Elda Health reimagines women’s wellness with new menopause-specific products

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October 9, 2023

Elda Health has just unveiled an array of thoughtfully curated products tailored specifically for women. This strategic move marks a notable transformation for the company, shifting its focus from a service-oriented organization to becoming a comprehensive, all-encompassing hub for women’s overall wellness.

Elda’s recently introduced product line has undergone meticulous development by a team of experts specializing in menopause, led by Dr. Ameya Kulkarni, Co-founder and Gynecologist, along with Vandita Srivastava, a seasoned professional boasting more than three decades of experience in the Natural Product Industry. Vandita has held key positions at renowned companies including Dabur, Lupin, Indigene, Praj, Omniactive, and QCS. Elda’s product range has been thoughtfully designed to address the challenges of midlife and menopausal symptoms while improving the overall quality of life for women in India.

Menopause, an unavoidable stage in a woman’s life, doesn’t have to be an intimidating ordeal. Yet, as women go through the substantial changes that accompany menopause, they often confront a variety of physical and emotional hurdles. These hurdles include hot flashes, night sweats, mood swings, fatigue, and concerns related to skin and hair health. Elda’s product line is carefully crafted to offer relief and assistance throughout the menopausal journey.

The product lineup consists of Menopause Balance+, SleepCare, MenoShine, and UTI Protekt. Formulated using natural ingredients, these products are specifically designed to empower women to confidently embrace the transformative aspects of menopause with grace.

Ameya Kulkarni-Kanakiya, Co-Founder of Elda Health said, “Elda’s expansion into curated products represents a pivotal milestone in our mission to empower women through every phase of life. We have harnessed the synergy of nature and science to formulate products that offer tangible solutions for women experiencing menopause. Elda’s vision extends beyond symptom alleviation; it revolves around embracing this new life phase with confidence, resilience, and a profound sense of empowerment.”

Elda holds a steadfast belief in the power of nature, placing its trust in carefully chosen, top-tier natural ingredients that prioritize both safety and efficacy. Every product undergoes stringent clinical testing to guarantee both safety and effectiveness, offering consumers a sense of assurance. Acknowledging that each woman’s path through menopause is distinct, Elda’s product range provides customers with the freedom to select products customized to their individual needs and preferences.

Dedicated to improving the quality of life for women in India, Elda aims to redefine menopause, turning it into a period of empowerment and rejuvenation.

Livpure joins forces with Sachin Tendulkar to unveil innovative Copper Water Purifier

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October 9, 2023

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Livpure is unveiling a captivating television advertisement featuring the legendary Sachin Tendulkar, who serves as the brand ambassador. In this advertisement, Sachin Tendulkar introduces the groundbreaking Platino Copper Water Purifier. This TV commercial not only emphasizes Livpure’s dedication to providing clean and pure drinking water but also highlights the remarkable environmental benefits of the advanced RO technology integrated into the Platino Copper Water Purifier, which has the potential to conserve up to 20,000 liters of water annually.

Scheduled for its debut on October 1st, perfectly timed with the arrival of the festive season, this advertisement promises cleaner, safer, and more sustainable water solutions for everyone. The Platino Copper Water Purifier boasts an impressive 8-stage filtration system that can purify water from any source, ensuring that superior, drinkable water is readily available in your home. Furthermore, this innovative water purifier offers customizable dispensing options for glasses, bottles, and more, along with an ample 8.5-liter storage capacity and an insect-proof water tank to enhance safety.

Livpure has made a deliberate decision to air the TVC on multiple platforms in order to ensure it reaches a diverse and extensive audience. Audiences can catch the TVC on a range of channels including Hindi News, Hindi Movies, English News, as well as regional channels in Maharashtra, West Bengal, Orissa, and Andhra Pradesh/Telangana. Moreover, the television commercial will also be accessible for streaming on well-known OTT platforms such as Sony Liv, Jio Cinema, and MX Player.

As the festive season rapidly approaches, Livpure is poised for an enthusiastic reception from viewers and a notable surge in sales. The TVC’s compelling message seamlessly resonates with the festive ambiance, rendering it a timely and purposeful selection for consumers who aspire to enhance their lives and safeguard their dear ones.

