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Innovative Augmented Reality Strategies for Business Success!

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Augmented Reality

Remaining ahead of the curve is frequently essential to attaining and maintaining success in the fast-paced worlds of technology and business. Augmented reality, or AR, has become a game-changer for businesses, giving them new and creative ways to interact with clients, improve workflows, and spur expansion. This post goes over the ever-evolving field of augmented reality and go over how using innovative AR tactics might help your company succeed.

Augmented Reality blends the real world with computer-generated content, creating a hybrid experience that enhances our physical surroundings. Unlike Virtual Reality (VR), which immerses users in a completely digital environment, AR overlays digital elements onto the real world. It’s the technology behind popular apps like Pokémon GO and Snapchat’s filters, but its potential reaches far beyond mere entertainment.

Augmented Reality: A Game-Changer for Business

The application of AR in business is nothing short of revolutionary. Here are some ways in which AR is transforming industries:

  1. Enhanced Customer Engagement: AR offers an interactive and immersive experience to customers, whether through virtual try-ons for fashion brands or product demonstrations for e-commerce companies. These experiences deepen customer engagement and boost conversion rates.
  2. Augmented Sales and Marketing: AR can elevate your sales and marketing strategies. Interactive product demos, immersive ads, and augmented brochures can help businesses stand out in a crowded market.
  3. Efficient Employee Training: In industries like manufacturing and healthcare, AR can be a valuable tool for training employees. It allows for hands-on, immersive learning experiences, improving knowledge retention and reducing training time.

Augmented Reality Strategy

  1. Streamlined Operations: AR can assist in operations, offering real-time data overlays for field service workers or helping with remote equipment maintenance. This can result in reduced downtime and cost savings.

Innovative Augmented Reality Strategies for Business Success

  • Personalized Shopping Experiences: Implement AR to offer personalized and immersive shopping experiences. Whether it’s trying on clothes virtually or visualizing furniture in your living room, AR can enhance the way customers make purchase decisions.
  • Interactive Product Catalogs: Create interactive catalogs with AR that allow customers to view and interact with your products from the comfort of their homes. IKEA’s AR app, for example, lets users see how furniture would fit into their living spaces.
  • AR for Employee Training: Develop AR-based training programs for employees. For instance, medical professionals can practice surgeries in a virtual environment, while manufacturing workers can receive real-time guidance during complex assembly processes.
  • Remote Assistance: Utilize AR for remote support, connecting experts with field workers in real-time. This can reduce the need for on-site visits, saving time and resources.
  • AR Games and Challenges: Create engaging AR-based games and challenges that incorporate your brand or products. Gamification can increase brand awareness and foster customer loyalty.

Case Study: Pokémon GO

Pokémon GO, developed by Niantic, is a prime example of a successful AR application. The game combined GPS technology with AR to create a global phenomenon that engaged millions of users worldwide. Businesses capitalized on the trend by becoming in-game locations, driving foot traffic and sales.

Measuring Augmented Reality Success

To determine the effectiveness of your Augmented Reality strategies, consider the following metrics:

  1. Engagement Levels: Measure how much time users spend interacting with your AR content.
  2. Conversion Rates: Track how AR experiences impact sales and customer conversions.
  3. Customer Feedback: Listen to user feedback to continuously improve your AR offerings.
  4. Operational Efficiency: Analyze how AR is enhancing your business operations, reducing costs, and improving employee performance.

Check more news: Cognitive Biases in Consumer Behavior and Marketing

Augmented Reality is not a distant future; it’s a dynamic tool available now to forward-thinking businesses. By pioneering AR strategies, you can unlock new levels of customer engagement, improve operational efficiency, and set your brand apart in a competitive landscape.

AR’s potential is limitless, and its integration into your business can be the driving force behind your success. So, embrace the immersive innovation of AR and set your business on a path to new horizons of growth and achievement.

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Visualize Success: Integrating Video Marketing into Your Brand’s Growth Strategy

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Video Marketing

There is no denying the power of video in the current digital era. In order to reach and interact with their audience in a more captivating and dynamic manner, businesses are finding that video marketing is an essential tool, whether they are sharing personal experiences or recommending goods and services.

