Caffe Nero has scheduled the refurbishment of an additional 100 cafes before the end of the financial year as part of its major store refurbishment program to upgrade its estate.
The announcement coincides with Caffe Nero’s release of impressive financial results, which reveal a remarkable 19% year-over-year sales increase for the group and a substantial 13.5% growth in the UK during the first quarter of the fiscal year spanning from June 1 to August 31, 2023.
In that same time frame, the company expanded its presence by launching 18 new stores in its 10 diverse regions, with nine of them being in the United Kingdom.
Caffè Nero’s UK division has seen notable growth in its online app, with more than 32% of all store transactions in the UK being conducted through the app. Currently, over two million individuals in the UK are actively using the application.
From June to the end of August, Caffè Nero continued its expansion of delivery sales in the UK, with delivery sales now accounting for almost 3% of its overall sales.
“Results in our First Quarter were very encouraging across the Group and enabled our financial year to get off to a strong start. Despite problematic weather in the UK last summer, our summer iced drinks campaign there was very successful, with our ‘coffee over ice’ range performing particularly strongly at 17.4% like-for-like sales. New drinks in our Frappe Crème range (including the Tropical Fro-Yo) meant the category achieved 5.4% like-for-like sales. We also saw very strong growth in our sliced cake range, which was in 20% growth year on year. Despite continuing inflation, I’m optimistic that we can have a good Second Quarter. I know our new store openings pipeline is very strong,” Caffè Nero Founder and Group CEO, Gerry Ford said.
The price of alcoholic beverages in bars, lounges, clubs, discotheques, and cafes in Maharashtra is set to rise slightly. The state government has raised the Value Added Tax (VAT) for permit room liquor service by 5 percent, bringing the total VAT to 10 percent. This change was announced through a Government Resolution (GR) issued on Friday. Notably, there will be no increase in VAT for liquor services offered by star hotels, as they already operate at a higher VAT rate of 20 percent.
Hoteliers have expressed concerns over the recent government decision to raise excise license fees, which has already placed an additional burden, ultimately leading to higher liquor prices for consumers. They argue that in a landscape where states are striving to attract more revenue and tourists, such a move will disrupt their existing policies. It’s worth noting that this increase will not impact liquor sales over the counter at wine shops.
“The increase is quite surprising as the same in the backdrop of the increase in the yearly excise fees will mean that prices in restaurants, bars will go up. We are in the age where states are competing with each realising the power of tourism in driving economies resulting in reduction of excise duties. Goa, Chandigarh and Haryana are few such examples,” said Pradeep Shetty, president of hotels and restaurants of western india (HRAWI) which has thousands of high end restaurants and hotels as its members.
Sukesh shetty, president of AHAR, an association of over 15000 premium hotels, bars and restaurants across MMR, said “The hike is not fair on restaurants as there is a clear discrimination on wineshop sales and on-the-premise-consumption. This will definitely affect the sales in our industry thereby directly affecting the employment, compared to retail sales. Restaurant industry employs 6 to 8 times more people per outlet than the retail industry.”
According to insiders from the industry, the increase in VAT on liquor consumed within bars is expected to prompt customers to seek more affordable alternatives, such as off-site consumption in places like building terraces, parks, beaches, parked vehicles, or street corners. This shift could potentially pose law and order challenges for the state administration. It’s worth noting that the state has recently proposed allowing permit rooms to maintain stock for retail sales of liquor bottles or over-the-counter sales, a move seen as advantageous for bars, according to industry sources.
Insane Hospitality, renowned for its establishments like Candles Brewhouse, is thrilled to introduce Tudum, a vibrant dining destination in Bengaluru. Tudum artfully combines the realms of gastronomy and theatrical flair, offering patrons interactive dining encounters and captivating cultural showcases. As a result, Tudum is poised to become a one-of-a-kind gem in the bustling IT city.
As a venue for hosting celebrations like live shows and choreographed performances, Tudum will curate a diverse lineup of acts to provide a visually captivating experience for their guests.
