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Sustainability Drives Sales: The Business Benefits of Eco-Conscious Marketing

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SnackTeam
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Sustainable Marketing

Sustainability is a movement instead of just a catchphrase in today’s business world. Present-day customers are drawn to companies that align with their environmentally conscious beliefs as they become more aware of how their decisions affect the environment. As a result, environmentally conscious marketing has become a potent force that promotes corporate success, increases sales, and helps the environment.

A new generation of consumers is redefining the market landscape. They are not merely looking for products and services; they are seeking brands that align with their values. The environment is one of the core values that resonate deeply with this group.

Sustainable marketing isn’t just about “greenwashing” – it’s a holistic approach that integrates environmental and social responsibility into every aspect of a business. The benefits are far-reaching.

An eco-conscious marketing sets your brand apart from the competition. It demonstrates that your business is committed to making a positive impact on the world. Consumers are more likely to trust and engage with brands that champion sustainable causes. Your brand’s commitment to eco-consciousness can enhance your image and reputation. Consumers are willing to pay a premium for sustainable products and services. By offering eco-friendly options, you can boost your revenue.

Apart from that sustainability often leads to cost-saving initiatives. Whether through reduced energy consumption, waste reduction, or efficient supply chain management, eco-conscious practices can positively impact your bottom line.

Sustainable practices help you stay compliant with environmental regulations, reducing the risk of legal issues and penalties.

How to Incorporate Sustainability into Your Marketing Strategy
  • Identify Your Brand’s Sustainability Values

The first step in incorporating sustainability into your marketing strategy is identifying your brand’s core sustainability values. What does your company stand for in terms of environmental and social responsibility? Consider factors like reducing carbon emissions, conserving natural resources, promoting fair labor practices, and supporting local communities. Once you have a clear vision of your brand’s sustainability values, you can begin crafting your marketing strategy around them.

  • Integrate Sustainability in Your Mission and Vision

To make sustainability a core part of your marketing strategy, it must be deeply ingrained in your company’s mission and vision. Ensure that your commitment to sustainability is clear, compelling, and well-communicated to your employees and customers. This will serve as a foundation for your marketing efforts, creating a consistent and authentic message.

  • Develop Sustainable Products and Practices

One of the most effective ways to showcase your commitment to sustainability is by developing eco-friendly products and adopting sustainable business practices. Whether it’s using recycled materials, reducing energy consumption, or implementing waste reduction programs, your products and operations should reflect your dedication to minimizing your environmental impact. These practices can become powerful selling points for your marketing campaigns.

  • Tell Your Sustainability Story

A compelling narrative can engage your audience and effectively communicate your brand’s commitment to sustainability. Share your journey towards sustainability, the challenges you’ve faced, and the progress you’ve made. Use multiple marketing channels, including your website, social media, and email newsletters, to tell your sustainability story consistently. Transparency and authenticity are key to building trust with your customers.

  • Leverage Social Responsibility Partnerships

Collaborating with non-profit organizations, environmental groups, or local charities can be an excellent way to integrate sustainability into your marketing strategy. Highlight these partnerships in your campaigns, showing that your brand is actively contributing to positive social and environmental change. Customers are more likely to support companies that give back to the community.

  • Promote Sustainability Through Content Marketing

Create content that educates your audience about sustainability and encourages environmentally responsible choices. Blogs, videos, and infographics are excellent tools to provide tips, insights, and case studies related to sustainability. Educating your customers not only positions your brand as an authority in sustainability but also demonstrates your commitment to the cause.

  • Offer Sustainability Incentives

Incorporate sustainability into your marketing strategy by providing incentives for eco-friendly behavior. For example, offer discounts to customers who recycle or use reusable products. These initiatives not only promote responsible consumption but also encourage customer loyalty.

  • Measure and Communicate Impact

To ensure the effectiveness of your sustainability efforts, regularly measure and report on your environmental and social impact. Utilize key performance indicators (KPIs) to track your progress and communicate the results to your customers. Transparency in your reporting will reinforce your brand’s authenticity and commitment to sustainability.

  • Stay Updated and Adapt

The sustainability landscape is continually evolving, with new trends and technologies emerging. Stay informed about the latest sustainability practices and innovations and be ready to adapt your marketing strategy accordingly. Being at the forefront of sustainability will keep your brand relevant and appealing to eco-conscious consumers.

