Anand Sweets launches its first store at Kempegowda Airport, offering authentic Indian delicacies

News

By

-

September 20, 2023

Anand Sweets, renowned as South India’s ultimate destination for delectable Mithai, unveiled its latest gem at Kempegowda International Airport Terminal 2 on September 12, 2023. Boasting a legacy of 34 years in crafting sweet, memorable moments, this new establishment offers an array of exciting offerings to international travelers. Among its unique features is the pioneering Artisanal Mithai Bar, an extensive collection of regional Mithai gifts adorned with augmented reality packaging, a tempting assortment of indulgences from across India, a live Mysore Pak Station, and an array of other enticing attractions.

Beyond its culinary offerings, this store seamlessly weaves together elements of art, culture, and technology that represent India on a global stage. It effortlessly integrates sustainability into its design philosophy, harmonizing with the airport’s commitment to eco-friendly practices.

Spanning across 550 square feet, the new outlet offers a captivating fusion of sensory shopping experiences and delectable encounters. What truly distinguishes this store from all other Anand Sweets establishments is the introduction of the Artisanal Mithai Bar, an innovative concept designed to deliver a personalized shopping journey. Visitors have the privilege of handpicking their favorite Mithai, choosing bespoke gift wrapping, and even including a personalized gift message, creating a truly unique and tailored experience. Among the array of contemporary Mithai options, travelers will find indulgences such as Hazelnut Nutella Melange, Almond Butterscotch Rocher, Hazelnut Coin, and Baked Almond Coconut.

Moreover, the store features a captivating live Mysore Pak station, promising travelers both a visual spectacle and an enticing culinary experience. Here, they can savor the delightful Karnataka delicacy, Mysore Pak, expertly prepared right before their eyes, adding an element of authenticity and flavor to their airport visit.

Delving into India’s rich cultural narratives and culinary delights, the new store is set to showcase an exquisite array of Mithai boxes and hampers, redefining the art of gifting for your loved ones. Choose from an enticing selection, such as the Karnataka Hamper, a curated ensemble featuring treats like Mysore Pak, Dharwad Peda, Pepper Cashews, and a unique Hampi artifact. Alternatively, opt for the distinctive Channapatna Mithai Box, which not only includes cherished handcrafted wooden toys but also a medley of Mithai selections from Mysore.

Furthermore, a diverse range of Mithai Boxes representing various regions, including Andhra Pradesh, Tamil Nadu, Kerala, Karnataka, and others, will be available. Each of these boxes will showcase packaging designs inspired by the distinctive motifs and aesthetics of their respective states and regions. As a special nod to the International Year of the Millet, a unique Mithai box will be offered, featuring delectable sweets expertly crafted using this nutritional superfood.

The most enchanting facet of offering these Mithai boxes as gifts is the integration of augmented reality directly into the packaging. Through the use of a smartphone or tablet, recipients can transcend cultural boundaries as they scan the packaging, unveiling entirely new dimensions of the design. This augmented reality experience will be an exclusive feature, accessible solely for the Channapatna Mithai Box and the Flavours of India Box.

The interior design masterfully melds traditional Karnataka craftsmanship with a contemporary aesthetic. It seamlessly incorporates elements from the captivating monochrome beauty of Bidri art, the intricate geometric clay patterns of Chittara, to the vibrant and contrasting wooden displays inspired by the Mysore Inlay technique. This amalgamation creates an ambiance that invites visitors on a captivating cultural voyage. A particularly noteworthy feature is the incorporation of cutouts that breathe life into the ancient art of shadow puppetry, a time-honored storytelling tradition that promises to enchant and captivate travelers. Sustainability takes center stage, with eco-conscious and recycled materials being conscientiously employed in the construction of the store.

“At Anand Sweets, our new store at Kempegowda International Airport Terminal 2 isn’t just a Mithai destination – it’s a convergence of technology, art, culture and sustainability. We’re thrilled to showcase India’s essence on a global canvas, perfectly in tune with T2’s design philosophy. This isn’t just a store; it’s an invitation to a journey that bridges cultures, celebrates flavours, and embraces innovation. The new store would allow travellers to experience the heart of India in a whole new way where one can take home a memorable experience of the taste of royal India,” said Arvind Dadu, Managing Director at Anand Sweets & Savouries.

