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Dabur subsidiaries face multiple lawsuits in the US and Canada over hair-relaxer products

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dabur
Dabur (Representative Image)

Numerous legal actions have been initiated in federal courts throughout the United States and Canada, targeting subsidiaries of Dabur International Ltd. These lawsuits allege that the company’s hair-relaxer products are responsible for cases of ovarian and uterine cancer, as reported by CNBC-TV18.

Dabur International Ltd markets hair straightening and relaxing products under multiple brand names for over-the-counter purchase.

As per the CNBC-TV18 report, there are 5,400 cases involved in multidistrict litigation (MDL).

“Cases filed in the US and in Canada against 3 subsidiaries of Dabur,” the report claimed.

Nonetheless, the company anticipates that the expenses associated with defending the litigation will soon exceed the materiality threshold.

At present, the cases are in the initial stages of litigation, encompassing pleadings and early discovery.

“There are various motions pending as well. Since we are in the initial stage of litigation, any final quantum of claim amount is neither probable nor estimable,” it said.

Hair straighteners and relaxers are promoted with the aim of achieving smoother and more manageable hair. Class action lawsuits have asserted that these products contain endocrine-disrupting chemicals, which are known to raise the risk of developing health issues.

Other major corporations have also faced lawsuits, with consumers claiming the use of hazardous chemicals in their products. Additionally, these consumers have asserted that beauty companies were aware of the presence of these dangerous substances in their products but continued to market and sell them.

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Gurugram-based cosmetic brand Belora nears closure amidst funding struggles and failed M&A attempts

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Belora
Belora (Representative Image)

The Gurugram-based cosmetics brand Belora seems to be on the brink of closure, as it has struggled to secure additional funding or attract potential buyers. Two sources from Entrackr have indicated that the company may be forced to cease its operations.

“Belora tried to raise capital from new and existing investors including Surge but the efforts didn’t materialize,” said one of the sources requesting anonymity. “The company also explored consolidation opportunities in the cosmetic space and held discussions with several players.”

It has been reported by sources that the discussions regarding a potential merger and acquisition (M&A) also failed to culminate in an agreement, raising the likelihood of the company having to shut down its operations entirely.

The imminent shutdown is also evident from the company’s website, which has been non-functional for several weeks. A message on the site states, “The Site is getting upgraded, we will relaunch soon. Thank You.”

Established in 2019 by Ainara and Akaljyot Kaur, the company secured pre-Series A funding from Peak XV Partners’ Surge, DSG Ventures, and several angel investors. It was also a participant in the fifth cohort of the Surge accelerator program.

Surge chose not to provide a comment on the matter, and inquiries sent to Belora’s co-founder and CEO, Ainara Kaur, as well as DSG on Tuesday, remained unanswered.

Belora used to offer vegan and toxin-free makeup and skincare products, including lipsticks, moisturizers, kohl, and eyeshadows. According to the company, it focused on finding ingredients that follow international certifications and claimed to be the first certified makeup brand across Europe and Asia.

Last year, the company stated its presence in 100 stores-in-stores and outlined intentions to open another 100 in the following couple of months. CEO Kaur expressed the goal for Belora to become a INR 500 crore brand in terms of annual run rate over the next 3-4 years. The firm reported an annual revenue of INR 15 crore for the fiscal year 2022, and its FY23 figures are pending disclosure.

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Nirula’s owner, BanyanTree Growth Capital, acquires ‘Angels in My Kitchen’ confectionery chain

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Angels in My Kitchen

BanyanTree Growth Capital, a private equity fund that holds ownership of the food and beverage brand Nirula’s, has recently completed the acquisition of the confectionary chain ‘Angels in My Kitchen’ for an undisclosed amount.

The company opted not to disclose the financial specifics of the deal.

