As we gear up for the festive season, one element that can truly elevate your celebrations is the perfect drink. This Diwali, consider adding a refreshing and unique touch to your beverage menu with the Vaum Sparkling Mango Lassi. This non-alcoholic delight is not only easy to make but also promises to be a crowd-pleaser with its delightful blend of flavors.
Ingredients:
1 part Vaum Mango Fig Botanical water.
1 part plain yogurt
1/2 part mango puree/juice
1/2 part water
1-2 tablespoons honey or agave syrup (adjust to taste)
A pinch of ground cardamom
Ice cubes
Instructions:
1. In a blender, combine plain yogurt, mango juice, water, honey, ground cardamom, and some Vaum Mango Fig Botanical Water.
2. Blend until smooth and creamy.
3. Serve over ice in tall glasses and garnish with a mint sprig. Top it off with a splash of Vaum Mango Fig botanical water to add a unique and refreshing twist to the classic mango lassi.
The Vaum Sparkling Mango Lassi brings together the rich and creamy texture of traditional lassi with the effervescent goodness of Vaum Mango Fig Botanical water. The result is a drink that not only cools the palate but also adds a sparkling touch to your celebrations.
For those looking to add a bit of a kick to their drink, consider spiking this delightful blend with your favorite white rum. This simple addition transforms the Vaum Sparkling Mango Lassi into a spirited concoction, perfect for those who want to indulge in a more festive libation.
This Diwali, treat your guests to a drink that is as vibrant and celebratory as the festival itself. Whether you choose to keep it non-alcoholic or add a touch of spirits, the Vaum Sparkling Mango Lassi is sure to be a highlight of your festivities. Cheers to a Diwali filled with joy, laughter, and refreshing sips!
Diwali, the festival of lights, brings with it an air of joy and festivity, a time when traditions are celebrated, and moments of togetherness are cherished. What better way to immerse oneself in the spirit of this auspicious occasion than by stepping into the opulent world of Seven Seas Hotel? Here, Diwali is not just a festival; it’s a grand celebration where luxury converges with maximalist elegance, creating an experience that transcends expectations.
Spanning over 1 lakh square feet, Seven Seas Hotel is a haven that beckons guests into a realm where refined design and awe-inspiring architecture set the stage for an unforgettable journey. With 13 unique event destinations, including spaces that pay homage to time, culture, and traditions, this hotel promises an unparalleled experience, inviting guests to live the ultimate in luxury.
As the doors of Seven Seas Hotel open to welcome Diwali revelers, a journey through time, culture, and traditions unfolds. This architectural marvel isn’t just a hotel; it’s a tapestry of experiences, where each space tells a unique story. From venues celebrating the grandeur of the past to those embracing the richness of the present, and spaces hinting at the promise of the future, guests are invited to immerse themselves in narratives that go beyond the ordinary.
Culinary Symphony at Seventh Sense Restaurant:
At the heart of the Diwali celebrations lies the Seventh Sense Restaurant, a culinary sanctuary within Seven Seas Hotel. Here, guests are treated to a sensory experience that transcends the ordinary. Against the backdrop of vibrant ambiance and impeccable hospitality, a special festive menu unfolds. Prepared in live kitchens, this menu is a fusion of oriental, European, Mediterranean, and Indian cuisines—a gastronomic journey that promises to tantalize taste buds and create unforgettable memories.
Sweet Moments at SoCo by SevenSeas:
Diwali is synonymous with sweetness, and Soco by SevenSeas takes this tradition to new heights with its exquisite Soco Gifting. Crafted with love and tradition, each treat promises a delightful journey for the senses. The curated collection includes Saugat with Sweets, Brass Ganesha, Playing Cards, Jars of savories, phool incense sticks, and other beautiful creations like Utsav, Amulya, Parama, and more. These aren’t just gifts; they are expressions of joy, tradition, and indulgence.
For those looking to make a corporate statement during the festive season, Seven Seas Hotel offers a range of sets featuring a variety of Ved, Tatva, Vaidehi, and Arthav. From Indian Gourmet Sweets to Playing Cards, Diya, Coffee Mug, Tea Jars, and Artisanal Syrups, these gifts are a reflection of corporate elegance and thoughtfulness.
Living the Ultimate Luxury:
This Diwali, Seven Seas Hotel invites you to step into a world where every moment is an invitation to live the ultimate luxury. As the boundaries between ordinary and extraordinary fade away, guests find themselves immersed in a celebration of opulence, culture, and tradition.
