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Beyond Numbers: Strategies for Comprehensive Sales Performance Measurement

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Numbers are the lifeblood of decision-making in the high-stakes world of business. When it comes to analyzing sales performance, though, concentrating simply on the bottom line might be a shortsighted strategy. Comprehensive sales performance measurement extends beyond figures and into a multidimensional review that takes both quantitative and qualitative elements into account.

The Limitations of Traditional Metrics

Measure Sales Performance

Traditional sales performance metrics often center around revenue, profit margins, and quota attainment. While these are undeniably crucial indicators, they offer a limited perspective. Relying solely on these numbers can lead to missed opportunities and a failure to address critical aspects of the sales process.

Comprehensive Sales Performance Measurement: A Multi-Faceted Approach

To gain a more comprehensive view of sales performance, consider incorporating the following strategies:

1. Customer Satisfaction and Retention

Happy customers are more likely to become repeat buyers and brand advocates. Measuring customer satisfaction and retention rates provides insights into the effectiveness of your sales team’s interactions and the quality of your products or services.

2. Sales Team Engagement and Morale

A motivated and engaged sales team is more likely to perform well. Regularly assess team morale, job satisfaction, and motivation levels. High turnover or low morale can be red flags that impact sales performance.

3. Lead Conversion Rates

Track the entire lead journey, from initial contact to conversion. Understanding where leads drop off or stall in the sales funnel can highlight areas that need improvement in your sales process.

4. Sales Cycle Length

A protracted sales cycle can be indicative of inefficiencies or bottlenecks. Reducing the sales cycle length can enhance sales performance and improve cash flow.

5. Product Knowledge and Training

Assess the product knowledge and training levels of your sales team. Well-informed salespeople are better equipped to address customer needs and close deals effectively.

6. Customer Feedback and Testimonials

Collect customer feedback and testimonials to gauge their perception of your sales process and product quality. Positive feedback can be a strong indicator of sales success, while negative feedback can pinpoint areas for improvement.

7. Market Share and Competitive Positioning

Evaluate your market share and how your brand stacks up against competitors. Monitoring market trends and your competitive positioning can inform strategic decisions and identify potential areas for growth.

8. Salesperson Performance Evaluation

Move beyond revenue targets to evaluate individual salesperson performance. Consider factors like communication skills, negotiation abilities, and customer relationship-building.

9. Sales Funnel Analysis

Break down the sales funnel into stages and measure conversion rates at each step. This provides insights into where prospects drop off and helps in optimizing the sales process.

10. Technology and Tools Assessment

Assess the effectiveness of the sales tools and technologies used by your team. Outdated or cumbersome systems can hinder productivity and impact sales performance.

Benefits of a Comprehensive Approach

A comprehensive sales performance measurement approach offers several advantages:

  • Identifies Weaknesses: It helps identify areas of improvement not captured by traditional metrics.
  • Improves Customer Relationships: Focusing on customer satisfaction can lead to stronger, long-term relationships and repeat business.
  • Enhances Team Morale: A holistic approach considers the well-being and engagement of your sales team, which can boost overall performance.
  • Supports Informed Decisions: A more complete picture of sales performance enables data-driven decision-making.

While traditional sales metrics provide essential insights, a comprehensive approach to sales performance measurement offers a more nuanced view. By considering a broader range of factors, from customer satisfaction to sales team engagement, businesses can identify opportunities for improvement and drive sustained success in the competitive world of sales.

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Staying Ahead of the Curve: The Role of Market Trends in Brand Growth

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SnackTeam
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Market Trends

Staying ahead of the curve is essential in the fast-paced world of business. Market trends serve as a guidepost for companies seeking to expand and remain relevant. Understanding and embracing these patterns might be the key to your brand’s success, whether you’re a seasoned industry behemoth or a daring upstart.

The Dynamic Nature of Market Trends

Market trends are not static; they are constantly evolving in response to changing consumer behaviors, technological advancements, and global events. To thrive in this ever-shifting landscape, businesses must remain vigilant, adaptable, and responsive to emerging trends. Here’s how market trends can drive brand growth:

1. Identifying New Opportunities

Market trends often unearth unmet needs or underserved markets. Keeping a watchful eye on emerging trends can help your brand discover fresh opportunities for expansion or diversification. For example, the rise of remote work during the pandemic gave birth to a surge in demand for home office furniture and technology, opening up new avenues for businesses in these sectors.