Commenting on the acquisition, Sumedha Singhal, director, Nirula’s and a member at BanyanTree Growth Capital said, “Nirula’s sells icecreams, pizzas, and burgers. Angels is a bakery and confectionery brand. They are both different genres of food. Additionally, Icecream is the bulk of Nirula’s business and is a Holi to Diwali business, while Angels, a confectionary brand, is a Diwali to Holi business. So, the seasonality evens out and complements each other well.”

Established in 2003 in Delhi by Bijoy Majhi and Bhupesh Kumar Jain, Angels currently operates 20 outlets throughout the Delhi-NCR region.

When inquiring about the founders’ role in the company after the acquisition, Singhal mentioned that the existing owners will remain integral to the organization.

Discussing their upcoming strategies, she revealed that the company intends to launch an additional 30 Angels stores by the end of the fiscal year. In addition to standalone locations, the private equity firm also envisions establishing co-branded stores featuring both Angels and Nirula’s. They have recently inaugurated the first co-branded outlet in M Block, GK-II, as well as in Qutub Plaza.

When discussing upcoming deals in the pipeline for BanyanTree Growth, Singhal emphasized that the fund is actively seeking opportunities in the SME sector and in tier 2 and tier 3 cities.

“BanyanTree typically gets excited by companies on a growth trajectory with positive cash flow that has been bootstrapped by the entrepreneur and they are the first outside investor,” she added.

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Metrics that Matter: Sales Indicators Investors Scrutinize Before Investing

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Sales Indicators

When it comes to attracting investors, businesses need to speak the language of numbers and demonstrate their potential for growth. Investors scrutinize various aspects of a company’s operations, and one of the most critical areas of focus is sales that means that, for a businesses seeking investment, making a compelling case to potential investors is paramount.

 To do so effectively, it’s crucial to not only have a great product or service but also to present robust and convincing sales metrics. Investors are keen on scrutinizing key sales indicators to gauge the potential for return on their investment.

That is why we are here with some of the key sales indicators, which are closely observed by the investors before they decide to invest into a particular business: 

1. Revenue Growth

The growth of a company’s revenue over time is perhaps the most crucial indicator for investors. It’s a clear measure of the company’s ability to generate income and scale its operations. Investors want to see consistent and ideally accelerating revenue growth. If a company is experiencing a plateau or decline in revenue, it can be a red flag.

2. Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)

Investors analyze the efficiency of a company’s sales and marketing efforts by examining the Customer Acquisition Cost (CAC) and the Customer Lifetime Value (CLV). A low CAC in relation to a high CLV is a positive sign, indicating that the company can acquire and retain customers profitably. High CAC and low CLV, on the other hand, suggest inefficiency.

3. Sales Funnel Efficiency

Understanding how leads progress through the sales funnel is crucial. Investors often want to see a well-optimized sales funnel that efficiently converts leads into paying customers. This involves measuring conversion rates at each stage of the sales process, from initial contact to closing the deal.

4. Gross Margin and Profitability

Investors are keen to know about a company’s gross margin and profitability. A healthy gross margin indicates that a company can cover its costs and generate profits. Sustainable profitability, either current or projected, is a key factor that investors consider.

5. Churn Rate

Churn rate, typically associated with subscription-based businesses, is the rate at which customers cancel their subscriptions or stop doing business with a company. A high churn rate can erode revenue and profits, making it an important metric for investors, especially in industries where customer retention is critical.

6. Sales Forecast Accuracy

Investors appreciate companies that can accurately forecast their sales. Consistently meeting or exceeding sales forecasts demonstrates good visibility and control over the company’s revenue streams. It builds investor confidence and helps with long-term planning.

7. Repeat Business and Customer Retention

Repeat business and customer retention rates are indicators of a company’s ability to build a loyal customer base. Investors seek businesses that can sustain long-term customer relationships and secure a steady stream of recurring revenue.

8. Market Penetration and Growth Potential

Investors look for signs that a company has not only established a presence in its market but also has the potential for growth. This can include analysis of market share, the total addressable market, and any expansion plans or strategies.

