Thursday, January 1, 2026
Home Blog Page 879

Communicating Your Brand Story: Crafting a Compelling Narrative for Emergence

By
SnackTeam
-
0
Brand Story

In the realm of modern business, storytelling isn’t confined to fairy tales or bedtime anecdotes. It’s a powerful tool that can propel your brand to new heights, foster deeper connections with customers, and set you apart in a crowded marketplace. The art of storytelling goes beyond catchy slogans and sleek logos; it’s about weaving a narrative that resonates, inspires, and leaves an indelible mark on the hearts and minds of your audience.

Why Storytelling Matters

In today’s hyper-connected world, consumers are inundated with information. They are bombarded with advertisements, social media updates, and a deluge of content on a daily basis. In this cacophony, it’s the stories that stand out, the narratives that tug at the heartstrings and engage the imagination, that capture attention.

A well-crafted brand story can:

  • Forge Emotional Connections: Stories have the power to evoke emotions. A compelling narrative can make your audience feel like they are part of your brand’s journey, forging a connection that goes beyond the transactional.
  • Communicate Values and Purpose: Your brand story can convey your company’s values, mission, and purpose in a way that resonates with your target audience. It can show why you exist beyond profit, and how you’re making a positive impact.
  • Set You Apart: In a crowded market, a unique and authentic brand story can differentiate you from competitors. It can help you stand out, not just as a product or service provider but as a relatable and trustworthy entity.
  • Build Trust: Consumers are more likely to trust a brand with a compelling story. A well-told story can instill confidence in your brand’s reliability and authenticity.
Crafting Your Brand Narrative
  • Start with Your Why: Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” Your brand’s origin story, your motivations, and your vision are all integral parts of your narrative.
  • Know Your Audience: Understand your target audience’s values, aspirations, and pain points. Tailor your story to resonate with them emotionally.
  • Be Authentic: Authenticity is key. Your brand story should reflect your true identity and values. Don’t try to be something you’re not.
  • Create a Hero’s Journey: Many powerful stories follow the hero’s journey archetype – a protagonist facing challenges, undergoing transformation, and ultimately triumphing. Position your brand, or even your customers, as the hero in your story.
  • Keep it Simple: A clear and concise narrative is more memorable. Avoid jargon and complexity; focus on delivering a straightforward message.
Examples of Brand Storytelling Done Right
  • Nike: “Just Do It” isn’t just a slogan; it’s a call to action. Nike’s brand story revolves around empowerment and achievement.
  • Coca-Cola: Coca-Cola’s iconic Christmas ads have been telling stories of love, togetherness, and joy for decades, creating a sense of nostalgia and warmth.
  • Apple: Apple’s brand story revolves around innovation, challenging the status quo, and making technology accessible.

Crafting a compelling brand story is an art that can make your business unforgettable. It’s not just about what you sell; it’s about the emotions, values, and purpose you convey. So, as you navigate the competitive waters of the business world, remember that your brand’s story isn’t just an addendum; it’s the heart of your identity. Embrace it, share it, and watch your brand emerge as a force to be reckoned with.

Advertisement

Customer Loyalty Unveiled: Building Strong, Long-Term Bonds with Your Audience

By
SnackTeam
-
0
Customer Loyalty

In the ever-evolving world of business, one thing remains constant: the undeniable value of loyal customers. These dedicated patrons are not just buyers; they are the lifeblood of your company, the advocates who sing your praises, and the ones who can propel your brand to new heights. The question is, how do you cultivate and nurture this invaluable asset called customer loyalty?

The Power of Customer Loyalty

Customer loyalty is not merely about repeat purchases; it’s about creating a community of brand enthusiasts who stay with you through thick and thin. These are customers who choose your products or services over competitors, refer friends and family, and are forgiving in the face of occasional missteps. In essence, they are your business’s greatest allies.