Rakesh Kaul, Managing Director of Livpure said, “At Livpure, we firmly believe that access to clean and safe drinking water is not just a convenience but a fundamental right for every individual. Our mission has always been twofold: to provide cutting-edge water purification technology that ensures the highest water quality and safety standards and to champion water conservation as a crucial part of our environmental responsibility. Our Platino Copper Water Purifier embodies this commitment through its innovative technology. It’s not just a product; it’s a symbol of our dedication to safeguarding the planet’s most precious resource – water. Our new TV commercial reflects Livpure’s ethos of innovation and sustainability. It’s a visual representation of our pledge to create products that improve lives and minimize our environmental footprint. We hope our message resonates with consumers, especially during this festive season, inspiring them to join us in this important mission. Together, we can make a positive change for our planet, ensuring that clean and safe drinking water remains accessible for generations to come.”

The Platino Copper Water Purifier from Livpure, showcased prominently in this TVC, serves as a testament to the brand’s dedication to innovation, sustainability, and the well-being of its customers. Opting for Livpure means that consumers are not only making a choice for a more eco-friendly future but also guaranteeing that their families have access to the purest and safest drinking water obtainable.

In addition, it’s worth noting that the “India water purifier market size was estimated at $1,041.5 million in 2022. During the forecast period between 2023 and 2029, the India water purifier market size is projected to grow at a CAGR of 17.35 percent, reaching a value of $3,731.63 million by 2029,” as per a report. The market growth is driven by rising awareness about waterborne diseases, growing concerns over water pollution and scarcity, and increasing consumer demand for safe drinking water.

Nutrizoe’s Richa Pendake is Steering New Paths for Women’s Nutrition in India

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October 9, 2023

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“Around 85% of women experience severe cramps,” Richa Pendake, Founder of Nutrizoe emphasized in her enlightening interview with Snackfax. This statement highlights a common yet often underestimated issue that women face, shedding light on the physical and emotional challenges that are part of their unique journey through various life stages. Women play an indispensable role in nurturing and supporting their families, often prioritizing their loved ones’ needs over their own. Nevertheless, from the delicate years of adolescence to the transformative phase of menopause, a woman’s body undergoes significant changes that demand special attention and care.

Nutrizoe, India’s leading women’s nourishment brand, has embarked on a mission to cater exclusively to the unique nutritional needs of women from puberty to menopause. To accomplish this goal, Nutrizoe has ingeniously crafted a range of nourishment products that stand out in the market. This innovative assortment includes Over-the-Counter (OTC) food items, Nutraceuticals, and Ready-to-Eat (RTE) foods, each carefully designed to combine healthfulness with delectable taste and ultimate convenience.

No longer do women have to endure the bitterness of tablets, the stickiness of syrups, or the unfamiliarity of gels. Nutrizoe’s products come in alluring forms tailored to fit seamlessly into today’s fast-paced lifestyles and cater to the discerning taste buds of millennials. These offerings are as appetizing as they are nutritious, serving as perfect companions for the modern woman on the go.

Nutrizoe’s distinct approach is grounded in its dedication to comprehending the precise hurdles that women encounter at every life stage, starting from the onset of puberty to the transformations ushered in by menopause. Through a thorough examination of these unique challenges, Nutrizoe has meticulously developed a range of tailored solutions, striving to alleviate a woman’s journey and elevate her overall health and happiness.

Puberty: This stage marks significant physical and emotional shifts. Nutrizoe offers precisely tailored products to support healthy growth, hormonal balance, and emotional well-being during this transformative phase.

Adulthood: Women face multifaceted demands as they navigate through adulthood. Nutrizoe provides products that champion women’s health, fertility, and overall vitality, catering to these diverse needs.

Pregnancy and Motherhood: Nutrizoe recognizes and caters to the distinct requirements of pregnant and lactating women, offering nourishing solutions to support both the mother and the developing child.

Menopause: The menopausal phase ushers in its own array of challenges. Nutrizoe addresses symptoms like hot flashes, mood swings, and bone health with specialized nutritional products, aiming to ease this transition.

Nutrizoe’s dedication extends beyond mere product offerings. Their goal is to educate women about their nutritional needs, providing them with the knowledge to make informed choices regarding their well-being.