To embark on this Diwali journey of luxury, visit their website at www.sevenseashotel.com, where the promise of Diwali delights awaits.
As the festival of lights approaches, casting a warm and vibrant glow across the horizon, there emerges a culinary haven that adds a unique sparkle to the celebration. Step into the world of Kshir & Canelé, where finesse, flavor, luxury, and style converge in a realm of Modern Indian Cuisine. Here, an innovative approach to Indian sweets and patisserie is poised to redefine perceptions, elevating them to global culinary standards. This is not merely a gastronomic journey; it’s a melange of ‘Indian’ and ‘French’ flavors presented with artistic flair, curated by none other than the culinary maestro, Chef Ajay Chopra.
A Gastronomic Odyssey:
Chef Ajay Chopra’s culinary masterpieces at Kshir & Canelé seamlessly weave together nostalgia and novelty. Each creation embodies revolutionary flavors inspired by India’s rich multicultural heritage, establishing Kshir & Canelé as the pioneers of India’s first truly modern mithai. It’s an invitation to embark on a sensory journey, pampering your senses and surprising your palate with an array of delectable delicacies.
From the best-selling Nutella and Pumpkin Spice Mithai to the enticing Milk Rose-e-Pistachio Laddoo, Dates & Fig-stuffed Tiramisu Barfi Delight, and the luxurious Apricot du Luxe Laddoo, each offering reflects the artistry and innovation embedded in every bite. Beyond traditional boundaries, the menu features special artisanal mithai and the option to curate your own box, offering a personalized and unforgettable experience.
Diwali Celebration in Culinary Style:
As Diwali, the festival of lights, draws near, Kshir & Canelé has thoughtfully crafted special Diwali Gift hampers. These curated delights are a perfect embodiment of love and celebration, featuring an assortment of mithai, savoury treasures, flavoursome dry fruits, and, above all, a generous sprinkle of love. It’s an invitation to share the joy of Diwali with your loved ones through a collection of culinary delights that transcend the ordinary, encapsulating the true spirit of festivity and togetherness.
Kshir & Canelé transcends the boundaries of Modern Indian cuisine, inviting you to be part of a culinary revolution. This isn’t just a celebration of flavors; it’s a journey that transcends cultural nuances, bringing together the best of Indian and French culinary traditions. Indulge in the exquisite offerings of Kshir & Canelé, where savoring mithai goes beyond taste—it’s an exploration of a cultural and gastronomic fusion that reflects the spirit of innovation and the richness of India’s diverse culinary heritage.
Bringing this culinary brilliance to your doorstep, Kshir & Canelé delivers across the nation. Let your taste buds embark on a journey that knows no boundaries, celebrating the fusion of Indian and French culinary artistry. As you prepare to illuminate your festive season, let Kshir & Canelé add a touch of culinary magic to your celebrations.
As the festival of lights, Diwali, approaches, households across the world are bustling with activity. From cleaning and decorating homes to preparing delicious sweets, the spirit of Diwali is truly in the air. This year, renowned chef Ranveer Brar brings a unique twist to the traditional Diwali sweets with his specially curated Hershey’s Nuts Barfi recipe.
Chef Brar, known for his innovative culinary creations, has collaborated with Hershey’s to craft a delightful treat that promises to make this Diwali even more special. The Hershey’s Nuts Barfi combines the rich and nutty flavors of cashews, almonds, and pistachios with the luscious sweetness of Hershey’s Strawberry flavored Syrup. The result is a mouthwatering barfi that is not only a treat for the taste buds but also a visual delight.
Ingredients:
2 tablespoons ghee
1 cup cashew powder
1/2 cup sesame seeds powder (white sesame seeds toasted and ground)
1/2 cup Hershey’s Strawberry flavored Syrup
1½ tablespoons chopped almond
1½ tablespoons chopped pistachios
1½ tablespoons chopped cashew nuts
Equipment Needed:
1 heavy bottom pan
1 spatula
1 barfi dish/plate
Directions:
In a heavy bottom pan, add ghee and heat it up.
To the ghee, add cashew powder, sesame paste and chopped nuts.
Cook this together till the moisture evaporates. Do not brown the mixture.
Add HERSHEY’S Strawberry Flavored SYRUP and cook till the mixture is combined and semi-dry.
