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Reliance Retail’s first standalone ‘Swadesh’ store debuts in Hyderabad

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Swadesh

On Wednesday, Nita Ambani, the Founder and Chairperson of Reliance Foundation, unveiled the first ‘Swadesh’ store by Reliance Retail in Hyderabad.

Speaking at the launch of the first standalone Swadesh store Nita Ambani said, “Swadesh is an ode to India’s traditional arts and artisans. It’s our humble initiative to preserve and promote our country’s age-old arts and crafts. Swadesh highlights the spirit of Make in India’ and offers respect and sustenance to our skilled craftsmen and craftswomen.”

“With Swadesh, our aim is to bestow upon them the global recognition they truly merit. That’s why we are thrilled to extend Swadesh beyond India, reaching international shores in the US and Europe,” she stated, as per a press release.

The first Swadesh store in Jubilee Hills in the city, covering 20,000 sq ft, will showcase an eclectic collection of carefully curated products made entirely by hand by India’s skilled and talented artisans using long-forgotten techniques and local materials, as stated.

The release further said that the initiative “born out of Reliance Foundation’s long-standing commitment to promoting traditional artists and artisans and Nita Ambani’s vision of creating a platform to showcase their talent and skill to a wider audience”, Swadesh aims to revolutionise the way India’s age-old arts and crafts are perceived globally.

Reliance Retail’s Swadesh stores will not only present India to the world through its centuries-old art forms and creative expressions but will also open up sustainable livelihood opportunities for artisans and crafts persons to ensure that their work continues to be treasured in a world that is evolving rapidly, it said.

In addition, as a part of the Swadesh initiative, 18 Reliance Foundation Artisan Initiative for Skill Enhancement (RAISE) centres are in the process of being set up across India to ensure reach at the grassroots level and to contribute to sustaining regional artisan communities and art forms.

This is expected to enable sourcing of products made using 600 craft forms, the release added.

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With INR 7,000 Crore in reserve, Dabur India scouts for strategic healthcare and homecare ventures

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dabur
Dabur (Representative Image)

Homegrown FMCG giant Dabur India, backed by a formidable cash reserve of INR 7,000 crore, is currently on the lookout for acquisition opportunities in the healthcare and home & personal care segments, as disclosed by CEO Mohit Malhotra.

Besides, Dabur is looking for acquisition opportunities in the online space, and with several D2C (Direct to Consumer) brands operating in it, it finds the valuation “more reasonable” now and will pursue it if it finds a suitable one for growth, he said.

The company is scaling its presence in the online space, which includes e-commerce channels and D2C business, where it plans to introduce more innovations under existing brands and through inorganic opportunities.

“We are introducing innovations there. Those innovations are coming on the back of existing brands and these innovations will come on the back of some new brands that we might launch or we are looking at an acquisition for a new brand,” shared Malhotra.

The company aims for organic expansion by introducing new brands in both skincare and premium skincare segments, with the remaining growth to be achieved through strategic acquisitions.

“We do not want to do any organic new brand launches with the exception of skincare and premium skincare that we are not present in. That is where we might do an exception otherwise we look at it to see acquisitions,” he said.

Should Dabur come across a “reasonable valuation,” it is open to considering an acquisition, utilizing the approximately INR 7,000 crore earmarked specifically for that purpose in its balance sheet, as mentioned by the CEO.

Malhotra emphasized the significance of innovation, stating that, in addition to acquisitions, it plays a crucial role in attracting younger or new-age consumers and extending the lifecycle of a brand.

“It is a necessity,” he said adding ” if a brand has to evolve or grow, it has to have a newer avatar every two to three years, only then will the brand grow.”

All the nine power brands of Dabur India, would “have to evolve and go through a cycle of evolution. That is what we are doing.”

Dabur boasts nine powerhouse brands—eight in the Indian market and one in international markets—collectively contributing to 70 percent of its overall sales.

The roster includes Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, Real, and Vatika.

