The Directorate General of GST Intelligence (DGGI) is currently investigating a recent transaction where Raymond transferred its consumer goods division to a unit under the Godrej Group. Informed sources have disclosed that GST authorities have contacted Raymond Consumer Care Ltd (RCCL) and requested an explanation regarding the potential imposition of GST on the transaction value. Godrej Consumer Products Ltd (GCPL) acquired the FMCG business, along with the Park Avenue, KS, KamaSutra, and Premium brand names, through a slump sale in April 2023. In a statement submitted to the stock exchanges, Godrej Consumer Products Ltd, the acquiring entity, reported a payment of INR 2,825 crore for this acquisition.
Raymond-Godrej FMCG Deal
The DGGI is reportedly seeking clarification from GCPL regarding this issue as well. According to the sources, the DGGI’s Mumbai unit carried out an inspection at locations associated with Raymond as part of its inquiry. Section 67 of the CGST grants authority to an official to conduct inspections if there are grounds to suspect that an individual has concealed information to avoid paying taxes.
In response to an inquiry sent via email, a Raymond representative explained, “… please note that it was an inspection by DGGI in respect of the specified transaction and not a search. Further, we have provided suitable explanation along with the documentary evidence to the effect that the sale of business to GCPL on going concern basis, does not attract GST. Given the contours of the deal and basis the independent tax expert opinion sought by both the parties, the said transaction does not attract any GST as it was a slump sale of the business on going concern basis.”
Huxtaburger is collaborating with the technology brand Audio Technica to introduce two burgers infused with Japanese-inspired flavors.
Established by Hideo Matsushita, Audio Technica is a Japanese corporation specializing in the creation and production of professional-grade microphones, headphones, turntables, phonographic magnetic cartridges, and various other audio devices.
What Prompted Audio Technica to Collaborate with Huxtaburger?
Audio Technica partnered with Huxtaburger to commemorate the launch of their latest turntable, a legendary portable model originally introduced in 1979 under the name “Sound Burger.”
In accordance with this collaboration, They has crafted two fresh Japanese-inspired burgers: “Suzi,” featuring crispy chicken, pickled ginger, and yuzu mayo, and “Kenji,” showcasing miso beef and wasabi ketchup. These delectable creations are set to make their official debut in stores at the beginning of October.
They will offer their Sound Burger-inspired burgers at all of their establishments across Victoria, New South Wales, and Western Australia.
Each individual who acquires one of these Japanese-inspired burgers through Huxtaburger’s loyalty program, ATE Rewards, will be entered into a drawing for a chance to win an AT-SB727 Sound Burger portable Bluetooth turntable. Audio-Technica is generously offering one record player giveaway at every Huxtaburger location.
Persimmon, known as Japan’s national fruit, has made a notable impact in the Kulgam district of South Kashmir. Recently introduced to the region, this non-native fruit crop has proven to be a more lucrative choice than apples, substantially increasing the income of local farmers.
Thriving in the picturesque district of Kulgam in Kashmir, the bittersweet, orange-hued fruit originally hailing from China has found a new home. Shabbir Ahmad Itoo, a resident of Sonigam in Kulgam, brings a diverse educational background to his farming endeavors and has successfully introduced non-native persimmons to the region, planting them on his farm.
Shabbir said the fruit had been brought by his father from Himachal Pradesh.
Japan’s National Fruit – Persimmon:
“The fruit does not need much care or pesticides like apples. This fruit has very good medicinal value with vitamin C in it. The fruit is also useful for expecting mothers, with qualities that increase blood circulation and provide relief from joint pains,” Shabbir said.
He added, “It took us about two years, and now it’s bearing fruits. These plants grow significantly, much like apple trees. Furthermore, it has a promising market value. In Kashmir, this fruit is relatively new, but we successfully introduced it in Delhi, where one kg of these fruits sells for more than INR 100.”
With a history spanning more than two millennia, the Diospyros kaki, commonly known as Persimmon, has its origins rooted in China. Presently, China, Japan, and South Korea have emerged as the foremost cultivators and leading producers of this delicious fruit, firmly establishing its importance in East Asian agriculture.
According to Tetra Pak Index 2023, consumers are now factoring in environmental concerns in addition to their personal well-being when making food purchases. These environmentally mindful individuals, often referred to as “Climatarians,” are willing to adjust their dietary choices to safeguard the planet.
The market for health-conscious foods is firmly established, with consumers actively searching for products that promote their physical well-being. However, a substantial majority now adopt a more comprehensive perspective. Seventy percent of them believe that healthful products should also be eco-friendly, while an additional 54% are prepared to adjust their diets to play their part in creating a better world for the environment.