Video marketing has exploded in popularity over the past few years, and for good reason. It’s a versatile and engaging medium that offers numerous benefits for brands:

  • Higher Engagement: Videos grab the viewer’s attention, keeping them engaged for longer periods. This can lead to increased brand awareness and improved conversion rates.
  • Improved SEO: Search engines love video content, and websites that incorporate videos tend to rank higher in search results. This boosts your online visibility.
  • Better Storytelling: Videos allow you to tell a compelling story, creating a deeper emotional connection with your audience.
  • Mobile Compatibility: With the rise of mobile device usage, videos are accessible to a wider audience, anytime and anywhere.
  • Social Sharing: Videos are highly shareable on social media platforms, increasing the potential for your content to go viral.

Incorporating Video Marketing into Your Growth Strategy

  1. Understand Your Audience: The first step in integrating video marketing is understanding your target audience. What kind of content will resonate with them? What problems can your videos solve for them?
  2. Set Clear Objectives: Define your goals. Whether it’s to increase brand awareness, drive website traffic, or boost sales, your objectives will guide your video content.
  3. Choose the Right Platforms: Consider where your audience spends their time online. While YouTube is a video giant, platforms like Facebook, Instagram, and TikTok also offer excellent opportunities for video marketing.

Video marketing

  1. Quality Matters: Invest in quality video production. High-quality visuals and clear audio can make a significant difference in how your brand is perceived.
  2. Tell a Story: Craft a compelling narrative that captivates your audience. People love stories, and a well-told story can set your brand apart.
  3. Educational Content: Consider creating “how-to” or tutorial videos that showcase your expertise in your industry. These can establish your brand as a trusted resource.
  4. Live Videos: Live streaming has gained immense popularity. It offers a real-time connection with your audience, making them feel involved and valued.

Living Example: GoPro’s Adventure-Centric Videos

GoPro, the action camera company, is a prime example of a brand that has mastered video marketing. GoPro’s user-generated content approach encourages its customers to share their adventures, showcasing the stunning videos and photos captured with GoPro cameras. This not only creates a community of loyal customers but also inspires others to buy GoPro cameras to capture their own adventures.

Show more exciting stories: Long-Term Connection: Keeping Users Engaged in the Post-Purchase Phase

In a world dominated by visual content, integrating video marketing into your brand’s growth strategy is not just an option; it’s a necessity. Videos have the power to captivate, educate, and inspire, making them a valuable tool for achieving your business objectives.

As technology continues to advance and consumer preferences evolve, staying ahead of the curve with innovative video marketing strategies is a surefire way to visualize success and steer your brand toward sustainable growth. So, pick up that camera, tell your story, and let your brand shine on the digital stage.

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Tailoring Your Social Media Strategy for Global Markets

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SnackTeam
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social media strategy
social media strategy (Representative Image)

The influence of social media on the linked world of today cannot be emphasized. Social media platforms have emerged as a vital resource for engaging with a wide range of people and broadening your global reach, regardless of the size of your business. Even if social media transcends national boundaries, your plan should take into account the unique cultural and local quirks of the markets you are targeting. This post will discuss the significance of customizing your social media approach for various markets and offer some useful advice on how to do so.

The rise of social media has democratized communication, allowing businesses to engage with people worldwide. It’s easy to think that a one-size-fits-all approach will suffice when it comes to reaching a global audience, but nothing could be further from the truth. Each region, each market, and each community has its unique preferences, values, and communication styles. To be effective, your social media strategy must account for these differences.

Why Localization Matters on Social Media:

Localization is the process of tailoring your content to the cultural and linguistic preferences of a specific market. It’s not just about translating your posts into different languages; it’s about understanding the values and sensitivities of the audience you’re addressing. Here’s why localization is essential:

  1. Cultural Sensitivity: What may be humorous or appealing in one culture could be offensive or irrelevant in another. Localized content shows respect for the values and norms of the market.

Social Media

  1. Language and Tone: Language is more than just words; it’s about tone, context, and cultural references. Adapting your content ensures that it resonates with the local audience.
  2. Visibility and SEO: Localized content can improve your search engine ranking in different markets by using keywords and phrases that are relevant to the local audience.

Practical Tips for Adapting Your Strategy

  1. Market Research: Start with comprehensive market research to understand the demographics, preferences, and cultural nuances of your target market.
  2. Local Language: Translate your content accurately and contextually. Avoid machine translation, as it can lead to misunderstandings.
  3. Local Influencers: Partner with local influencers who have a strong online presence in your target market. They can help bridge the gap between your brand and the local audience.
  4. Tailor Your Content: Customize your posts, visuals, and hashtags to suit the local audience. Use culturally relevant imagery and references.
  5. Engage with the Community: Actively engage with your local audience by responding to comments and participating in local discussions. Show that you care about their input.
  6. Scheduling Matters: Consider time zone differences when scheduling your posts. Posting at a time when your target audience is most active increases engagement.
  7. Localize Your Advertising: If you’re running paid campaigns, tailor your ads to suit the local market. This includes adjusting targeting criteria, ad copy, and visuals.