9. Sales Team Efficiency

Investors assess the efficiency of a company’s sales team by examining metrics like the sales cycle length, deal close rates, and the ratio of salespeople to revenue generated. A well-optimized sales team is seen as an asset.

10. Competitive Positioning

Understanding a company’s competitive positioning is essential for investors. This involves analyzing the company’s pricing strategy, differentiation, and market share in comparison to competitors.

The sales metrics that investors scrutinize are indicative of a company’s past performance and future potential. A strong focus on revenue growth, efficiency in customer acquisition and retention, profitability, and a well-structured sales process can make a business more appealing to investors. As businesses seek investment, being well-prepared with a comprehensive understanding of these metrics can be the key to securing the necessary funds for growth and expansion.

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The Art of Assessment: How to Measure Sales Performance with Precision

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Measure Sales Performance

Understanding and assessing performance is a delicate skill in the fast-paced world of sales. Sales teams are the backbone of any successful firm, and accurately assessing their performance is critical for continuous progress and growth and that is why we are here with some of the ways via which you can learn the techniques and strategies that enable businesses to measure sales performance effectively, offering insights on how to fine-tune your approach and boost results.

1. Establish Clear Key Performance Indicators (KPIs)

A fundamental step in measuring sales performance is setting clear and relevant Key Performance Indicators (KPIs). These KPIs serve as the compass for your sales team, guiding their efforts and helping you evaluate their performance. KPIs can encompass various aspects of sales, including conversion rates, revenue generated, customer acquisition cost, and sales cycle length.

2. Regular and In-Depth Performance Reviews

Consistent performance reviews are essential to understand how your sales team is doing over time. Regular check-ins provide opportunities to offer constructive feedback, identify areas of improvement, and acknowledge successes. These reviews should be comprehensive, encompassing both quantitative metrics and qualitative assessments of the sales process.

3. Tracking Sales Funnel Progression

The sales funnel is a valuable tool for gauging the journey of a lead from initial contact to final purchase. By tracking this progression, you can pinpoint where leads tend to drop off and identify bottlenecks in the sales process. Understanding the sales funnel helps you optimize conversion rates and shorten sales cycles.

4. Conversion Rate Analysis

Conversion rates are a fundamental metric for assessing the effectiveness of your sales efforts. By analyzing conversion rates at different stages of the sales process, you can pinpoint areas where your team excels and areas where they may need more support or training. The goal is to optimize conversion rates at every stage to maximize results.

5. Sales Velocity Assessment

Sales velocity is a metric that combines the volume of sales opportunities, conversion rates, and deal sizes to measure the speed at which your team closes deals. A high sales velocity indicates efficient sales processes, while a low velocity might signal bottlenecks that need attention.

6. Sales Forecasting

Sales forecasting is an essential part of assessing sales performance. By predicting future sales based on historical data and current trends, you can set realistic targets and measure your team’s ability to meet them. Accurate sales forecasting is critical for resource allocation and long-term business planning.

7. Customer Feedback and Satisfaction

Satisfied customers are more likely to become repeat buyers and brand advocates. Measuring customer satisfaction through surveys, feedback, and post-purchase reviews is a crucial aspect of sales performance assessment. A happy and loyal customer base is a testament to your sales team’s effectiveness.

8. Training and Development

Regular training and development opportunities are key to maintaining a high-performing sales team. Investing in ongoing education, coaching, and skills development can significantly improve sales performance. Assessing the impact of training initiatives can help refine your team’s capabilities.

9. Peer Benchmarking

Comparing your sales team’s performance to industry benchmarks and competitors can provide valuable insights. Benchmarking helps you understand where your team stands relative to the market and identifies areas where you can outperform or areas that need improvement.

10. Adaptability and Innovation

Finally, successful sales performance assessment should include a focus on adaptability and innovation. The sales landscape evolves rapidly, and staying ahead of the curve is essential. Encourage your sales team to embrace new technologies, strategies, and best practices to drive continual improvement.