Tudum’s menu is an intricately crafted masterpiece, enriched with theatrical elements such as smoking, foaming, and edible sculptures. It offers a gastronomic journey that transcends cultural boundaries, featuring a fusion of Pan Asian, European, Turkish, and Indian flavors, inviting diners to embark on a sensory adventure that celebrates a symphony of tastes, textures, and aromas—all within a single establishment. To ensure the authenticity of each cuisine, Tudum sources the finest, freshest, and most genuine ingredients from around the world, allowing patrons to embark on a global culinary odyssey right in Bangalore.
Regular seasonal menu rotations introduce novelty and freshness, providing diners with compelling reasons to indulge their curiosity with each visit. Tudum encourages interactive dining experiences, including the creation of DIY cocktails and personalized chef’s tasting menus, adding an element of surprise and engagement to every dining experience.
Drawing inspiration from the world of theater, the restaurant seamlessly integrates dramatic patterns, expressive forms, and the inherent grandeur often found on stage. The lively atmosphere comes to fruition through a palette of maroon, white, gold, and red, harmonizing flawlessly with the festive dining ambiance. Tudum’s interior design encapsulates the opulence and merriment reminiscent of a lavish feast, infusing a theatrical flair into the dining encounter.
The restaurant is thoughtfully equipped with compartments and pockets designed to cater to contemporary organizational needs, all the while preserving a charming theatrical aesthetic, ensuring practicality and easy accessibility for a seamless dining experience.
Talking about the launch of Tudum, Likith Shetty and Faizan Khan, Co-Founders of Insane Hospitality said, “Tudum Festive Dining transcends the boundaries of a typical dining experience; it’s a grand festivity that embraces flavours and the sheer delight of the stage. We have collaborated with theatrical designers and experts to design the space with genuine theatrical elements, guaranteeing an authentic and captivating link to the world of the stage. This transformation turns every dining experience into a captivating theatrical performance.”
Nonna’s is gearing up to unveil India’s very first Neapolitan sourdough pizzeria on Fergusson College Road in Pune.
Having already established two locations in Mumbai, one in Andheri West and another in Lower Parel, Nonna’s is embarking on an expansion journey, with Pune as its newest destination.
The 92-seat restaurant radiates a cozy and inviting atmosphere, creating the ideal ambiance for savoring genuine Italian tastes. Featuring an open-kitchen layout, you can observe the pizza-making craftsmanship, enhancing the theatrical aspect of your dining experience.
Established by Ayush Jatia, this pizzeria serves as a gastronomic voyage to Naples, Italy. Nonna’s sourdough starter originates from a mother dough with roots tracing back to the 18th century, cherished and cultivated by multiple generations of the Galliano family in Naples. It encapsulates tradition, history, and nostalgia at its heart.
The restaurant prepares its dough fresh on-site every day, utilizing a distinctive blend of flour to achieve the ideal Neapolitan texture with the right balance of protein and moisture. In contrast to dough made with commercially produced yeast, which speeds up fermentation for quicker results, their dough undergoes a natural 48-hour fermentation process using Nonna’s cherished “mother dough” before being baked in their 400°C oven for precisely 90 seconds. This slow-rise and rapid cooking method seals in the natural aroma and moisture of the flour, resulting in a soft and easily digestible crust. As a result, the gentle fermentation preserves all essential nutrients while breaking down sugars and gluten, making the food gentle on the stomach and beneficial for gut health.
Nonna’s pizzeria offers a wide array of beverages, carefully curated to perfectly complement your meal, which includes wines, Aperol, Campari, and beer.
The restaurant’s founder Jatia says “Nonna’s has embarked on a mission to bring Pune the ultimate pizza experience, boasting our signature sourdough pizzas which has a legacy of a 500-year-old recipe. We believe in crafting exceptional dining experiences, and our passion for perfection shines through our artisanal creations. With a blend of traditional techniques and innovative flavours, we are sure that Pune will love Nonna’s as much as it’s been adored in Mumbai.”