2. Meeting Customer Expectations

Consumer preferences evolve, and brands must evolve with them. Market trends reflect the changing tastes, values, and expectations of customers. By aligning your brand with these shifts, you can meet and exceed customer expectations. For instance, the growing emphasis on sustainability has prompted many brands to adopt eco-friendly practices and products to cater to environmentally conscious consumers.

3. Staying Competitive

In today’s hyper-competitive landscape, staying stagnant is a recipe for obsolescence. To remain competitive, brands must not only keep up with market trends but also outpace their competitors in identifying and capitalizing on emerging opportunities. Those who do so gain a significant advantage.

4. Fostering Innovation

Market trends often spark innovation. They inspire brands to create new products, services, or business models that better align with the zeitgeist. Innovating in response to trends can not only differentiate your brand but also position it as an industry leader. Consider the explosion of plant-based meat alternatives in response to the trend toward healthier, more sustainable eating.

5. Enhancing Brand Relevance

Relevance is the currency of the modern business world. Brands that understand and embrace market trends can maintain their relevance in the eyes of consumers. This relevance translates into continued customer loyalty and trust. Brands that fail to adapt risk becoming obsolete.

Strategies for Staying Ahead

To harness the power of market trends, consider these strategies:

  1. Continuous Monitoring: Stay informed about market trends by regularly conducting market research, monitoring consumer behavior, and keeping an eye on your industry.
  2. Customer Feedback: Engage with your customers to understand their evolving needs and preferences. Their insights can be invaluable in shaping your response to trends.
  3. Agile Adaptation: Develop a culture of agility within your organization. Be prepared to pivot quickly in response to emerging trends, even if it means reevaluating your strategies and business model.
  4. Innovation Culture: Foster an innovation-driven culture within your company. Encourage your team to think creatively and explore new ideas inspired by market trends.

Market trends are not merely fleeting fads; they are powerful drivers of brand growth and success. By embracing these trends, your brand can remain relevant, competitive, and aligned with the ever-evolving needs and desires of your target audience. Staying ahead of the curve isn’t just a strategy; it’s a mindset that can propel your brand to new heights in the dynamic world of business.

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How tasty tongue Is revolutionizing pickles with handcrafted ‘Super Pickles’

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SnackTeam
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tasty tongue

In the world of culinary delights, there are few pleasures as simple yet satisfying as a perfectly crafted pickle. tasty tongue, a brand under Prean Organics, has taken the art of pickle-making to new heights, introducing the concept of “Super Pickles” and redefining the pickle industry. Founded by the dynamic duo of Shilpi Kulshrestha and mentored by Preeti Kulshrestha, tasty tongue has embarked on a mission to bring back the essence of authentic, handmade, and naturally incubated pickles.

Shilpi Kulshrestha and Preeti Kulshrestha

When asked about what inspired them to start tasty tongue, Shilpi Kulshrestha shared  “It was during the challenging times of the COVID-19 pandemic when my husband lost his job.”

“We wanted to start something in the food category that would only get better with time. That’s when the idea of an artisanal pickle brand, tasty tongue, was born. We decided to manufacture all our pickles in our own factory, following a 100% artisanal and handmade approach,” she added.

A Solution for Discerning Palates:

tasty tongue addresses a significant problem prevalent in the pickle industry. Globally, 92% of the market is dominated by commercial pickles produced using machines and laden with preservatives, salts, and artificial colors to extend their shelf life. In contrast, tasty tongue’s pickles are 100% artisanal, free from artificial preservatives, chemicals, colors, or additives. They are naturally incubated under the sun, ensuring a shelf life of more than two years when properly stored.

The market for artisanal pickles is vast and promising. While tasty tongue has its roots in India, it envisions a broader horizon. “Apart from India, markets in the US, Africa, the Middle East, and the UK offer immense opportunities,” says Preeti Kulshrestha. With their unique offerings and commitment to quality, tasty tongue is poised to make its mark globally.

What sets tasty tongue apart is its innovation in the realm of pickles. They have introduced the concept of “Super Pickles,” which they define as pickles that require only a third of the normal serving size but offer three times the benefits. These unique pickles have no rivals in the world market.

Every tasty tongue pickle is crafted with love, following a 100% artisanal, handmade, and naturally incubated process. Their dedication to quality and authenticity is evident in every jar they produce.

tasty tongue’s vision is clear: they aim to become the world’s number one artisanal pickle seller. Their mission is to provide consumers with the best in natural and handmade products, promoting a healthy and happy lifestyle through honest and simple food.