The Roadmap to a Sustainable Future

Eco-conscious marketing is not a passing trend; it’s a fundamental shift in the business landscape. By embracing sustainability and weaving it into your marketing strategy, you can tap into the growing demand for eco-friendly products and services. As consumers increasingly make choices that align with their values, your business can thrive by demonstrating a commitment to a healthier planet and a healthier bottom line. Sustainable marketing isn’t just a responsibility; it’s a business opportunity waiting to be seized.

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Sensory Marketing: Tapping into Senses to Influence Consumer Behavior

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SnackTeam
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Sensory Marketing

It takes more than just catchy slogans and visually striking imagery to succeed in the ever changing field of marketing. Sophisticated marketers of today are delving into novel realms – the senses. Using sensory marketing is an engaging tactic that appeals to our senses and makes a lasting impression on us. 

We live in a world of constant sensory bombardment. From the aroma of our morning coffee to the feel of our favorite clothing, our senses play a vital role in our daily lives. In the world of marketing, understanding how to harness this sensory input is becoming increasingly crucial.

Engaging the Five Senses

Effective sensory marketing targets our five primary senses: sight, hearing, taste, touch, and smell. By appealing to these senses, brands can create immersive and memorable experiences that resonate with consumers.

1. Sight: Visual Appeal

Visual stimuli are among the most potent in the marketing arsenal. Eye-catching logos, vibrant packaging, and compelling website designs are just a few examples of how brands engage our sense of sight.

2. Hearing: The Power of Sound

Think of the soothing melody when you open a well-designed app or the jingle that plays in your favorite fast-food restaurant. Sound can evoke emotions and create a strong brand association.

3. Taste: Culinary and Beverage Adventures

Food and beverage brands have long understood the influence of taste. The explosion of craft breweries and artisanal bakeries is a testament to our desire for unique taste experiences.

4. Touch: The Sense of Texture

The way a product feels in your hand can significantly impact your perception of its quality. Think of the smooth touch of an Apple product or the reassuring grip of a luxury car’s steering wheel.

5. Smell: Fragrance and Memory

The power of scent is undeniable. A familiar fragrance can transport you back in time, making it an invaluable tool in industries like perfumery, retail, and hospitality.

Influence on Consumer Behavior

Sensory marketing isn’t just about creating pleasurable experiences; it’s about influencing consumer behavior. Engaging the senses can evoke emotions. When a brand triggers positive emotions, it forms a deeper connection with its audience, leading to loyalty and repeat business. Sensory experiences create lasting memories. Brands that leave a sensory imprint tend to be more memorable and recognizable.

The senses can influence purchase decisions. Whether it’s the sight of a beautifully presented dish or the aroma of a freshly baked cookie, sensory cues play a role in what we choose to buy.

Strong sensory cues help in brand recognition. When consumers encounter a familiar scent, taste, or touch, they instantly associate it with a specific brand.

The Road to Success

To leverage sensory marketing effectively, brands should recognize the sensory preferences and expectations of your target audience. Different demographics may respond to different sensory cues.

Apart from that you should ensure that your sensory cues are consistent across all brand touchpoints, from your product packaging to your advertising. Authenticity in sensory marketing is paramount. Cues should align with your brand’s identity and values.

The Sensory Future

As we continue to be bombarded by information, brands that embrace sensory marketing stand out. By appealing to our senses, they create more profound connections, engage emotions, and influence consumer behavior. Sensory marketing isn’t just a trend; it’s a powerful tool that’s here to stay. As brands continue to explore the uncharted territory of sensory experiences, they’re set to redefine the marketing landscape, one sensory encounter at a time.

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The Power of Choice: Why Brands Need Omni-Channel Strategies to Thrive

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SnackTeam
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In the connected, fast-paced world of today, consumers have an abundance of options. They can engage with brands in a variety of ways, such as by using mobile apps, social media, in-person visits to stores, and online shopping. 

Gone are the days when consumers followed a linear path to purchase. Today, they embrace a non-linear and multi-faceted approach. The customer journey is no longer a simple progression from awareness to purchase. It’s a dynamic web of interactions across various touchpoints.

Omni-channel is a holistic approach that unifies a brand’s presence across all available channels – physical and digital. It enables seamless integration and consistency in the customer experience, regardless of where or how they choose to engage with the brand.

The Power of Choice

So, why is offering choice so crucial for brands?

1. Meeting customers where they are: Modern consumers expect convenience. They want to shop, inquire, and interact on their terms, and that means a brand must be available wherever the customer is.

