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Swiggy SteppinOut’s Founder Safdhar Adoor joins VRO Hospitality

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SnackTeam
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Safdhar Adoor
Safdhar Adoor

Safdhar Adoor, the Founder and Director of Swiggy SteppinOut, has joined VRO Hospitality, India’s fast-growing F&B fine dining chain, as Co-Founder and Director.

Safdhar is a seasoned entrepreneur with over 10 years of experience in the F&B industry. Safdhar had Co-Founded SteppinOut, one of India’s largest event management companies that offers experiences to people, in 2014, and saw the successful acquisition of it twice in a span of just two years, first in 2020 by Dineout, a division of Times Internet, and again subsequently in 2022 by Swiggy. 

For Safdhar, 30, joining VRO Hospitality is like a homecoming of sorts as he had founded the group in 2018 with his two friends Dawn Thomas and Sharath Rice before moving out with SteppinOut in 2020. 

Safdhar’s addition will bolster VRO’s leadership at a time when the group is aggressively chasing expansion and growth in newer markets. The Bengaluru-headquartered group has already expanded in newer markets like Mumbai, Kolkata, Goa, Kochi, Hyderabad, Chennai, and Ooty in the last 12-18 months as it prepares to become a pan-India brand. Safdhar will be tasked to increase the entertainment quotient across VRO Hospitality’s brands and craft specially curated events to offer a superlative experience to connoisseurs. 

“We are delighted to have Safdhar in the fold at a critical juncture for VRO Hospitality,” said Dawn Thomas, CEO & Co-Founder of VRO Hospitality. “We are in the middle of an aggressive expansion plan across key markets of the country aimed at growth and profitability. Being an integral part of VRO Hospitality, Safdhar’s addition in the leadership will provide us with strategic guidance towards that direction.”

Sharath Rice, Director and Co-Founder, VRO Hospitality added, “We are extremely excited to have Safdhar back in VRO. His role as a key strategic thinker will bolster our growth roadmap as we move into newer markets with our aggressive expansion plan.” 

In his new role, Safdhar will be responsible for driving VRO’s growth strategy, as well as overseeing the group’s operations and marketing. He will also play a key role in the development of new brands and concepts for VRO.

“I am extremely excited to be back in VRO Hospitality at a time when the group is looking at an exciting phase ahead,” said Safdhar. “Leading the group’s journey on road to growth and profitability will be an exciting task for me as we explore new markets and newer revenue models.”

VRO Hospitality owns some upscale lounges and restaurants across Bengaluru, Mumbai, Goa, Kochi, Kolkata, Hyderabad, and Ooty. Some of their brands include Badmaash Lounge, Mirage, Plan B, Taki Taki & Cafe Noir. VRO is on an expansion drive nationally and internationally with brands such as Badmaash, Cafe Noir and Taki Taki being the pioneers in pitching the VRO flag in uncharted territories. 

With nine brands which include Hangover, Badmaash, Taki Taki, Cafe Noir, Mirage, Nevermind, Plan B, One night in Bangkok, Tycoons & Holy Doh at Bangalore, Ooty, Mumbai, Kochi, Kolkata & Hyderabad summing up to over 40 outlets, VRO has established a diverse range of premium brands.   Each brand has been meticulously crafted with a beautiful storyline woven throughout every aspect of the brand, including food, beverages, ambience, events, and other experiences.

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Sip Healthier: How Knack’s Innovative Approach is Changing Beverage Consumption

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SnackTeam
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Knack

In the world of entrepreneurship, success often hinges on a combination of passion, experience, and a keen understanding of market needs. For Rounaq Sodhi and Animesh Mishra, the Co-Founders of Knack, their journey into the realm of beverage innovation is driven by a shared commitment to transforming the way people consume beverages in their daily lives. With decades of collective experience in the beverage industry, they embarked on a mission to create a new-age brand that offers not only great taste but also guilt-free, health-conscious choices for consumers.

Rounaq Sodhi, the Founder of Knack, boasts an impressive 17-year career in the beverage sector, having worked with industry giants like Sab Miller, Carlsberg, and Red Bull. His journey began from the very bottom, working his way up the corporate ladder, gaining invaluable insights into sales, marketing, and key account management. This remarkable journey culminated in his decision to become an entrepreneur, driven by a burning desire to create a beverage brand that addressed the evolving preferences of consumers.