Richa Pendake, the visionary behind Nutrizoe, embarked on a remarkable journey, transitioning from her 17-year corporate career to entrepreneurship. Her illuminating interview with Snackfax provides profound insights into the brand. Here are selected excerpts from her insightful conversation.

Snackfax: What is the focus of your brand when it comes to women’s health, and how do you address the various stages from puberty to menopause in terms of nutritional needs and wellness care?

Richa: Our brand focuses on a broad spectrum of women’s health, spanning from puberty to menopause. Currently, we don’t offer products for the menopause stage, but we do address the nutritional needs of women during puberty. This includes providing essential nutrients like multivitamins and proteins, which are often challenging for many women to obtain. We also place significant emphasis on pre-pregnancy fertility care and post-pregnancy wellness for new mothers. Each of these categories has been creatively presented in unique and engaging formats.

Snackfax: What factors influence the pricing of Nutrizoe’s products, and how does the course duration impact their cost?

Richa: When discussing pricing, it primarily hinges on both the product format and the duration required. Currently, we offer products like Lactobites, which may initially come across as premium. However, I want to emphasize that when you consider the need for lactation solutions over an extended period of 8 to 9 months and compare the cost to traditional dairy options, the difference is significantly higher.

Furthermore, there are instances where individuals continue with dairy products for an extended period without experiencing desired results, leading to frustration. In contrast, our solution not only delivers effectiveness but is also clinically validated by medical professionals, providing proven results within a shorter duration of just 20-28 days.

Snackfax: How does Nutrizoe’s natural solution impact the overall market dynamics, including consumer choices and pricing strategies?

Richa: Concerning the market, a substantial volume of orders comes from Tier 2 and Tier 3 cities, where powdered milk or formula is commonly preferred. However, Nutrizoe provides a natural solution, altering their cost perspective significantly.

Hospitality giant Accor to launch 30 new properties in India over next 5 years

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October 9, 2023

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Accor, a leading player in the French hospitality industry, has ambitious plans to expand its presence in India over the next three to five years. Puneet Dhawan, the Senior Vice President of Operations for India and South Asia, revealed that the company intends to open 30 new properties in India during this period, recognizing the immense growth potential in the region. With a global portfolio comprising 40 distinct brands, Accor currently operates nine of them in India. Additionally, they are exploring the possibility of introducing more brands to cater to diverse customer segments within the country.

“Currently our pipeline is about 30 signed contracts…These are expected (to be operational) in the next three to five years,” Dhawan told PTI when asked about the company’s expansion plans in India.

Local partners will take charge of the development of these properties, which will subsequently be managed by Accor under its existing nine brands in India. These brands include renowned names such as Fairmont, Novotel, Mercure, and Pullman, among others. The financial investments required for these new properties will be undertaken by the partnering entities.

The forthcoming properties are scheduled to be established in various cities, including New Delhi, Chandigarh, Mohali, Bhubaneswar, and Amritsar.

Dhawan mentioned that the hospitality chain is actively exploring opportunities in tier II and III cities. These cities have experienced increased demand and rising room rates in the aftermath of the Covid pandemic.

“I think the pandemic kind of opened these tier two, tier three market because the rates that they were able to demand are actually higher than the cities like Delhi and Mumbai and that has encouraged developers or investors to develop in these local markets,” he added.

When asked if Accor would consider bringing more global brands in India, Dhawan said, “Currently nine brands are present in India out of the 40-plus (global) brands, but the scale and the diversity India has and the growing middle class or the growing spending power in India, we believe there’s a market for many more of Accor brands that could be introduced into India.”

According to him, these new offerings might come from a lifestyle brand or potentially from other brands such as Swissotel or Movenpick.

“We definitely think (with) the right partner in the right location, we will be able to bring some of the other brands into India as well,” Dhawan said.

He further mentioned that depending on the circumstances, Accor might consider introducing additional brands even sooner.

“We do have a few conversion brands. For example, we have got a brand called Handwritten (Collection), which could be introduced in India,” he said.

The conversion brands are primarily oriented towards incorporating existing hotels that require upgrades to meet international standards and seek access to Accor’s global distribution network. This integration allows them to leverage advantages like participation in the loyalty program and other beneficial features.

On the potential of the Indian hospitality market, Dhawan said, “India today has about 1,60,000 branded hotel rooms, (on the other hand) Dubai has 165,000 rooms and growing. So that tells you how under penetrated the hospitality landscape is in India and there’s so much opportunity across the brands.”

