’s agricultural commerce sector. Ninjacart, in a press release, expressed its goal of setting a fresh benchmark for agri-commerce in Brazil, with a particular emphasis on key urban centers like Belo Horizonte, Rio de Janeiro, Campinas, and São Paulo.
The collaboration was established via Ninjacart’s investment subsidiary, Ninja Ventures.
Ninjacart CEO and Co-Founder Kartheeswaran K K, said, “Our strategic alliance with Arado perfectly embodies our vision of revolutionising agri-commerce globally. We are excited to share our state-of-the-art technology and advisory services to enable startups in Brazil and beyond, to establish efficient and sustainable supply chains.”
Victor Bernardino, Founder and CEO of Arado, said the agribusiness marketplace aims to bring substantial benefits to Brazil’s agriculture sector by leveraging Ninjacart’s advanced technology and advisory services.
Established in 2015 by Thirukumaran Nagarajan, Sharath Loganathan, Sachin Jose, Kartheeswaran, and Vasudevan Chinnathambi, Ninjacart initially commenced as a B2C venture. Nonetheless, it subsequently transitioned into a B2B model, wherein it presently procures fruits and vegetables from farmers and distributes them to supermarkets, kirana stores, and other retailers.
In 2022, Ninjacart secured approximately $9 million in funding from South Korea’s STIC Investment and Singapore’s Main Street Digital Life IV Pte Ltd. The company enjoys support from prominent investors such as Tiger Global, Flipkart, Qualcomm Ventures, and Accel. To date, the startup has successfully raised a total of $358 million in funding.
Ninjacart significantly reduced its net loss by 70%, reaching INR 307.9 crore for the fiscal year ending on March 31, 2022, compared to INR 1,023 crore in the previous fiscal year (FY21). Meanwhile, the operating revenue showed robust growth, increasing 1.2 times to INR 967.3 crore from INR 755 crore in FY21.
Bon-Cuisine, a provider of cafeteria management and food-tech solutions, is strengthening its foothold in the industry by expanding its client base, thus further establishing itself as a pioneer in revolutionizing workplace dining experiences.
The company is delighted to announce the addition of esteemed clients to its roster, including Tata Communications, Kyndryl, WSP, Myntra, Keyword Studio, Mirafra, Mynd Integrated Solutions, EPAM, Siemens, and others. This development further enhances its reputation among corporate and government entities, with notable recognition from GeM (Government e-Marketplace).
These partnerships underscore Bon-Cuisine’s commitment to fulfilling the varied culinary needs of large organizations, guaranteeing timely, cost-efficient, hygienic, and diverse meal services for their employees.
The addition of these new clients has led to a significant uptick in Gross Merchandise Value (GMV), surpassing a daily transaction volume of 50,000.
The company has set its sights on doubling its customer base every quarter, with the goal of reaching a GMV target of INR 25 crores by the conclusion of the current fiscal year (FY 23-24).
As per CIRIL’s industry report, the Indian Food and Beverage (F&B) sector is anticipated to exceed the milestone of US $500 billion by the year 2027.
Through its platform, Bon-Cuisine grants employees remote access to digital menus on a range of devices, facilitating seamless ordering, digital payment choices, up-to-the-minute progress updates on food preparation, and immediate feedback mechanisms.
Clients are empowered with a comprehensive dashboard and control panel, granting them the capability to monitor vendor and menu performance, rate food orders, access real-time sales data, manage billing, and review transactions—all from the convenience of their digital interface, eliminating the need for physical visits to the cafeteria.
Conversely, food vendors are provided access to a low-risk marketplace that demands minimal initial investments, effectively mitigating daily financial or material losses. This approach empowers vendors to experience exponential growth in their businesses.
Vikash Chandra, Founder of Bon-Cuisine, said, “Managing corporate cafeterias presents a complex and operationally intensive challenge, one that Bon-Cuisine excels at by creating compliant dining spaces prioritizing health, safety, and efficiency as the F&B industry undergoes a digital transformation, we lead the charge, committed to delivering the best, most innovative and user-friendly platform for clients, consumers, and food partners. Our technology-driven solutions redefine the dining experience, making it efficient, transparent, and deeply satisfying for all stakeholders.”
The company is presently on a trajectory of expansion, with plans to extend its presence to Tier 2 cities and explore potential entry into international markets in the forthcoming years.
Its unwavering commitment to delivering tailor-made solutions and staying ahead of technological advancements positions it favorably for ongoing expansion and a leading position within the industry.
South Korea’s CJ CheilJedang Corp. has made a significant announcement, revealing that its “Bibigo Seaweed (Gim) Snack” has successfully penetrated the UK food market. This exciting development comes as a result of partnerships with Asda and Ocado, two of the leading supermarket chains in the United Kingdom.
This strategic move enables consumers throughout the UK to access the seaweed-based snack through both online and brick-and-mortar retail outlets.
As of July this year, the company has reported an impressive 61% surge in sales of Bibigo Gim snacks compared to the corresponding period in the previous year, indicating a significant increase in the product’s popularity.
The Gim snack was first introduced to the UK market in October 2022 in a stick-shaped format. To align with European sustainability trends, the plastic inner packaging has been substituted with paper.
Additionally, the snack received a one-star accolade at last month’s renowned “Great Taste Awards,” further solidifying its reputation in the market for exceptional quality and taste.
“Entering mainstream UK retail and winning at the Great Taste Awards serve as starting points for expanding the Gim business across Europe,” a CJ CheilJedang source said. “We will continue to introduce products that meet the cultural and consumer needs of each country, thereby establishing Gim as a leading representative of K-Food in the global market.”
The Gim snack holds a strategic significance for CJ CheilJedang, as the company endeavors to seize a prominent position in the global healthy snack market by offering a diverse range of Korean Gim products tailored to cater to various consumer preferences.
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