Here’s why fostering customer loyalty is crucial:

  • Repeat Business: Loyal customers make repeat purchases, providing a stable revenue stream.
  • Word-of-Mouth Marketing: Loyal customers are natural brand advocates, spreading the word about your business far more effectively than any advertising campaign.
  • Cost-Efficiency: Acquiring new customers can be expensive, while retaining existing ones is cost-effective. Loyal customers require less marketing expenditure.
  • Feedback and Improvement: Loyal customers provide valuable feedback, helping you improve your products and services.
  • Competitive Edge: In a competitive market, customer loyalty can be a key differentiator.
The Building Blocks of Customer Loyalty
  • Exceptional Customer Service: Outstanding customer service goes a long way in building loyalty. Prompt responses, problem resolution, and a personal touch can make customers feel valued.
  • Quality Products and Services: Consistently delivering high-quality offerings instills trust and confidence in your brand.
  • Engagement and Personalization: Interacting with customers through personalized messages and offers shows that you care about their individual needs and preferences.
  • Loyalty Programs: Implementing loyalty programs that reward repeat customers can be highly effective.
  • Transparency and Trust: Building trust through transparency in pricing, policies, and business practices is essential.
The Role of Emotional Connection

Emotions play a significant role in customer loyalty. When customers feel an emotional connection to your brand, they are more likely to remain loyal. This connection can stem from shared values, relatable brand stories, or memorable experiences.

Examples of Successful Customer Loyalty

  • Amazon Prime: Amazon’s loyalty program offers a slew of benefits, from free shipping to exclusive content, creating a loyal customer base.
  • Apple: Apple’s seamless ecosystem, coupled with exceptional customer service, has created a cult-like following.
  • Starbucks: Starbucks’ loyalty program rewards customers with free drinks and personalized offers, fostering a sense of belonging.
Measuring and Nurturing Loyalty

Measuring customer loyalty is essential to understand its impact on your business. Tools like Net Promoter Score (NPS), customer satisfaction surveys, and customer retention rates can provide valuable insights. Additionally, regularly seeking feedback and acting on it demonstrates your commitment to improvement.

Nurturing customer loyalty is an ongoing process. Continuously strive to exceed customer expectations, innovate, and adapt to changing preferences. Remember, customer loyalty is not built overnight; it’s cultivated through consistent effort and a genuine commitment to customer satisfaction.

Customer loyalty is not just a buzzword; it’s the secret sauce that can turn a good business into a great one. By prioritizing exceptional customer experiences, personalization, and emotional connection, you can foster loyalty that will sustain your brand for years to come.

Advertisement

Recipe for Success: How to Generate Quality Leads for Your Food Business

By
SnackTeam
-
0

The ideal meal in the culinary world demands the appropriate components, exact measures, and a touch of originality. Similarly, creating great leads for your food business requires a well-thought-out approach, the correct tools, and a dash of ingenuity. Let’s look at how to create a lead generating formula suited exclusively for the food business.

The Importance of Quality Leads

Quality leads are the lifeblood of any food business, whether you run a restaurant, catering service, food truck, or sell gourmet products. These leads are potential customers who have expressed genuine interest in what you offer. They are more likely to convert into paying customers, leading to increased revenue and brand growth.

Key Ingredients for Lead Generation Success

  1. Identify Your Target Audience: Just as a chef selects the finest ingredients, you must identify your ideal customers. Who are they? What are their preferences? Knowing your target audience is essential for crafting a tailored lead generation strategy.
  1. Content Marketing: Create and share valuable content that resonates with your audience. Share recipes, cooking tips, behind-the-scenes stories, and more. This not only engages potential customers but also positions your brand as an authority in the food industry.
  1. Leverage Social Media: Social media platforms like Instagram, Facebook, and Pinterest are ideal for showcasing mouthwatering visuals of your dishes or products. Engage with your audience through posts, stories, and live videos.
  1. Email Marketing: Collect email addresses through your website or in-store interactions. Send out regular newsletters with promotions, recipes, and updates to keep your audience engaged.
  1. Collaborations and Partnerships: Collaborate with influencers, local businesses, or food bloggers to expand your reach. Joint promotions and partnerships can introduce your brand to new audiences.
  1. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials on platforms like Yelp, TripAdvisor, or Google My Business. Positive reviews build trust and can be powerful lead generators.
Cooking Up a Lead Magnet

