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Catering to Cravings: Niche Marketing Tactics for a Hungry Audience

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Niche Marketing

In the vast and varied landscape of modern marketing, businesses often find themselves on a quest to cater to the unique tastes and preferences of their audiences. This is where niche marketing shines. Rather than casting a wide net, niche marketing involves diving deep into specific, passionate communities and delivering precisely what they crave. Here, we’ll explore the art of niche marketing, its importance, and tactics to satisfy the hunger of a niche audience.

Niche marketing isn’t about reaching the largest audience; it’s about connecting with a highly engaged and dedicated subset of people who share a particular interest, passion, or need. This approach has several key advantages:

1. Laser-Focused Relevance: Niche marketing allows you to provide content, products, and services that are highly relevant to the specific interests and needs of your audience.

2. Less Competition: The narrower your niche, the less competition you’ll face. This can lead to higher visibility and a stronger market position.

3. Enhanced Customer Loyalty: When you meet the unique needs of a niche audience, you foster a sense of trust and loyalty that’s hard to replicate with a broader approach.

Niche Marketing Tactics

To successfully cater to a niche audience, consider these tactics:

1. Audience Research: Thoroughly understand your niche audience by conducting in-depth research. Explore their preferences, pain points, and the language they use. Tools like surveys, interviews, and social listening can be invaluable.

Niche Marketing Strategy

2. Tailored Content: Create content that speaks directly to your niche audience. This might include blog posts, videos, podcasts, or social media updates that address their specific interests and concerns.

3. Product and Service Customization: If your niche marketing involves a product or service, tailor it to your audience’s unique needs. For instance, if you’re in the fashion industry, design items catering to a specific subculture or style.

4. Niche Influencer Collaboration: Partner with influencers within your niche to leverage their credibility and reach. Influencers can help you connect with your audience on a personal level.

5. Community Building: Create or participate in online communities relevant to your niche. Engage with your audience directly and foster a sense of belonging.

6. Hyper-Targeted Advertising: Use digital advertising to target your niche audience specifically. Platforms like Facebook and Google allow for incredibly detailed targeting.

Measuring Niche Marketing Success

Niche marketing success can be measured through various indicators, such as:

1. Engagement Metrics: Monitor metrics like likes, shares, comments, and shares within your niche community.

Check more news: Pizza Hut Goes Green: Mahim Store Goes Sustainable!

2. Conversion Rates: Track how many niche audience members take desired actions, whether it’s signing up for a newsletter, making a purchase, or attending an event.

3. Customer Retention: Assess how many of your niche customers become repeat buyers, indicating their loyalty to your brand.

4. Feedback and Reviews: Positive reviews and feedback within your niche community can signify satisfaction and trust in your brand.

Niche marketing isn’t about the quantity of the audience; it’s about the quality of engagement and the depth of relationships. By understanding the unique needs, preferences, and passions of your niche audience, you can create a tailored, personalized experience that resonates deeply. As you cater to their cravings with precision and care, you’ll find that niche marketing can be a recipe for sustained success in the diverse world of modern marketing.

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Beyond Points of Contact: How to Accurately Map the Customer Experience!

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Customer Experience

​​Businesses can no longer afford to ignore the complex web of interactions that characterise their relationship with customers in a time when customer experience is king. It is no longer adequate to map the customer journey using the traditional method of just identifying points of contact. In order to fully comprehend and enhance the customer experience, we must look beyond these touchpoints and explore the intricacies of technology, emotion, and human interaction. 

Traditional customer journey mapping often starts and ends with identifying touchpoints where customers interact with a business, such as visiting a website, making a purchase, or reaching out to customer support. While these touchpoints are undeniably important, they don’t paint the full picture of the customer experience. Here’s where they fall short:

1. Isolated Perspective: Focusing solely on touchpoints offers a fragmented view of the customer journey. It doesn’t consider the customer’s broader context or emotional state.