IICA collaborates with Embassy of Spain to introduce ICEX Spanish Pantry Program in India

News

By

SnackTeam

-

September 20, 2023

0

The leading culinary institution in India, the International Institute of Culinary Arts (IICA) in New Delhi, has revealed a collaborative venture with the Economic and Commercial Office of the Embassy of Spain in New Delhi. Together, they are set to introduce the ICEX Spanish Pantry Program in India.

The partnership was formalized on September 11, 2023, through the signing of a Memorandum of Understanding (MOU) by Arjun S Datta, Managing Director and COO of IICA, and Lucía Paternina, Chief Economic and Commercial Counsellor at the Economic and Commercial Office of the Embassy of Spain in New Delhi, alongside other officials from both sides.

Prominent figures in attendance at the event comprised Virender S Datta, the founder and chairman of IICA, Victor Sinovas, the Commercial Attaché from the Embassy of Spain in New Delhi, as well as Clara Antúnez and Diego Moreno, both serving as International Trade and Investment Advisors at the Embassy of Spain in New Delhi.

The ICEX Spanish Pantry Program is the first course to offer complete immersion in the most emblematic food products found in a Spanish pantry. It is designed for professionals in the food and beverage sectors who wish to explore the quality, variety, and authenticity of Spain’s food products, as well as their culinary uses.

Delivered entirely in English through an online platform, this course encompasses a wide range of subjects, including olive oil, cheese, wine, ham, saffron, paprika, and more. Additionally, it includes instruction in both traditional and contemporary Spanish culinary techniques and recipes.

As part of their curriculum and ongoing professional development, students and faculty members at IICA will enjoy exclusive access to this course.

“The partnership is a significant step for IICA and its mission to provide world-class culinary education in India,” said Datta.

He expressed that the program will enhance the knowledge and skills of IICA students and faculty members, while also fostering awareness and a deep appreciation for Spanish cuisine among consumers in India.

Paternina emphasized that the partnership underscores the robust bilateral ties between Spain and India, particularly within the gastronomic realm. She pointed out that the program will shine a spotlight on the variety and opulence of Spanish food products and culture while promoting collaboration and knowledge exchange between culinary professionals from Spain and India. The inaugural session of the ICEX Spanish Pantry Program is slated to commence at IICA, New Delhi, in October 2023.

Kolkata restaurants gear up for Durga Puja rush with expanded menus and more staff

News

By

SnackTeam

-

September 20, 2023

0

Kolkata’s markets are bustling with Pujo shoppers, many of whom opt to head straight to restaurants after spending hours perusing shops. Consequently, restaurants in the city are experiencing a noticeable increase in customers. However, for these restaurant owners, Durga Puja is just around the corner – a relatively brief period to adequately prepare for the anticipated surge. Additionally, they must account for the coinciding cricket World Cup. Most of these restaurateurs informed us that they are actively hiring more staff, enhancing their infrastructure, and revising their menus to efficiently accommodate the expected high volume of patrons.

From extra pay to minimising off days, restaurateurs are doing it all. “Just like weekends, we get a healthy turnout all through Durga Puja and the days leading upto it. We have got our backend projections, purchases and inventories all in place,” said Siddharth Kothari, owner, Peter Cat, Peter Hu? and Mocambo, adding, “Our aim is to reduce waiting time for our patrons. We minimise the off days of our staff during the festive season and give them extra pay.”

Sudhir Ahuja, the proprietor of Bakstage Gourmet, also mentioned the need for extra personnel in both the production and service teams during Pujo. “Besides hiring additional manpower, we’re running maintenance checks to ensure that things run smoothly. The menu is short and crisp to reduce waiting time & ensure faster production. The delivery business has become increasingly important, so we have created a customised special packaging to preserve the quality and taste of food.”