A lead magnet is an irresistible offer designed to entice potential customers to provide their contact information. In the food industry, lead magnets can take various forms:

  • Recipe E-Book: Offer a downloadable e-book filled with your signature recipes.
  • Cooking Classes: Provide access to virtual or in-person cooking classes.
  • Discounts and Coupons: Offer exclusive discounts or coupons for first-time customers.
  • Tasting Events: Host tasting events or pop-up shops and collect contact information at the event.
  • Loyalty Programs: Create a loyalty program that rewards customers for referrals.
Measuring Success and Iterating

Just as chefs taste their dishes along the way, it’s crucial to measure the success of your lead generation efforts. Use analytics tools to track website traffic, email open rates, and conversion rates. If a particular lead generation strategy isn’t yielding results, don’t be afraid to pivot and try something new. Experimentation is key to finding what works best for your food business.

Much like crafting a delectable meal, generating quality leads for your food business requires careful planning, attention to detail, and a deep understanding of your audience. By combining these ingredients and consistently refining your approach, you can create a recipe for success that will drive growth and sustain your food business for years to come.

Advertisement

Sales Success Blueprint: Strategies for Tailoring the Right Process for Your Product

By
SnackTeam
-
0
Sales

One size does not fit all in the world of sales. Sales success is built on techniques that are as distinct as the things they represent. Whether you’re selling cutting-edge technology or handcrafted items, adapting your sales process to your product is the key to long-term success. Let’s go into the art of creating a tailored sales plan that precisely complements your product.

Understanding the Product-Process Connection

Before diving into specific strategies, it’s crucial to grasp the fundamental link between your product and your sales process. Your product’s characteristics, pricing, target audience, and competitive landscape all influence the sales journey it should take. Here’s how to make that connection work for you:

1. Know Your Product Inside Out

Begin by understanding every facet of your product. What makes it unique? What problems does it solve? What are its strengths and weaknesses? A deep product knowledge forms the foundation of your sales strategy.

2. Define Your Target Audience

Identify the specific demographic and psychographic characteristics of your ideal customer. Your product’s appeal may differ widely based on factors like age, gender, interests, and lifestyle. Tailor your messaging accordingly.

3. Price and Positioning

Your product’s pricing should align with its perceived value in the market. High-end products often require a more consultative sales approach, while lower-priced items may thrive with a self-service model.

Strategies for Different Product Types

Now, let’s explore how to adapt your sales process to various types of products:

1. Complex and High-Value Products

These products often require a consultative approach. Develop a deep understanding of your prospect’s needs, and tailor your pitch to highlight how your product solves their specific challenges. Personalized demonstrations, consultations, and case studies can be powerful tools.

2. Mass-Market and Low-Cost Products

For products with broad appeal and lower price points, a streamlined, self-service approach can be effective. Focus on creating a seamless online shopping experience, and use clear, concise messaging to highlight the product’s value.

3. Niche or Artisanal Products

Niche or artisanal products often appeal to discerning consumers who value authenticity and uniqueness. Highlight the craftsmanship and individuality of your product. Consider building a community around your brand to engage with like-minded enthusiasts.

4. Tech or Innovative Products

In the rapidly evolving tech space, staying up-to-date with product knowledge is crucial. Offer product demos, webinars, or virtual tours to showcase the latest features. Highlight how your product fits into the broader tech ecosystem.