Case Study: Global Brands Doing it Right

Several global brands have successfully adapted their social media strategies for different markets. For example, McDonald’s tailors its menu and marketing to the specific tastes and cultural norms of each country it operates in. Similarly, Coca-Cola‘s “Share a Coke” campaign involved printing popular names on their bottles, resonating with consumers on a personal level in various markets.

In a world where a single tweet can reach every corner of the globe, understanding the importance of localizing your social media strategy is paramount. While the internet brings us together, it’s crucial to remember that people remain diverse, and their values and preferences vary greatly. Adapting your social media strategy for different markets is not just a business strategy; it’s a demonstration of cultural respect and a recognition of the rich tapestry that is our global audience. By speaking their language, both literally and figuratively, you can harness the true power of social media to make a global impact with a local touch.

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Key Performance Indicators: Metrics to Gauge Your Sales Team’s Success

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SnackTeam
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Sales Team KPI

In the world of marketing sales, success is not determined by luck. It’s a science, a well orchestrated set of strategies and activities. To evaluate your sales team’s efficacy and promote continuous development, you’ll need a set of performance measurements known as Key Performance Indicators (KPIs). In this post, we’ll look at sales KPIs and how they may be used to measure the success of your sales staff.

Key Performance Indicators (KPIs) are the compass that guides your sales team toward success. They are quantifiable, data-driven metrics that enable you to measure the performance and efficiency of your sales efforts. By tracking these KPIs, you can make informed decisions, identify areas for improvement, and optimize your sales strategies.

Selecting the Right KPIs:

The choice of KPIs should align with your business goals, industry, and sales strategy. Here are some of the critical KPIs to consider:

  • Sales Revenue: The most fundamental KPI is revenue. It reflects the overall success of your sales efforts. Tracking revenue can help you understand how your sales team’s performance affects the company’s bottom line.
  • Sales Growth: Examining the growth rate of your sales revenue over time provides insights into your team’s ability to acquire new customers and upsell to existing ones.
  • Customer Acquisition Cost (CAC): CAC measures the cost of acquiring a new customer. It’s calculated by dividing your sales and marketing costs by the number of new customers. A lower CAC is often a sign of efficient sales and marketing processes.

Sales Team Performance

  • Customer Lifetime Value (CLV): CLV estimates the long-term value a customer brings to your business. It’s essential to ensure that your sales efforts focus on acquiring high CLV customers.
  • Conversion Rate: Conversion rate is the percentage of leads or prospects that turn into paying customers. It indicates the efficiency of your sales process. Monitoring conversion rates at different stages of the sales funnel helps identify bottlenecks.
  • Sales Pipeline Metrics: Tracking metrics like the number of leads, opportunities, and deals in your sales pipeline gives you a clear picture of your sales team’s performance at various stages.
  • Average Deal Size: Understanding the average deal size helps in setting revenue expectations and tailoring your sales strategy.
  • Win Rate: Win rate measures the percentage of opportunities that result in closed deals. A higher win rate indicates a more effective sales team.
  • Sales Cycle Length: This metric tells you how long it takes for an opportunity to progress from the initial contact to closure. Shortening the sales cycle can lead to increased revenue.
  • Customer Churn Rate: Churn rate indicates the percentage of customers who stop using your product or service. It’s crucial to monitor this KPI as retaining customers is often more cost-effective than acquiring new ones.

The Impact of Sales KPIs on Sales Team:

  1. Performance Evaluation: KPIs provide a tangible means to evaluate the performance of individual sales team members, helping in the identification of top performers and areas needing improvement.
  2. Data-Driven Decision-Making: KPIs offer real-time insights that can guide strategic decision-making, such as optimizing the sales process or realigning targets.
  3. Motivation and Accountability: Sales teams thrive when they have clear targets and KPIs to track. KPIs motivate and hold team members accountable for their performance.
  4. Continuous Improvement: Regularly monitoring KPIs allows for the identification of trends and patterns, helping to fine-tune sales strategies for better results.

Real-World Application of Sales KPIs

Consider a software company using sales KPIs to drive success:

  • By analyzing conversion rates at different stages of their sales funnel, they identify that leads generated through content marketing have a higher conversion rate than cold outreach. This insight leads to a shift in their strategy to focus more on content marketing.
  • By tracking CAC and CLV, they find that the cost of acquiring a customer is often recouped within the first three months, indicating a healthy customer acquisition strategy.