To cater to Pujo revellers, restaurants are going for structural expansion backed by more staff. “We have expanded our space because we’ll be organising food festivals on most festive days. Kolkata loves experimenting with different cuisines, so we’ll have a couple of pop-ups,” said Dominique Li, general manager, Momo I Am, adding, “We are also planning to hire more staff to execute this expansion efficiently.”

To this, Shiladitya Chaudhury, co-founder, Oudh 1590 & Chapter 2, added, “We have just added a large base kitchen to streamline standardisation.” Co-founder Debaditya Chaudhury added, “We are also recruiting additional staff for the kitchen and service section to cater to the high demand during Durga Puja.”

The cricket World Cup is set to commence in October, which means there will be an increase in watch parties, live screenings, and food delivery orders. “We’ll host a live screening of the matches for the city’s cricket loving crowd, which means more footfall,” said Ritesh Basu.

While live screenings will certainly increase the number of customers at restaurants and resto-pubs, the matches will also result in a higher volume of home deliveries. “On a festive or special day, we get more than 250 online orders and we work closely with the food and delivery aggregators to execute the deliveries efficiently,” said Dominique Li.

Empower Your Audience: Strategies for Cultivating User-Generated Content

Business

By

SnackTeam

-

September 20, 2023

0

Authenticity and relatability are the pillars of effective marketing in today’s digital era. User-generated content (UGC) has developed as an effective method for businesses to engage with their target audience in a real and engaging manner. You increase brand awareness and trust by encouraging your consumers and followers to produce content.

Create a Shareable Hashtag Campaign

Hashtags are a fantastic way to encourage user-generated content. Design a unique and memorable hashtag that relates to your brand or a specific campaign. Encourage your customers to use it when sharing their experiences with your products or services. Make sure to showcase the best UGC on your social media profiles and website to inspire others.

Run Contests and Challenges

Contests and challenges are a great way to stimulate user-generated content. Invite your audience to participate by submitting photos, videos, or stories related to your brand or products. Offer enticing prizes or incentives to encourage participation. Contests not only generate UGC but also create excitement and engagement around your brand.

Share Customer Stories and Testimonials

Real-life stories and testimonials from satisfied customers are incredibly persuasive. Ask your customers to share their experiences with your brand or products, and then showcase these stories on your website or social media. User-generated testimonials add credibility and authenticity to your marketing efforts.

Feature User-Generated Content in Ads

Integrate UGC into your advertising campaigns. Whether it’s in video ads, display ads, or social media promotions, featuring real customers and their experiences can make your messaging more relatable and trustworthy. Ensure you have proper permissions and give credit to the content creators.

Leverage Social Media Platforms

Social media platforms are fertile ground for user-generated content. Encourage your followers to tag your brand or use your hashtag when posting about your products or services. You can also run polls, quizzes, and Q&A sessions to engage your audience and gather valuable content.

Engage and Respond

Engage with your audience’s UGC by liking, sharing, or commenting on their posts. Acknowledge their efforts and show appreciation for their content. Respond to comments and feedback, further fostering a sense of community around your brand. The more you engage, the more likely others will join in.

Provide Tools and Templates

Make it easy for your audience to create UGC by providing tools, templates, or guidelines. For example, if you sell a product, offer photography tips or templates for user reviews. If you offer a service, create downloadable worksheets or checklists that customers can fill out and share.

Monitor and Moderate

While user-generated content can be a powerful asset, it’s essential to monitor and moderate it to maintain brand integrity. Set clear guidelines for what is acceptable and ensure that inappropriate or irrelevant content is promptly addressed. Transparency and consistency in moderation are key.

User-generated content is a treasure trove of authenticity and connection in the digital marketing landscape. By empowering your audience to create and share content related to your brand, you can build trust, foster engagement, and amplify your brand’s reach. Whether through shareable hashtags, contests, customer stories, or social media integration, UGC can be a driving force behind your business’s success. Remember, when you empower your audience, you empower your brand.

Beyond the Checkout: Strategies to Build Lasting Customer Engagement

Business

By

SnackTeam

-

September 20, 2023

0

In the ever-changing business environment, making a sale is only half the battle. Building long-term client involvement is essential for cultivating customer loyalty and securing repeat business. Consumers now want more than simply transactions; they want meaningful experiences and a relationship with the businesses they pick.