Co-Founder Animesh Mishra, with 15 years of experience in renowned companies such as Pepsico, Bacardi, and Walmart, adds a unique blend of expertise to Knack. His background in microbiology and food technology, combined with his passion for developing innovative food and beverage products, perfectly complements Rounaq’s vision for the brand.

Rounaq Sodhi and Animesh Mishra, the Co-Founders of Knack
The Birth of Knack: A Response to Changing Consumer Behavior

Knack’s inception is rooted in a deeply personal and socially relevant story. The catalyst for the venture was Rounaq’s own family experience. His son’s sensitive throat prompted his family to challenge him to create a beverage that would be safe for children with similar issues. This personal journey, coupled with the changing landscape of consumer preferences, set the stage for Knack’s emergence.

The COVID-19 pandemic further influenced their decision. During the pandemic, herbal concoctions and natural remedies like “kadha” gained popularity for their immune-boosting properties. Rounaq recognized that consumers were becoming increasingly health-conscious, seeking beverages that were both refreshing and nourishing. Inspired by this trend and the success of Indian herbal ingredients in beverages, he took the leap to start Knack.

Knack’s Solution: Quality Beverage for All

At its core, Knack is driven by a commitment to provide a “Quality Beverage for All.” The brand aims to redefine the beverage market by offering clean-label products that deliver the same great taste as traditional drinks but without preservatives and excess sugar. Their tea and herb-based ingredients not only reduce sugar content but also extend shelf life naturally.

Beverages and desserts, often associated with guilty pleasures, are integral to daily life for many. Knack’s innovative approach focuses on making these indulgences both tasty and healthy. By reducing sugar levels from the standard 12% to a more moderate 8%, Knack’s beverages offer a more balanced and refreshing alternative.

The Evolution of Knack: From Concept to Growing Business

Launched in 2023 with just two passionate individuals and no physical office, Knack has rapidly evolved. Their journey began by sampling products at events and gradually expanding into schools. The positive response led to the activation of their products in various sales channels, including schools, cafes, cloud kitchens, restaurants, direct-to-consumer platforms, and premium retail stores like Nature’s Basket.

Knack’s commitment to innovation is evident in their ongoing research and development efforts. With their next-generation beverage category on the horizon, featuring herbal and floral blends, the brand is poised for further growth. They are also focusing on the hydration sector as part of their expansion strategy.

The Market and Impact of Knack:

Knack envisions serving consumers across all age groups, offering guilt-free beverages that cater to diverse tastes and preferences. With 30-40% less sugar than most popular beverages and natural herbal ingredients, Knack’s products appeal to a wide demographic.

The brand’s omni-channel approach encompasses QSRs, hotels, cafes, modern retail, airports, cinemas, schools, and colleges. Knack’s recent introduction of PET bottles has also opened doors to e-commerce channels.

Overcoming Challenges and Adapting to Change:

Every entrepreneurial journey comes with its set of challenges, and Knack is no exception. One major hurdle faced by the brand is logistical issues related to glass bottle distribution across India. Despite these obstacles, Knack remains committed to overcoming logistical challenges and expanding its reach.

While Knack started its journey post-COVID, the pandemic has left a lasting impact on its approach. It reinforced the importance of providing beverages that consumers can consume without reservations about their health. The pandemic also highlighted the significance of e-commerce and cloud kitchens, which have become integral to Knack’s business strategy.

Additionally, the founders recognize the importance of raising funds for growth, and they plan to do so strategically in the future. As a bootstrapped company, they have learned to navigate challenges and grow according to their business plan.

The Future: Changing Lives One Sip at a Time

Knack’s vision is clear—to improve the quality of life by offering better, guilt-free beverage choices that bring joy and purpose to consumers. Their mission is to craft innovative products that fulfill lifestyle needs while becoming the leading brand in the new-age beverage category.

Rounaq Sodhi’s extensive career in the beverage industry, particularly his experience with Red Bull’s entry into India, has equipped him with the knowledge and confidence to create and grow a new brand successfully. The lessons learned along the way have helped identify gaps in the market and inspire the creation of Knack.

In a world where consumers are increasingly health-conscious and discerning about their choices, Knack’s commitment to quality, natural ingredients, and great taste positions it as a transformative force in the beverage industry. With a bright future ahead, Knack is well on its way to changing the way we all sip, savor, and enjoy our beverages.