Ramee Group of Hotels has introduced a new Food and Beverage (F&B) offering at their Ramee Grand Hotel & Spa in Pune, featuring the debut of their renowned south Indian restaurant brand, Mutuswami, as it opens its first establishment in Pune within the hotel premises.
The restaurant’s name is a tribute to the culinary heritage of South India. It signifies a dedication to safeguarding the time-honored traditions of South Indian cuisine, ensuring that each mouthful honors the flavors and culinary techniques passed down through generations.
Located within the Ramee Grand Hotel & Spa, Pune, Mutuswami offers an immersive dining experience. Its menu presents a diverse range of flavors, featuring choices that cater to all tastes, from fiery curries to soothing dosas. Whether you are a South Indian cuisine enthusiast or a newcomer to its delectable offerings, Mutuswami beckons you to embark on a culinary adventure that is sure to make a lasting impact.
The menu draws inspiration from South Indian cuisine and features a variety of items, including Steam Idli, Medu Vada, Paper Dosa, Masala Dosa, Mysore Dosa, as well as delightful offerings like Pav Bhaji, Mutuswami Pav Bhaji, Misal Pav, Masala Pav, and Filter Coffee.
The Mutuswami brand was introduced by the group in 2021, with the first outlet opening in Dadar, Mumbai.
Rajit V Shetty, managing director at Ramee Group of Hotels, expressed his excitement about this new addition, “We are thrilled to bring Mutuswami to Ramee Grand Hotel & Spa, Pune. It’s a testament to our commitment to providing our guests with an unforgettable dining experience that celebrates the essence of South Indian cuisine.”
Sales Process, often considered the lifeblood of a business, is both a science and an art. The science involves strategies, data analysis, and structured processes, while the art lies in the ability to persuade, connect, and close the deal.
Hence, we are delving into the art of persuasion by mapping out the ideal sales process for your product. Whether you’re selling a tangible item or a service, a well-structured sales process can make all the difference.
Ideal Sales Process Steps:
Step 1: Understanding Your Product and Audience
Before you can persuade anyone to buy, you must thoroughly understand what you’re selling and who your potential customers are. What problem does your product solve? What benefits does it offer? Who are your ideal customers? What are their needs and pain points? The more you know, the better equipped you are to create a compelling pitch.
Step 2: Building Initial Awareness
The first step in any sales process is creating awareness. This can be achieved through marketing and advertising efforts. Use a variety of channels such as social media, content marketing, email, and paid advertising to let your target audience know about your product’s existence.
Step 3: The Hook – Capturing Attention
Once you have your audience’s attention, it’s time to engage them with a compelling hook. This could be an attention-grabbing headline, a thought-provoking question, or a relatable story that highlights the problem your product can solve. The goal here is to pique their interest and make them want to know more.
Step 4: Education and Information
In this phase, you provide your potential customers with detailed information about your product. This is where you highlight its features, benefits, and unique selling points. The key is to educate without overwhelming. Break down complex information into digestible chunks and demonstrate how your product can address their specific needs.
Step 5: Addressing Objections and Concerns
It’s common for customers to have objections or concerns. Address these with transparency and empathy. Be prepared to answer questions, provide additional information, and offer solutions to their reservations. A well-prepared sales team should be equipped to handle objections effectively.
Step 6: Demonstration and Trial
Whenever possible, allow customers to experience your product firsthand. Whether it’s a trial version, a live demonstration, or a sample, giving them a taste of what you offer can significantly boost their confidence in making a purchase.
Step 7: The Persuasion Phase
This is the heart of the sales process, where persuasion takes center stage. Use compelling storytelling and persuasive techniques to showcase how your product can positively impact the customer’s life or business. Paint a vivid picture of the benefits and results they can expect.
Step 8: The Close
The “close” is the pivotal moment when the customer makes the decision to purchase. This can be done through a call to action, such as “Buy now” or “Sign up.” Ensure that the process is simple, smooth, and user-friendly, reducing any friction that might deter a purchase.