5. Subscription-Based Products

Subscription models require ongoing engagement. Focus on building strong customer relationships, delivering consistent value, and addressing feedback promptly. Consider loyalty programs to reward long-term customers.

Adapting in a Changing Landscape

As market trends, consumer preferences, and technology evolve, be prepared to adapt your sales strategy accordingly. Continuously gather feedback from your sales team and customers to refine your approach.

Sales success is not a one-size-fits-all endeavor. By tailoring your sales process to fit your product’s unique characteristics and the needs of your target audience, you can maximize your chances of success. Whether you’re selling complex technology solutions or handcrafted artisanal goods, the right sales strategy can make all the difference. So, take the time to craft a blueprint that aligns seamlessly with your product and watch your sales soar.

Advertisement

P&G India announces new funding initiative for startups and innovators in supply chain

By
SnackTeam
-
0
P&G India
P&G India (Representative Image)

FMCG maker Procter & Gamble India unveiled on Thursday its commitment to fostering collaboration with external partners and innovators through the establishment of a INR 300 crore fund. This initiative aims to co-create solutions for a cutting-edge supply chain ecosystem.

According to a company statement, the P&G Supply Chain Catalyst Fund will offer startups and innovators a chance to partner with Procter & Gamble (P&G) India in tailoring business solutions, thus expediting the company’s progress towards its Supply 3.0 endeavors.

This contribution is a segment of the INR 1,800 crore commitment toward business solutions within the vGROW framework. Under this initiative, the company behind renowned brands like Gillette, Whisper, and Vicks is channeling investments into small businesses, individuals, and large organizations that provide innovative solutions.

“The announcement is in line with the Prime Minister’s Gati Shakti initiative, which is an endeavour towards multi-modal connectivity in the country that will enhance seamless movement of goods and services through targeted interventions,” the statement said.

Commenting on the development, P&G India Subcontinent CEO L V Vaidyanathan said through this fund, the company is focused on co-creating innovative solutions that enhance the very backbone of its operations – the supply chain.

“We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities including constructive disruption and productivity, he said.

P&G India had launched vGROW six years ago with a vision to create a platform to foster collaboration and partnerships with external partners and suppliers, to solve business challenges and provide a breeding ground to emerging startups across the country, he said.

“With this fund, we have committed spends of more than INR 1,800 crore to date in business solutions through vGROW. We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers, and communities,” Vaidyanathan said.

Utilizing the vGROW platform, P&G actively interacts with a diverse network of more than 2,300 suppliers, encompassing startups, small enterprises, and large corporations spanning various industries and services. This includes collaborators ranging from creative agencies and technology partners to material suppliers.

Advertisement

Styched boosts portfolio with Zymrat acquisition, eyes expansion and product diversification

By
SnackTeam
-
0
Styched

Styched, the direct-to-consumer (D2C) fashion and lifestyle brand, has completed an acquisition of Zymrat, a performance wear brand, through a combination of cash and equity exchange.

Without revealing the financial particulars of the agreement, Styched has stated that it acquihired Zymrat’s team.

Founded in 2018 by Ankita Riva and Ujjawal Asthana, Zymrat boasts an annual recurring revenue (ARR) of $1 million.

Following the acquisition, Zymrat will concentrate on broadening its product range and reaching a broader audience through price point reductions.

According to a statement, even as Zymrat comes under the operational and managerial purview of Styched, Zymrat’s employees will remain actively engaged, contributing to the expansion of the Styched Collective, encompassing Styched, Styched Plus, Flatheads, and Zymrat.

The current shareholders of Zymrat, which include founders Riva and Asthana, as well as Anicut Capital, LetsVenture, Dominor Investment, and others, will remain actively involved in shaping the brand’s future endeavors.

Established in 2019 by Soumajit Bhowmik, Styched asserts its operation on a model characterized by zero wastage, zero inventory, and zero warehouse.