At present Accor has 61 hotels in India under its nine brands with about 11,500 operating rooms.

Myntra’s Ex-CEO Amar Nagaram’s Virgio shuts down after a year despite $37 Million funding

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October 9, 2023

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Former Myntra CEO Amar Nagaram’s fashion platform, Virgio, has unexpectedly ceased its operations just one year after its launch, despite having successfully secured a $37 million funding round in December of the previous year.

“Never thought that we’d come to these crossroads in exactly a year after the launch of VIRGIO. We are overwhelmed with gratitude as we reflect on the incredible journey we’ve shared with you over the past year,” said Nagaram in a LinkedIn post.

However, Nagaram refrained from providing any additional information regarding the shutdown’s cause.

During its Series A round, the company secured support from Prosus Ventures, Alpha Wave Partner, and Accel Partners, resulting in a valuation of approximately $160 million.

In addition to the VC firms, Bhavish Aggarwal, Sri Harsha Majety, Kunal Shah, Vidit Atrey, and Mekin Maheshwari were also among the investors in the company.

“With over 100,000 passionate individuals like you, we’ve forged a vibrant community that has supported us at every step. Your enthusiasm, feedback, and loyalty have been instrumental in our journey, and we cannot thank you enough,” added Nagaram.

Virgio once served as a bridge between designers and manufacturers, facilitating the creation of a comprehensive fashion ecosystem. The Bengaluru-based company provided a diverse range of clothing options, including casual, partywear, loungewear, sportswear, and ethnic attire for both men and women. Furthermore, Virgio expanded its reach by opening its platform to consumers, with its app garnering less than 1 million (8 lakh) downloads, as per data obtained from SensorTower.

According to data from TheKredible, the Founder of Virgio, Nagaram, retains approximately 52% ownership in the company, while Accel and Prosus hold 16.35% and 6.25% stakes, respectively. Notably, Mukesh Bansal, Co-Founder of Myntra and Cult.fit, also holds a significant stake in the company.

In the Indian startup landscape, there have already been over 15,000 job layoffs across various sectors, accompanied by the closure of six companies. Remarkably, this e-commerce company stands out as the first to cease its operations just one year after its launch, despite having raised over $37 million in funding.

magicpin announces INR 100 Crore ‘Super Saver Match Days’ campaign for World Cup 2023 with discounts on food orders

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October 9, 2023

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On Saturday, the hyperlocal e-commerce company, magicpin, announced its intention to allocate up to INR 100 crore towards a range of promotional incentives. These incentives will include discounts on food orders, catering to customers on the ONDC platform during the ongoing World Cup cricket tournament. The initiative, branded as ‘Super Saver Match Days,’ is set to commence on October 8, coinciding with the India versus Australia World Cup match, and will be hosted on the government-supported Open Network for Digital Commerce (ONDC).

“We are pulling out all the stops for World Cup 2023 and are truly excited about the ‘Super Saver Match Days’ campaign. We plan to invest worth Rs 50 crore in various offers, including discounts to cricket fans on food delivery. We will scale it up to INR 100 crore depending on the demand to make this event a feast for the fans,” magicpin CEO and Co-Founder Anshoo Sharma said.

The e-commerce company will provide a discount of up to INR 175 for orders totaling INR 200 or more, along with complimentary delivery.

The company collaborates with retail stores and restaurants to digitize their products and services, additionally providing discounts to its users on transactions conducted at these establishments.

Throughout the campaign, magicpin will extend discounts to its users on delivery orders from popular food chains such as Rebel Food brands (Faasos, Oven Story, Behrouz Biryani), McDonald’s, WowMomo, Pizza Hut, Barbeque Nation, and Barista all day long.

The company’s app features approximately 65,000 restaurants and food establishments.

“Our food delivery business is witnessing 2-fold growth month-on-month. We are committed to providing an unparalleled food delivery experience and exceeding expectations every step of the way,” Sharma said.

Moti Mahal Delux sets the stage for groundbreaking expansion with ‘Bobachee’

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October 9, 2023

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Moti Mahal Delux is gearing up for an exhilarating expansion endeavor under its overarching brand, ‘Bobachee.’