Check more news: PizzaExpress leads global expansion with Canada as its launch pad!

  • Monitoring churn rates, they identify that customers who receive personalized onboarding have a significantly lower churn rate. This finding leads to the implementation of personalized onboarding for all new customers.

Sales KPIs are the compass that guides your sales team’s journey to success. They provide valuable insights, empower data-driven decision-making, and help optimize sales strategies for sustained growth. By carefully selecting, tracking, and acting upon these KPIs, your sales team can navigate the path to success with precision and purpose.

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ALTAIR Hotel’s rendezvous redefines Indian gastronomy with a contemporary twist

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ALTAIR

ALTAIR, the exquisite hotel in Kolkata renowned for its exceptional design elegance, is introducing a rejuvenated visual appeal along with a completely reimagined rendition of Rendezvous, showcasing Progressive Modern Indian Cuisine.

Rendezvous embraces innovation, creativity, and experimentation, all while remaining firmly anchored in the deep-rooted culinary traditions of the nation.

“Rendezvous represents a culinary masterpiece featuring Progressive Modern Indian cuisine. It reflects our dedication to innovation and creativity while paying homage to our deep culinary heritage. With its fusion of tradition and contemporary elements, Rendezvous is the place where timeless charm meets contemporary elegance, promising an enduring and unforgettable dining experience,” shared Nitin Kohli, CEO and whole-time director of AmbujaNeotia Group.

Rendezvous is poised to captivate guests with an extraordinary, incomparable, and continually evolving dining experience, firmly grounded in the innovative domain of Indian cuisine. By exploring novel and avant-garde culinary techniques, Rendezvous breaks free from the conventional perceptions often associated with Indian gastronomy.

From the inviting comfort of the leather chairs to the mesmerizing vistas, this setting cultivates an ambiance that harmoniously connects the realms of tradition and modernity. Rendezvous is the junction where ‘Timeless Charm’ converges with contemporary elegance, ensuring an unforgettable experience for all who step inside. The gleaming wooden floors carry narratives of enduring refinement, while the intricately carved wooden wall panels form a tapestry of artisanal mastery. Rendezvous strives to cocoon its patrons in a warm and reassuring atmosphere, invoking a captivating essence of heritage and artisanal craftsmanship.

Rendezvous seeks to offer a modern take on Indian cuisine by blending traditional recipes and locally sourced ingredients with global influences. The culinary team is committed to providing a dining experience that embodies the farm-to-fork philosophy, leaving a lasting impression on all guests.

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Keurig Dr Pepper to invest $100 Million in expanding South Carolina coffee facility, creating 250 new jobs

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SnackTeam
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Keurig Dr Pepper
Keurig Dr Pepper (Representative Image)

Keurig Dr Pepper has revealed its commitment to invest an additional $100 million to further advance the expansion of its coffee roasting and manufacturing facility in South Carolina, USA.

As a result of this investment, Keurig Dr Pepper anticipates the generation of approximately 250 new job opportunities by 2027 at its Spartanburg County facility. This project represents a continuation of the facility’s phased construction, which commenced in 2019. Prior to this, KDP had already invested a cumulative total of $380 million in the facility, leading to the creation of 155 jobs at the site.

Keurig Dr Pepper’s facility in Spartanburg County is dedicated solely to coffee roasting and the packaging of K-Cup pods designed for use in Keurig brewers. KDP proudly states that this facility ranks among the world’s largest manufacturing sites with LEED certification, signifying its commitment to environmentally sustainable practices. LEED, which stands for Leadership in Energy and Environmental Design, represents the most widely adopted global standard for assessing and promoting green building initiatives.

The Coordinating Council for Economic Development in South Carolina has granted Spartanburg County a $1 million Set-Aside grant to support the expenses associated with enhancing building infrastructure.

KDP’s chief supply chain officer, Roger Johnson, said, “Our facility in South Carolina remains an important asset in the ongoing evolution of our next-generation coffee production capabilities. Keurig Dr Pepper is proud to continue to grow in the welcoming and talent-rich community of Moore. We greatly appreciate the support we have received from the State of South Carolina in helping to facilitate our ongoing investment and hiring needs.”

The further development of the facility is expected to be complete in 2027, with jobs opening in manufacturing and distribution operations.

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Italy backtracks on EU oversight for proposed lab-grown meat ban

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Lab-grown meat
Lab-grown meat (Representative Image)

The Italian government has opted out of the EU oversight procedure concerning its plan to prohibit the sale of lab-grown meat.