2. Linear Assumptions: Traditional mapping tends to assume that customers move in a linear fashion from one touchpoint to the next, whereas in reality, the journey is often non-linear and dynamic.

3. Emotional Blind Spots: It often overlooks the emotional aspects of the customer experience, which are critical in building loyalty and satisfaction.

Beyond Points of Contact: A Holistic Approach

To accurately map the customer experience, businesses should adopt a holistic approach that considers the following aspects:

1. Customer Personas: Develop detailed customer personas to understand the unique needs, preferences, and behaviors of different customer segments.

2. Emotional Mapping: Recognize and address the emotional aspects of the customer journey. Emotions greatly influence decision-making and brand loyalty.

Customer Experience 2023

3. Omni-Channel Integration: Today’s customers interact with brands through multiple channels, often simultaneously. An integrated approach that considers the omni-channel experience is crucial.

4. Feedback Loops: Establish mechanisms for gathering customer feedback at various stages of their journey, allowing for continuous improvement.

The Role of Technology

Technology plays a pivotal role in accurate customer experience mapping. Here’s how it can be harnessed:

1. Data Analytics: Leverage data analytics to gain insights into customer behavior, preferences, and pain points. Advanced analytics can reveal patterns that help optimize the customer experience.

2. Customer Journey Mapping Tools: Use specialized tools and software to create visual representations of customer journeys that take into account multiple touchpoints, emotions, and feedback data.

3. Artificial Intelligence (AI): AI-powered solutions can provide real-time insights into customer interactions, allowing businesses to personalize their responses and offerings.

A Real-Life Example: Amazon’s Customer-Centric Approach

Amazon is renowned for its customer-centric approach, which involves understanding and exceeding customer expectations at every touchpoint. They analyze vast amounts of data, employ predictive algorithms, and focus on customer feedback to enhance the user experience. By continually mapping the customer journey and adapting, Amazon has maintained its position as an e-commerce leader.

Measuring the Impact of Customer Experience:

To evaluate the success of your customer experience mapping efforts, consider these key performance indicators:

1. Customer Satisfaction (CSAT) Scores: Measure customer satisfaction after specific interactions or transactions.

Find Additional Stories: Catering to Cravings: Niche Marketing Tactics for a Hungry Audience

2. Net Promoter Score (NPS): Assess how likely customers are to recommend your brand, which reflects their loyalty and overall experience.

3. Customer Effort Score (CES): Evaluate the ease of customer interactions, as easier experiences tend to be more positive.

4. Conversion Rates: Monitor the percentage of customers who complete desired actions or purchases, which reflects the effectiveness of your customer journey.

In a hyper-competitive business landscape, accurate customer experience mapping is not a luxury but a necessity. Beyond mere points of contact, businesses must embrace a holistic approach that considers customer personas, emotions, and omni-channel interactions. Leveraging technology and continuous feedback loops, they can create more personalized, engaging, and effective customer journeys. Ultimately, a deep understanding of the customer experience can lead to enhanced customer satisfaction, loyalty, and the sustainable success of a business in the modern age.

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Crisis-Ready Brands: Adapting to the Speed of Social Media in Times of Trouble​​

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Social Media

Social media, with its instant messaging and viral trends, has completely changed how we communicate, interact, and—inevitably—react to emergencies in this day and age. Social media’s introduction has brought about an era of unmatched opportunity and vulnerability for brands. 

The Need for Crisis Readiness:

In today’s digital landscape, news, opinions, and controversies can spread like wildfire on social media. A crisis, whether sparked by a product issue, a public relations misstep, or a global event, can escalate within minutes. In this context, crisis readiness is not just a buzzword but a fundamental necessity for brands.

1. Speed is of the Essence: Social media operates in real-time. In a crisis, every minute counts. Brands must respond swiftly and effectively to manage the narrative.

2. Transparency is Key: Social media users value authenticity and transparency. Brands that are open about their challenges and actively work to resolve them often receive a more positive response.

3. Negative Impact is Inevitable: Crises on social media can be highly damaging, impacting brand reputation and financial stability. Being unprepared is not an option.