Its juice brand Real’s revenue is around INR 1,700 crore and the company wants to take it INR 2,000-2,500 crore in the next five years.

“The brand should trend around 15 per cent CAGR, which we have, so we should be able to double the turnover in six years time with this brand,” he said.

Besides, it has three INR 1,000 crore brands Dabur Amla, Dabur Red and Vatika, which Malhotra expects to increase to INR 1,500 crore.

Dabur has 17 brands that are above INR 100 crore but less than INR 500 crore in size, said Malhotra while addressing the investor meeting last week.

Earlier this year, Dabur completed the acquisition of 51 per cent stake in Badshah Masala to enter the branded spices and seasoning market.

Now, Dabur is expanding Badshah to international markets targeting the international diaspora.

“So we have got a very rich pipeline of brands to have a very future fit organisation,” said Malhotra adding, “we will have the 17 brands actually we have to nurture and they will all become power brands in due course of time for us”.

The power brands, which get higher allocation of funds and resources, from their manufacturing, and innovations to marketing, will continue to contribute 80 to 85 per cent of Dabur’s revenue, he added.

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Delhi govt bars independent restaurants from using P-10 liquor permits

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mumbai trendiest bars
Bar (Representative Image)

The Delhi government has instructed its agencies to refrain from granting P-10 liquor permits to independent restaurants organizing events and parties. The decision is motivated by concerns about a decline in excise revenue. Officials revealed that the excise department observed numerous instances where independent restaurants utilized P-10 permits to host events and parties involving the service of liquor.

The department has already debarred such restaurants from hosting functions using the P-10 permits as they are eligible for obtaining excise licences, they said.

“These restaurants use P-10 permits to get liquor instead of having excise licence to serve liquor because of the higher licence fee. This leads to excise revenue loss to the state exchequer,” said a senior excise officer.

A recent order issued by the excise department said, “All the L-6 retail vends are directed to ensure that no P-10 Permits be issued to the independent restaurants for hosting functions.”

“Non-compliance of the order will be viewed seriously and stern action including cancellation of licence may be taken against the defaulter L-6 vends,” it said.

Over 650 liquor stores in the city are operated by four Delhi government agencies: Delhi State Industrial and Infrastructure Development Corporation, Delhi Tourism and Transportation Development Corporation, Delhi Consumers Cooperative Wholesale Store, and Delhi State Civil Supplies Corporation.

An INR 10,000 fee is required to obtain a P-10 license for serving liquor at any party, function, wedding, or similar events, with the exception of motels, banquet halls, and farmhouses where the P-10 license fee is INR 15,000.

As per conditions for issuing P-10 licences, the specific premises should not be any public park or such other place, and must be screened off from public view. Also, liquor should not be served to a person below 25 years of age.

A P-10 licence holder can purchase liquor from maximum three vends.

The officials said there are 935 hotels, clubs and restaurants in the city with excise licence to run bar at their premises. On the other hand, there are 5,374 independent restaurants that are eligible for excise licence but do not have it, they said.

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Kamats Legacy marks first anniversary with a new outlet in South Bombay

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Kamats Legacy

Kamats Legacy, the culinary masterpiece crafted by The Vitskamats Group, recently celebrated its first anniversary with a flavorful announcement—the grand opening of a new establishment in the iconic South Bombay. Known for its authentic menu that skillfully blends tastes from the five peninsular states of India, this restaurant is now expanding its reach to the bustling heart of the city, doubling the joy for all South Indian food enthusiasts.

Founder and CMD of The Vitskamats Group, Dr. Vikram Kamat, expressed his excitement at this milestone, stating, “This anniversary is not just a celebration of our past year’s success; it’s a testament to the enduring love and support we have received from our patrons. As we expand soon to South Bombay this November, we aim to bring this authentic experience closer to more food enthusiasts who appreciate the taste of tradition.”

South Bombay’s latest Kamats Legacy brings an unmistakably authentic South Indian experience. As they expand, the legacy of their delectable flavors reaches even more eager taste buds. Excitingly, the brand revealed that their Bhandup outlet will kick off delivery services this month, making their South Indian cuisine conveniently accessible to a broader audience.