Tetra Pak Index – Survey!
This dual emphasis is evident in the increasing number of consumers who are intentionally reducing their meat consumption, commonly referred to as ‘flexitarians.’ Nearly half of all consumers indicate that they are either decreasing their meat consumption or eliminating meat from their diets entirely. The Tetra Pak Index, derived from a survey conducted by the global market research firm IPSOS across ten countries, reveals that this trend of reducing meat consumption is a worldwide phenomenon. A total of 56% of survey respondents attribute their dietary choices to health concerns, including adopting flexitarian, pescatarian, vegetarian, or vegan diets, while more than a third (36%) specifically point to environmental considerations as their primary motivation.
The study further uncovers that convenience is no longer the reigning priority. In a significant departure from long-standing beliefs, 70% of individuals are now willing to forego convenience in favor of healthier products. Additionally, the pursuit of health remains unwavering, even amidst the current economic challenges, as only 17% are prepared to give up food and beverages with health benefits in the face of the cost-of-living crisis.
Tetra Pak follows The climatarian trend is anticipated to expand as the consequences of climate change become more pronounced. Consumers increasingly demand that food manufacturers provide products that are not only health-conscious but also sustainable.
Adolfo Orive, president and chief executive officer at Tetra Pak, comments, “The findings of this year’s Index are reflective of the direction we have taken in the last few years, to decarbonize the food industry and make food systems more resilient and sustainable. In many parts of the world, people rely on products such as milk and juices for their daily nutrition, so it is critical to optimize their value chain with innovations in sourcing, packaging, processing and distribution, which is where we have been playing an active role together with our customers and suppliers.
In addition, considering that the world will need 60% more food by 2050, Tetra Pak are complementing these efforts through technologies that can help explore new sources of nutrition – ranging from new plant-based sources to alternative proteins produced with biomass and precision fermentation. Both these areas are critical to contribute towards food system sustainability.”
Tetra Pak Technology: Cutting-edge advancements in food technology can significantly aid in producing products that are not just delicious but also resource-efficient. The encouraging news is that consumers are open to embracing innovations that enhance our lifestyles and dietary choices, with 62% acknowledging the potential of technology in fostering a more sustainable future. Nevertheless, there are concerns among some consumers that such innovations might not be as natural as fresh, unprocessed foods. Hence, striking the right balance will be crucial.
“This area is developing quite rapidly, and it is difficult to predict when and to what extent it will succeed; but it is only through continued efforts and leveraging collaboration to explore every potential opportunity, that we will find solutions to the current food system challenges,” says Adolfo (CEO of Tetra Pak Group).
On Saturday, the government announced a minimum export price (MEP) of $800 per metric tonne for onion exports, effective from October 29 through December 31, 2023.
The measure has been taken to address the declining quantity of stored Rabi 2023 onions and to ensure an adequate supply of onions to local consumers at reasonable prices. This has been achieved by reducing the volume of onion exports.
Why Govt Sets minimum Onion Export Price to $800/Tonne?
The MEP of $800 per metric tonne equates to roughly INR 67 per kg.
In addition to the imposition of MEP on onion exports, the government has declared the acquisition of an extra 200,000 tonnes of onions for the buffer stock, in addition to the 500,000 tonnes already procured.
In a concerted effort to stabilize onion prices and ensure accessibility to consumers, onions from the buffer stock have been consistently distributed. Since the second week of August, these onions have been actively dispensed across key consumption centers nationwide. Moreover, to enhance accessibility, retail consumers have been provided access to these onions at an affordable price of INR 25 per kg. This initiative has been facilitated through the operation of mobile vans managed by the National Cooperative Consumers’ Federation (NCCF) and the National Agricultural Cooperative Marketing Federation of India (NAFED).
Till date about 1.70 lakh metric tonne of onion has been disposed from the buffer.
This ongoing process of acquiring and distributing onions from the buffer stock stands as a testament to the government’s commitment to ensuring stabilized prices for consumers. Simultaneously, it endeavors to secure equitable returns for onion farmers, establishing a harmonious balance in the onion market landscape.
IPO-bound hospitality unicorn OYO witnessed a 34% decrease in its net loss to INR 1,286.5 Cr during the financial year 2022-23 (FY23), down from INR 1,941.5 Cr. This reduction occurred despite marginal declines in expenses, all while the business continued to grow.
The startup supported by SoftBank experienced a 14% increase in its operating revenue, rising to INR 5,463.9 Cr in FY23, compared to INR 4,781.3 Cr in the preceding fiscal year. The primary sources of revenue include earnings from accommodation service sales, commissions from bookings, and subscription fees.