2. Building stronger connections: When a brand engages customers on multiple channels, it forms a more profound and lasting relationship. Whether through personalized emails, responsive social media, or in-store interactions, each channel offers an opportunity to connect.

3. Enhancing the shopping experience: Omni-channel strategies provide an all-encompassing shopping experience. Customers can begin their journey online, visit a physical store for a tactile experience, and return to the website for further research before making a decision. This flexibility improves customer satisfaction.

4. Data and insights: By tracking customer interactions across channels, brands can gain valuable insights into preferences, behaviors, and pain points. This data can inform better decision-making and targeted marketing efforts.

The Success Stories

Several brands have aced their omni-channel game:

1. Starbucks: Through its mobile app, loyalty program, and in-store experience, Starbucks provides a consistent and highly personalized coffee journey for customers.

2. Amazon: Amazon’s seamless transition from online to offline, with its acquisition of Whole Foods, demonstrates its commitment to meeting customers in both digital and physical spaces.

3. Nike: Nike’s mobile app, Nike Training Club, connects customers to both its online store and physical retail locations, offering a comprehensive brand experience.

The Road to Thriving

To thrive in the digital era, brands need to embrace omni-channel strategies by understanding their customers’ preferences and aligning omni-channel strategy with their behaviors and expectations.

  • Ensure that the brand message, tone, and customer experience remain consistent across all channels. 
  • Invest in technology and systems that allow for smooth data integration and interaction across channels. Utilize data to continuously refine and optimize your omni-channel strategy.
  • Be ready to pivot and evolve as new channels and technologies emerge.
Embracing the Power of Choice

In a world where choice is abundant, brands must adapt to survive and thrive. The omni-channel approach is not just a strategy; it’s a necessity. By offering customers the freedom to engage on their terms, building stronger connections, and harnessing valuable insights, brands can ensure their relevance and success in an ever-changing marketplace. The power of choice is no longer an option but a compelling mandate for any brand that seeks to flourish in the modern consumer landscape.

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AR Commerce: How Brands Can Drive Sales and Growth through Augmented Reality

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SnackTeam
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The e-commerce industry continues to evolve quickly, and companies are always coming up with new and creative ways to draw in and interact with consumers. Augmented Reality (AR) is one such ground-breaking technology that has completely revolutionised the retail sector. This post will examine how brands are utilising augmented reality commerce to boost sales and promote expansion, delving into the intriguing realm of this industry.

Augmented Reality, often abbreviated as AR, superimposes digital elements onto the real world, creating an immersive and interactive experience for users. This technology has found its way into the world of commerce, opening up a plethora of possibilities for brands to connect with their audience in unprecedented ways.

Transforming the Shopping Experience

AR commerce is revolutionizing the way consumers shop online. Here’s how brands are leveraging AR to drive sales and growth by imagining  trying on clothes, accessories, or even makeup from the comfort of your own home. AR enables customers to visualize how products will look on them before making a purchase. This not only enhances the shopping experience but also reduces the chances of returns, as customers have a better idea of what they’re buying.

Interactive Product Previews

AR allows customers to interact with products in 3D. From examining the intricate details of a piece of furniture to exploring the features of an electronic gadget, the ability to view products from every angle fosters confidence and encourages conversions.

Brands in the home décor and furniture industry are making the most of AR by enabling customers to virtually place furniture and decor items in their homes. This helps customers make informed decisions about sizes, styles, and placements.

Some brands are launching dedicated AR shopping apps. These apps employ AR technology to provide a seamless and immersive shopping experience. Customers can browse, select, and purchase products within the AR environment.

The Impact on Sales

The integration of AR commerce into brand strategies is yielding impressive results:

  • Increased Conversions: By offering an engaging and interactive shopping experience, brands are witnessing higher conversion rates. When customers feel more connected to a product, they are more likely to make a purchase.
  • Reduced Returns: Virtual try-ons and 3D previews help customers make informed choices, resulting in fewer returns due to product dissatisfaction. This not only saves brands money but also enhances customer satisfaction.
  • Enhanced Brand Loyalty: Brands that invest in AR commerce are often seen as innovative and customer-centric. This perception can lead to increased brand loyalty and positive word-of-mouth marketing.

As technology continues to advance, AR commerce is poised for even greater growth. Brands are likely to explore new use cases, from virtual showrooms for cars to AR-enhanced product manuals. The future of AR commerce is a blend of convenience, interactivity, and a more personalized shopping experience.