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Savoring Success: Building a Mobile-Centric Strategy to Boost Food Brand Engagement

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SnackTeam
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Mobile-Centric Strategy

In the ever-changing world of the food sector, success frequently depends on more than simply a great product. Consumers nowadays are more connected than ever before, and they want more than simply food – they want an experience. To compete in this competitive climate, food firms must embrace a mobile-centric strategy that not only satisfies appetites but also engages and keeps customers. 

The Mobile Revolution in the Food Industry

Mobile devices have become an integral part of our lives, transforming the way we access information, make decisions, and interact with businesses. The food industry is no exception to this trend, as mobile technology has opened up a world of opportunities for food brands to connect with their customers. From mobile apps to social media, food brands can now reach their target audience in real-time, creating a dynamic relationship that extends beyond the dining table.

Enhancing the Customer Experience

One of the key benefits of a mobile-centric strategy is the ability to enhance the customer experience. Mobile apps, for example, allow food brands to offer personalized recommendations, loyalty rewards, and exclusive promotions. By leveraging data analytics, brands can gain insights into customer preferences, enabling them to tailor their offerings to individual tastes. This not only increases customer satisfaction but also fosters brand loyalty.

Additionally, mobile apps enable customers to place orders with ease, whether for dine-in, takeout, or delivery. This convenience factor is crucial in a fast-paced world, where consumers seek efficiency and simplicity in their dining experiences. Brands that prioritize a seamless mobile ordering process are more likely to win the hearts (and stomachs) of customers.

Building a Strong Social Media Presence

In the age of social media, food brands have a unique opportunity to engage with their audience on a personal level. Platforms like Instagram, TikTok, and Facebook provide a visually stimulating canvas for showcasing delicious dishes and connecting with food enthusiasts. Successful food brands leverage these platforms to share behind-the-scenes glimpses of their kitchens, interact with customers through live streams, and even run interactive contests or challenges.

User-generated content is another powerful tool in the mobile-centric strategy. Encouraging customers to share their dining experiences on social media with branded hashtags can create a sense of community and excitement around a food brand. It also serves as authentic social proof, influencing others to try out the brand’s offerings.

Embracing Technology for Sustainability

Sustainability is a growing concern among consumers, and food brands can use mobile technology to showcase their commitment to eco-friendly practices. Mobile apps can include sections dedicated to sharing information about sourcing, packaging, and waste reduction efforts. Brands that prioritize sustainability can connect with like-minded customers and earn their trust and loyalty.

Staying Ahead of the Curve

As technology continues to evolve, it’s crucial for food brands to stay ahead of the curve. Augmented reality (AR) and virtual reality (VR) experiences are emerging as exciting possibilities for engaging customers. Imagine a mobile app that allows customers to virtually explore a restaurant’s menu or even take a virtual tour of the kitchen. These innovations can provide immersive experiences that set a brand apart from the competition.

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Brand Image Mastery: Techniques for Shaping Perceptions and Building Trust

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SnackTeam
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Brand Image

In the business world, a brand’s image is analogous to its personality—how it presents itself to the world, how consumers perceive it, and, ultimately, how it creates trust. The skill of mastering brand image is a cornerstone of success in today’s competitive market.

A brand’s image is not just a logo or a catchy slogan; it’s the sum of all the interactions and experiences a customer has with that brand. It’s what sets the brand apart in a crowded marketplace and influences consumer choices. Here’s why it matters:

1. Trust and Loyalty

Consumers are more likely to trust and remain loyal to brands with a positive image. Trust is the foundation of long-lasting customer relationships.

2. Differentiation

In a sea of similar products or services, a strong brand image helps a business stand out. It creates a unique identity that resonates with customers.

3. Emotional Connection

A compelling brand image can evoke emotions, fostering a deeper connection with customers. This connection goes beyond rational factors like price or features.

4. Perceived Value

A positive brand image can justify premium pricing. Customers are often willing to pay more for products or services associated with trusted brands.

Techniques for Brand Image Mastery

Creating and maintaining a powerful brand image is an ongoing process. Here are some key techniques to consider:

1. Define Your Brand Persona

Start by defining your brand’s personality. Is it fun and playful, serious and professional, or somewhere in between? Understanding your brand’s persona is essential for shaping its image.

2. Consistency is Key

Consistency in branding is critical. From your logo and color scheme to your messaging and tone, ensure that all brand elements align and convey a cohesive image.

3. Storytelling

Tell your brand’s story in a way that resonates with your audience. Use storytelling to humanize your brand, making it relatable and memorable.