Taking into account other sources of income, the total revenue similarly surged by 14%, reaching INR 5,601.7 Cr in FY23, up from INR 4,904.7 Cr in FY22.
History Of OYO!
Established in 2012 by Ritesh Agarwal, OYO provides a diverse range of accommodations, including vacation homes, casino hotels, coworking spaces, budget hotels, corporate lodging, and more.
The startup, which was valued at approximately $9 billion in its last assessment, successfully trimmed its expenses in the year under consideration, even as its business expanded. The total expenditure decreased by 3%, dropping to INR 6,799.6 Cr from INR 6,985.3 Cr in the preceding fiscal year.
The hospitality unicorn allocated INR 1,548 Cr toward employee benefit expenses in FY23, marking a 17% reduction from the INR 1,861.7 Cr spent in the previous fiscal year. It is worth mentioning that OYO underwent a restructuring effort during FY23, resulting in the layoff of approximately 600 employees.
OYO’s expenses associated with leases, comprising both the service component of the lease and lease rentals, increased by 10% to INR 2,843 Cr in FY23, up from INR 2,578 Cr in the preceding year.
OYO’s marketing expenses reduced by 17% to INR 154.8 Cr in FY23, down from INR 1,861.7 Cr in FY22.
Having joined the unicorn club in 2018, OYO has secured more than $3 billion in funding thus far. Notable investors in OYO include Microsoft, Airbnb, and Peak XV Partners.
According to an internal email accessed, OYO was on track to report its first-ever profitable quarter in the second quarter of FY24, with a projected profit of INR 16 Cr. Earlier, the startup told its employees that it posted an adjusted EBITDA of about INR 175 Cr in Q1 FY24.
At present, the startup is actively seeking to secure $250 million from investors, given the postponement of its initial public offering (IPO). A significant portion of this funding will be earmarked for the purpose of retiring its $660 million term loan B.
Earlier this year, the startup chose a confidential route to pre-file its draft documents for its public offering and downsized its IPO to a range of INR 3,286 Cr to INR 4,929 Cr ($400 million to $600 million).
Juice Guys has announced the opening of its flagship store at Select City Walk Mall in Saket, New Delhi. This launch signifies the initiation of Juice Guys’ extensive expansion plan, aspiring to establish over 200 outlets nationwide within three years.
The company is targeting the recruitment of 1500 individuals for a range of operational roles from the Economically Weaker Sections (EWS) category. Juice Guys continues to demonstrate its dedication to fostering diversity and creating opportunities through this initiative.
Juice Guys’ Vision: 200+ Outlets in India!
The company has ambitious goals, intending to launch over 200 outlets in Delhi-NCR and other prominent cities across India within the upcoming three years. This bold expansion strategy highlights the brand’s belief in its distinctive concept and the increasing demand for health-conscious dining alternatives.
“The juice market in India constituted a compound average growth rate of more than 10 percent in the period of six years. The juice market in India constituted a compound average growth rate of more than 10 percent in the period of six years. According to India Juice Market Outlook, 2027, the juice market is expected to grow with a CAGR of more than 11 percent by the end of the forecasted period of 2027.
The juice market in India registered a negative compound annual growth rate (CAGR) of 5.45 percent during the period 2016 to 2021 with a sales value of INR 3,262.48 million in 2021, an increase of 52.25 percent over 2020. The market achieved its strongest performance in 2021 when it grew by 52.25 percent over the previous year” said Sahaj Chopra, Founder, Juice Guys.
“The juice market anticipates huge growth in the coming years. Health-conscious people are also shifting from fruit drinks to the fruit and vegetable juice segment as it is healthier and has non-added preservatives or artificial flavours like that in the fruit drinks segment. Rapid urbanisation, surging income, and increasing health consciousness would further drive the Indian Juice market.
This presents an opportunity for brands like Juice Guys to inspire people to make healthier choices and enjoy a happy and refreshing lifestyle. To the world, we are excited to introduce Juice Guys. Behind our drive to create is a deep passion for healthy, scrumptious beverages and munchies. Without sacrificing flavour, people’s health choices can be inspired by Juice Guys.” he added.
The Montana group, a prominent player in the food and beverages industry, has recently inked an agreement with Kiscon Hospitality. This strategic partnership involves the creation of a joint venture with equal ownership, committing an impressive $10 million for a specific purpose: the expansion of more than 50 Carls Jr restaurants. Notably, Kiscon Hospitality holds the franchise rights for the renowned California-based premium burger chain, Carls Jr.