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Savour the best of Indian cuisine delivered right to your doorstep with Currynama!

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Currynama

Delhi-NCR, a culinary melting pot, now has a new star on its gastronomic horizon, Currynama – a Modern Indian Cuisine delivery restaurant. This culinary venture is more than just about food; it’s a heartfelt tribute to the rich tapestry of Indian flavors, crafted with an exquisite blend of traditional spices and locally sourced premium ingredients, each dish a masterpiece of Indian gastronomy reimagined for a modern palate.

The brainchild of Seven Seas Kitchens by Dang Brothers, Currynama comes to life as a haven for all those who treasure the vibrancy and diversity of Indian cuisine. Carefully curated to satiate the ever-evolving food cravings of Indian food enthusiasts, Currynama promises an unadulterated culinary journey right to your doorstep

Commitment to Quality and Sustainability

At Currynama, quality is not just a promise but a commitment. The team at Currynama prides itself on sourcing locally produced ingredients, supporting local vendors, and ensuring guests are treated to the finest premium quality in every bite. It’s all about bringing the joy of a memorable dining experience to your home, shared with your loved ones.

Whether you’re planning a festive celebration or a cozy Netflix night, Currynama’s mission is to make good food effortlessly accessible in the comfort of your own space. And let’s not forget their commitment to the environment, evident in their choice of eco-friendly packaging that retains the warmth, durability, and freshness of the dishes. It’s quality without compromise.

A Platter for Every Palate

When it comes to the menu, Currynama delights in presenting platter combos that cater to both vegetarians and non-vegetarians. For the plant-based palate, options like Paneer Tikka, Chatpata Soya Tikka, Dahi Ke Kebab, and Achari Mushroom are available, all brimming with tantalizing flavors.

Non-vegetarian platters offer a medley of delectable options like Dhungaare Murg Tikka, Malai Tikka, Mutton Seekh, and Fish Tikka, promising an unforgettable journey through the world of kebabs and grills.

However, the real magic happens when you delve into Currynama’s artful dishes. They serve up innovative creations such as the ‘Ker Saangri Kebab Tacos,’ featuring a tantalizing fusion of flavors, or ‘Teh Pe Teh Paneer,’ which stands shoulder to shoulder with the ‘Rajma Galouti Slider,’ both vying for the affection of vegetarian connoisseurs.

For the non-vegetarian enthusiasts, ‘Dhungaare Murgh Tikka,’ ‘Fish in Banana Leaf,’ and ‘Kakori Kebab Tacos’ are rich, jam-packed with flavors, and sure to elevate your taste buds to new heights.

A Symphony of Flavors in Main Courses

At Currynama, they’ve left no stone unturned in ensuring a holistic dining experience. Their main courses are a testament to this commitment, with classics like ‘Dal Seven Seas,’ ‘Kadhai Paneer,’ and ‘Tulsi Kofta Curry,’ all prepared traditionally, with the slow simmering of handis overnight to create a symphony of flavors.

And for the meat lovers, there’s the ever-popular ‘Butter Chicken’ and the intriguing ‘Rawalpindi Gosht,’ which are bound to leave you yearning for more. Don’t miss the irresistible ‘Nizami Fish Curry,’ a house specialty featuring river sole fish and a peanut & coconut gravy, tantalizingly flavored with spices.

Sweet Ending

Of course, no meal is complete without a sweet ending, and Currynama doesn’t disappoint. They offer an array of house-made delights like the ‘Gur Rasgulla’ and the ‘Nariyal Ka Brûlée,’ ensuring your culinary journey concludes on a sweet note.

Currynama isn’t just a restaurant; it’s a celebration of the incredible tapestry of Indian flavors and culinary traditions, all served up with love and dedication. So, embark on this gastronomic adventure and savor the best of Indian cuisine delivered right to your doorstep. Your taste buds will thank you.