4. Customer-Centricity

Put the customer at the center of your brand image strategy. Understand their needs, values, and aspirations, and tailor your messaging accordingly.

5. Visual Identity

Invest in a visually appealing and distinctive brand identity. Your logo, design elements, and imagery should reflect your brand’s persona and resonate with your target audience.

6. Quality and Consistency

Deliver consistent quality in your products or services. This reinforces a positive brand image and builds trust.

7. Transparency

Transparency builds trust. Be open and honest with your customers, especially when addressing issues or challenges.

8. Community Engagement

Engage with your community and target audience. Participate in events, support causes, and create opportunities for meaningful interactions.

9. Feedback and Adaptation

Regularly gather feedback from customers and adapt your brand image strategy as needed. Stay agile and responsive to changing consumer preferences.

Case in Point: Apple Inc.

Apple Inc. provides an excellent example of brand image mastery. The company’s brand is synonymous with innovation, simplicity, and design excellence. Apple’s sleek product design, minimalist marketing, and commitment to user-friendly technology have shaped a powerful brand image that resonates with consumers worldwide.

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Sustainable Storytelling: Engaging Audiences and Driving Conversions

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SnackTeam
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Sustainable storytelling

Sustainability is more than a phrase in today’s more mindful society; it represents a fundamental shift in consumer expectations and company practises. As businesses negotiate this new terrain, they learn that sustainable storytelling benefits not only the environment but also their financial line.

Consumers are becoming increasingly aware of the environmental and social impacts of their choices. They are seeking brands that align with their values and contribute positively to the world. This shift in consumer consciousness has given rise to sustainable storytelling—a powerful way for brands to connect with their audience on a deeper level.

What Is Sustainable Storytelling?

Sustainable storytelling is more than just marketing; it’s a narrative that weaves sustainability into a brand’s identity and mission. It goes beyond greenwashing and focuses on genuine commitments to environmental and social responsibility. Here’s why it matters:

1. Authenticity

Today’s consumers are discerning. They can spot insincere attempts at green marketing from a mile away. Sustainable storytelling requires authenticity and a genuine commitment to sustainable practices.

2. Emotional Connection

Storytelling has always been about creating emotional connections. Sustainable storytelling leverages this power to evoke emotions like empathy, hope, and inspiration by highlighting a brand’s efforts to make a positive impact.

3. Brand Loyalty

Brands that prioritize sustainability not only attract new customers but also foster brand loyalty. When consumers align with a brand’s values, they are more likely to become repeat customers and brand advocates.

Sustainable Storytelling in Action

Let’s look at some key elements of sustainable storytelling:

1. Transparency

Transparency is the cornerstone of sustainable storytelling. Brands must be open about their sustainability initiatives, from sourcing ethical materials to reducing carbon emissions.

2. Impactful Initiatives

Highlight the tangible ways in which your brand is making a difference. Whether it’s reducing plastic waste, supporting local communities, or championing renewable energy, showcase your impact.

3. Human Stories

Humanize your brand’s sustainability efforts by sharing stories of the people behind the scenes. This might include employees, artisans, or community members who benefit from your initiatives.

4. Visual Content

Visual storytelling is incredibly effective. Use compelling visuals, such as videos and infographics, to illustrate your sustainability journey and its impact.

5. Consumer Involvement

Empower your audience to be part of the sustainability story. Encourage them to take actions like recycling, supporting eco-friendly products, or participating in charitable initiatives.

Benefits of Sustainable Storytelling

The advantages of sustainable storytelling are manifold:

1. Engagement

Sustainable stories resonate with consumers on a personal level, fostering deeper engagement.

2. Trust

Transparency and authenticity build trust with consumers, which is essential for brand credibility.

3. Competitive Edge

Brands that embrace sustainable storytelling gain a competitive edge in a crowded marketplace.

4. Conversion

Engaged and trusting consumers are more likely to convert, whether it’s making a purchase, signing up for a newsletter, or advocating for the brand.

Challenges and Considerations

While sustainable storytelling offers numerous benefits, it’s not without challenges:

1. Consistency

Sustainability is a long-term commitment. Brands must demonstrate consistency in their efforts over time.

2. Accountability

Brands must be prepared for scrutiny. Consumers, especially those passionate about sustainability, may hold brands accountable for their claims.

3. Education

Some consumers may not fully understand sustainability issues. Brands can use storytelling to educate and raise awareness.