The art of measuring sales performance with precision requires a multifaceted approach that blends quantitative metrics with qualitative assessments. By setting clear KPIs, tracking sales funnel progression, analyzing conversion rates, and investing in training and development, you can continually fine-tune your sales team’s performance and drive success in the ever-evolving world of sales. Effective performance assessment is not just about evaluation; it’s about creating a culture of improvement and a path to sustained growth.

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Unlocking Opportunities: How Market Trends Drive Growth for Forward-Thinking Brands

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Staying ahead of the curve and capitalising on emerging market trends can mean the difference between thriving and stagnating in the fast-paced world of business. Forward-thinking brands understand the importance of constantly evolving and adapting to shifting consumer tastes, technological advances, and global upheavals. 

1. Sustainable and Eco-Friendly Practices

One of the most significant market trends today is the growing emphasis on sustainability and eco-friendliness. Consumers are increasingly conscious of the environmental impact of their purchases. Brands that incorporate sustainable practices, such as using renewable materials, reducing waste, and minimizing their carbon footprint, not only help the planet but also attract eco-conscious customers.

Take, for example, the rise of eco-friendly packaging and the elimination of single-use plastics. Companies that lead the charge in adopting sustainable practices are not only reducing costs but also strengthening their brand image and attracting a loyal customer base.

2. E-Commerce and Online Shopping

The internet has transformed the way people shop, and this trend is continually gaining momentum. As e-commerce continues to grow, brands that embrace online sales channels and invest in user-friendly, secure, and efficient online shopping experiences are better positioned for success. In the wake of the COVID-19 pandemic, many traditional brick-and-mortar stores shifted their focus to online sales, showcasing the importance of adaptability.

3. Personalization and Customer Experience

Consumers today expect more than just products or services; they want tailored experiences. Brands that leverage data analytics, artificial intelligence, and customer insights to offer personalized recommendations, customized products, and exceptional customer service can build a strong competitive advantage.

By understanding their customers’ preferences, brands can create unique and memorable experiences that foster brand loyalty and encourage repeat business.

4. Health and Wellness

The health and wellness trend is not limited to fitness and nutrition; it extends to various industries. Brands that offer products and services promoting physical and mental well-being are seeing substantial growth. Whether it’s the rise of organic foods, mindfulness apps, or fitness wearables, businesses that cater to the health-conscious consumer are poised for success.

5. Technological Advancements and Innovation

Rapid technological advancements are reshaping industries across the board. Brands that invest in emerging technologies such as artificial intelligence, augmented reality, blockchain, and the Internet of Things are setting themselves up for innovation-driven growth.

For instance, companies that utilize AI for data analysis and customer interaction can streamline their operations and offer more personalized services. Brands in the retail sector are also adopting AR for virtual try-ons, enhancing the shopping experience.

6. Remote Work and Flexibility

The COVID-19 pandemic catalyzed a remote work revolution, with companies realizing the potential for flexible work arrangements. Forward-thinking brands are embracing this trend, not only in their internal operations but in their products and services as well. Companies offering remote work solutions, digital collaboration tools, and virtual team-building experiences are in high demand.

Market trends play a pivotal role in shaping the business landscape. For forward-thinking brands, these trends represent opportunities for growth and innovation. By embracing sustainability, adapting to e-commerce, prioritizing personalization, focusing on health and wellness, leveraging technology, and capitalizing on remote work, brands can unlock the potential for substantial growth and position themselves as leaders in their respective industries. The key is to stay open to change, actively seek out emerging trends, and continuously evolve to meet the evolving demands of today’s dynamic market.

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Future-Proofing Your Brand: Key Technologies to Drive Sustainable Growth

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Technologies to Drive Growth business

When it comes to future proofing your brand, it is not just taking a step ahead from everyone else, it becomes something way more! 

It is about embracing the cutting edge technologies that will pave way for sustainable developments and growth and that’s why we brought to you, some of these key technologies that are shaping the future of business and how they can be harnessed to ensure your brand remains relevant, resilient, and innovative.