Personalization: Tailoring Experiences for Individual Preferences

One-size-fits-all approaches no longer cut it in the business world. To engage customers on a deeper level, invest in personalization. Leverage data to understand your customers’ preferences and behavior. From personalized product recommendations to tailored email marketing, the more your customers feel understood and appreciated, the more likely they are to remain engaged.

Content is King: Educate and Entertain

Content marketing is a powerful tool for building customer engagement. Create informative, entertaining, and valuable content that resonates with your audience. Whether it’s blog posts, videos, podcasts, or social media updates, consistently provide content that addresses your customers’ pain points, answers their questions, or simply entertains them. This keeps your brand on their radar even when they’re not actively shopping.

Loyalty Programs: Rewarding Ongoing Support

Loyalty programs are a win-win for businesses and customers alike. These programs incentivize repeat purchases and provide customers with tangible benefits. Offer points for every purchase, exclusive discounts, or early access to new products. Loyalty programs make customers feel appreciated and valued, reinforcing their commitment to your brand.

Community Building: Fostering Connections

Building an online community around your brand is a powerful way to foster lasting engagement. Create forums, social media groups, or interactive events where your customers can connect with one another and with your brand. Encourage discussions, share user-generated content, and actively participate in conversations. A vibrant community creates a sense of belonging, keeping customers engaged long after the initial purchase.

Exceptional Customer Support: Go the Extra Mile

Outstanding customer support is a hallmark of brands that excel in customer engagement. Invest in well-trained support teams that can swiftly address customer inquiries and concerns. Going the extra mile in solving problems or providing assistance leaves a positive impression and can turn an unhappy customer into a loyal advocate.

Surveys and Feedback: Show You Care

Show your commitment to improving by actively seeking customer feedback. Conduct surveys, ask for reviews, and listen to what your customers have to say. Use their input to make improvements, and then communicate how their feedback led to positive changes. This demonstrates that you value their opinions and encourages ongoing engagement.

Email Marketing: Nurture Relationships

Email marketing is a powerful channel for nurturing customer relationships. Send personalized emails that provide value, such as product recommendations, exclusive offers, or relevant content. Use email to keep your brand top-of-mind and to re-engage customers who may have lapsed.

In the modern business landscape, building lasting customer engagement is not just a strategy; it’s a necessity. Beyond the checkout, customers seek experiences that resonate, provide value, and make them feel appreciated. By embracing personalization, content marketing, loyalty programs, community building, exceptional customer support, feedback, and email marketing, your business can create a web of engagement that keeps customers coming back for more. Remember, the journey doesn’t end at the checkout; it’s the beginning of a lasting and mutually beneficial relationship with your customers.

Feeding the Future: Crafting a Mobile-First Strategy to Elevate Food Brands

Business

By

SnackTeam

-

September 20, 2023

0

Our digital experiences are increasingly centered on the palm of our hands in the age of smartphones. This poses both a difficulty and a tremendous opportunity for food-related enterprises. Developing a mobile-first approach is no longer an option for elevating food companies and catering to the new customer.

The Mobile Revolution in Food Consumption

The way we engage with food has evolved dramatically, thanks to our mobile devices. From searching for restaurant reviews to ordering takeout, consumers now rely on their smartphones for all things food-related. Studies show that more than 70% of food-related searches occur on mobile devices. If your food brand isn’t optimized for mobile, you risk missing out on a substantial slice of the market.

Responsive Design for a Seamless Experience

A mobile-first strategy begins with responsive web design. Ensure that your website is easily accessible and navigable on smartphones and tablets. The user experience should be seamless, with images and content adjusting appropriately to different screen sizes. A mobile-friendly website not only improves user satisfaction but also boosts your search engine rankings.

Mobile-Friendly Content Creation

Creating mobile-friendly content is crucial for food brands. Use concise and engaging headlines, keep paragraphs and sentences short, and use high-quality images that load quickly. Mobile users have limited attention spans, so make every second count. Additionally, consider creating content specifically tailored for mobile, such as snackable videos and Instagram-worthy images of your food offerings.