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Make this Diwali safe and healthy for kids in the midst of rising Delhi air pollution

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Diwali

As the Festival of Lights, Diwali, approaches, the anticipation of joy, togetherness, and celebration fills the air. However, like any celebration, unexpected surprises can come our way, and one such surprise is the unpredictable weather that often graces the Delhi-NCR region. With severe air pollution in the area, it becomes even more crucial to ensure your children’s health and well-being during this festive season.

Diwali, with its dazzling fireworks, scrumptious feasts, and colorful decorations, is a time of the year when children eagerly anticipate festivities. But the challenges posed by air pollution, shifting weather patterns demand that parents take a proactive approach to ensure their children’s health and happiness. 

Here are some essential strategies to help you navigate Diwali with your children while fostering resilience and maintaining their health in the face of unpredictable weather:

1. Prioritize Health and Safety

The first step in ensuring a bright Diwali for your children is to prioritize their health and safety. With the rise in air pollution levels during this season, it’s essential to monitor air quality and take necessary precautions. Invest in high-quality air purifiers for your home, keep windows closed, and limit outdoor activities when pollution levels are high. Additionally, make sure your children are equipped with masks that offer protection from particulate matter and allergens.

2. Foster Resilience Through Education

Children are incredibly adaptable and resilient, but they often need guidance to navigate challenges. Take this opportunity to educate your kids about the importance of environmental awareness and the impact of their choices. Teach them about the significance of reducing, reusing, and recycling, and how their actions can contribute to a cleaner environment. Encourage them to participate in eco-friendly Diwali celebrations by avoiding excessive firecracker usage and opting for alternative ways to celebrate, such as lighting diyas and candles.

3. Promote Emotional Resilience

Resilience isn’t just about adapting to environmental challenges; it also encompasses emotional strength. Engaging with your children on the topic of weather unpredictability and adaptability is crucial for emotional resilience. Help them comprehend that it’s alright if plans are disrupted and emphasize that Diwali remains a cherished and special occasion, rain or shine.

Further, the resilience thrives on the ability to confront and conquer challenges. Adverse weather conditions provide an excellent opportunity to impart problem-solving skills. When faced with an unexpected rainstorm or a sudden chill in the air, involve your children in finding creative solutions. Encourage them to participate in building makeshift shelters or invent imaginative games to keep their spirits high. Problem-solving not only enhances resilience but also nurtures self-confidence.

4. Focus on Healthy Eating

Diwali is synonymous with delicious feasts and sweets. While it’s essential to indulge in festive treats, it’s equally important to promote healthy eating habits. Encourage your children to enjoy traditional homemade sweets in moderation and incorporate a variety of fruits, nuts, and vegetables into their diets. 

To ensure they receive their daily dose of essential nutrients and maintain their vigour, consider Kiddoze multivitamin and mineral gummies. These delightful gummies are a delectable and straightforward way to safeguard your children’s wellness, empowering them to stand firm against inclement weather. These gummies are not only designed with your child’s well-being in mind but are also committed to quality and health. They are crafted from natural ingredients, devoid of artificial sugars and flavors, and are entirely vegan.

Preparing healthy Diwali snacks together can also be a fun way to teach children about nutrition and involve them in the celebration.

4. Celebrate Indoors Creatively

The weather may not always cooperate during Diwali, but that doesn’t mean you can’t celebrate the festival indoors with creativity and enthusiasm. Engage your children in various indoor activities, like making colorful Rangoli designs, crafting homemade decorations, and preparing traditional sweets and snacks. These activities not only keep the festive spirit alive but also provide quality family time and opportunities to learn about Indian traditions and culture.

5. Embrace the Spirit of Giving

Resilience is not only about enduring challenges but also about giving back to the community and helping those in need. Use this Diwali as an opportunity to teach your children the value of empathy and generosity. Involve them in charitable activities like donating clothes or food to the less fortunate, or supporting local NGOs. These acts of kindness can instill a sense of purpose and resilience in children by showing them the positive impact they can have on the world.