Sustainable storytelling is not just a trend; it’s a shift in how brands communicate and connect with their audience. It’s about weaving sustainability into the fabric of a brand’s identity and mission, creating authentic narratives that resonate with conscious consumers. Brands that embrace sustainable storytelling can engage their audiences on a profound level, foster trust and loyalty, and ultimately drive conversions. In the era of sustainability, it’s no longer enough for brands to tell stories; they must tell stories that matter.

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Data-Driven Discovery: Leveraging Analytics to Decode Consumer Behavior

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SnackTeam
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Analytics

In the digital age, data is the currency that fuels business decisions. With every click, purchase, and interaction, consumers leave a trail of valuable information. Leveraging advanced analytics, businesses can decode this data to gain profound insights into consumer behavior.

Every time a customer interacts with a brand—whether it’s browsing a website, making a purchase, or engaging on social media—data is generated. This data holds the keys to understanding consumer preferences, habits, and motivations. Here’s how analytics is unlocking the potential of this data goldmine:

1. Customer Segmentation

One-size-fits-all marketing is a thing of the past. Analytics enables businesses to segment their customer base into distinct groups based on demographics, behavior, and preferences. This segmentation allows for highly targeted marketing efforts.

2. Predictive Analytics

Predictive analytics uses historical data to forecast future behavior. For instance, it can predict which customers are likely to churn or which products a customer is likely to purchase next. This allows businesses to proactively address issues and seize opportunities.

3. Personalization

Data-driven personalization tailors content, recommendations, and offers to individual consumers. This level of personalization can significantly enhance the customer experience and drive conversions.

4. Behavior Analysis

Analytics tools can track and analyze user behavior on websites and apps. This data reveals insights such as which pages are most visited, how long users stay on a page, and where they drop off in the conversion funnel.

5. A/B Testing

A/B testing involves comparing two versions of a webpage or marketing campaign to see which performs better. Analytics provides the data to determine which changes lead to improved outcomes.

6. Attribution Modeling

Attribution modeling helps businesses understand the customer journey by assigning value to various touch points along the path to conversion. It clarifies which marketing channels are most effective in driving conversions.

7. Real-Time Insights

Real-time analytics provides up-to-the-minute data on customer interactions. This enables businesses to make immediate adjustments to marketing strategies or respond to customer inquiries promptly.

Benefits of Data-Driven Discovery

The advantages of data-driven discovery are substantial:

1. Informed Decision-Making

Data-driven insights empower businesses to make decisions based on evidence rather than guesswork.

2. Improved Efficiency

Targeted marketing efforts and resource allocation lead to improved efficiency and cost savings.

3. Enhanced Customer Experience

Personalized experiences resonate with customers, leading to increased loyalty and satisfaction.

4. Competitive Advantage

Brands that harness data-driven insights gain a competitive edge by staying ahead of market trends and customer preferences.

Challenges and Considerations

Despite the benefits, data-driven discovery comes with challenges:

1. Data Privacy

Collecting and using customer data raises ethical and legal considerations. Brands must prioritize data privacy and comply with regulations.

2. Data Quality

The accuracy and cleanliness of data are critical. Inaccurate or incomplete data can lead to flawed insights.

3. Talent and Technology

Effective data analysis requires skilled professionals and robust analytics tools. Businesses must invest in talent and technology to leverage data effectively.

Data-driven discovery is not a buzzword; it’s a fundamental shift in how businesses operate. By harnessing the power of analytics, brands can unravel the mysteries of consumer behavior, tailor their strategies, and create more meaningful and impactful customer experiences. As technology continues to advance, the potential for data-driven discovery is limitless. However, brands must tread carefully, ensuring that data collection and usage align with ethical standards and respect customer privacy. In this age of data abundance, the true winners are those who can transform data into actionable insights that drive growth and success.

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Harnessing User Creativity: A Guide to Building Authentic Content from Your Community

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SnackTeam
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User-Generated Content

The customer journey does not finish at the moment of purchase in today’s business landscape; it is only the beginning. Keeping people engaged and satisfied after they’ve made a purchase is an important part of developing long-term connections and maintaining brand loyalty. In this article, we will look at the methods and techniques that businesses can use to guarantee that the post-purchase journey is as engaging and pleasurable as the initial purchasing experience.