Styched is committed to creating a domestic counterpart to international giants such as Lululemon and Under Armour. The direct-to-consumer (D2C) brand is preparing for the launch of Zymrat in the UAE and the reintroduction of the acquired sneaker brand, Flatheads, in India next month.

Commenting on the acquisition, Zymrat cofounder Asthana said, “We eagerly anticipate working closely together to take Zymrat to a global audience and continue towards our larger vision, which is to redefine athletic wear for athletes around the world.”

Analytical insights reveal that the Indian fashion industry was valued at $20 billion in 2022 and is projected to surge to $112 billion by 2030, achieving a remarkable 24% Compound Annual Growth Rate (CAGR).

Consequently, there is a surge in the introduction of new fashion brands. Just last month, Flipkart unveiled an in-app fashion vertical called SPOYL, with a focus on catering to Gen Z customers.

Meanwhile, there have been reports indicating that Mukesh Bansal, a serial entrepreneur renowned for founding the e-commerce giant Myntra, is in talks to raise $50 million for his latest venture in the premium fashion industry.

Advertisement

How Natturano is Changing the Face of Healthy Eating and Community Empowerment

By
SnackTeam
-
0
Natturano

In a world where fast-paced lifestyles often clash with the desire for healthy eating, the founders of Natturano (Khadyam Speciality Foods) are on a mission to bridge the gap between traditional tastes, nutrition, and convenience. Madhavi K, Founder and COO, and Sitaram K, Co-Founder and CEO, have combined their unique backgrounds, passions, and experiences to create a social enterprise that not only delivers nutritious, ready-to-eat foods but also empowers underprivileged women and small farmers.

Madhavi K, the driving force behind Natturano (Khadyam Speciality Foods), is a woman on a mission. With an illustrious career, she could have chosen any path, but her passion for healthy food and a desire to contribute to gender equality and women’s empowerment led her to a different journey. Madhavi recognized the need to empower underprivileged women by equipping them with skills to produce healthy food ingredients and transform them into modern, convenient forms for everyday consumers.

Sitaram K’s journey to Natturano (Khadyam Speciality Foods) is marked by a transition from the pharmaceutical sector to the world of agriculture and healthy food. Growing up with a deep-rooted love for agriculture and a commitment to providing nutritious food to a wider audience, Sitaram pursued a career in microbiology. After a decade in the pharmaceutical industry, he realized his true calling lay in agri-biodiversity and providing convenient, healthy food options. He recognized the pressing global issue of lifestyle disorders caused by unhealthy diets and decided to take action.

Sitaram K, Co-Founder and CEO & Madhavi K, Founder and COO

A Solution for Modern Lifestyles:

The problem Natturano (Khadyam Speciality Foods) addresses is all too familiar in today’s fast-paced world. Urban consumers often struggle to balance their desire for healthy eating with time constraints. The market lacked options that bridged the gap between time-consuming traditional cooking and instant but often unhealthy alternatives. Khadyam’s mission is to provide convenient, nutritious solutions that cater to the needs of busy professionals, parents, and health-conscious individuals.

Their vision extends beyond just providing healthy food. They aim to alleviate poverty among small and marginal farmers, support sustainable agriculture, and build a nation of healthy citizens. Their core values center around caring for the earth, good health, the environment, and the community.

The company’s product range includes 100% millet ready-to-eat foods such as pre-cooked idly with sambar/chutney and pasta & noodles, all with a shelf life of nine months. What sets them apart are their ancient grains, traditional flavors, zero preservatives, low glycemic index, gluten-free ingredients, and quick preparation times.

The Evolution of Natturano (Khadyam Speciality Foods):

Since its inception, Natturano (Khadyam Speciality Foods) has experienced significant growth. Their sales jumped from 47 lakhs in 2018-19 to a remarkable 171.48 lakhs in 2022-23, despite initially having a limited product range. They’ve served over 35,000 customers, with a remarkable 40% repeat purchase rate. Beyond sales figures, they’ve integrated 1350+ small farmers into their network, converting 4000+ hectares of land into sustainable agriculture and establishing two village-level processing units now owned and managed by community members, resulting in the conservation of 13.5 lakh kiloliters of water.