Step 9: Post-Purchase Engagement
The sales process doesn’t end with a sale; it continues with post-purchase engagement. Send a thank-you message, offer support, and gather feedback. A happy customer can become a loyal one and may even refer others to your product.
Step 10: Continuous Improvement
An effective sales process is not static. Continuously analyze your sales data, gather customer feedback, and refine your process. Adapt to changing market dynamics and evolving customer needs to maintain your competitive edge.
The Art of Building Relationships
Throughout the sales process, remember that successful sales are not just about closing a deal; they are about building relationships. When you genuinely care about your customers, understand their needs, and provide value, you’re not just selling a product; you’re creating satisfied, long-term clients who trust your brand.
The art of persuasion in the sales process is about understanding, engaging, and ultimately satisfying your customers. By mapping out a structured sales process that includes these key steps, you can increase your chances of successfully closing deals and building lasting customer relationships. As you refine and adapt your approach, you’ll find that the art of sales becomes a harmonious blend of science and personal connection, and a source of enduring business success.
Knowledge is power in the age of internet purchasing and digital commerce. Sharing detailed product information with customers is not only a way for businesses to stay competitive; it is also a way for consumers to make informed selections.
Today’s consumers have a wealth of information at their fingertips. They can compare products, read reviews, and access expert opinions with just a few clicks. In this environment, businesses that provide comprehensive product information are more likely to gain a competitive edge.
The Importance of Comprehensive Product Information
When customers have access to detailed product information, they can make well-informed decisions. This reduces the likelihood of buyer’s remorse and returns, fostering trust and satisfaction.Transparency in product information demonstrates that a business is honest and cares about its customers. It builds trust and can lead to long-term loyalty.
Apart from that, providing comprehensive product information can reduce the volume of customer service inquiries. When customers can easily find answers to their questions, it improves the overall shopping experience. In a crowded marketplace, having a reputation for providing detailed product information can set your business apart from competitors. It can be a unique selling point that attracts customers.
Ways to Provide Comprehensive Product Information
Detailed Descriptions: Product descriptions should be thorough, covering key features, specifications, and benefits. Include any technical information that customers might find relevant.
High-Quality Images: Visual information is vital. Include high-resolution images from multiple angles, and if applicable, show the product in use. Consider offering 360-degree views or videos.
Customer Reviews and Ratings: Encourage customers to leave reviews and ratings. User-generated content adds credibility and offers insights into the product’s real-world performance.
FAQ Sections: Frequently asked questions can help customers find answers to common queries. Keep this section up to date and informative.
Comparison Tools: Allow customers to compare products side by side, highlighting differences in features, prices, and specifications.
Guides and Tutorials: Provide guides, how-to articles, and tutorials related to your products. These can help customers understand how to use the product effectively.
Live Chat and Customer Support: Offer live chat support for real-time assistance. Having knowledgeable customer service representatives available can make a significant difference.
User Manuals and Documentation: For complex products, include downloadable user manuals and documentation. This is especially important for technical or specialized items.
The Future of Empowering Consumers
Empowering customers with comprehensive product information is not just a trend; it’s the future of commerce. As technology evolves, customers will expect even more in-depth information and interactive experiences. Businesses that embrace this shift will not only thrive in the digital age but also build stronger, more loyal customer relationships. In the knowledge-driven world of commerce, the true advantage is the empowerment of the customer.
In the dynamic world of marketing, the shotgun approach of reaching a broad audience is no longer as effective as it once was. Instead, the spotlight is now on precision targeting, a strategy that focuses on identifying and connecting with your core audience. In this article, we will explore the art and science of precision targeting, how it can benefit your business, and the steps to successfully implement this strategy.
Precision targeting is about identifying and engaging with the specific group of people who are most likely to become your customers. It’s not just about casting a wide net and hoping for the best; it’s about hitting the bullseye by understanding your core audience’s needs, behaviors, and preferences.