Social Media Strategy 2023

The Elements of Crisis-Ready Brands:

To become crisis-ready in the realm of social media, brands should consider these crucial elements:

1. Preparation and Planning: Anticipating potential crises is the first step. Brands should create detailed crisis response plans, including protocols for communication and roles and responsibilities within the team.

2. Monitoring and Early Detection: Brands should use social media listening tools to monitor mentions, trends, and potential issues in real-time. Early detection allows for quicker responses.

3. Quick, Sympathetic Responses: A rapid response is essential. Acknowledging the issue and expressing sympathy or empathy is often the first step to managing a crisis.

4. Transparent Communication: Honesty and transparency are vital. Brands should communicate openly about the issue, the steps being taken to address it, and the expected timeline for resolution.

5. Consistent Brand Voice: The brand’s voice should remain consistent, conveying its values and commitment to resolving the issue.

6. Learning and Improving: After the crisis, brands should conduct post-mortem evaluations to learn from the experience. These insights can help in refining crisis management strategies for the future.

Measuring the Impact of Social Media:

To gauge the effectiveness of crisis readiness, brands should consider these metrics:

1. Response Time: Measure the time it takes for the brand to acknowledge and respond to a crisis.

2. Sentiment Analysis: Analyze the sentiment of social media mentions during the crisis and afterward.

Check more News: Beyond Points of Contact: How to Accurately Map the Customer Experience!

3. Follower Engagement: Look at how engagement metrics change during and after the crisis, including likes, shares, and comments.

4. Media Coverage: Assess media coverage and its tone in response to the crisis.

Social Media – Bottom Line:

In the digital age, being crisis-ready is no longer a choice but a necessity for brands. The speed and reach of social media can amplify even minor issues into major crises. Brands that prepare, monitor, and respond effectively can not only mitigate damage but also emerge stronger, demonstrating their commitment to transparency, accountability, and, above all, their customers. So, in the age of social media, adaptability and readiness for crises are the keys to long-term brand resilience and success.

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Crowdsourced Creativity: Engaging Users to Fuel Your Brand’s Content Engine

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Crowdsourced Creativity

Engaging users has become more important in the dynamic field of digital marketing. Brands are utilizing crowdsourced creativity to create content instead of just putting it in front of inert audiences. Companies can create a community, access a wealth of new ideas, and ultimately power their brand’s content engine by allowing users to contribute to the creation of content. 

The Rise of Crowdsourced Creativity

Crowdsourced creativity is all about turning your users into active participants in your content creation process. It’s a two-way street where your brand and your audience collaborate to produce engaging and authentic content. This shift is driven by several factors:

1. Authenticity Matters: In a world filled with polished and often impersonal content, authenticity stands out. Crowdsourced content is inherently authentic, reflecting the diverse voices and perspectives of your user community.

2. Engagement and Community Building: Inviting users to contribute to your content fosters a sense of community and engagement. People want to be heard, and crowdsourced creativity gives them a platform to share their ideas and creativity.

3. Fresh Perspectives: Your users have unique insights and perspectives. Crowdsourcing content allows you to tap into a wide array of fresh ideas and viewpoints.

Leveraging Crowdsourced Creativity for Your Brand

Here are ways you can harness the power of crowdsourced creativity for your brand:

1. User-Generated Content (UGC): Encourage users to share their content, such as reviews, testimonials, images, and videos related to your products or services. Showcase UGC on your website and social media.

crowdsourced creativity 2023

2. Contests and Challenges: Run creative contests or challenges that encourage users to submit their content. Whether it’s art, stories, or ideas, contests can spark the creative spirit of your community.

3. Collaborative Content Creation: Work with your audience to create content together. For instance, ask for their input on product development, or co-create a brand story.

4. Curate User Stories: Collect and curate user stories that highlight their experiences with your brand. Share these stories as a part of your content strategy.

5. Q&A Sessions: Host Q&A sessions with your community where users can ask questions and provide their insights. These sessions can be a goldmine of content ideas.