In 2019, Natturano (Khadyam Speciality Foods) successfully raised 50 lakhs from IIMCIP-Kolkata as part of the Invent Fund, followed by an additional 20 lakhs secured in 2023 from A-IDEA NAARM through the BIRAC Seed Fund.

The path to success wasn’t without its hurdles. Natturano (Khadyam Speciality Foods) had to build its supply chain from the ground up, which included integrating small and marginal women farmers into climate-resilient crop cultivation. They also faced the challenge of creating millet value-added products that offered both convenience and nutrition.

Adapting to Change: The COVID-19 Impact

The COVID-19 pandemic forced Natturano (Khadyam Speciality Foods) to adapt quickly. Initially operating in both B2B and B2C markets, they shifted their focus to D2C platforms during the pandemic. The disruption caused by the virus impacted day-to-day operations and posed challenges in reaching customers and recovering payments. However, their resilience and commitment to their mission allowed them to pivot successfully.

Influence of Experience on Entrepreneurship:

Madhavi and Sitaram’s corporate experiences have played a significant role in shaping their entrepreneurial journey. Madhavi’s dedication to gender equality and social impact, combined with her career expertise, has guided Khadyam’s mission to empower underprivileged women. Sitaram’s background in team management and product development has enabled him to lead and grow the company effectively.

Natturano (Khadyam Speciality Foods)  is not just a food company; it’s a testament to the power of entrepreneurship driven by a vision for social change and a commitment to providing healthier, convenient options for consumers. As they continue to evolve and expand, their impact on both the food industry and society at large is set to grow exponentially.

Advertisement

B2B marketplace MyMandi secures INR 10 Crore funding for expansion and innovation

By
SnackTeam
-
0
MyMandi
MyMandi

The B2B marketplace MyMandi has successfully raised INR 10 crore in funding via compulsory convertible debentures (CCD), with Real Time Angel Fund taking the lead as the SEBI-registered angel fund investor.

According to a press release from MyMandi, the funds will be utilized for expanding its product offerings, upgrading its technological infrastructure, and extending its market reach.

Established in 2022 by Mahanaryaman Scindia and Suryansh Rana, MyMandi is a B2B supply chain network catering to retailers in tier II and beyond cities. It serves as a comprehensive one-stop-shop and offers integrated business solutions. The startup’s mission is to bridge the gap between local suppliers and retailers by offering warehousing, logistics, and financial services. Through its efforts to empower local mandis, MyMandi seeks to revolutionize the hyperlocal supply chain.

MyMandi Co-Founders Mahanaaryaman Scindia and Suryansh Rana

The Gwalior-based company has forged partnerships with over 3,000 cart-pullers and small retailers, with ambitions to onboard an additional 5,000 retailers by the close of this fiscal year.

Real Time Angel Fund operates as a sector-agnostic fund, with a particular emphasis on industries like health tech, fintech, green energy, artificial intelligence, and consumer technology. The fund offers startups not only capital but also mentorship and operational assistance, all geared towards expediting their growth journey.

Advertisement

Rising competition and evolving consumer preferences challenge pizza’s dominance in the food industry

By
SnackTeam
-
0
Homemade Pizzas
Pizza (Representative Image)

Although pizza has enjoyed enduring popularity among many, its dominance in the realm of food preferences has faced challenges due to the rise of competing options and evolving consumer preferences.

As per insights shared by Karan Taurani, Senior Vice President-Research Analyst at Elara Capital, the pizza industry is currently contending with formidable competition, and its potential for growth may not be immediately discernible. When analyzing market share data spanning the past 3-4 years, it becomes evident that the pizza sector has relinquished its market share within the larger quick-service restaurant (QSR) chain industry. Consequently, platforms like Zomato seem poised for a favorable trajectory in the foreseeable future, especially as they capitalize on the burger and fried chicken segments.