Italy had previously lodged a Technical Regulations Information System (TRIS) notification with the EU, a process designed to forestall trade hindrances within EU member states. The government had submitted this notification to advance its legislation banning the sale of lab-grown food and animal feed, which it had proposed in March.

Minister of Agriculture Francesco Lollobrigida stated on his Facebook page that the notification has been “retracted as a gesture of respect for the efforts” of Italy’s government.

Nonetheless, his remarks hinted that the exit from the EU procedure might not signify the end of Italy’s intentions to prohibit the sale of lab-grown meat.

“The DDL [the initial phase of a law that is proposed by one or more members of parliament] has already been given the green light in the senate, it has just been approved in the commission of the chamber of deputies and will soon be discussed and, I believe, approved by the chamber of deputies,” he said.

Describing it as “only a matter of form”, Italy has therefore withdrawn the so-called TRIS notification with which the draft law was to be examined by the EU Commission and member states to assess whether the new rules comply with EU law on the single market.

In spite of this, Lollobrigida has asserted that the bill has received approval, dismissing the reports of withdrawing the “disegno di legge” (DDL) as “inaccurate.”

Earlier this year, the European nation passed the bill prohibiting the production of cell-based food and animal feed. This legislation entails that Italian companies are prohibited from manufacturing food or feed “derived from cell cultures or tissues sourced from vertebrate animals.” Violating these regulations could lead to fines of up to €60,000 ($65,022).

Lollobrigida added in his post, “I remind the report’s editorial staff that, as a public service, they should not spread fake news, or at least they should try not to. Not only do I not withdraw the DDL, but I am more convinced than ever that I must follow the indications of the municipalities, the regions (all of them) and the millions of Italian citizens who have explicitly asked us to protect our health and our economy.”

Francesca Gallelli, Italian policy consultant at global food system think tank the Good Food Institute, said: “We hope that the step backwards on the European examination indicates the government’s willingness to modify the text of the bill on cultured meat, guaranteeing compliance with Union law.

“Only a week ago, however, the parliamentary majority rejected all the changes to the text in the House Commission, including those that intended to harmonise the bill with European legislation, resolving its numerous and important critical issues.”

She added, “We hope that Parliament will avoid the adoption of a law that would cause a fragmentation of the European single market and would hinder the sustainable growth of the country, also causing immediate damage to Italian companies in the sector.”

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Johnsonville appoints former Kraft Heinz executive Don Fussner as new CEO

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Don Fussner
Don Fussner

Johnsonville, the renowned American meat products company, recognized as one of the nation’s top sausage producers, has announced the appointment of Don Fussner, a former executive from Kraft Heinz, as its new CEO.

Presently serving as the company’s CFO and COO, Fussner is set to assume the role of CEO in January, succeeding the retiring CEO, Nick Meriggioli.

Fussner became part of the Johnsonville team in 2019, initially as the CFO, and in 2022, he expanded his role to include COO responsibilities. Prior to joining Johnsonville, he accumulated 24 years of experience at Kraft Food.

Situated in Sheboygan Falls, Wisconsin, Johnsonville has its origins dating back to 1945, when the Stayer family founded a butchers’ shop. Remarkably, the same family oversees the company’s operations to this day.

Meriggioli assumed the position of CEO in 2015, succeeding owner Ralph Stayer, who had held the role for 47 years.

On his successor, Shelly Stayer, Johnsonville owner and chairperson, said,
“Don is a strategic and operational leader with proven success across the entire value chain. He is a strong coach and people-focused leader who will continue to prioritise Johnsonville’s unique culture.”

She commended Meriggioli for his contributions to the company and his exceptional leadership during the COVID-19 pandemic.

“If our culture remained a priority, high member engagement and business growth would follow,” Stayer said. “Nick has modelled that and has been a strong advocate for our Johnsonville Way culture, and we are especially grateful for his leadership.”

Johnsonville, which has manufacturing facilities in the American Midwest, now sells its sausages in 45 countries.

It produces more than 70 different types of sausage products, including: brats, grillers, Italian sausage, smoked-cooked links and breakfast sausage.

The company, which employs around 2,000 people, has the facilities to process 3,400 pigs daily.

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Bella Bulgaria invests $72 Million to set up meat venture in Indonesia

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Bella Bulgaria

Bella Bulgaria has initiated a $72 million investment endeavor by establishing a halal meat joint venture in Indonesia.