Why Precision Targeting Matters
Precision targeting allows you to use your resources efficiently. Instead of spending marketing dollars on a broad audience, you can concentrate your efforts on those who are most likely to convert. When you know your core audience well, you can create content and offers that are highly relevant to them. This fosters a deeper connection and trust.By focusing on the right audience, you can expect a higher return on investment. Your marketing efforts will be more effective, and you’ll likely see increased sales and engagement.
Steps to Implement Precision Targeting
Define Your Core Audience: Start by creating a detailed customer persona. Who is your ideal customer? What are their demographics, interests, and pain points? The more specific you can get, the better.
Collect Data: Utilize data analytics to gather information about your existing customers. What are their behaviors, preferences, and purchase history? This data is invaluable for crafting your precision targeting strategy.
Market Research: Dive into market research to understand your industry and competition. What niches or gaps can your product or service fill? This will help you tailor your message to stand out.
Segmentation: Segment your audience into different categories based on their characteristics and behaviors. This segmentation allows you to target different groups with specific messaging.
Tailored Messaging: Craft your messaging to speak directly to each segment. Understand their needs and concerns, and address them in your content. Personalization is key.
Leverage Technology: Use the latest marketing technology to reach your audience effectively. Social media targeting, email marketing, and content marketing platforms can help you connect with your core audience.
Real-World Examples of Precision Targeting
Netflix: The streaming giant uses data from user behavior to recommend shows and movies that are highly likely to match each user’s tastes, keeping them engaged and subscribed.
Spotify: Spotify’s “Discover Weekly” playlist is a result of precision targeting. It analyzes a user’s listening history and preferences to create a personalized playlist, keeping users engaged and exploring new music.
Amazon: Amazon’s recommendation engine is powered by precision targeting. It suggests products based on a user’s browsing and purchase history, significantly boosting sales.
Measuring Success and Adjusting
Precision targeting isn’t a “set and forget” strategy. Regularly analyze your campaigns to see what’s working and what isn’t. Metrics like conversion rates, click-through rates, and customer engagement should guide your adjustments. A successful precision targeting strategy is a dynamic one that evolves with your audience’s changing needs and behaviors.
Precision targeting is the compass that can guide your marketing efforts toward success. By identifying and reaching your core audience, you can optimize your marketing resources, deliver personalized and relevant content, and boost your return on investment. In the digital age, understanding your audience and using precision targeting techniques is not just a competitive advantage; it’s a necessity for businesses looking to thrive in an increasingly complex and competitive market.
A one-size-fits-all approach generally fails in the wide and diverse world of marketing. The same logic applies to consumer preferences and interests as it does to food choices and interests. Niche marketing has arisen as an effective method for capitalizing on these particular tastes and delivering bespoke experiences that appeal with certain groups.
1. Understanding the Power of Niche Marketing
Niche marketing is all about identifying and targeting a specific segment of the market that shares a common interest, need, or passion. It’s about appealing to a particular group with a tailored approach, rather than casting a wide net and hoping to catch a diverse array of consumers.
2. The Delight of Personalization
One of the primary advantages of niche marketing is personalization. By homing in on a specific audience, businesses can craft content, products, and services that cater to their unique tastes and needs. The result is a more personal and engaging experience that resonates deeply with consumers.
3. Tapping into Passion Points
Niche marketing is all about understanding the passion points of a specific audience. Whether it’s a love for artisanal chocolates, vintage video games, or sustainable fashion, niche marketing allows businesses to tap into these passions, creating a strong emotional connection with consumers who share these interests.
4. Fostering a Sense of Belonging
When consumers encounter niche marketing that aligns with their unique tastes, it fosters a sense of belonging. People love to be a part of a community that shares their passions and interests. Niche marketing can help create that sense of belonging, which, in turn, can lead to loyal and enthusiastic customers.
5. Tailored Content and Communication
Niche marketing is all about delivering content and communication that speaks directly to the audience’s interests. This includes using specific language, references, and imagery that resonate with the niche group, making them feel understood and valued.
6. A Competitive Edge
In a crowded market, standing out is a challenge. Niche marketing provides a competitive edge by targeting a specific group that may not be adequately served by larger, more generalized competitors. This can lead to increased customer loyalty and a unique selling proposition.