The Era of User-Generated Content

User-generated content has risen to prominence for several reasons. It’s seen as more authentic and trustworthy than brand-generated content, it’s often more cost-effective, and it leverages the creativity and enthusiasm of your community. Here’s how businesses can make the most of it:

1. Empower Your Community

Start by creating an environment that encourages and empowers your community to share their creativity. Establish clear guidelines and a code of conduct to ensure that user-generated content aligns with your brand values and message.

2. Leverage Social Media Platforms

Social media platforms are a goldmine for UGC. Encourage users to share their experiences, stories, and creations related to your brand or products. Use branded hashtags to collect and curate UGC easily.

3. Run Contests and Challenges

Contests and challenges are an excellent way to inspire user creativity. Ask your community to submit content around specific themes, and reward the best submissions with prizes, recognition, or exclusive access.

4. Curate and Showcase UGC

Regularly curate and showcase user-generated content on your website, social media, or marketing materials. Highlighting user stories and experiences not only amplifies their voices but also builds trust and authenticity.

5. Engage and Interact

Don’t just passively collect UGC—actively engage with it. Like, comment, and share user-generated content to show appreciation and create a sense of community. Encourage discussions and conversations around the content.

6. Provide Tools and Resources

Offer your community the tools and resources they need to create quality content. This might include templates, design guides, or even dedicated content creation apps.

7. Tell User Stories

Share user stories and testimonials as part of your marketing strategy. Let your community members share their journeys and how your brand or products have made a positive impact on their lives.

8. Address Concerns and Feedback

Listen to user concerns and feedback related to your brand or products. Actively address issues and make improvements based on community input. This not only shows responsiveness but also fosters a sense of ownership.

9. Monitor and Moderate

While UGC can be a powerful asset, it’s essential to monitor and moderate content to ensure it aligns with your brand’s values and standards. Use moderation tools to filter out inappropriate or irrelevant content.

10. Legal Considerations

Understand the legal aspects of user-generated content, including copyright and privacy issues. Clearly communicate how you intend to use UGC and obtain proper permissions when necessary.

The Value of Authenticity

User-generated content is more than just a marketing tool; it’s a testament to the authenticity of your brand and the trust you’ve built within your community. When harnessed effectively, UGC can be a dynamic force that fuels engagement, strengthens relationships, and amplifies your brand’s story through the voices of those who matter most—your customers.

In conclusion, user-generated content is a potent resource that businesses can use to create a deeper connection with their audience and foster authentic engagement. By empowering your community, showcasing their creativity, and actively participating in the conversation, you can harness the power of user-generated content to drive brand authenticity and success.

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Snitch gears up for market expansion with Aniket Singh as new Chief Business Officer

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SnackTeam
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Aniket Singh
Aniket Singh

Snitch, a prominent direct-to-consumer (D2C) men’s fashion brand, is pleased to announce the appointment of Aniket Singh as the company’s new Chief Business Officer. In this role, Aniket will be responsible for spearheading Snitch’s strategic initiatives to drive sustainable growth and operational efficiency. With his rich and diverse experience across industries, Aniket brings with him extensive knowledge in scaling businesses and fostering operational excellence.

Over the past two quarters, Snitch has achieved remarkable growth milestones and is steadily progressing toward reaching an Annual Recurring Revenue (ARR) of 250 crores. Since its establishment in 2019, the brand has maintained a steadfast commitment to expanding its leadership position, thereby unlocking substantial opportunities within the Indian direct-to-consumer (D2C) market. Aniket will harness his expertise to advance Snitch’s mission of delivering top-tier fashion products directly to consumers, all the while crafting an unforgettable shopping journey.

Aniket comes aboard Snitch following his highly successful tenure as the driving force behind B2B operations at Dunzo, a renowned player in the quick commerce and logistics industry. Before his role at Dunzo, Aniket led the revenue function at Treebo, a hotel aggregator, and co-founded Scholr, an Ed-tech startup that was acquired by Byju’s, a prominent educational technology firm, in 2020.

Commenting on the same, Siddharth Dungarwal, Founder, Snitch said “We are happy to have Aniket Singh on aboard, as the new Chief Business Officer at Snitch. His impressive track record in driving growth and optimizing operations for start-ups has been instrumental to further propel Snitch’s growth trajectory. As we have extensive expansion plans pertaining to retail, products, team, and marketing targeting the end of FY 2023- 24, we anticipate his expertise to continue to foster the acceleration chart for Snitch. His wealth of experience in scaling businesses, combined with his deep understanding of customer needs, make him a valuable addition to the Snitch team.”