The company announced on Saturday that this collaboration aims to inject $10 million into the venture, with the objective of establishing over 50 new Carls Jr restaurants within a three-year timeframe.
Since 1941, Carl’s Jr has been delighting burger enthusiasts worldwide with its chargrilled Californian burgers, and it continues to do so with a global presence of over 3,800 outlets across 39 countries.
50 Carls Jr Restaurants Deal between Montana Group and KHPL:
As per the company’s statement, the collaboration between the Montana group and KHPL underscores their dedication to reinvigorate and reintroduce this brand to the Indian market.
The collaboration aims to bring the essence of California’s culinary excellence to discerning Indian consumers.
Monty Singh, Founder and Chairman of the Montana group, said, “With our USD 10 million investment, we are committed to upholding the brand’s legacy while introducing it to a new generation of Indian consumers.”
Jappreet Singh, Founder and Chairman of Kiscon Hospitality Pvt Ltd said, “This partnership marks an exciting chapter for Carls Jr in India. We’re delighted to team up with the Montana group to reintroduce this iconic brand to Indian consumers.
“With our combined expertise, we aim to offer a true taste of California to our customers”.
The joint venture between the Montana group and KHPL is envisioned not only to introduce premium burgers to India but also to create 5000 direct and indirect job opportunities, emphasizing a commitment to shaping a more robust future, as stated by the company.
Social Media Strategy: In today’s digital age, social media has become a powerhouse for marketing and brand promotion. Among the various strategies, collaborating with influencers has emerged as a prominent method to reach and engage with audiences. Influencers hold significant sway over their followers, making their involvement a powerful asset in a brand’s social media strategy.
Understanding Influencer Marketing
Influencer marketing involves partnering with individuals who have amassed a loyal and engaged following on social media platforms. These individuals, often termed influencers, come from diverse niches – from fashion and beauty to travel, fitness, technology, and more. Leveraging their credibility and rapport with their audience, brands can effectively promote products or services.
Importance of Influencer Collaboration
The fundamental appeal of influencer collaboration lies in the trust and authenticity they’ve built with their followers. When an influencer endorses a product or service, it comes with an implicit endorsement of trust. This trust is invaluable, as consumers are more likely to consider a purchase recommended by someone they admire and trust.
Moreover, influencers possess the ability to create content that resonates with their audience. Their unique style and voice enable brands to tap into specific demographics that might be challenging to reach through traditional marketing methods. This tailored approach helps in personalizing the brand’s message and making it more relatable to potential consumers.
Integration into Social Media Strategy
Integrating influencer collaborations into a social media strategy requires a well-thought-out plan. The first step involves identifying the right influencers whose values align with the brand’s identity and target audience. Research and analysis play a crucial role in selecting the most suitable influencers based on their engagement rates, demographics, and content quality.
Once the right influencers are identified, the collaboration strategy needs to be established. This includes defining the goals, setting clear expectations, and ensuring a mutual understanding of the campaign’s objectives. From sponsored posts to takeovers, giveaways, or long-term partnerships, various collaboration formats exist, each with its unique advantages.
Measuring Success and ROI
Effectively measuring the success of influencer collaborations is essential. Metrics like engagement rates, reach, clicks, conversions, and sales can determine the impact of the campaign. Tools and platforms can aid in tracking these metrics, providing valuable insights into the effectiveness of the collaboration.
Determining the return on investment (ROI) is crucial to justify the resources allocated to influencer collaborations. This involves comparing the campaign’s costs against the generated revenue or increased brand awareness. While direct sales might be a tangible indicator, heightened brand visibility and long-term impact on customer loyalty are equally important but might be more challenging to quantify.
Navigating Challenges and Risks
Influencer collaborations also come with potential challenges and risks. Authenticity is crucial, and any perception of inauthenticity or lack of alignment between the influencer and the brand could backfire. The risk of negative publicity, influencer controversies, or shifts in consumer sentiment are factors that need to be navigated carefully.
Additionally, changes in algorithms and regulations on various social media platforms can impact the reach and visibility of influencer content. Being adaptable and flexible in strategies is crucial to overcome these challenges.
The Future of Influencer Collaborations
The landscape of influencer collaborations is continually evolving. Micro-influencers, with smaller yet highly engaged audiences, are gaining traction due to their authentic connections with followers. Video content, especially on platforms like TikTok and Instagram Reels, is becoming increasingly popular, presenting new opportunities for creative collaborations.
Moreover, the importance of diversity, equity, and inclusion in influencer marketing is growing. Brands are seeking influencers representing diverse backgrounds to ensure more inclusive campaigns that resonate with broader audiences.