Marking an impressive five-decade milestone, the flagship restaurant of Moti Mahal Delux in South Extension-2, New Delhi, has evolved into an emblem of culinary mastery, with a worldwide presence across continents. The menu pays tribute to its storied heritage, and this remarkable journey persists in reshaping the culinary world, leaving an enduring imprint on the global stage.

Moti Mahal Delux’s origin dates back to 1975 when Tipu Kohli, the grandson of Amrit Lal Kohli, embarked on an extraordinary journey fueled by a vision to craft a memorable dining experience.

As the culinary journey continues to evolve, Yuvraj Kohli, the managing director and a third-generation restaurateur, is now focusing on future innovations. His upcoming venture, ‘Bobachee,’ is eagerly anticipated to make its debut this winter. Bobachee’s mission is to offer a delightful experience by rejuvenating the nostalgic tastes of 1960s India while incorporating global influences. It is poised to become a captivating destination where individuals from diverse backgrounds can savor history, embrace local culture, and relish exquisite flavors, all within a single enchanting setting.

“The legacy of Moti Mahal Delux is a testament to our unwavering dedication to delivering exceptional flavours and pushing the boundaries of culinary artistry. With the imminent arrival of our new restaurant, our goal is to revolutionise gastronomy and provide patrons with an extraordinary fusion of flavours and an unparalleled dining experience,” shared Yuvraj Kohli. “Bobachee is set to usher in a new era of culinary delight, inviting patrons on a journey through time and taste.”

Over the years, Moti Mahal Delux has established a formidable presence, consistently extending its reach throughout India. In 2010, the brand achieved a significant milestone by opening its first international branch in New York, bringing an authentic taste of North India to a diverse global audience and igniting a culinary sensation. Building upon this achievement, Moti Mahal Delux expanded to London in 2012, captivating culinary enthusiasts and setting new standards for gastronomic excellence on a global scale. In 2022, the brand embarked on an exciting venture in the Middle East, unveiling a splendid establishment in Dubai. This strategic expansion across continents underscores Moti Mahal Delux’s steadfast commitment to transcending geographical boundaries, delivering exceptional quality, and pioneering culinary innovation.

Desi Indian Handi set to expand with five new locations in two years

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October 9, 2023

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Desi Indian Handi unveiled its ambitious growth strategy, announcing plans to open five new locations within the next two years. In a statement released by the company, this expansion is hailed as a pivotal moment, solidifying the company’s role as a pioneer in upholding and celebrating India’s rich culinary heritage.

With a heritage spanning four generations, the restaurant is determined to advance its mission of safeguarding and championing traditional recipes and culinary traditions, as stated in a company announcement.

Nidhi Kapoor, Founder of Desi Indian Handi, said, “We are extremely proud of the four-generational culinary history that is at the foundation of Desi Indian Handi. Our firm has reached a pivotal stage as a result of our expansion plans, which call for the establishment of five additional locations over the following two years. We celebrate India’s rich culinary legacy in addition to conserving it. Romancing with the Heritage has always been our guiding concept, and we are committed to telling the world about the flavors and stories of India’s culinary past. The power of food helps Desi Indian Handi maintain its commitment to authenticity while empowering women and bridging generations and communities.”

“Our dedication to women’s emancipation goes beyond the confines of our kitchens. Through leadership opportunities, mentoring programs, and a work environment that values diversity and equality, we actively encourage the growth and development of women inside our organisation,” she said.

Desi Indian Handi has consistently upheld the guiding principle of “romancing with Heritage,” blending a deep appreciation for the past with a commitment to driving innovation. Their unwavering dedication to sharing their passion and enthusiasm for authentic Indian cuisine is evident in their decision to expand and reach even more people.

“Desi Indian Handi’s commitment to the development and empowerment of women makes its expansion all the more admirable. Talented and devoted women make up the majority of the Desi Indian Handi crew and play critical roles in our kitchens, administration, and customer service. Our company’s dedication to supporting women is ingrained in our brand’s DNA, in our opinion,” Kapoor said.