As we look forward to celebrating Diwali, let’s remember that the Festival of Lights is not just about illuminating our homes but also brightening our children’s futures. By nurturing their resilience, we can help them endure any storm, whether it’s a pollution-filled Diwali night or the challenges life may throw their way.

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Indulge guilt-free this Diwali with NOTO’s healthy ice creams and desserts

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With Diwali just around the corner, the air is abuzz with excitement and anticipation. Every street is adorned with a radiant display of lights, and the aroma of delectable food fills the atmosphere, creating an irresistible festive vibe. However, the festive spirit doesn’t have to lead you astray from your fitness goals. In the midst of all the celebration, the allure of sweets can be hard to resist. That’s where NOTO ice creams come to the rescue.

Crafted with nature’s goodness, NOTO ensures that there’s no compromise when it comes to taste, making it the perfect solution for those looking to indulge in the sweetness of the season while staying committed to their fitness journey.

Embracing Health-Conscious Desserts:

Traditionally, Diwali celebrations were synonymous with calorie-laden sweets and desserts. Families would prepare an array of sugary delicacies like jalebis, gulab jamun, and barfis, which were enjoyed with abandon. However, with increased awareness of health and fitness, there has been a significant shift in the way people approach Diwali sweets. Many individuals are now turning to healthier alternatives without compromising on taste. NOTO Ice Creams has launched a line of guilt-free, healthy cheesecakes and ice creams that deliver the same sensational taste without compromising on health.

These ice creams are crafted with natural ingredients, lower sugar content, and innovative flavors that provide a satisfying and guilt-free experience. What makes them so appealing is that they cater to various dietary preferences, including vegan, gluten-free, and dairy-free options. This has allowed people with dietary restrictions to indulge in the festive spirit without worry. NOTO’s cheesecakes and ice creams come with 30 percent fewer calories than others, making them the perfect indulgence for health-conscious consumers today.

Reducing Sugar Without Sacrificing Taste:

One of the key challenges in creating health-conscious ice creams and desserts is finding ways to reduce sugar without sacrificing taste. These products often use natural sweeteners like honey, maple syrup, or stevia to achieve the desired sweetness. For Diwali desserts, the use of fruits like dates, figs, and apricots as natural sweeteners can add a touch of natural sweetness to your dishes. Additionally, incorporating spices like cinnamon and cardamom can enhance the flavor profile without the need for excessive sugar. NOTO’s cheesecakes come in a variety of such flavors, like Biscoff, and Blueberry, that impart their own sweetness and flavor to the cake without the need for excess sugar.

Nutrition-Packed Ingredients & Mindful Portion Control:

Health-conscious desserts during Diwali are characterized by the inclusion of nutrition-packed ingredients. Almonds, walnuts, pistachios, and cashews are popular choices, adding a delightful crunch and healthy fats. These nuts are not only rich in flavor but also provide essential nutrients that can contribute to your overall well-being.

Celebrating Diwali in a health-conscious manner also involves mindful portion control. While health-conscious desserts may be lower in sugar and healthier in terms of ingredients, it’s important to enjoy them in moderation. Practicing portion control not only helps in maintaining a balanced diet but also ensures you savor each bite to the fullest.

Diwali is a time to celebrate, and you can do so without feeling guilty about indulging in sweets and desserts. The rise of health-conscious ice creams and desserts provides a wonderful opportunity to savor the flavors of Diwali while prioritizing your well-being. By embracing these alternatives, you can enjoy the festivities to the fullest without compromising on your commitment to a healthy lifestyle. This Diwali, make a conscious choice to celebrate with joy, togetherness, and health-conscious desserts from NOTO that truly light up your life. NOTO’s is more than just desserts; it’s an experience that joyfully embraces both flavor and satisfaction. Don’t pass up this incredible opportunity to indulge in the best guilt-free cheesecakes and ice creams available.