Embrace the AR Commerce Revolution

In a world where consumers are increasingly seeking convenience and personalized experiences, AR commerce is proving to be a game-changer. Brands that leverage this technology effectively can not only drive sales but also foster growth, all while delighting and engaging their customers in novel and exciting ways. As AR continues to reshape the e-commerce landscape, the possibilities are only limited by our imagination. It’s time for brands to embrace the AR commerce revolution and embark on a journey of innovation and growth.

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Café Barbera expands European presence, opens first location in Greece with innovative mini-store concept

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SnackTeam
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Café Barbera

Italian coffee chain Café Barbera has expanded its European presence, venturing into its fifth market with the opening of its first location in Greece, according to a report from World Coffee Portal.

Situated in Athens, this new store also signifies the introduction of the brand’s inaugural mini-store concept in the European region.

The newly devised mini-store concept aims to enhance Café Barbera’s visibility in bustling locations, including shopping centers, commercial buildings, universities, office districts, airports, and metro stations.

Café Barbera managing director Elio Barbera said, “The company-owned store, located in the historical centre of Athens, will serve as a business model for the new format.

“The coffee chain plans to launch multiple mini stores across Athens in the next three years.”

This is Café Barbera’s fourth market entry within the 12 months leading up to November 2023.

In November 2022, it opened its first store in Djibouti in the Horn of Africa. Following that, additional locations in Palestine and Tbilisi, Georgia, opened in October 2023.

The coffee chain presently has a presence in 18 global markets, with five of these located in Europe, which includes countries like Italy, Ukraine, and the UK.

Café Barbera initiated its first franchised establishment in 2004 and has since expanded to encompass 40 locations across 17 diverse countries.

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Dishoom brings irresistible bhatti chicken and chai experience to South London

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SnackTeam
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Dishoom

Dishoom, a restaurant group with Bombay-inspired cuisine, is preparing to launch a new dining establishment at Battersea Power Station in South London, UK.

According to the report in The Caterer, the restaurant is scheduled to open in December 2023 and will be situated on Electric Boulevard, just outside the central power station building.

The menu of the Bombay-inspired restaurant will showcase a selection of its distinctive food offerings, including several signature items, as well as a chef’s special dish, the bhatti chicken.

Prepared by marinating in a blend of black spices, this dish is presented in both whole and half portions, served on the bone.

Additionally, the restaurant will include a Permit Room bar where guests can enjoy cocktails, chai (tea), and a variety of non-alcoholic beverages.

Dishoom Battersea’s menu also includes offerings such as a bacon naan roll, bun maska, roomali roti rolls, and an assortment of salads.

The Caterer quoted Dishoom Co-Founder Shamil Thakrar as saying, “I am a proud Londoner, and Battersea Power Station is one of those few genuinely iconic London buildings.

“When I was growing up, my father would endlessly lecture me on the importance of the power station and its provision of power for the city – I cannot quite believe we are in the fortunate position to be opening right beside it. I am genuinely thrilled.”

Drawing inspiration from the traditional Irani cafes of Bombay, Dishoom was established in 2010 in the heart of Covent Garden, central London.

Dishoom is currently strategizing an expansion to additional locations.

In 2022, the company reported a substantial 64% growth in turnover, reaching £94.9 million ($115.2 million), alongside a remarkable four-fold surge in pre-tax profits to £4.7 million.

As per information from PR agency Gemma Bell and Company, Dishoom is planning a soft launch for the Battersea restaurant, running from November 27 to December 5, 2023, leading up to the official opening on December 6.

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Barbeque-Nation struggles with a second quarter of losses as expenses rise

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SnackTeam
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Barbeque-Nation
Barbeque-Nation (Representative Image)

On Monday, Barbeque-Nation Hospitality announced its second consecutive quarterly loss, primarily attributed to declining demand and increasing expenses.

The restaurant chain recorded a consolidated net loss of 123.7 million rupees ($1.5 million) for the three-month period concluding on September 30, marking a contrast from the 43.1 million rupees loss reported in the previous quarter.

In the same period last year, the company had reported a profit of 70.9 million rupees.

Indian food companies are grappling with reduced customer traffic due to elevated inflation, which is prompting consumers to limit their discretionary expenses.

For the majority of the reporting quarter, India’s retail inflation stayed above the Reserve Bank of India’s tolerance range of 2%-6%, only easing to 5.02% in September.

In response to this, Barbeque-Nation introduced promotional deals such as “early bird sales” on both beverages and food in an effort to boost sales.