Challenges and Achievements:

Since its inception, tasty tongue has been on a growth trajectory. It is currently experiencing a Compound Annual Growth Rate (CAGR) of 16% and has established a significant presence on e-commerce platforms like Amazon and Flipkart.

The journey of tasty tongue has not been without its challenges. “One of our main challenges is finding skilled manpower,” admits Shilpi Kulshrestha. Additionally, raising awareness among consumers about the value of artisanal and high-quality pickles in comparison to cheaper, unhealthy commercial alternatives remains an ongoing endeavor.

Like many businesses, tasty tongue faced the disruptions caused by the COVID-19 pandemic. However, they adapted swiftly, with one of their pickle varieties, “Haldi ka Achar” (raw turmeric root pickle) with lemon decoction, gaining significant popularity due to its reputed antiviral and antibiotic properties.

From Passion to Entrepreneurship:

Shilpi and Preeti Kulshrestha’s journey from food enthusiasts to successful entrepreneurs is a testament to the power of passion and dedication. While they lacked previous business experience, their expertise in crafting delectable culinary delights laid a solid foundation. They began by testing their creations in their local community and gradually scaled up to serve customers nationwide.

In a world where authenticity and quality often take a backseat to mass production, tasty tongue stands as a beacon of culinary excellence. With their commitment to providing consumers with the best of natural and handmade products, they are not just selling pickles; they are offering an experience that tantalizes taste buds and warms the heart. As they continue to grow and innovate, tasty tongue is poised to leave an indelible mark on the world of pickles.

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LT Foods expands Super Food range with ‘Daawat Quick Cooking Red Rice’ for health-conscious consumers

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SnackTeam
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Daawat Quick Cooking Red Rice
Daawat Quick Cooking Red Rice

LT Foods, an Indian-origin global FMCG company with a history spanning over 70 years, has expanded its range of Super Food products by launching ‘Daawat Quick Cooking Red Rice,’ targeting health-conscious consumers.

The recently introduced Super Food is not just rich in phytonutrients but also features a significant fiber content, offering a multitude of health benefits. What’s especially noteworthy, in response to changing consumer preferences for convenient cooking solutions, ‘Daawat Quick Cooking Red Rice’ can be ready in just 15 minutes. Presented in a collectible and reusable tin packaging, it is conveniently offered in 1 kg packs.

For those focused on their health, this Super Food is available for purchase on major e-commerce platforms such as Amazon and Big Basket, as well as at modern retail stores. ‘Daawat Quick Cooking Red Rice’ is currently accessible in Delhi, Haryana, Uttar Pradesh (U.P.), Maharashtra, Gujarat, Telangana, West Bengal, Andhra Pradesh, Karnataka, and Tamil Nadu.

This recent addition to the lineup, ‘Daawat Quick Cooking Red Rice,’ represents an expansion of LT Foods’ Super Food portfolio. Before this introduction, the company successfully launched ‘Daawat Quick Cooking Black Rice,’ which received positive feedback from consumers. Packaged in 1 kg collectible and reusable tins, ‘Daawat Quick Cooking Black Rice’ is available through e-commerce platforms, modern retail, and general trade. This variety has a mild and nutty flavor that enhances culinary creations, is rich in antioxidants, boasts a low glycemic index, and cooks in just 15 minutes.

Ritesh Arora, CEO, India Business and Far East, LT Foods Ltd said, “We, at LT Foods, are committed to providing healthy food options to the consumers. While solidifying our position further in the core Basmati and Specialty Rice segment, we diversified and forayed into the Convenience and Health segment more than a decade ago by launching Daawat Quick Cooking Brown Rice, which has maintained its leadership position to date. Building on it, the company launched Daawat Sehat, an iron and vitamin–fortified rice, which has also been well-received by consumers. With the launch of ‘Daawat Quick Cooking Red Rice’ we have reinforced our tryst with health as a segment.”

K. Ganapathy Subramaniam, Head of Marketing, LT Foods Ltd said, “To boost our health portfolio, we launched a Super Food range aimed towards consumers at large but to particularly appeal to the health conscious consumers who are willing to expand their food repertoire for a better tomorrow. Our latest Super Food, ‘Daawat® Quick Cooking Red Rice’ reflects our commitment of providing a wholesome, nutritious food to enhance the well-being of our consumers. We believe that by introducing Red Rice, we are not only providing a healthy alternative but also opening up new avenues for culinary exploration. Its versatility in various cuisines and dishes makes it an exciting addition to any kitchen.”