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Experience hassle-free Diwali delights with Being Chef: Perfect balance of convenience and taste

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Being Chef

In the hustle and bustle of our fast-paced world, where time is a precious commodity, the art of patient cooking seems to have taken a backseat. Gone are the days when we lovingly crafted home-cooked meals from scratch. The millennial generation, especially, faces the daily challenge of satisfying their culinary needs. With a scarcity of skilled cooks and a scarcity of time to cook, they often find themselves trapped between the quality and hygiene issues of ordering fully-cooked meals from outside and the daunting process of cooking from scratch. 

But there’s a ray of hope in this culinary conundrum – Being Chef. Offering a solution that empowers individuals to cook delicious meals in less than five minutes, Being Chef’s Recipe Kit is a game-changer. With pre-chopped and processed ingredients customized to your tastes, along with an easy-to-follow 8-step recipe card, they’ve made cooking a breeze. But Being Chef doesn’t stop there; they’ve expanded their offerings to include fully-prepared meals, customizable meal boxes, and party packs, proving that convenience and taste can go hand in hand.

Diwali Delights with Being Chef:

For the festival of lights, Diwali, Being Chef understands the significance of sharing and gifting desserts. To celebrate this joyous occasion, they are introducing a delectable array of Diwali offerings. Their menu will feature Diwali Special Thalis, Special Meals, and Exclusive Combos. Moreover, a variety of Indian desserts, including Shahi Tukda, Multi-flavor Kheer, Multi-flavor Phirni, Gulab Jamun, and Gajar Halwa, promise to delight your taste buds during this celebratory season.

Being Chef takes pride in being a purely vegetarian establishment, offering a wide range of vegetarian choices. However, they also recognize the need to cater to vegan dietary needs, which can be more challenging due to the presence of ingredients like honey and dairy. To address this, they’ve curated a selection of vegan-friendly dishes and introduced a separate category on their menu, ensuring that vegan customers have a variety of choices.

Similarly, for those seeking gluten-free options, Being Chef is prepared. They are more than willing to customize dishes according to specific dietary requirements beyond their standard offerings, ensuring that everyone can enjoy Diwali with their culinary creations.

To make this Diwali truly special, Being Chef is introducing a 21-hour service that not only enhances the customer experience but also fosters unity among their team, treating everyone as part of the Being Chef family. Their commitment to creating a unique and fulfilling Diwali experience for all involved, customers and staff alike, remains at the heart of their mission.

In a world where time and culinary desires often clash, Being Chef is the beacon of hope that brings convenience, taste, and inclusivity to the Diwali celebration. Their journey from humble beginnings to nationwide recognition is a testament to their commitment to making culinary experiences enjoyable and accessible to all. This Diwali, let Being Chef be your partner in savoring the essence of the festival with their diverse menu offerings and unwavering commitment to serving every customer with care and attention.

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Elevate your festive gatherings with Chef Vicky Ratnani’s delicious Ghee Tadka Crispy Corn

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Chef Vicky Ratnani

The festive season is a time for indulgence, a time when culinary delights take center stage. Amidst the hustle and bustle of festivities, there’s nothing quite like the alluring scent of crispy corn sizzling in the pan. Each golden kernel, cloaked in a tantalizing medley of spices, promises a mouthwatering experience. It’s a celebration in the making right there in the pan, and it’s all thanks to the magic of crispy corn.

But just when you thought crispy corn couldn’t get any better, renowned chef Vicky Ratnani decided to put his unique twist on this classic favorite. The result? Ghee Tadka Crispy Corn, a dish that combines the natural sweetness of corn with the richness of ghee (clarified butter) and a symphony of aromatic spices. This flavorful concoction is bound to elevate your festive gatherings and leave your taste buds dancing in delight.

This flavorful and aromatic Indian dish combines the natural sweetness of corn with the richness of ghee (clarified butter) and an array of spices. In this delightful preparation, corn kernels are sautéed in ghee, imparting a luxurious buttery taste and a golden hue to the dish. However, the real magic unfolds when a tempering of spices is added to the ghee-coated corn. Typically, this tempering includes cumin seeds, mustard seeds, curry leaves, and red chilies, which infuse the dish with a burst of savory and spicy notes. The result is a delectable harmony of sweet and savory, with a satisfying crunch in every bite. Ghee Tadka Crispy Corn is not only a treat for your taste buds but also a beloved snack enjoyed at parties, gatherings, and as a perfect accompaniment to your evening tea.