The Sofia-based supplier, offering meat cuts, sausages, salami, minced products, and ham, has confirmed the establishment of a “trade and investment cooperation” memorandum with Indonesia’s PT Garuda Mitra Utama.

In addition to producing pastry products, cheese, frozen vegetables, and cooking oils, Bella Bulgaria disclosed that the four-year agreement was sealed this week during the Indonesia-Europe Business Forum in Jakarta, organized under the auspices of the Ministry of Foreign Affairs of Indonesia.

Out of the entire investment sum, $38 million will be allocated for the establishment of a meat products factory in Indonesia, while the remaining $34 million will be directed toward the acquisition and provision of spices and herbs. Mitra Utama will integrate these ingredients into its own product range.

Bella Bulgaria manages a network of nine European factories situated in various markets, including its domestic market, as well as Greece, Romania, and Hungary. Among these facilities, there is a dedicated halal production plant located in Plovdiv, Bulgaria, where it manufactures rendang-padang, a well-loved spiced meat dish in Indonesia.

“By actively developing the activity of the rendang-padang factory in Plovdiv, we accumulated knowledge and experience, which we want to implement on a much larger scale in Indonesia,” Dimitar Mitev, Bella Bulgaria’s chief operating officer, said in a statement.

“The analyses of the markets and the taste preference of consumers in the southern hemisphere showed a potential for business growth in the field of meat processing in Indonesia and niches for new players in the market.”

Bella Bulgaria has enrolled in the “Indonesia: Spice Up the World” initiative initiated by President Joko Widodo, aimed at promoting Indonesian products on the global stage, stimulating the local economy, and fostering job opportunities.

Hendro Santoso, the CEO of Mitra Utama, said, “This is our first work project for cooperation with a European company and we have the opportunity to produce products based on traditional recipes with spices and herbs that are part of Indonesia’s cultural heritage.”

Speaking with the Indonesia Business Post, Hendro Santoso said the partnership has yet to determine the location of the joint-venture factory but it could be based in Jakarta or Bali.

“Our spices and seasonings will come from a collaboration with small and medium-sized enterprises from Sumatra to preserve the authentic flavour but the meat will come from Bulgaria. In essence, we can say it’s a collaborative effort, where it’s cooked there but under the supervision of both parties,” he told the publication.

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Affinity Petcare to invest 20% of revenues in marketing as it targets top 3 position in India’s pet food market

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Affinity Petcare
Affinity Petcare (Representative Image)

Affinity Petcare, a Spanish company specializing in pet foods and healthcare, plans to allocate 20% of its Indian revenue towards marketing and promotional efforts. Their goal in India is to establish a prominent position within the clinical nutrition sector and become one of the top three players, as explained by Jordi Garriga, the International Business Director of Affinity Petcare.

Affinity Petcare has made its foray into the Indian market through a partnership with Scientific Remedies, a manufacturer of pet foods and products. Their initial product launch in India is the well-established Affinity Advance, which is the flagship brand of Affinity Petcare. This move comes as the Indian pet care market is anticipated to reach $1,932.6 million by the year 2030.

Garriga expressed the company’s ambition to secure a position among the top three leaders in the clinical nutrition sector within the upcoming 8 to 10 years.

According to the company, Affinity Petcare, a family-owned enterprise, is set to establish a portfolio of premium therapeutic, wellness, and specialty nutrition products for pets in the Indian market.

These products will be available for purchase at veterinary clinics, pharmacies, and pet shops affiliated with veterinarians.

Rakesh Mohan, executive director, Scientific Remedies, said Affinity Petcare is the world’s sixth largest pet food brand, and pointed to the existing potential to tap the India market. “The majority of pets in Indian households consume home food. But as disposable incomes grow, adoption to specialised pet foods and pet care is bound to increase,” Mohan said.

The company has set its sights on capturing a 20 percent market share within the pet food industry by the year 2033.

“The long term potential of this category is significant. The main task is to educate consumers and make the switch to specialised pet care,” Garriga said.

According to a report from Decipher Market Research Agency, India’s pet care industry is projected to experience a compound annual growth rate of 16.5 percent. The report highlights that the most rapidly expanding segments within the Indian pet care industry include food, accessories, grooming, and healthcare, which has garnered heightened investor attention due to its growing popularity.

In another report by Venture Intelligence, it was revealed that the pet care industry attracted investments totaling $77 million between 2021 and 2022.

In addition to this, prominent players such as Drools, Nestle, Mars, Emami, and Mankind Pharma have also been making substantial investments in the category.

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