Case Study: GoPro’s User-Generated Content

GoPro, the action camera company, is a stellar example of crowdsourced creativity. They’ve built an entire brand around UGC. Users capture their adventures with GoPro cameras and share these experiences. GoPro then features this UGC in their marketing, creating a vibrant community of enthusiasts and an endless source of authentic content.

Measuring the Impact:

To gauge the effectiveness of your crowdsourced creativity efforts, consider the following metrics:

1. Engagement Metrics: Track engagement levels, such as likes, shares, comments, and participation in contests or challenges.

Read more articles: Crisis-Ready Brands: Adapting to the Speed of Social Media in Times of Trouble​​

2. User-Generated Content Volume: Monitor the quantity of user-generated content being created and shared.

3. Conversion Rates: Analyze how crowdsourced content impacts conversion rates, such as the number of users who make a purchase after engaging with UGC.

4. Brand Sentiment: Pay attention to the sentiment surrounding your brand in user-generated content. Positive sentiment can improve your brand image.

The Bottom Line

Crowdsourced creativity is a powerful tool for brands looking to engage their users, build authentic content, and foster a sense of community. By involving your audience in the content creation process, you not only unlock a treasure trove of creativity but also create a brand that resonates with its community on a profound level. So, embrace the era of crowdsourced creativity and watch your brand’s content engine roar to life.

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Pizza Hut Goes Green: Mahim Store Goes Sustainable!

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Pizza Hut
Pizza Hut (Representative Image)

Pizza Hut, a renowned pizza chain, has recently unveiled its most environmentally conscious establishment yet in India, located at Mahim, Mumbai. This endeavor is in perfect harmony with the worldwide mission of ‘Recipe for Good Growth,’ which places significant emphasis on the well-being of individuals, the preservation of the environment, and the quality of food. This initiative stands as one of Pizza Hut’s numerous measures to contribute to Yum! Brands’ goal of achieving net-zero emissions by the year 2050.

“At Pizza Hut, we are dedicated to running a purpose-driven business, where our foremost commitment is providing our customers with the best taste and service. Simultaneously, we are deeply invested in cultivating practices that not only enrich the present but also contribute to a brighter future for our customers, the community, and the environment. The Mahim store serves as a model for us and has given an impetus to our efforts in pioneering a green future,” shared Asif Mahmud, Chief Development Officer at Pizza Hut, Yum! Restaurants India.

Pizza Hut takes sustainability to new heights!

The Mahim restaurant seamlessly incorporates energy-efficient technologies, responsibly sourced materials, and a comprehensive wastewater management system. Furthermore, the establishment boasts a 17 kWP capacity solar panel installation, producing a daily output of 58 kWh in solar energy. This not only results in annual savings of INR 300,000 but also significantly reduces its carbon footprint by an impressive 35-50%.

Additionally, the restaurant features an Energy Management System (EMS) for the purpose of monitoring and regulating power consumption, resulting in average savings of 5-6%. Furthermore, the establishment’s rainwater harvesting system efficiently employs RO wastewater for cleaning, thereby conserving a substantial 3.9 lakh liters of water annually.

Recognizing the profound influence of businesses on society, Pizza Hut has embraced multiple sustainable initiatives. The brand’s commitment extends to partnering with ‘Made in India’ suppliers for essential equipment, bolstering the local economy and contributing to a reduced carbon footprint.

Check more news: Jamie Oliver Goes Fully Vegetarian in Ahmedabad Kitchen Premiere!

In its day-to-day operations, Pizza Hut consistently exhibits environmental awareness, achieving the complete elimination of single-use plastics in its packaging, introducing paper straws and wooden cutlery, and responsibly sourcing ingredients.

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), stands as the global leader in pizza production and delivery, surpassing all other pizza companies. Established in 1958, Pizza Hut has earned its reputation as the world’s most renowned pizza establishment, with a presence in over 18,000 restaurants across 100+ countries.