Here’s a glimpse of the ingredients and instructions to create this festive delight in your own kitchen:

Ingredients:

• Godrej Yummiez American Sweet Corn – Parboiled

• Godrej Jersey Ghee

• Cornflour

• Green Chillies

• Coriander

• Minced garlic

• Kashmiri Chilli Powder

• Cumin Powder

• Sugar

• Salt

Instructions:

• Par-boil Godrej Yummiez American Sweet Corn. Drain and set aside

• In a bowl, toss the corn with cornflour and salt

• Fry the corn kernels in hot oil and drain on paper towels

• In a pan, heat a dollop of Godrej Jersey ghee

• Add chopped green chillies, minced garlic, Kashmiri chilli powder, cumin powder, fresh lemon juice & salt

• Once combined, toss the fried corn with the ghee tadka.

• Garnish with chopped coriander and serve with a squeeze of lemon

This delightful twist on the classic crispy corn is the perfect way to infuse a festive spirit into your snacks. With the richness of ghee and the aromatic blend of spices, Ghee Tadka Crispy Corn is bound to leave your taste buds tingling with joy. Whether you’re hosting a gathering or simply looking for a delightful snack, this creation by Chef Vicky Ratnani is a must-try. It’s time to savor the magic of Ghee Tadka Crispy Corn and elevate your snacking experience to a whole new level.

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In a first, Jio integrates Swiggy Lite subscription with new prepaid plan

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Jio-Swiggy

The telecom company Jio has launched a new prepaid package called the Jio-Swiggy Festive prepaid plan. This plan entitles Jio users to a complimentary three-month subscription of Swiggy One Lite upon recharging their accounts.

Read More: Swiggy to partner with banking and telecom firms for integrated subscription plans

“With this recharge, Jio prepaid customers can enjoy seamless connectivity and have great time with friends and family using Swiggy’s on-demand free delivery benefits across food, grocery and other categories,” Jio said in a statement.

Last month, Swiggy unveiled Swiggy One Lite, an affordable alternative to its subscription service, Swiggy One. Swiggy One Lite provides perks like free deliveries, exclusive deals, and discounts, all for an introductory price of INR 99 for a three-month period.

Read More: Swiggy competes with Zomato Gold with its new affordable Swiggy One Lite subscription plan

With the Swiggy One Lite subscription, patrons can enjoy up to 10 free home deliveries (for food orders over INR 149) and 10 complimentary Instamart deliveries (for orders exceeding INR 199). Additionally, customers won’t incur any surge fees for these deliveries.

Although alliances between telecom providers and content platforms are standard, this particular partnership between a telecom company and a food delivery service marks a new precedent.

This latest collaboration as part of the larger Swiggy One initiative is anticipated to bolster the foodtech giant’s platform monetization, particularly in light of Swiggy’s competition with Zomato in the Indian food delivery market.

Last week saw Zomato reporting its second consecutive profitable quarter, showing a net profit of INR 36 Cr. Meanwhile, Swiggy, yet to reveal its financial statements for FY23, disclosed a loss of INR 3,628.9 Cr in FY22.

Read More: Zomato achieves new 52-week high at INR 123.9 following strong Q2 performance

Earlier this year, Sriharsha Majety, the CEO of Swiggy, announced that the company’s food delivery division had become profitable, excluding the consideration of ESOP costs, by March 2023.

Read More: Swiggy’s strategic initiatives pay off as food delivery business turns profitable

In the midst of these developments, there are reports suggesting that Swiggy is considering going public next year.

Read More: Swiggy resumes IPO plans, aims for stock exchange presence by 2024

Also Read: Swiggy lays groundwork for mega IPO launch; taps top banks for key advisory roles

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