In a statement, the company noted that it experienced a “seasonally sluggish quarter affected by days when only vegetarian options were available.”

The key performance metric, same-store sales, experienced a year-on-year decline of 10.7%, while the total revenue dropped by 2.8%. During this period, the company both opened four new stores and shuttered four others.

The company stated its intention to explore cost optimization strategies to enhance same-store sales growth in the latter half of the fiscal year.

Barbeque-Nation’s expenditures increased by 2%, primarily due to higher employee benefit expenses and occupancy costs, which more than offset a 2.5% reduction in the cost of food and beverages.

Following the release of the results, Barbeque Nation’s shares dipped by 2.5% to 631.9 rupees, accompanied by a trading volume 1.7 times higher than its 30-day average.

Westlife Foodworld and Sapphire Foods India witnessed declines in profits previously, whereas Jubilant FoodWorks, the franchisee of Dominos Pizza, surpassed Q2 profit estimates due to increased demand driven by cheaper pizzas.

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Bira 91 hits INR 1,000 Cr revenue milestone in FY23, accelerates focus on expansive growth strategies

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SnackTeam
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Bira 91
Bira 91 (Representative Image)

In the fiscal year 2022-23 (FY23), Bira 91, the beer brand headquartered in Delhi-NCR, approached the INR 1,000 Cr milestone in revenue. The well-known beer producer recorded an operating revenue of INR 824.3 Cr for the year concluding on March 31, 2023, marking a 15% rise from INR 718.8 Cr in the preceding fiscal year.

When factoring in other sources of income, the startup’s overall revenue increased by 17%, reaching INR 848.7 Cr in FY23, compared to INR 726.4 Cr in the preceding fiscal year.

Established in 2015 by Ankur Jain, Bira 91 asserts that it distributes its beer to over 550 towns and cities, extending its reach to more than 18 countries. The startup asserts its position as the fourth-largest beer company in India.

Bira 91 generates its primary income through beer sales. Additionally, the startup expanded its market by introducing non-alcoholic beverages in 2020.

Even with the growth in revenue, Bira 91 experienced a 12% increase in its net loss, reaching INR 445.4 Cr in FY23, up from INR 396 Cr in the prior fiscal year.

The total expenses of the beer manufacturer surged by 14%, reaching INR 1,282.4 Cr in the year being assessed, up from INR 1,122.5 Cr in the preceding fiscal year.

Bira 91’s most significant cost was in the form of excise duty, representing 29% of its overall expenditure. The startup disbursed INR 365.8 Cr for excise duty related to the sale of its products in FY23. Nonetheless, this marked an 8% decrease from INR 398 Cr in the prior fiscal year.

Bira 91 allocated INR 239.1 Cr toward the acquisition of raw materials for beer production in FY23, reflecting a 49% upswing from the INR 160.3 Cr spent in FY22.

Costs associated with employees, primarily constituted by wages, rose by 23%, reaching INR 115 Cr in FY23, up from INR 93.5 Cr in the preceding fiscal year. As per Bira 91’s LinkedIn page, the company presently employs 897 individuals, marking a 42% surge from the previous year.

Appearing to aim for cost reduction, Bira 91 reduced its advertising spending by 14% to INR 85.5 Cr in FY23, down from INR 99.5 Cr in the prior fiscal year.

The startup’s EBITDA margin showed improvement, moving from -29.7% in FY22 to -25.4% in FY23.

Bira 91 has secured more than $263 Mn in funding through various investment rounds thus far. The startup’s supporters include Peak XV Partners, Sofina Ventures, Kirin Holdings from Japan, and MUFG Bank.

This March, the startup secured a $10 Mn investment from MUFG Bank, Japan’s largest bank. Bira 91 operates five manufacturing facilities with a production capacity of approximately 250 million liters (2.5 million hectoliters).

Apologies for any confusion earlier. Here’s a revised version starting with “Last year”:

Last year, Bira 91 concluded an all-stock acquisition of the alco-beverage chain The Beer Cafe. Concurrently, it also acquired the brewery company Kamakhya Beer & Bottling Private Limited. Following these acquisitions, Bira 91 stated that obtaining The Beer Cafe would result in the addition of 10 new brand stores to its existing chain.

In December 2022, Bira 91 underwent the transformation into a public company, a strategic move believed to be a significant step toward its anticipated initial public offering (IPO).

Last month, another Indian beer startup, Proost, successfully raised INR 25 Cr (about $3 Mn) in its pre-Series A funding round, a combination of equity and debt.