  1. Artificial Intelligence (AI) and Machine Learning:

Artificial intelligence and machine learning have revolutionized the way businesses operate. Whether it’s predictive analytics, chatbots, or personalized marketing, AI and machine learning can help your brand deliver better customer experiences. By analyzing vast amounts of data, these technologies can provide insights into customer behavior and market trends, enabling you to make data-driven decisions.

  1. Blockchain Technology:

Blockchain is not just for cryptocurrencies; it’s transforming supply chain management, data security, and even voting systems. This technology ensures transparent and tamper-proof record-keeping, which is vital for trust-building in today’s digital world. By implementing blockchain, your brand can gain a competitive edge by offering enhanced security and transparency to your customers.

  1. IoT (Internet of Things):

IoT is connecting everyday devices to the internet, creating a wealth of data. This technology can be utilized to improve operational efficiency, enhance customer experiences, and even create new revenue streams. For instance, smart home devices, wearable technology, and connected vehicles are all part of the IoT revolution. By integrating IoT into your products or services, you can create new and innovative customer interactions.

  1. 5G Connectivity:

The rollout of 5G networks is set to revolutionize connectivity, making data transfer faster and more reliable. This technology is a game-changer for businesses that rely on real-time data processing, such as augmented reality, virtual reality, and telemedicine. Ensuring your brand is 5G-ready can give you a competitive advantage in delivering high-speed, low-latency experiences to your customers.

  1. Robotic Process Automation (RPA):

RPA is transforming industries by automating repetitive tasks and processes. This technology can significantly reduce operational costs, increase efficiency, and minimize errors. By integrating RPA into your business processes, you can free up human resources to focus on more strategic tasks, thereby enhancing productivity and agility.

  1. Renewable Energy and Sustainability Technologies:

Sustainability is no longer just a buzzword; it’s a necessity. Adopting renewable energy sources and eco-friendly practices is essential for future-proofing your brand. By utilizing solar power, wind energy, and sustainable materials, you not only reduce your carbon footprint but also appeal to the growing number of environmentally conscious consumers.

  1. Data Security and Privacy Solutions:

With the increasing concern over data breaches and privacy violations, investing in robust data security and privacy solutions is vital. Brands that prioritize data protection and privacy build trust with their customers. Implementing advanced encryption, multi-factor authentication, and compliance with data protection regulations are crucial steps in securing your brand’s future.

  1. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies are becoming integral to marketing, training, and customer engagement. These immersive technologies can provide unique experiences that set your brand apart from competitors. Whether it’s virtual product demos, AR shopping apps, or VR training modules, these technologies can foster customer engagement and loyalty.

  1. Hybrid and Remote Work Solutions:

The COVID-19 pandemic accelerated the adoption of remote work, and this trend is likely to continue. Embracing hybrid work solutions and investing in collaboration tools ensures your brand remains adaptable and capable of managing a distributed workforce effectively.

Future-proofing your brand is a journey that requires a commitment to technological advancement and innovation. By leveraging these key technologies, your brand can position itself for sustainable growth, adapt to changing market conditions, and meet the evolving demands of customers. Staying ahead of the curve is no longer an option but a necessity in the ever-changing business landscape. Embrace these technologies, and watch your brand thrive in the digital era.

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Avanços Coffee: Brewing a New Dawn in India’s Coffee Culture, One Sip at a Time

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Avanços Coffee

In a nation predominantly known for its love affair with tea, Avanços Coffee is embarking on a mission to awaken India’s senses to the rich and diverse world of roasted coffee. Founded by Vinod Kumar Meena and Parul Chawla, this dynamic duo is on a quest to create unparalleled coffee experiences that resonate with coffee lovers across the country.