“If you look at the market share numbers over the last 3-4 years, pizza has lost market share as a category within the overall QSR chain. So, it’s a win-win for burger, fried chicken for aggregators like Zomato, over the near to medium-term,” said Taurani.

A significant strategic adjustment highlighted by Taurani involves Jubilant Foodworks’ shift towards emphasizing dine-in experiences. Historically renowned for its pizza delivery services, Jubilant Food, the operator of Domino’s Pizza in India, has acknowledged the necessity of adapting to changing market dynamics. Taurani’s insights indicate that the delivery sector might not be encountering the same levels of growth as before, given the fierce competition. Consequently, Jubilant Food’s strategic pivot towards dine-in services mirrors a response to evolving consumer preferences and the exploration of fresh avenues for expansion.

The evolution occurring within Jubilant Food is in sync with overarching trends in the industry, where pizza chains are expanding their menus and innovatively connecting with their customer base. The capacity to adjust and offer a range of dining experiences is gaining heightened significance for pizza chains in order to stay pertinent within this fiercely competitive environment.

“Our strategy of customer first and technology forward has started to yield positive results. ADS for mature stores grew by 2.7 percent sequentially, a decline in ticket size was arrested, app installs and loyalty enrolments reached a new peak, and we executed efficiently to expand EBITDA margin by 97 bps versus the previous quarter. I remain confident in our strategies and the organization’s ability to overcome the slower growth phase and emerge stronger out of it,” said Sameer Khetarpal, CEO and MD of Jubilant FoodWorks, post the results for quarter one of FY24.

The company launched 30 new outlets in India, expanding its network to a total of 1,891 stores encompassing all of its brands. Specifically, Domino’s India welcomed 23 new stores and ventured into a new city, increasing its network presence to 1,838 stores spanning 394 cities.

The company opened four new Popeyes restaurants and ventured into two new cities, Manipal and Coimbatore, expanding the network to encompass 17 restaurants spread across four cities.

The decrease in pizza’s market share, combined with the heightened competition within the category, highlights the imperative for pizza chains to consistently innovate and adjust to evolving consumer tastes. Jubilant Food’s move towards prioritizing dine-in experiences exemplifies how businesses in the industry are reassessing their strategies to succeed in this changing market landscape.

Advertisement

Dutch dairy giant Boermarke announces complete shift to vegan production by 2026

By
SnackTeam
-
0
Boermarke
Boermarke (Representative Image)

Boermarke, a Netherlands-based dairy and plant-based business, has announced its intention to go fully vegan.

The company is transferring its dairy operations to its local counterpart, Zuivelhoeve, and aims to offer an exclusively vegan product lineup under its own brand, Vairy, or through private-label agreements throughout Europe by 2026.

Enschede-based Boermarke, which has been a stalwart in the Dutch dairy market for over three decades, has decided to undergo a transformation towards solely offering plant-based options. This bold decision stems from a remarkable reported 800% surge in its vegan dairy production over the past three years.

It also said customers “want the strict separation of dairy and vegetable production to avoid mixing”.

In 2015, the company introduced its plant-based brand, Vairy, starting with coconut yogurt. Since then, they have extended their product range to include vegan cheese and ice cream.

Boermarke reported that their product range can be found in 80% of Dutch supermarkets and is also accessible through leading grocery chains in Germany.

On transferring the dairy business to a peer, the company said its entire staff of 180 will be retained and will “remain involved in the growth of its own Vairy brand and the production of house brands for other companies”.

It added that it “looks forward to the future as a leading producer and developer of plant-based dairy substitutes and remains committed to providing tasty, affordable and sustainable alternatives to dairy products”.

Advertisement
1...878879880...1,383Page 879 of 1,383