Red Rice stands out for its elevated levels of iron and magnesium, which play a vital role in enhancing overall well-being. By mitigating potential risks tied to lifestyle-related ailments like cardiovascular and respiratory conditions, it significantly improves the quality of life. Moreover, Red Rice aids in digestion and provides essential support for maintaining healthy bones.

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Impresario Hospitality appoints Ranveer Sabhani as CBO, accelerating growth and market reach

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SnackTeam
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Ranveer Sabhani
Ranveer Sabhani

Impresario Entertainment and Hospitality, the company behind renowned food and beverage brands such as SOCIAL, Smoke House Deli, Slink & Bardot, Prithvi Café, and BOSS Burger, has appointed Ranveer Sabhani as its new Chief Business Officer (CBO).

In his new position, he will assume the responsibility of expanding the company’s operations and spearheading its entry into emerging markets. Collaborating closely with the core leadership team at Impresario, which is headed by Managing Director Riyaaz Amlani, Chief Executive Officer Mayank Bhatt, and Executive Director Arshad Syed, he will play a pivotal role in charting the company’s course.

Bringing more than 16 years of valuable experience in the hospitality sector, Ranveer Sabhani became part of Impresario in 2016. Over the past six years, he has taken charge of Impresario’s South India Business, overseeing a diverse portfolio of more than ten outlets and managing a dedicated team of over 500 professionals, each with unique skill sets.

Prior to his tenure at Impresario, Ranveer Sabhani gained extensive experience working with well-known names in the restaurant industry, including The Oberoi Group and the Taj Group, among others.

Expressing enthusiasm on his new role, Sabhani said, “My journey as Business Head for South India has been incredibly rewarding, and I’m eager to apply the knowledge and experience gained in this new, expanded capacity. Impresario is known for its commitment to consumer-first brand excellence and memorable experiences. I’m eager to lead the charge in furthering our growth and innovation on a broader scale.”

Mayank Bhatt added, “Ranveer has been a devoted hotelier and a key asset to the team, sharing immense passion for the growth of Impresario’s brands. We believe in his vision to scale our flagship brands – SOCIAL, Smoke House Deli, and BOSS Burger – across newer regions in India, tapping newer audiences and inspiring the people-first culture across our organisation.”

Established in 2001, Impresario made its debut in the restaurant industry with its first venture, Mocha – Coffees and Conversations. Presently, the company has grown to encompass a network of more than 60 restaurants spanning across 15 cities in India. Under its umbrella, Impresario boasts a diverse portfolio of brands, ranging from well-established ones like SOCIAL, Smoke House Deli, and Mocha, to unique boutique offerings such as Slink & Bardot and Prithvi Café. Additionally, the company owns and manages dark kitchen brands like BOSS Burger and Lucknowee.

Last November, Impresario Entertainment and Hospitality secured a substantial investment of INR 550 crore ($66.5 million) from the India Resurgence Fund (IRF), a fund backed by Piramal Enterprises Ltd and global private equity major Bain Capital.

As a result of this financial injection, the India Resurgence Fund (IRF) assumed the position of the majority shareholder in Impresario Entertainment. In conjunction with this development, private equity firm L Catterton, which had previously invested in the company for a five-year period, exited its investment.

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Wendy’s unveils exciting ‘Flavour Fresh’ range for Indian palates

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SnackTeam
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Wendy's

Following its acquisition of the master franchise rights for the esteemed Wendy’s hamburger brand earlier this year, Rebel Foods, the world’s largest internet-based restaurant company, has taken a momentous step towards transforming the dining experience for Indian customers.

They’ve unveiled Wendy’s all-new ‘Flavour Fresh’ menu, showcasing an array of burgers, wraps, loaded fries, and nachos.

The launch of the ‘Flavour Fresh’ menu is part of Wendy’s strategic move to extend its customer reach by accommodating a more diverse array of culinary preferences. This bold step positions Wendy’s in the gourmet burger category, setting it apart from the current offerings available in the market.

Customers can now indulge in Wendy’s and its fresh offerings through multiple platforms, such as EatSure and various food delivery services.

Wendy’s has earned a renowned global reputation for its commitment to quality and innovation, solidifying its status as a beloved brand around the world.

Wendy’s is introducing a captivating selection of unique flavor fusions to entice the taste buds of Indian patrons for the very first time. This lineup has been meticulously crafted to cater to the Indian palate, showcasing tantalizing choices like the Nachoburg Cheese Burger, which brings together crispy nachos, zesty salsa, and a velvety jalapeno cheese sauce. Additionally, there’s the Firebolt Tandoori Paneer and Chicken Burger, an inventive blend of tandoori spices within a bun, offering an Indo-Western culinary twist.