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September 2023: Retail Sales Up 9%, South India Leads by 13% – RAI Survey!

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retail
(Representative Image)

According to the Retail Business Survey conducted by the Retailers Association of India (RAI), retail sales in September 2023 registered a 9% increase when compared to the sales figures for the same period in September 2022.

Retail establishments in various regions have reported increased sales in comparison to their September 2022 figures. South India saw the most substantial growth, with a 13% year-on-year increase in sales. West India followed with an 8% increase, while East India and North India reported growth rates of 7% and 6%, respectively. The remarkable double-digit growth in South India can be attributed to the opening of new stores and expansion efforts during September 2023.

RAI Survey: Retail Sales Rises upto 9%!

When categorized, Quick Service Restaurants (QSRs) showed an impressive growth of 15%. Food & grocery and sports goods also exhibited strong growth, each at 14%, while the jewelry category saw a respectable 13% increase in sales compared to September 2022 levels.

Speaking about the findings, Kumar Rajagopalan, chief executive officer, Retailers Association of India (RAI), said, “Festive season definitely rings in positivity. As we approach Diwali, there’s an anticipation of an uptick in purchases, especially of celebratory items. Retailers are betting big on the season to drive growth.”

Check more exciting news: Digital Transformation for Growth: Technologies That Propel Brands Forward

RAI serves as the foremost organization representing retailers in India, collaborating with various stakeholders to foster a conducive environment for the advancement of the modern retail industry in the country.

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McDonald’s India operator Westlife reports unexpected Q2 profit decline!

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McDonald's
McDonald's (Representative Image)

On Thursday, Westlife Foodworld, the operator of McDonald’s restaurants in western and southern India, reported an unexpected drop in quarterly earnings as increased costs overshadowed higher sales of its burgers and fried chicken.

The franchisee reported that the consolidated net profit after tax declined from 315.4 million rupees in the July-September quarter of the previous year to 223.7 million rupees ($2.7 million).

McDonald’s India operator Westlife Report:

According to data from LSEG, analysts had anticipated a profit of 319.6 million rupees.

Commodity prices, such as those for cheese and vegetables, experienced a significant increase in the quarter. This led to a surge in expenses, prompting many restaurants to even remove tomatoes from their recipes.

Westlife witnessed a 9.7% increase in total expenses, reaching 5.88 billion rupees.

Nevertheless, revenue from operations saw a 7.4% increase, reaching 6.15 billion rupees, primarily attributable to the introduction of discounted meals and the inauguration of new stores.

In a statement, Chairperson Amit Jatia acknowledged that Westlife had been operating within “challenging market conditions,” while also noting the persistence of “macroeconomic challenges.” He further mentioned the company’s commitment to investing in new stores and expanding its business.

Find More News: Crowdsourced Creativity: Engaging Users to Fuel Your Brand’s Content Engine

The shares of Westlife, the company overseeing 370 restaurants in regions such as Maharashtra and Tamil Nadu, fell by 2.2%, reducing their year-to-date gains to approximately 11.3%.

The downbeat news comes a day after its fast-food competitor and Domino’s operator, Jubilant FoodWorks, posted a smaller-than-expected drop in quarterly earnings due to cost-cutting and higher demand for its lower-priced pizzas.

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Mamaearth IPO Set for October 31, Price Band at INR 308-324/Share

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Mamaearth Honasa Consumer

The Honasa Consumer, the parent company of the popular personal care brand Mamaearth, is set to launch its initial public offering (IPO) for subscription. The subscription period will be from October 31 to November 2, and the shares will be available within a price range of INR 308 to INR 324 per share. At the top end of this price range, the company has set a target to raise INR 1,701 crore from the market, which would value the company at INR 10,425 crore.

The IPO comprises a fresh issuance of shares valued at up to INR 365 crore and an offer for sale (OFS) of approximately 4.12 crore shares.