Add the mixture to a barfi tray or any plate to set. Set it aside at room temperature for 2 – 3 hours.
Tip:
To elevate the visual appeal of your Hershey’s Nuts Barfi, sprinkle the top with chopped pistachios before serving. This not only adds a pop of color but also enhances the overall nutty flavor profile of the barfi.
Chef Ranveer Brar’s Hershey’s Nuts Barfi is a delightful fusion of tradition and innovation, making it the perfect addition to your Diwali celebrations. The rich and creamy texture, combined with the unique twist of Hershey’s Strawberry flavored Syrup, sets this barfi apart from the rest. So, this Diwali, embark on a culinary adventure with Chef Brar’s recipe and treat your loved ones to a symphony of flavors that will linger in their memories long after the festivities are over.
As the vibrant festival of lights, Diwali, draws near, the atmosphere in households across India is filled with eager anticipation. Diwali is a time of joy, family, and, of course, indulgence in delicious sweets. This year, renowned Chef Ranveer Brar has crafted a special recipe to elevate the festive experience — presenting the Choco Coconut Karanji.
In the intricate tapestry of Indian celebrations, no event is truly complete without the sensory delight of sweets. Chef Ranveer Brar’s Choco Coconut Karanji is a unique and delightful addition to the traditional Diwali spread, promising to add a personal touch to your festivities.
This delectable treat combines the richness of chocolate with the nutty goodness of almonds, creating a symphony of flavors that dance on your taste buds. The use of Hershey’s Spreads Cocoa with Almond and Hershey’s Chocolate Flavoured Syrup adds a velvety texture and a depth of flavor that sets this recipe apart.
Ingredients:
15-20 fresh dough sheets
Oil for deep frying
Handful of raisins
30 gm chopped nuts like (pista, almonds, cashews)
2 tbsp Hershey’s Spreads Cocoa with Almond
4-5 dates cooked & pureed
5 tbsp desiccated coconut
1 tbsp milk powder
2 tbsp Hershey’s Chocolate Flavoured Syrup
Process:
In a pan, add ghee, raisins & nuts and fry for 30 secs.
Add in Hershey’s Spreads Cocoa with Almond, desiccated coconut & Hershey’s Chocolate Flavoured Syrup and cook for 2 mins. add milk powder.
Remove it into a bowl so that it cools faster
Mix well and set the stuffing aside
Take 15-20 ready-made fresh dough sheets
Hold one of the circles in hand and place a ½ tsp of stuffing at the center and seal the ends with water to give it a karanji shape
Use a fork to give it a unique design at the edges
Repeat this process with the remaining dough. Make a batch of karanjis and keep them ready
Heat oil for deep frying.
Drop in the karanjis and deep fry until golden
Rest the fried karanjis on a wire rack and allow to cool completely
Drizzle some Hershey’s Chocolate Flavoured Syrup on top
Serve them any time of the day
Whether enjoyed with a cup of chai in the afternoon or presented as a dessert after a lavish Diwali feast, Chef Ranveer Brar’s Choco Coconut Karanji is a versatile delight. Its unique blend of textures and flavors makes it a standout addition to the festive table.
The festive season is synonymous with joy, laughter, and, of course, delectable treats that bring loved ones together. As Diwali approaches, the pressure of hosting and entertaining guests mounts, leaving many scratching their heads over what to serve next. Fear not, as McCain Foods offers a solution that promises to be the star of your Diwali gatherings — the McCain Popcorn Fries Bhel. This innovative and mouthwatering fusion of crispy McCain Popcorn Fries and the zesty flavors of bhel is set to elevate your snacking experience to new heights.
Ingredients:
McCain Popcorn Fries (200 gms)
Peanuts (1/4 cup)
Wasabi Coated Peas (1/4 cup)
Onion (2 tbsp)
Fresh Red Chilli (chopped, 1 tsp)
Green Coriander (1 tbsp)
Lemon Juice (1 tsp)
Black Salt (to taste)
Salt (to taste)
Sonth Chutney (2 tbsp)
Pita Chips (for garnish)
Method of Preparation:
1. Finely chop onions, green chilli, and green coriander.
2. Deep fry McCain Popcorn Fries in hot oil (@ 175 °C) for 3 minutes.
3. Remove the fries from the oil and place them in a mixing bowl.
4. Add chopped veggies, peanuts, and wasabi peas to the bowl.
5. Mix the ingredients together and season with salt, black salt, lemon juice, and sonth chutney.
6. Stir well and transfer the mixture to a serving dish.
7. Garnish with crushed pita chips and chopped green coriander.
8. Serve and savor the delightful fusion of flavors.
This Diwali, let McCain Popcorn Fries Bhel take center stage at your celebrations. Elevate your snacking experience with the perfect blend of convenience, crispiness, and flavors that will leave your guests raving. As you gather with loved ones, let McCain Foods be the secret ingredient that adds an extra touch of joy to your festivities.