Wendy’s, the renowned American burger chain, has a delectable option for cheese aficionados, presenting a fusion of corn and cheese patty, crisp vegetables, a cheese-filled patty, and zesty chipotle sauce, thoughtfully crafted to delight local palates.

In India, Wendy’s has garnered acclaim for its inventive take on classic burgers, introducing distinctive patties complemented by a range of delectable sauces, crisp, garden-fresh vegetables, and plush, top-tier glazed buns, elevating the burger experience to unprecedented levels of excellence.

This latest revelation represents the brand’s second significant announcement, coming after Rebel Foods acquired the exclusive master franchise rights for Wendy’s brick-and-mortar operations in India earlier this year.

In line with their dedication, Rebel Foods also intends to set up approximately 150 conventional physical outlets within the next decade.

“Flavour Fresh is not just another menu addition; it’s a remarkable step towards customer personalization based on the taste buds of our Indian customers. With flavour fresh range we are bringing a new range of delectable flavours to the Indian market that combines global excellence with a local touch. We foresee more growth and many more interesting menus, and campaigns for Wendy’s in the near future. We look forward to embarking on this flavorful journey ahead with this launch” said, Nishant Kedia, Category & Brand Head, Rebel Foods.

Wendy’s currently extends its footprint across over 20 cities in India, boasting a network of 120-plus outlets. Notably, Rebel Foods manages three of these traditional Wendy’s restaurants in the country.

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Himmaleh Spirits unveils farm-to-bottle artisanal gin, honouring Uttarakhand’s rich terroir

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SnackTeam
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Kumaon & I
Kumaon & I

Himmaleh Spirits, the distillery in India dedicated to crafting artisanal spirits with a commitment to traceability, has revealed its first offering: Kumaon & I. This distinctive dry Gin pays homage to the exceptional terroir and flavorful bounty of Uttarakhand’s Kumaon region.

Dedicated to the principles of farm-to-bottle production and sustainable sourcing, Himmaleh Spirits stands as a family-owned, independent artisanal spirits distillery Co-Founded by Ansh Khanna and Samarth Prasad. The company’s mission goes beyond crafting exceptional spirits; it strives to inspire consumers to make conscientious choices by forging a legacy of both exceptional spirits and a profound commitment to social and environmental responsibility. Embracing a hyperlocal ethos, Himmaleh Spirits exclusively collaborates with botanicals sourced from Uttarakhand, fostering sustainable development within the region.

Speaking on the occasion, Ansh Khanna, Co-Founder of Himmaleh Spirits, said, “Having witnessed the incredible wealth of natural resources in India, we decided to delve deeper into using a hyperlocal approach to spirit production. We are thrilled to introduce Kumaon & I, India’s first premium provincial Gin crafted from unique Himalayan botanicals like Timur and Black Turmeric, along with local citrus fruits like Galgal. These ingredients create an earthy essence and an unmistakable mouthfeel that encapsulate the flavors of Uttarakhand.”

“Our vision led us to work closely with Kumaon’s local community of harvesters, foragers, and distillers to highlight the rich indigenous resources of this region. Kumaon & I is our way of celebrating the traditions and culture that unite the Kumaoni community – not just through spirit itself but also through our bottle and label design, which draw inspiration from local art forms,” added Samarth Prasad, Co-Founder of Himmaleh Spirits.

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Canada’s top restaurant chain Moxies debuts in Boston with fresh seafood and inventive cocktails!

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SnackTeam
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Moxies
Moxies

The Canada-based restaurant chain, Moxies, is set to open its first location in Boston’s Seaport District, Massachusetts, on October 5, 2023.

Situated at 899 Congress Street, the brand-new restaurant spans 13,000 square feet over two levels, offering space for over 400 guests.

Moxies president Joanne Forrester said, “We are thrilled to be setting roots in Boston’s Seaport District; its lively neighbourhood and bustling culinary scene make it the perfect destination for Moxies in Boston.

“This new opening represents an opportunity to allow Bostonians to enjoy the fresh handcrafted menu items, exceptional hospitality and a unique dining experience that Moxies is known for.”

The restaurant will provide an extensive selection of fresh seafood choices alongside inventive cocktails.

On its menu, you’ll find a seafood platter highlighting oysters, the signature crab cakes of the brand, and their distinctive tuna sushi stack.