Optimize for Local Search

Mobile users often search for nearby food options. Ensure that your food brand appears in local search results by optimizing for local SEO. This includes creating a Google My Business listing, using location-based keywords, and encouraging customer reviews. When someone is hungry and searching for food nearby, your mobile-optimized brand should be among their top choices.

Mobile Ordering and Delivery

If you offer food delivery or takeout services, make sure your mobile ordering process is smooth and user-friendly. Implementing mobile payment options and a clear, concise menu layout can significantly enhance the ordering experience. Mobile users appreciate convenience, and a hassle-free ordering process can boost customer loyalty.

Leverage Social Media for Engagement

Social media platforms are mobile-centric, making them a natural fit for a mobile-first strategy. Use platforms like Instagram, Facebook, and TikTok to showcase your food offerings, engage with customers, and run mobile-exclusive promotions. User-generated content, such as customer photos of your dishes, can be particularly powerful in driving engagement.

Analyze and Adapt

Finally, regularly analyze your mobile traffic and user behavior to refine your mobile-first strategy. Tools like Google Analytics can provide valuable insights into how users interact with your mobile website and content. Use this data to make informed decisions and adapt your strategy to meet evolving consumer preferences.

In the fast-paced world of food business, a mobile-first strategy is the secret sauce to success. With the majority of consumers relying on their smartphones for food-related decisions, crafting a mobile-friendly experience is no longer a choice; it’s a strategic imperative. By embracing responsive design, creating mobile-friendly content, optimizing for local search, streamlining mobile ordering, leveraging social media, and analyzing user data, food brands can elevate their presence and thrive in the digital era. The future of food is mobile, and it’s time for your brand to lead the way.

Crafting Brand Perfection: A Guide to Creating the Right Brand Image

Business

By

SnackTeam

-

September 20, 2023

0

A strong brand image is your key to success in today’s competitive business world. Your brand is more than a logo or a snappy phrase; it is the core of your company and the impression it creates on your audience. Creating the proper brand image is a strategic endeavor that may help you stand out from the crowd, develop trust, and foster long-term customer connections.

Define Your Brand’s Core Identity

Before embarking on the journey to create the perfect brand image, you must first define your brand’s core identity. Start by answering fundamental questions like:

What is your brand’s mission and purpose?
What values does your brand embody?
Who is your target audience?
What sets your products or services apart from the competition?

These insights will serve as the foundation upon which you build your brand image.

Consistency is Key

Consistency is at the heart of a strong brand image. Your brand should maintain a cohesive and uniform presence across all touchpoints, from your website and social media profiles to your packaging and customer service. Use consistent colors, fonts, and messaging to create a unified brand identity. This coherence helps consumers recognize and trust your brand more easily.

Tell a Compelling Story

A powerful brand image is often built on a compelling brand story. Your story should resonate with your target audience and evoke an emotional connection. Share the journey of your brand, highlighting the challenges you’ve overcome and the values you uphold. Authentic storytelling can make your brand relatable and memorable.

Invest in Professional Branding

While DIY branding can be tempting, investing in professional branding services is often worth the expense. Experienced designers and marketers can help you create a visually appealing logo, eye-catching graphics, and a strong brand voice that aligns with your identity. Remember, your branding is an investment in your business’s future.

Understand Your Audience

To create a brand image that resonates, you must understand your audience inside and out. Conduct thorough market research to identify your target demographic’s preferences, pain points, and values. Tailor your brand image to address their needs and aspirations, making your brand more relevant and appealing.

Engage on Social Media

In today’s digital age, social media plays a pivotal role in brand image crafting. Maintain an active and engaging presence on platforms relevant to your audience. Share valuable content, interact with your followers, and humanize your brand by showcasing the faces behind it. Social media is a powerful tool for creating a positive and relatable brand image.

Seek Feedback and Adapt

Creating the perfect brand image is an ongoing process. Continuously seek feedback from your customers and industry peers. Pay attention to online reviews, comments, and social media discussions. Use this feedback to adapt and refine your brand image, ensuring it remains relevant and appealing.