In the IPO, Honasa promoter Varun Alagh will offer 3,186,300 shares for sale, and his wife, Ghazal Alagh, will sell a maximum of 100,000 shares. The pre-IPO shareholding structure indicates that the promoters collectively hold a 37.41% stake in the company.

Mamaearth Shareholders:

Additional shareholders participating in the Offer for Sale (OFS) will consist of Kunal Bahl, Shilpa Shetty Kundra, Rishabh Harsh Mariwala, Fireside Ventures Fund, Sofina, Stellaris, and Rohit Kumar Bansal, all divesting their stakes.

The bid lot size is set at 46 shares per lot, meaning that the minimum bid lot value in the retail category would be INR 14,904. A portion of the issue, approximately 10%, is earmarked for retail investors, 15% is allocated to High Net Worth Individuals (HNIs), and the remaining 75% is designated for qualified institutional buyers (QIB).

Mamaearth products
Mamaearth products (Representative Image)

Honasa employees will enjoy a discount of INR 30 per share, and they will also have a reserved allocation of equity shares valued at up to INR 10 crore.

The stock is scheduled to be listed on both NSE and BSE on November 10, with the basis of allotment expected to be finalized by November 7.

The IPO’s book-running lead managers comprise Kotak Mahindra Capital, Citigroup, JM Financial, and JP Morgan.

The net proceeds from the IPO will be allocated for various purposes, including boosting brand visibility through advertising expenses, funding capital expenditure for establishing new Exclusive Brand Outlets (EBOs), expanding the network of salons operated by its subsidiary, Bhabani Blunt Hairdressing, covering general corporate needs, and potential inorganic acquisitions not yet identified.

Try more news: The Audience Persona Playbook: Crafting a Detailed Profile

For the quarter ending in June, the company’s revenue from operations reached INR 464.49 crore, marking a 49% increase from the previous year. According to official filings, the net profit amounted to INR 9.24 crore. In the corresponding quarter of the previous year, the company had incurred a loss of INR 2.51 crore.

The company has credited the year-on-year surge in quarterly operating revenue to increased sales of its flagship Mamaearth brand, which constituted the majority of its total revenue.

Mamaearth Losses:

“Under the Mamaearth brand, we had higher sales of products across the face care, hair care, body care, baby care and colour care categories,” the company said.

During FY23, Honasa recorded a net loss of INR 150.97 crore, whereas in the preceding year, it had posted a net profit of INR 14.44 crore. Nevertheless, its operating revenue witnessed a substantial year-on-year growth of 58%, reaching INR 1,492.75 crore.

The consumer company generates a significant portion of its operational revenue through the sale of products under the prominent Mamaearth brand. It mentioned that any decline in the demand for Mamaearth branded products could potentially have a detrimental impact on our business, cash flow, and financial performance.

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Durga Puja celebration fuels record sales in Kolkata’s restaurants and bars!

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Durga Puja kolkara Restaurants and Bars

During this year’s Durga Puja, Kolkata witnessed an unprecedented surge in footfalls and sales at its restaurants and bars. This high demand persisted well past midnight until Nabami. According to the Hotel and Restaurants’ Association of Eastern India, there was a remarkable 20-25% increase in business during this puja compared to the previous year. Notably, many restaurants in central and south Kolkata remained open throughout the night, a unique occurrence for the city.

HRAEI president and owner of MS Bar & Lounge, Sudesh Poddar, estimates that the combined revenue of restaurants in the city, from Tritiya to Nabami, is likely to have exceeded INR 1,200 crore.

In contrast to previous years, there was little to no decline in foot traffic between lunch and dinner hours.

Durga Puja Sales in Restaurants and Bars of Kolkata!

“We had an unprecedented late-night surge which continued till 3 am and sales smashed all previous records. The peak was reached on Nabami evening. It all started from Tritiya and went on soaring till Nabami. Last year, too, puja was good for us but this year it was even better,” said Poddar.

restaurant

Park Street remained more crowded than previous years, according to Nitin Kothari, owner of Mocambo and Peter Cat. “This time, footfall had started rising a fortnight before pujas. It just continued to grow and exploded during the pujas. Every day, we had a large crowd waiting to get in. We stayed open till 2 am from October 21 to 23 and had a relentless stream of people coming in. It was definitely higher than previous years, including the pre-Covid times,” said Kothari.