Final Thoughts on Social Media Strategy:
Influencer collaborations offer an effective way to connect with audiences, foster brand awareness, and drive sales in the digital realm. Leveraging influencers in your social media strategy demands a strategic approach, clear objectives, and a deep understanding of both the brand and the influencer’s audience.
The continual evolution of social media and influencer marketing emphasizes the need for brands to remain agile, adaptable, and open to new trends. As this form of marketing continues to mature, the potential for innovative collaborations and authentic connections between influencers and brands remains limitless. Understanding, embracing, and effectively integrating influencer collaborations can significantly amplify a brand’s social media strategy, fostering long-term success in the ever-evolving digital landscape.
Sales Metrics: In the realm of business, success is often measured by the ability to generate revenue and sustain growth. For companies seeking investment or aiming to attract stakeholders, sales metrics play a pivotal role in quantifying success and capturing investor attention. Understanding and effectively presenting these metrics can be the difference between piquing investor interest and being overlooked. This article will delve into key sales metrics that hold significance in the eyes of investors and why they matter.
Sales Metrics Features:
1. Revenue Growth: Investors are keen on understanding how a company’s revenue is evolving over time. The rate of revenue growth is a fundamental indicator of a company’s market traction and potential profitability. Consistent and robust revenue growth signifies a healthy business. When presenting revenue growth metrics, showcasing not only the overall growth but also segment-specific growth rates can provide a more comprehensive picture.
2. Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV): The relationship between CAC and CLV is crucial. A low CAC compared to CLV is attractive to investors as it demonstrates an efficient and profitable business model. When a company can acquire customers at a reasonable cost relative to the value those customers bring over their lifetime, it indicates a strong potential for sustainable revenue generation.
3. Gross and Net Profit Margins: Gross profit margin measures the percentage of revenue that exceeds the cost of goods sold. Net profit margin, on the other hand, factors in all expenses, including operational and overhead costs. Healthy margins indicate a company’s ability to generate profits. Investors seek sustainable margins that can withstand market fluctuations and competitive pressures.
4. Churn Rate: For businesses with a subscription-based model or those reliant on recurring revenue, the churn rate holds significant importance. A high churn rate can negate growth and decrease the lifetime value of customers. Lower churn rates are indicative of customer satisfaction and loyalty, factors crucial for sustained success.
Sales Metrics (Representative Image)
5. Sales Pipeline and Conversion Rates: The visibility and health of the sales pipeline are essential. Conversion rates at each stage of the pipeline demonstrate the efficiency of the sales process. A robust pipeline with consistent conversion rates indicates predictable revenue generation, a critical aspect for investors assessing future business performance.
6. Average Sales Cycle Length: The time it takes from initial contact with a lead to closing a deal is essential. A shorter sales cycle suggests efficiency and responsiveness to market demands. Investors value companies that can secure deals swiftly, as it often correlates with better revenue predictability.
7. Market Penetration and Customer Satisfaction: Metrics reflecting the company’s position within its market and customer satisfaction levels are invaluable. They showcase the company’s competitive stance and its ability to retain and satisfy customers. High customer satisfaction often translates into repeat business and positive referrals, both essential for sustained growth.
8. Ratio of New vs. Existing Customers: Investors look at the balance between acquiring new customers and retaining existing ones. A healthy mix indicates that the business is not only expanding its customer base but also retaining and growing relationships, potentially leading to stable revenue streams.
Presenting these metrics to investors is not just about the numbers; it’s also about the story they tell. Contextualizing these figures, providing explanations for fluctuations, and outlining strategies to maintain or improve these metrics can significantly impact investor perception. Investors seek not only a snapshot of the current state but also the potential for future growth and sustainability.
Moreover, a company’s ability to align these metrics with its overall strategy and market positioning is crucial. Metrics alone do not define success; they are part of a larger narrative that includes the company’s mission, market potential, competitive advantages, and the team driving the business forward.
Sales Metrics – Final Thoughts:
Sales metrics provide a quantifiable means to depict a company’s performance and potential. When these metrics are carefully chosen, consistently tracked, and presented cohesively, they form a compelling case for investors. They serve as indicators of a company’s health, efficiency, and growth potential, thereby capturing the attention of potential stakeholders and investors looking for promising opportunities.
Investors are not merely interested in the numbers; they are interested in the story behind those numbers. Companies that can effectively communicate their sales metrics in the context of their broader narrative stand a better chance of capturing investor attention and securing the funding needed to drive their growth and success.
In the ever-evolving landscape of business, the ability to showcase these metrics in a way that demonstrates adaptability, scalability, and sustainability is key to attracting the attention and support of investors.
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