At Moxies’ latest venue, guests can also enjoy a range of steak choices, such as marinated sirloin steak bites served with horseradish aioli.

Additionally, the restaurant will present chipotle mango chicken to its patrons, seasoned with a house-made chipotle blend and served with fresh avocado.

Alongside its diverse menu, the new venue will provide patrons with artisanal cocktails, featuring selections like the Fusion Fashion, Seaport Margarita, Hugo Spritz, and Passionfruit Ranch Water.

Moxies Boston Seaport owner Mike Nezny said, “This highly anticipated restaurant launch will be perfect for all guests, whether it’s for after-work drinks, date night, or to catch the latest sports game. Whatever the occasion, Moxies is guaranteed to offer an unforgettable experience.

“The entire team is looking forward to welcoming guests and becoming a beloved dining destination for proud Bostonians and visitors alike.”

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Boisson secures $5 Million investment from Convivialite Ventures and appoints Sheetal Aiyer as new CEO for expansion and innovation

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SnackTeam
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Sheetal Aiyer
Boisson has introduced Sheetal Aiyer as the newly appointed CEO of the company

Boisson, a non-alcoholic beverage retailer based in the United States, has secured a $5 million bridge investment from Convivialite Ventures, the venture capital division of Pernod Ricard, along with participation from Connect Ventures.

These funds will bolster Boisson’s efforts in expanding both locally and globally, forging new partnerships, and expanding its product offerings. The company aims to establish itself as a pioneering force in its category, serving as a prominent omni-channel platform for both suppliers and customers, as stated by the company.

Furthermore, Boisson has introduced Sheetal Aiyer as the newly appointed CEO of the company.

“Since day one, Boisson’s mission has been to bring elevated non-alcoholic offerings to the masses, and we are excited to use this new investment to continue expanding our store footprint and product assortment,” said Nick Bodkins, founder and president of Boisson. “Further, I am thrilled to pass the CEO baton over to Sheetal at this pivotal time as we continue to lead the category forward and normalise non-alcoholic drinking within our culture.”

Aiyer has a track record of holding key roles, including President, Chief Operating Officer, and General Counsel, across several brands and organizations in the consumer packaged goods sector.

As the Founder and principal of Vik Charles Consulting, Aiyer has played a pivotal role in the growth of several companies, including Cardinal Spirits, Eureka Heights Brewing Company, Sixpoint Brewery, and Marie Veronique skincare, assisting them in their expansion efforts.

Boisson has indicated that this executive transition is taking place during a period of substantial growth, and Sheetal’s extensive executive experience will steer the company through the upcoming expansion phase. Concurrently, Bodkins will retain responsibility for overseeing Boisson’s long-term vision and exploring fresh international business prospects.

“I’m grateful for the opportunity to lead what is already the pre-eminent tastemaker and omni-channel platform for the non-alcoholic space, and believe the opportunities ahead for Boisson are profound,” Aiyer shared. “I’m thankful for Nick’s thought leadership and vision, and look forward to working alongside him and the rest of the team to continue evolving the way the world drinks.”

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ZenB breaks into the snacking market with delicious and healthy cracker crisps

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SnackTeam
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ZenB Cracker Crisps
ZenB Cracker Crisps

ZenB, the plant-based food company, has broadened its product range by venturing into the snacking market with its newest innovation: ZenB Cracker Crisps, crafted using yellow peas as a key ingredient.

These baked crackers are characterized as a light and flaky snack that’s not only delicious but also health-conscious. They’re crafted from straightforward plant-based components such as olive oil and seasonings, all combined with the foundation of yellow peas.

ZenB Cracker Crisps are entirely free of gluten and grains, presenting a snack that’s both nutritious and accommodating. Each serving of 27 crackers provides an impressive 5g of protein and 3g of dietary fiber. The brand explained that it diversified its range of whole food options by introducing snacks in response to consumer demands. Research conducted by the Louisiana State University Agricultural Center revealed that over 90% of adults in the United States consume one or more snacks daily.

Presently accessible for online purchase, these Cracker Crisps are now part of the brand’s existing product lineup. This selection includes their yellow pea pasta, which you can find at select US retailers such as Sprout Farmers Market and also on Amazon.

Hugo Pérez, chief storyteller at ZenB, said, “At ZenB, we know that people are looking to break their cracker boredom with bold tastes, amazing textures and exciting flavour pairings”.

He added, “With the launch of ZenB Cracker Crisps, ZenB will be delivering on these needs as we boldly venture into the snack category with highly crave-able, better-for-you options”.

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