Vinod Kumar Meena brings over a decade of experience from various sectors, including technology, capital markets, and hospitality. With an impressive educational background, having graduated from the prestigious India School of Business, Hyderabad, and IIT Bombay, Vinod’s journey to coffee entrepreneurship is marked by a desire to create long-term value in the coffee industry.

Parul Chawla, on the other hand, hails from a design background and is an alumna of the National Institute Of Fashion Technology, Kangra. Her extensive experience in the apparel industry and aesthetic sensibilities have played a pivotal role in shaping the identity of Avanços Coffee.

Vinod Kumar Meena and Parul Chawla

Together, Vinod and Parul’s diverse skill sets and shared passion for coffee have given birth to Avanços Coffee—a brand that’s a manifestation of over 15 years of their love affair with coffee and a dream to create extraordinary experiences through this beloved beverage.

The Inspiration Behind Avanços Coffee:

Avanços Coffee’s founders believe that life is finite, but the opportunities to learn, grow, and evolve are infinite. With this philosophy in mind, they chose coffee as their canvas to paint unique experiences in people’s lives. Coffee, to them, represents boundless possibilities to create moments of delight and self-discovery.

Bridging the Coffee Gap in India:

One of the primary problems Avanços Coffee aims to solve is the lack of awareness about roasted coffee in India, a country that predominantly favors tea. Despite India’s high-quality coffee beans, a significant portion is exported. Avanços is narrowing this gap by offering self-brewing experiences for coffee enthusiasts at home and introducing innovative cafe concepts in the near future.

The coffee market in India is on the rise, with a projected 10-12% compound annual growth rate (CAGR). Despite having just 4.5% of the roasted coffee consumption of the United States, India’s growing population and changing consumption habits offer immense potential for coffee as an alternative to tea.

What sets Avanços Coffee apart is its commitment to creating diverse coffee blends that cater to various palates. While currently operating as a standard direct-to-consumer (D2C) e-commerce model, the brand is gearing up to provide unique coffee experiences through its cafe ventures.

The mission of Avanços Coffee is to make roasted coffee an integral part of daily life for the majority of India’s population. They aspire to become one of the most trusted coffee brands in India and, eventually, at a global level through a relentless commitment to quality and service.

Avanços Coffee envisions coffee as a catalyst for self-improvement and personal growth. They aim to create a community of individuals who believe in evolving every day, one cup of coffee at a time.

Evolution, Challenges and Breaking Dogma:

Launched during the post-pandemic era, Avanços Coffee coincided with the rise of remote work and a heightened interest in home brewing. With innovative equipment that rivals cafe-quality coffee at a fraction of the cost, the brand is seizing the opportunity presented by this shift in consumer behavior.

Avanços Coffee has focused on brand building through the quality of its products, especially in terms of freshness and taste, along with excellent customer service. While the overall sales may be modest compared to industry giants, their high percentage of returning customers is a testament to their success.

The company is now poised to expand into a cafe model, driven by the belief that experience-driven coffee consumption is the future of the industry in India. However, the journey has not been without its challenges, the most prominent being the need to break the dogma surrounding coffee in a tea-centric nation.

Entrepreneurship Rooted in Learning:

Drawing from their diverse careers, Vinod and Parul have observed what works and what doesn’t for long-term success. Their entrepreneurial approach is deeply rooted in continuous learning and problem-solving. They are determined to make Avanços Coffee fundamentally strong, ensuring that every decision and action leads to unique experiential moments for their consumers.

Avanços Coffee is not just about coffee; it’s about crafting a journey of discovery and transformation, one sip at a time. As they continue to brew their dreams into reality, the brand promises to be a beacon of innovation and excellence in India’s burgeoning coffee culture.

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Zomato stock reaches 52-week high after IRCTC partnership announcement

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Zomato
Zomato (Representative Image)

Foodtech giant Zomato’s stock price reached a 52-week high of INR 115 on the morning of October 18, driven by its strategic partnership with the Indian Railway Catering & Tourism Corp (IRCTC).