Crafting the right brand image is a strategic endeavor that requires careful planning and attention to detail. Your brand is a reflection of your business’s identity and values, making it a crucial element of your success. By defining your brand’s core identity, maintaining consistency, telling a compelling story, investing in professional branding, understanding your audience, engaging on social media, and seeking feedback, you can create a brand image that not only resonates with your target audience but also stands the test of time. Remember, a well-crafted brand image is not just about aesthetics; it’s about building trust and lasting connections with your customers.

Green Conversion: How Sustainable Marketing Practices Drive Consumer Engagement

Business

By

SnackTeam

-

September 20, 2023

0

In today’s corporate world, sustainability is more than just a phrase; it is a critical component of success. Companies must change their marketing tactics to line with evolving customer tastes as they grow more environmentally conscientious. Sustainable marketing practises not only improve the environment, but they also increase customer involvement, which boosts your bottom line.

The Rise of Eco-Conscious Consumers

Consumer attitudes have evolved significantly in recent years. Today, individuals are more informed about the environmental impact of their choices than ever before. They seek out brands that reflect their values and prioritize sustainability. Studies show that 66% of global consumers are willing to pay more for sustainable products, and 81% expect companies to help them make a difference in the world. This shift in consumer behavior presents a tremendous opportunity for businesses to engage eco-conscious consumers through sustainable marketing.

Building Trust Through Transparency

Transparency is key to sustainable marketing. Businesses that openly share their eco-friendly practices, sourcing methods, and environmental impact can build trust with their audience. Transparent communication helps consumers feel confident that they are supporting a company with values aligned with their own. Consider sharing your sustainability journey on your website, in social media posts, and through email marketing campaigns. Highlight your efforts to reduce waste, conserve resources, and support eco-friendly causes.

Showcasing Eco-Friendly Products and Services

To drive green conversion, emphasize your eco-friendly products or services in your marketing efforts. Highlight the environmental benefits of your offerings, such as reduced energy consumption, lower carbon emissions, or the use of sustainable materials. Use compelling storytelling to convey how your products or services contribute to a greener future. Showcase real-world examples and success stories to demonstrate the positive impact consumers can have by choosing your brand.

Educating and Inspiring Action

Incorporate educational content into your marketing strategy to empower consumers with knowledge about sustainable choices. Create blog posts, videos, webinars, or downloadable resources that explain the environmental impact of various products and practices. Encourage consumers to take action by providing practical tips for living a more sustainable lifestyle. When your brand becomes a source of valuable information and inspiration, consumers are more likely to engage and remain loyal.

Collaboration and Partnership

Consider collaborating with environmental organizations, influencers, or other brands that share your commitment to sustainability. Joint initiatives and partnerships can amplify your message and reach a broader audience. Such collaborations not only showcase your dedication to environmental causes but also create opportunities for cross-promotion and shared resources, increasing consumer engagement.

Measuring and Celebrating Progress

To effectively drive green conversion, it’s essential to measure the impact of your sustainable marketing efforts. Use key performance indicators (KPIs) such as website traffic, social media engagement, and sales data to track your progress. Celebrate milestones and achievements with your audience, reinforcing your commitment to sustainability and fostering a sense of shared accomplishment.

Incorporating sustainable marketing practices into your business strategy is no longer an option; it’s a necessity. As consumers increasingly prioritize environmental responsibility, aligning your brand with sustainable values can drive green conversion – turning eco-conscious consumers into loyal customers. By building trust, showcasing eco-friendly products, educating your audience, and collaborating with like-minded partners, you can create a marketing strategy that not only benefits the planet but also boosts your bottom line. Embrace sustainability, and watch your business thrive in the age of the eco-conscious consumer.

Myntra’s home category surges by 50% YoY, introduces 50,000+ new products and 20+ brands ahead of festive season

News

By

SnackTeam

-

September 19, 2023

0

Myntra’s home category has experienced a remarkable 50% year-on-year surge in demand, prompting the online retailer, known for its clothing offerings, to introduce over 50,000 new products and introduce more than 20 new brands to its home section. This strategic move is aimed at attracting and delighting customers during the approaching festive season.