Your target audience is a cornerstone of successful marketing. After all, how can you effectively reach your customers if you don’t know who they are, what they want, or where to find them? Demographics play a vital role in this process, offering valuable insights into the characteristics and behaviors of your audience.
Demographics encompass a range of characteristics that define a group of people. These characteristics include age, gender, income, education, occupation, marital status, location, and more. Essentially, demographics provide a snapshot of the people who make up your audience, helping you understand their diversity and commonalities.
Understanding your audience’s demographics can guide product or service development. For instance, knowing their income level can help determine pricing strategies, while age and gender can influence product design. By knowing the demographics of your audience, you can tailor your marketing efforts to specific groups, ensuring that your message resonates with the right people. Demographics can inform the tone, language, and imagery used in your advertising and marketing materials, ensuring they are relatable to your audience.
Unlocking the Secrets of Demographics
Demographics, when analyzed effectively, can provide a treasure trove of insights. Here’s how to unlock their secrets:
1. Customer Surveys
One of the most direct ways to gather demographic data about your customers is through surveys. These can be conducted online, in-person, or via email, and they should include questions that cover a wide range of demographic information. Ask about age, gender, location, occupation, income, and any other relevant characteristics.
2. Social Media Analytics
Social media platforms offer robust demographic data through their analytics tools. You can discover information about your followers’ age, gender, location, and even interests. This data can help you tailor your social media content and targeting.
3. Web Analytics
Website analytics tools like Google Analytics provide insights into the demographics of your website visitors. You can see data such as the age, gender, and location of your site’s users. This information is invaluable for optimizing your online presence.
4. Market Research
Market research firms often provide detailed demographic reports about your industry or market. These reports can help you understand the broader trends and characteristics of your target audience.
5. Customer Feedback
Collect and analyze customer feedback. Pay attention to the demographic details of customers who leave reviews or interact with your customer support. This can help identify trends and areas for improvement specific to certain demographics.
6. Competitor Analysis
Examine the demographics of your competitors’ customers. While this won’t provide data on your specific audience, it can offer insights into the broader demographic landscape of your industry.
Putting Demographics to Work
Once you’ve gathered and analyzed demographic data, it’s time to put craft marketing campaigns tailored to specific demographics. For example, you might create ads aimed at young professionals in urban areas and separate campaigns for suburban families. Use demographic data to personalize your messaging and offers. A customer is more likely to respond positively to a message that feels relevant to their specific circumstances.
If your analysis reveals that your audience has a particular pain point or need, consider developing new products or services to address those specific issues.
Further, tailor your content to your audience’s preferences. Demographics can inform the topics you cover, the tone you use, and even the platforms you choose for content distribution.
Demystifying demographics is an essential step in understanding and connecting with your target audience. By collecting and analyzing demographic data, you can unlock the secrets of your customers’ characteristics and behaviors, enabling you to create more effective marketing strategies and deliver personalized experiences. The more you know about your audience, the better you can meet their needs and build lasting relationships.
Reliance Retail’s omni-channel beauty retail platform, Tira, has launched its first store in Chennai at Phoenix Palladium Mall in Nagendra Nagar, as announced in a press release on Thursday.
The new store features a lineup of technological innovations. These include a fragrance finder that utilizes personal preferences to recommend scents, smart mirrors and tools equipped with augmented reality capabilities, and a vending machine dispensing beauty treats and samples for every customer.
Customers can also explore expertly curated ‘Tira Signature Looks’ and seek guidance from the brand’s skilled beauty advisors.
Reliance Industries Ltd’s retail arm, Reliance Retail, launched Tira as an e-commerce platform in February 2023. Following this, in April, the company revealed its flagship store situated at Jio World Drive in the Bandra Kurla Complex in Mumbai.