7. Smaller But Dedicated Audiences
Niche markets may be smaller in terms of the number of consumers, but they are often more dedicated. These individuals are passionate about their interests, and they’re willing to invest in products or services that cater to those interests.
Niche marketing is a powerful strategy for businesses looking to connect with audiences who have unique tastes and interests. By understanding and catering to these niche markets, businesses can create a sense of belonging, deliver personalized experiences, and foster deep customer loyalty. The delight of palate precision in niche marketing is a testament to the fact that when it comes to winning the hearts and wallets of consumers, one size does not fit all.
Understanding your consumers’ route to conversion is like reading a treasure map to success in the ever-changing world of marketing and business. Businesses can get significant insights into their consumers’ wants, preferences, and pain spots by mapping this journey.
In this post, we’ll look at customer journey mapping and how it may help businesses chart a road to better engagement, conversion, and brand loyalty.
1. Navigating the Customer Journey
Before embarking on the mapping journey, it’s essential to understand what the customer journey entails. It’s the sum of all the touchpoints and interactions a customer has with your brand, from their first encounter to the final conversion (and hopefully, beyond). By visualizing this journey, you can spot opportunities for improvement and optimization.
2. Define Your Customer Personas
Mapping the customer journey begins with a deep dive into understanding your audience. Create detailed customer personas that reflect your target demographics. By knowing who your customers are, what they value, and their pain points, you can tailor your journey map to their specific needs.
3. Identify Key Touchpoints
Next, identify the key touchpoints in your customers’ journey. These are the moments when they engage with your brand, such as visiting your website, interacting on social media, receiving emails, or making a purchase. These touchpoints are like landmarks on the map, guiding your customers along their path.
4. Understand Customer Goals
To create an effective customer journey map, you need to understand your customers’ goals at each touchpoint. Are they looking for information, trying to solve a problem, or ready to make a purchase? By aligning your messaging and content with their objectives, you can guide them through the journey seamlessly.
5. Empathize with Pain Points
Customers often encounter roadblocks or frustrations along their journey. It’s vital to empathize with these pain points. Perhaps your website navigation isn’t intuitive, or your checkout process is cumbersome. By addressing these issues, you can create a smoother journey for your customers.
6. Construct the Journey Map
Now, it’s time to create the visual representation of the customer journey. This map typically takes the form of a flowchart or diagram, illustrating the various touchpoints and the customer’s progression from one to the next. It should encapsulate the entire journey from awareness to conversion and even post-purchase interactions.
7. Implement Cross-Channel Consistency
Consistency is key. Ensure that your messaging and branding remain uniform across all touchpoints. Whether a customer encounters your brand on social media, email, or your website, they should experience a coherent and unified brand identity.
8. Measure and Analyze
Once your map is in place, you can begin measuring and analyzing how customers navigate it. Tools like Google Analytics can provide valuable insights into customer behavior at different touchpoints. This data can help refine the map and make improvements where necessary.
9. Adapt and Optimize
The journey map is not a static document. It should evolve over time as customer preferences and behaviors change. Regularly revisit the map to identify areas for optimization, such as improving user experience, personalizing content, or addressing new pain points that arise.
10. Human-Centric Approach
Remember, the customer journey map is not just about transactions; it’s about creating a human-centric experience. Understanding your customers’ needs and emotions at each stage of the journey is critical to building trust and fostering long-term relationships.
11. Collaboration is Key
Creating an effective journey map often involves collaboration among various departments in your organization. Marketing, sales, customer support, and design teams should all contribute their insights to ensure a comprehensive and accurate map.
Mapping your customer’s journey to conversion is like holding a treasure map to your audience’s hearts and minds. It empowers businesses to create a seamless, personalized, and engaging experience that ultimately leads to higher conversions, customer loyalty, and brand success. By visualizing this voyage, you can navigate the ever-changing waters of the market with greater confidence and sail towards prosperous horizons.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