“As a leading fashion, beauty and lifestyle e-commerce platform, we are seeing a steady rise in demand for stylish and unique home products and with home decor taking center stage during the festive season in India we have strengthened the selection to cater to the home demands of our fashion-forward customers,” said Sharon Pais, Chief Business Officer, Myntra.

According to Myntra, the festive season offers a fantastic chance for consumers to elevate their living spaces and modernize their kitchens by adding appliances, cookware, and dinnerware.

The home furnishing sector, constituting half of Myntra’s overall home category, encompasses items such as bedsheets, curtains, and cushion covers. It holds a prominent position within Myntra’s home portfolio. Brands featured in Myntra’s home category include Bombay Dyeing, Spaces, D’Decor, H&M Home, Starbucks, Anko, Philips, JC Collection, and Ellementary. Myntra stated that the most in-demand products in this category include bedsheets, curtains, decorative items, bed and pillow covers, cookware, kitchen storage solutions, dinnerware, and small home appliances.

Furthermore, with a higher number of individuals dedicating time to their homes in the post-pandemic era, there has been a rise in the fascination with aesthetics. This has led consumers to allocate more resources towards home furnishings and decorations. Myntra mentioned that the increasing fashion awareness in the domain of household furnishings is a result of the widespread adoption of hybrid work and work-from-home setups, significantly influencing consumer choices in this category.

Salad Days teams up with OneRare to revolutionize dining experience with NFTs

News

By

SnackTeam

-

September 19, 2023

0

OneRare has revealed its collaboration with Salad Days, a renowned brand known for its unwavering dedication to sustainability. Salad Days has also gained recognition for fostering a community of health-conscious individuals who prioritize both organic dining and sustainable living.

Salad Days remains steadfast in their commitment to creativity and motivation, both in their culinary innovations and within the digital realm.

They advocate for the notion that salads are more than mere accompaniments; rather, they are substantial and nourishing dishes that promote well-being.

Salad Days is gearing up to launch a series of NFTs within the OneRare Foodverse, offering an engaging experience for food enthusiasts around the globe.

“We are thrilled to join hands with OneRare, the pioneering Food NFT gaming ecosystem and the world’s first food metaverse. Through this partnership, we offer a unique branding opportunity to captivate a whole new audience — the Web3 community. Our dishes, cherished by healthy food enthusiasts in Delhi-NCR and Bangalore, will now transcend their physical form and become part of an immersive gaming experience within the OneRare ecosystem. We embrace this groundbreaking collaboration as an opportunity to celebrate the fusion of gastronomy and technology, captivating the taste buds and imagination of players worldwide.” said, Varun Madan, Founder & CEO, Salad Days.

Salad Days’ foray into the OneRare Foodverse marks a significant milestone for the brand. Embracing digital collectibles allows them to broaden their impact, connect with their audience in innovative ways, and bridge the realms of food and technology.

Through the utilization of NFTs, Salad Days endeavors to vividly embody their brand’s essence in a captivating and interactive fashion.

Users will be offered the opportunity to own exclusive Salad Days NFTs, each showcasing a delightful salad creation adorned with intricate details and vibrant visuals.

With the circulation of Salad Days NFTs in OneRare’s Foodverse, the brand is exposed to a diverse community of gamers, collectors, and enthusiasts worldwide. This not only expands their customer base but also solidifies Salad Days’ reputation as a forward-thinking and innovative brand.

Engaging in OneRare’s gaming ecosystem allows Salad Days’ customers to amass and exchange their digital collectibles, instilling a feeling of exclusivity and ownership. This enhances the overall brand experience and nurtures a more profound connection with their audience.

“This collaboration represents the perfect blend of culinary artistry and cutting-edge technology, offering players a gamified experience that goes beyond the confines of traditional dining. Together with Salad Days, we are breaking new ground in the world of digital collectibles, inviting food enthusiasts worldwide to embark on an unforgettable journey where the joy of healthy eating meets the thrill of virtual exploration.” said, Supreet Raju, Co-Founder, OneRare.

Additionally, delving into the world of digital collectibles enables Salad Days to connect with a worldwide audience, transcending geographical limitations.

NewsHub