In August, Tira unveiled its second retail outlet in Mumbai at Infiniti Mall, Malad, followed by the opening of its third store in October at Sarath City Capital Mall, Hyderabad.
The Tira app has exceeded five million downloads, extending its reach to 98% of pin codes across India. With prompt deliveries, it caters to customers in over 100 cities.
Reliance Retail Ltd. (RRL) functions as a subsidiary of Reliance Retail Ventures Ltd. (RRVL), the overarching holding company for all retail entities within RIL. With an integrated omni-channel network, the company manages over 18,650 stores and digital commerce platforms spanning grocery, consumer electronics, fashion, lifestyle, and pharmaceutical consumption baskets.
Ready to drink cocktail startup, O’ Be Cocktails, is in the process of raising an undisclosed amount in its Pre-Series A Round, with Inflection Point Ventures leading the way.
The funds will be put towards improving capabilities, building the team, and venturing into new markets.
“Indian market is witnessing a steady growth in alcoholic segment post pandemic years. Ready to drink cocktails is an emerging category which is not much explored and has huge market potential. With O’ Be Cocktails’ phenomenal range of classic cocktails it promises to be a go to product for youngsters looking to socialize with premium cocktails. IPV aims to extend their support and help the company expand geographically,” shared Mitesh Shah, Co-founder, Inflection Point Ventures.
O’ Be Cocktails crafts premium ready-to-drink cocktails, blending the finest spirits and natural ingredients to elevate social gatherings at home and house parties. Each cocktail is meticulously crafted using top-tier spirits and all-natural elements, ensuring a consistently delightful taste. Offering a variety of flavors like Mojito, Cosmopolitan, Long Island Iced Tea, and Gin & Tonic, O’ Be Cocktails seamlessly combines the art of mixology with the science of consistency, defining a new cocktail category for social occasions at home and house parties.
Operating across 9 states in India and Bhutan, O’ Be Cocktails has established a robust presence. With the backing of 22 private distributors and 2 government contracts, their products are easily accessible, available in over 1700 premium wine outlets.
“Today consumers look for sustainable, premium, and convenient brands as part of their lifestyle and want to drink better and not more. Cocktails is a growing culture in India, O’ Be Ready to Drink Craft Cocktails targets GenZ and Millennial consumers for social gatherings at home and house parties. We want to lead the Ready to Drink (RTD) category growth in India and SE Asia with our range of O’ Be Cocktails. IPV has been a great partner in understanding the category and the market, along with the known and unknown challenges – they understand the DNA of the startup and provide the right support. We look forward to continually work and grow with them sustainably,” added Nitesh Prakash, Founder & CEO, O’ Be Cocktails.
In the Indian Alcoholic Beverage (Alcobev) market, valued at $35 billion, the Ready-to-Drink (RTD) category makes up $200 million (0.6% of the market), with a projected annual growth rate of 10.29% in value and 12.15% in volume from 2021 to 2026, according to Triton Market Research. Contrasting this, the US Alcobev market, with a total worth of $313 billion, features a more substantial RTD category at $22.5 billion (7.2% of the market), expected to grow at a 12.42% annual rate from 2022 to 2027.
Diwali and delectable treats go hand in hand, and in tune with this sentiment, the Indian Sellers Collective—a collective of trade associations and sellers nationwide—has introduced the ‘Desi Wali Mithai’ campaign.
In sync with Prime Minister Narendra Modi’s ‘Vocal for Local’ initiative, the campaign encourages Indians to imbibe the festive spirit by relishing traditional sweets such as kaju barfi, gulab jamun, and rasogolla. It also advocates steering clear of foreign culinary delights like cakes, chocolates, pastries, and soft drinks.
The ‘Desi Wali Mithai’ campaign will resonate across digital platforms, emphasizing the integral role that traditional sweets have been playing in festivals like Diwali for generations across the country.
This initiative aims to instill a fresh sense of pride in our indigenous culinary heritage, encouraging individuals to steer clear of foreign foods during the festive season.
“Organisations like the WHO are propagating a skewed narrative that appears to serve the interests of multinational corporations looking to expand their products within the Indian market. It is crucial that we speak out against these modern-day forms of colonialism. We must challenge the introduction of regulations like FOPNL, which aim to present foreign foods as healthier than traditional Indian foods. Our culinary heritage deserves to be celebrated and protected,” said Abhay Raj Mishra, Member and National Coordinator, Indian Sellers Collective.
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