Chef Harpal Singh Sokhi launches Karigari Restaurant in Delhi’s Civil Lines, setting the stage for global expansion

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October 9, 2023

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Chef Harpal Singh Sokhi, the culinary mastermind behind Karigari Restaurant, has proudly unveiled its latest culinary venture in the Civil Lines district of Delhi. This new establishment not only tantalizes the taste buds of Delhi’s residents with its delectable cuisine but also marks the onset of Karigari’s ambitious expansion plan, with eight additional locations set to grace the culinary scenes of India, London, and Dubai in the coming year.

Karigari Restaurant in Civil Lines stands as a testament to Sokhi’s culinary prowess. The restaurant’s enticing menu orchestrates a delightful symphony of flavor combinations that are sure to captivate your palate. This menu artfully blends traditional Indian flavors with a contemporary twist. Each dish at Karigari, whether it’s the mouthwatering kebabs, the aromatic biryanis, or the innovative fusion creations, reflects Sokhi’s unwavering dedication to the culinary arts.

Karigari’s culinary offerings are as diverse and captivating as its ambitious expansion plans. Alongside the Civil Lines establishment, Karigari is set to launch eight additional ventures in India, London, and Dubai in the coming year. This global expansion underscores the restaurant’s unwavering commitment to sharing its unique blend of flavors and culinary artistry with a broader audience, allowing a greater number of individuals to savor the enchantment of Karigari.

The chef behind Karigari, Sokhi, expressed his excitement by saying, “We are thrilled to introduce Karigari Restaurant to Civil Lines, Delhi, and to begin this incredible path of expansion. We are eager to spread our love of food and art to even more people throughout the world since our enthusiasm for culinary perfection has no bounds.

“We cordially welcome you to join us at Delhi’s Civil Lines as we celebrate the launch of Karigari Restaurant. It promises to be a night of superb cuisine, gracious hospitality, and a creative atmosphere that characterizes Karigari. Karigari is the place to go whether you enjoy eating or are just looking for a special dining experience”.

Chowman expands its culinary delights to Hyderabad with grand opening

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October 9, 2023

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Chowman, Eastern India’s No. 1 Chinese chain, has expanded its presence to Hyderabad, marking its first dine-in establishment in the city. This move comes as Chowman continues to grow its restaurant network, with existing locations in Kolkata, Bangalore, and Delhi-NCR.

Amidst the bustling streets of Hyderabad, where the love for Chinese cuisine rules the heart, Chowman’s motto of “Democratisation of Fine dining and Neighbourhood Dining Experience” shines. After reaching heights with its best of Oriental Cuisines, comprising an array of traditional Chinese and Thai dishes, Chowman has entered one more city as it opens its 32nd outlet in Hyderabad, stated a company release.

With the largest delivery fleet and its dedicated Chowman App, the brand has taken a significant stride by inaugurating its first dine-in outlet spanning 1178 Sq. Ft at Plot No-532, Vivekandanagar Colony Road Street, Kukatpally, Hyderabad-500007, Telangana St (Opposite Reliance Trends). This cozy dining space offers a warm ambiance characterized by the soothing instrumental tunes of Chinese culture. The decor and interior design transport patrons to an ancient Chinese setting, making Chowman a world of its own.

Chowman offers a delectable array of authentic Chinese dishes that will tantalize your taste buds. Diners can indulge in a satisfying journey, beginning with an exotic selection of starters, including Crispy Fried Crab Wontons, Double Cooked Crispy Chilli Fish, Pan Fried Chilli Paneer, and classics like Kung Pao Chicken, Prawn in Red Curry, Lamb in Hunan Sauce, and Lobster in a sauce of your choice. These dishes are perfectly complemented by a variety of rice and noodle options, such as Asian Green Fried Rice, Seafood Fried Rice, Shanghai Meifoon, and Braised Noodles with Bell Pepper and Black Mushroom. Additionally, Chowman presents chef’s special creations like Chowman’s Special Chicken Soup and Noodles to delight your palate.

Chowman was born from the vision of a young artist who aspired to introduce authentic, traditional Chinese cuisine to the people of Bengal. Conceived with meticulous attention to detail, featuring warm lighting and a cozy ambiance, Chowman embodies the essence of Chinese culture, cuisine, and ethos. Today, Chowman has experienced significant growth, boasting 21 outlets in Kolkata, 6 in Bangalore, and 4 in Delhi-NCR, with its first outlet in Hyderabad, and plans for many more in the future.

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