Zomato’s shares wrapped up Tuesday’s trading session at INR 113.90 and kicked off Wednesday’s trading at INR 114.25. However, by 12:20 pm, the shares had dipped to INR 111.45.

In a noteworthy development, Zomato has forged an agreement with the Indian Railway Catering and Tourism Corporation (IRCTC) to offer pre-ordered meal provisioning and delivery as part of an experimental initiative.

Read More: Zomato partners with IRCTC to launch meal reservation for railway travelers

In the initial stage, the project will commence with a pilot program aimed at showcasing its viability. It will provide railway passengers with the opportunity to reserve meals via the IRCTC e-catering platform. At the outset, this service will be accessible at five prominent train stations: New Delhi, Prayagraj, Kanpur, Lucknow, and Varanasi.

“… IRCTC has tied up with M/s. Zomato Limited for supply and delivery of preordered meals through IRCTC’s E-catering portal as a Proof of Concept (PoC) in the first phase at five Railway stations i.e. New Delhi, Prayagraj, Kanpur, Lucknow and Varanasi,” said IRCTC in a regulatory filing with the BSE.

In Tuesday’s intraday trading on the Bombay Stock Exchange (BSE), following the announcement from IRCTC, Zomato achieved a fresh 52-week peak of INR 114.10.

In the first quarter of the fiscal year 2024 (Q1 FY24), Zomato achieved its first-ever profitable quarter, recording a profit after tax (PAT) of INR 2 Crore. This marks a significant turnaround from the net loss of INR 186 Crore reported in Q1 FY23. Concurrently, the company’s revenues from operations surged to INR 2,416 Crore in the quarter ending June 2023, a notable increase compared to INR 1,413.9 Crore in Q1 FY23.

Read More: Zomato turns profitable in Q1 FY24, reports INR 2 Cr consolidated PAT

During the second quarter (Q2), Zomato faces the challenge of maintaining profitability, with macroeconomic factors continuing to influence the demand for online food delivery, according to a recent report by JM Financial.

“We expect Zomato’s sequential food delivery GOV (gross order value) growth in Sep- Q to be closer to mid-single digit (mid-teens growth on a YoY basis, broadly in-line 1Q). Blinkit, on the other hand, could report very strong high-teens sequential GOV growth led by a robust increase in order volume,” the brokerage said.

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Sunshine Mills boosts production capacity with acquisition of Red Collar facility

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Sunshine Mills

Sunshine Mills, a pet food and treat producer headquartered in Alabama, is expanding its manufacturing capacity through the acquisition of Red Collar Pet Foods’ production facility located in Joplin, Missouri.

The sale price of the plant has not been disclosed by either company.

The acquisition of the facility will grant Sunshine Mills additional production capabilities for making both baked and cold-formed pet treats.

Situated in a central US location, the Joplin site also facilitates more streamlined nationwide distribution of Sunshine Mills’ products, according to the company. The facility boasts over 200,000 square feet of production and warehouse space.

Approximately 130 employees are currently employed at the facility, possessing expertise in the production of baked biscuits and cold-formed treats for both dogs and cats.

Sunshine Mills is set to assume control of operations at the Joplin site immediately.

Greg Wolking, president and CEO at Red Collar Pet Foods said, “We are thrilled to see the knowledgeable and engaged team of associates at Joplin join the like-minded family at Sunshine Mills”.

“We now look forward to crossing paths with them as our industry colleagues while Red Collar continues to serve customers and key retailers.”

Red Collar Pet Foods, a manufacturer specializing in private-label pet food and treats, is headquartered in Franklin, Tennessee. In 2018, the company was acquired by the private equity group Abor Investments from Mars Petcare.

The Joplin facility is among several Red Collar plants that have been purchased in recent years. Earlier this year, Nestlé acquired the company’s factory in Miami, Oklahoma.

In August of 2022, Hill’s Pet Nutrition, a subsidiary of Colgate-Palmolive, acquired three Red Collar plants for a total of $700 million.

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