Anjan Chatterjee, the chairman of Speciality Restaurants, which includes brands such as Mainland China, Oh! Calcutta, Haka, and Asia Kitchen, noted that the occupancy rate remained consistently at 100% throughout the puja period.

“We had extended the closing hours but still if we had more accommodation it would have been full. Lot of non resident Bengalis came for fine dining,” he added.

With the exception of a brief interval during the Ashtami afternoon and early Nabami evening when the city experienced two brief episodes of heavy rainfall, nearly all restaurants in the south and central parts of Kolkata had eager patrons waiting for a table.

“Like every year, we had erected a shamiana for the waiting crowd and it overflowed with people. Despite the rain, we had a full house at all outlets of Oudh 1590 and at Chapter 2. We stayed open till 3 am and the attendance remained full. There was never a dull period even between lunch and dinner hours,” said Shiladitya Chaudhury, owner and co-founder of Oudh 1590 and Chapter 2.

In fact, the rain proved to be advantageous for certain individuals.

Kolkata’s Restaurants and Bars’ Owners Views!

“We had people, who had been waiting outside some of the big restaurants, scampering in when it started pouring,” said the owner of a central Kolkata restaurant.

Throughout the festival, Oasis on Park Street experienced a continuous flow of customers entering the establishment.

Check more news: Mamaearth IPO Set for October 31, Price Band at INR 308-324/Share

“We stayed open till 1 am and had a full house which has rarely happened. Occupancy never dipped below 80% even after lunch hours,” said owner Pratap Daryanani.

“Most of the time the place was almost full and there were people waiting outside for their turn,” said Sandeep Sehgal of Broadway Hotel on Ganesh Chandra Avenue.

Numerous discotheques and resto-pubs organized special performances featuring DJs, singers, and other artists.

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Beverly Hills Polo Club Expands to North India with Gujarat Store Debut

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Beverly Hills Polo Club
Beverly Hills Polo Club

Beverly Hills Polo Club, a prominent activewear fashion retailer, recently expanded its retail presence in North India by opening its first store in Gujarat, as announced by the retail conglomerate Apparel Group India on their social media platform this Tuesday. The new store, situated within VR Mall in Surat, is the 23rd establishment for the retailer in India.

“We are pleased to announce the opening of Beverly Hills Polo Club’s newest store in VR Mall, Surat. This is the brand’s 1st store in Gujarat and 23rd store in India!,” said Apparel Group India in a LinkedIn post while sharing the pictures of the store.

Beverly Hills Polo Club coming with Gujarat Store!

Founded in 1982 in Southern California, Beverly Hills Polo Club initially started as a clothing brand and subsequently diversified into various product categories, including accessories, personal care items, fragrances, sunglasses, footwear, and home décor.

Spencer’s Retail introduced the brand to India in 2009, and subsequently, the license to operate the American lifestyle brand in India was acquired by Apparel Group India.

At present, this fashion retail company has established its presence in 80 countries worldwide. With a current network of 200 stores in Asia, the fashion retailer has announced its intention to open an additional 300 stores in the next five years, as revealed on their social media platform.

Beverly Hills Polo Club’s 23 stores in India are situated in various cities and states, spanning Kolkata, Gujarat, Mumbai, Bengaluru, Hyderabad, Kerala, New Delhi, Lucknow, Ludhiana, Dehradun, and Chennai.

Try more news: Durga Puja celebration fuels record sales in Kolkata’s restaurants and bars!

Apparel Group, headquartered in Dubai, UAE, is a global conglomerate in the fashion and lifestyle retail sector. In addition to Beverly Hills Polo Club, Apparel Group represents over 80 brands, including renowned global names in India such as Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, R&B Fashion, and Victoria’s Secret.

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