Read More: Proost Beer raises $3 Million in pre-Series A funding round for expansion

In addition to competing with established players like Diageo, United Breweries, and Pernod Ricard India, Bira 91 also competes with startups like White Owl Brewery and Simba.

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Pepsi India bottler Varun Beverages records 31.5% profit surge in Q3

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SnackTeam
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PepsiCo
Pepsi (Representative Image)

On Monday, Varun Beverages, the bottler for Pepsi in India, announced a third-quarter profit that exceeded expectations, thanks to increased sales volume and consistent demand.

The consolidated net profit surged by 31.5% to 5.01 billion rupees ($60.20 million) for the three-month period ending on September 30, in comparison to 3.81 billion rupees from the previous year.

According to data from LSEG, the average analyst expectation was a profit of 4.51 billion rupees.

Based in Gurugram and operating in six countries, this company is one of PepsiCo’s largest franchisees outside the United States. It is responsible for packaging and distributing beverages bearing the Pepsi, Mirinda, and Tropicana labels.

In the quarter, Varun Beverages recorded a substantial 21.2% increase in revenue from its operations, totaling 39.38 billion rupees.

According to a company statement, consolidated sales volume in the quarter increased by 15.4%, reaching 220 million cases compared to 190 million cases the previous year. This growth was driven by double-digit expansion in both Indian and international markets.

The company stated that Earnings before Interest, Taxes, Depreciation, and Amortization (EBITDA) increased by 26.2% to 8.82 billion rupees in the quarter, supported by improved gross margins.

Nonetheless, the cost of materials used in the quarter increased by 11.8% to 16.35 billion rupees.

The company’s shares, which include sales of Aquafina packaged bottled water, experienced a 0.4% decline following the release of the results. Nonetheless, the stock has seen a 43.1% increase year-to-date.

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Dunzo reports INR 1,800 Crore loss in FY23, while operational revenue soars to INR 226 Crore

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SnackTeam
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Dunzo
Dunzo (Representative Image)

The struggling quick-commerce firm Dunzo witnessed a substantial increase in its losses, which soared to INR 1,801.8 crore in FY23. Despite this, its operational revenue surged more than fourfold, reaching INR 226.6 crore.

The company backed by Reliance Retail, which significantly reduced its operations and downsized its workforce throughout the year, experienced a notable increase in its total expenses, reaching INR 2,054.4 crore in FY23, compared to INR 531.7 crore in FY22. In the previous year, Dunzo had reported a loss of INR 464 crore, with operating revenue of INR 54.3 crore.

In FY23, employee benefit costs surged to INR 338 crore, compared to INR 138.3 crore in the preceding year. Similarly, advertising expenditures increased to INR 309.7 crore from INR 64.4 crore in the previous year, driven by the company’s advertising campaign during the Indian Premier League last year.

In recent months, investors have been closely scrutinizing Dunzo’s cash flow as the company faced challenges with debt terms and delayed salary payments for several months. They even resorted to using a payroll financing app to cover August salaries. Some portions of employee salaries for June and July have now been postponed until February of the following year.

Read More: Employees left in limbo as Dunzo postpones salary payments once more

Also Read: Dunzo turns to payroll financing app OneTap for August salary payments amid financial strain

Also Read: Legal troubles mount for struggling Dunzo as companies seek payment resolution

Meanwhile, the company witnessed the departure of five individuals from its board, including co-founders Dalvir Suri and Mukund Jha, along with representatives from investors Reliance Retail and Lightrock. Suri and Jha have completely exited the startup.

Read More: Dunzo Co-Founder Dalvir Suri announces departure after six years of service

Also Read: Dunzo’s leadership exodus continues: Co-Founder Mukund Jha steps down

The company, based in Bengaluru, has additionally released numerous employees, reducing its team size to approximately 200 from the initial count of over 1,000 at the start of the year. Reports indicate that it is currently in negotiations for a potential funding injection of up to $35 million from current investors, with some of them proposing a reduced valuation of around $200 million – which is just a quarter of its peak value of $800 million.

Dunzo has significantly scaled down its operations to only a few dark stores in its hometown of Bengaluru, while collaborating with partner stores in other locations. The anticipated new funding is expected to come with a condition that the company primarily concentrates on its B2B business, known as Dunzo Merchant Services. This segment provides last-mile delivery services to clients and boasts significantly healthier profit margins compared to its B2C operation.

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