Aniket Singh expressed his enthusiasm for joining Snitch, stating, “I am thrilled to join the fastest emerging D2C start-up. I am excited to contribute my experience in scaling businesses to drive the next phase of Snitch’s growth. Together, we will continue to push boundaries and set up new benchmarks for the business.”

Established in 2019, Snitch is a men’s D2C fashion brand that specializes in creating sustainable and thoughtful collections inspired by the latest trends. Additionally, Snitch Plus offers a collection of plus-size fashion, empowering men of all sizes to make a bold fashion statement and amplify their personalities through the transformative influence of clothing. The brand boasts an extensive range of everyday style essentials, encompassing formal attire, partywear, leisurewear, athleisure, and much more.

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Auric launches revolutionary ‘POOP EASY’ tablets to transform digestive health

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SnackTeam
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Auric POOP EASY
Auric POOP EASY

In a groundbreaking development for digestive health, Auric, a leading wellness brand, has launched its innovative “POOP EASY” effervescent tablets designed to combat constipation and promote efficient waste removal. Founder Deepak Agarwal shared the exciting news on LinkedIn, highlighting the product’s potential to bring relief and improved well-being to countless individuals grappling with digestive issues.

In today’s fast-paced world, maintaining healthy bowel hygiene has become a challenge due to factors such as outside food consumption, reliance on packaged foods, inadequate fiber intake, and irregular sleep patterns. Recognizing the prevalence of these issues among friends, family, and colleagues, Auric identified an opportunity to address a problem often overlooked in mainstream discussions.

Constipation, characterized by having fewer than three bowel movements per week, affects a significant portion of the population. While the frequency and schedule of bowel movements may vary from person to person, regularity and predictability are key indicators of good internal health.

Auric’s journey to create an effective constipation relief solution began with extensive keyword research, focusing initially on Triphala—a traditional Ayurvedic remedy made from three fruits: Amla, Bhibhitaki, and Haritaki. The impressive search volume for Triphala and its widespread use piqued the team’s interest.

Moving forward, Auric explored the benefits of Isabgol, also known as Psyllium Husk—an age-old source of dietary fiber known to add bulk to stool and facilitate easier elimination.

A surprising turn in their research came when they discovered the utility of castor oil, particularly during pregnancy, where it’s used to induce contractions in the same muscle responsible for pushing out stool.

However, Auric’s vision extended beyond conventional remedies. The team sought to create a product that not only combined the benefits of these natural ingredients but also offered instant relief. That’s when they unearthed the Ayurvedic wonder, Senna Leaves—a natural ingredient known for its fast-acting effects on constipation.

Auric’s formulation harnesses the power of these natural ingredients to provide a smoother and more satisfying bathroom experience, ultimately promoting overall well-being. Rooted in the principles of Ayurveda, each tablet contains carefully selected components that work in harmony to support digestive health, aiming to restore balance and vitality to everyday life.

The launch of “POOP EASY” signifies a significant step forward in digestive health solutions, promising individuals a natural, effective, and convenient way to manage constipation. With Auric’s commitment to combining modern science with time-tested Ayurvedic wisdom, these effervescent tablets offer hope for a happier, more comfortable life for all.

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Domino’s Pizza teams up with Microsoft to harness AI for enhanced customer service and store operations

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SnackTeam
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Domino’s Pizza has collaborated with Microsoft to create a generative AI assistant aimed at enhancing both store operations and customer service.

The pizza franchise intends to utilize Microsoft Cloud and the Azure OpenAI Service to further streamline the ordering process.

Domino’s chief technology officer Kelly Garcia said, “We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes.

“Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences while supporting our corporate stores, franchisees and their respective team members with tools to make store operations more efficient and reliable.”

As part of this fresh partnership, Domino’s and Microsoft will establish an Innovation Lab dedicated to accelerating the development and deployment of smart store and ordering innovations to market.

The collaborating entities emphasized their dedication to responsible AI practices aimed at safeguarding customer data and privacy.

Domino’s intends to initiate a pilot of the novel generative AI-based technology at its stores in the coming six months.

According to the company, the generative AI assistant, equipped with predictive capabilities, can aid in streamlining pizza production and quality monitoring.

Microsoft global retail, consumer goods and gaming industries corporate vice-president Shelley Bransten said, “As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience.

“Through our strategic partnership, Domino’s continues to be a customer-first leader in the quick service restaurant industry.

“There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees and employees.”

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